PETS! WAR STORIES PRINT DIGITAL SOCIAL UP CLOSE AND PERSONAL WITH AMAZING NEIGHBORHOOD ANIMALS
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1 CUBAN INVASION ALDREDGE OR ANIMAL BLOODY 27 HOUSE? 59 MONDAY 81 NOVEMBER 2015 ADVOCATEMAG COM TOP RAMEN CLASS IN MUM S 14 SESSION 28 THE WORD 42 SEPTEMBER 2015 ADVOCATEMAG COM LAKE HIGHLANDS BE LOCAL IN PRESTON HOLLOW/NORTH DALLAS OOD/EAST DALLAS BE LOCAL IN OAK CLIFF WAR STORIES Veterans from three generations discuss life on and off the battlefield UP CLOSE AND PERSONAL WITH AMAZING NEIGHBORHOOD ANIMALS PETS! FEBRUARY 2016 ADVOCATEMAG COM PRINT DIGITAL SOCIAL
2 WE ARE LOCAL Lakewood/East Dallas Lake Highlands Preston Hollow Oak Cliff COVERING NEIGHBORHOOD NEWS FOR 25 YEARS
3 OVER 1.1M MONTHLY READERS *CVC 2015 AUDIT QUANTCAST DATA: ADVOCATEMAG.COM/ADVERTISING
4 THE ADVOCATE READER PRINT DIGITAL MOBILE SOCIAL 61% FEMALE 39% MALE AVG. AGE $328K AVG. HOME VALUE $142K AVG. HOUSEHOLD INCOME 82% COLLEGE EDUCATED $800K AVG. NET WORTH *CVC 2015 AUDIT CACI DEMOGRAPHICS ADVOCATEMAG.COM/ADVERTISING
5 Westmoreland Marsalis PRINT DIGITAL SOCIAL DISTRIBUTION AUDIENCE STATISTICS 94K COPIES MONTHLY 311K MONTHLY WEB VISITS 50K SOCIAL FOLLOWERS 30K NEWSLETTER SUBSCRIBERS I-35 I-35 Stemmons Marsh PRESTON HOLLOW I-635/LBJ I-30 Inwood Oak Cliff Kiest Park Tyler Zang Dallas North Tollway I-35 Preston Lovers GALLERIA Northhaven Royal Walnut Hill US 75 Hillcrest North Park Mall Fitzhugh US 75 I-45 Skillman Greenville Downtown OAK CLIFF Royal Mockingbird Audelia Buckingham Walnut I-635/LBJ WHITE ROCK LAKE I-30 Northwest Hwy. LAKEWOOD/EAST DALLAS LAKE HIGHLANDS Jupiter 67 W. Ledbetter TOTALS FOR ALL 4 PUBLICATIONS. FOR DETAILED DISTRIBUTION DATA, VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
6 56% KEEP THE ADVOCATE FOR A MONTH OR MORE *CVC 2015 AUDIT ADVOCATEMAG.COM/ADVERTISING
7 ADVOCATE WHEREVER YOU ARE W H AT W E O F F E R TA R G E T E D M A R K E T I N G S O L U T I O N S OVER 50% READ THE ADVOCATE VIA MOBILE DEVICES
8 LET ADVOCATE TELL YOUR STORY BUILD YOUR BRAND WITH SPONSORED CONTENT NATIVE ADVERTISING GENERATES UP TO AN 82% INCREASE IN BRAND LIFT -DEDICATEDMEDIA.COM CUSTOM STORIES IN PRINT AND ON ADVOCATEMAG.COM AD CONTENT PROMOTED ON HOMEPAGE AND/OR WITHIN EDITORIAL CONTENT
9 9 OF 10 NEIGHBORS READ THE ADVOCATE *CVC 2015 AUDIT: ADVOCATEMAG.COM/ADVERTISING
10 DEDICATED BLASTS SPECIAL OFFERS ANNOUNCEMENTS PROMOTIONS 90% OF READERS PREFER TO SHOP LOCAL REACH OUR OPT-IN SUBSCRIBERS WITH LOCAL PROMOS FOR MORE INFORMATION VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
11 ADVERTISING OPTIONS PRINT AND DIGITAL AVAILABILITY PRINT AD SIZE 1 Full page, full bleed 2 Full page, no bleed 3 2/3 page 4 1/2 page, horizontal 5 1/2 page, vertical 6 1/3 page, square 7 1/3 page, vertical 8 1/6 page, horizontal 9 1/6 page, vertical 10 1/12 page WEB ADS 1 Leaderboard 2 Large box 3 Small box NEWSLETTER ADS 4 Banner 5 Link lounge DEDICATED BLAST 6 Graphic image ` FOR MORE INFORMATION VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
12 66% PREFER MAGAZINES FOR LOCAL NEWS *ADVOCATE 2014 READER SURVEY ADVOCATEMAG.COM/ADVERTISING
13 LAKEWOOD/EAST DALLAS LAKE HIGHLANDS PRESTON HOLLOW/NORTH DALLAS OAK CLIFF ADVOCATEMAG.COM ADVERTISING DEADLINES 2017 January May October Dec. 7, 2016 April 5, 2017 Sept. 6, 2017 Dec. 9, 2016 April 7, 2017 Sept. 8, 2017 Best Lawyers Dec. 26, 2016 June April 20, 2017 Pet Section Sept. 21, 2017 February Nov. 30, 2016 Dec. 2, 2016 Jan. 11, 2017 Jan. 13, 2017 Jan. 26, 2017 Faces of the Neighborhood, Health and Wellness Advisor May 10, 2017 May 12, 2017 May 25, 2017 July June 7, 2017 June 9, 2017 June 22, 2017 Women of Influence November Best Doctors Aug. 30, 2017 Sept. 1, 2017 Oct. 11, 2017 Oct. 13, 2017 Oct. 26, 2017 Jan. 4, 2017 Jan. 6, 2017 May 31, 2017 June 2, 2017 Oct. 4, 2017 Oct. 6, 2017 March Home Design Issue August December Feb. 8, 2017 Feb. 10, 2017 Feb. 23, 2017 July 5, 2017 July 7, 2017 July 20, 2017 Nov. 8, 2017 Nov. 10, 2017 Nov. 24, 2017 April September January 2018 March 8, 2017 Aug. 9, 2017 Dec. 6, 2017 March 10, 2017 Aug. 11, 2017 Dec. 8, 2017 Top 25 Realtors March 23, 2017 Aug. 24, 2017 Health & Wellness Advisor Best Lawyers Dec. 21, 2017 March 6, 2017 Aug. 2, 2017 Nov. 29, 2017 March 8, 2017 Aug. 4, 2017 Dec. 1, 2017 REVISED 2017 Deadlines Advocate 27
14 ADVOCATEMAG.COM LAKEWOOD/EAST DALLAS LAKE HIGHLANDS PRESTON HOLLOW OAK CLIFF EDITORIAL CALENDAR DELIVERING CONTENT LIKE NO OTHER LOCAL MEDIA PEOPLE, PLACES, EVENTS AND ISSUES OF INTEREST TO OUR NEIGHBORHOODS LAKE HIGHLANDS FEBRUARY 2016 ADVOCATEMAG.COM OAK CLIFF AUGUST 2016 ADVOCATEMAG.COM *ALL PLANS ARE SUBJECT TO CHANGE AT THE DISCRETION OF THE ADVOCATE EDITORIAL TEAM Judy Liles ADVERTISING COORDINATOR COM Gaston Avenue SUITE 820, DALLAS, TEXAS ADVOCATEMAG.COM January BEHIND THE SCENE / THE YEAR IN PHOTOS Best Lawyers February WHILE YOU WERE SLEEPING/NIGHTSHIFT Faces of the Neighborhood, Health and Wellness Advisor March THE POWER OF SPORTS/WORKING OUT Home Design Issue April HOME PROFILE Top 25 Realtors May EDUCATION / STUDENT PROFILES June NEIGHBORHOOD POOLS July BEST AND WORST OF SUMMER JOBS Women of Influence August DAREDEVILS September PET PHOTOS Health & Wellness Advisor October COMING TO AMERICA Pet Section November STUDENT ELECTIONS Best Doctors December NEIGHBORHOOD NONPROFITS Holiday Giveaway 2017 Editorial Calendar Advocate 26
15 GET IN TOUCH
PETS! WAR STORIES PRINT DIGITAL SOCIAL UP CLOSE AND PERSONAL WITH AMAZING NEIGHBORHOOD ANIMALS
CUBAN INVASION ALDREDGE OR ANIMAL BLOODY 27 HOUSE? 59 MONDAY 81 NOVEMBER 2015 ADVOCATEMAG COM TOP RAMEN CLASS IN MUM S 14 SESSION 28 THE WORD 42 SEPTEMBER 2015 ADVOCATEMAG COM LAKE HIGHLANDS BE LOCAL IN
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