RANCH HOUSE JOURNAL ABOUT THE
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2 ABOUT THE RANCH HOUSE JOURNAL The Ranch House Journal is a quarterly publication produced and distributed by Ranch House Designs, Inc. The magazine features stories, photo spreads and columns on the ranching, farming, and hunting and wildlife industries. Every issue is filled with inspiring stories on rural America and the western way of life. Here at Ranch House, we are inspired by the amazing farmers, ranchers, agribusinesses, and wildlife enthusiasts we work with every day. We love their stories and the life they represent. - RACHEL CUTRER, RANCH HOUSE CEO & FOUNDER PAGE 2
3 ranchhousedesigns.com RANCH HOUSE JOURNAL DISTRIBUTION Reach the top livestock producers and agribusinesses in the USA and growing, to be exact! 2000 copies of the Ranch House Journal are printed and distributed every issue, but this number is rapidly growing as subscriptions to the publication increase. This figure also includes RHD s list of 800 Ranch House Designs website clients who receive the publication free of charge. The Ranch House Journal is distributed at major livestock conventions and events 1000 copies of the RHJ are also printed and distributed during major agricultural events. Including national stock shows like the North American International Livestock Exhibition (NAILE) in Louisville, the National Western Stock Show (NWSS) in Denver and all major Texas stock shows. Expand your social reach with RHD & RHJ OUR READERS ARE 47% AG PRODUCERS 49% AG BUSINESS OWNERS Following the distribution of the printed publication, articles appear on ranchhousedesigns.com and are promoted via RHD social outlets. The entire magazine is also posted to issuu.com one month after the mailing of the printed version. On average, the Ranch House Designs website receives 14,000 hits per month Ranch House Designs has an active following of over 14,000 Instagram Users We have over 103K Followers and, on average, our Facebook posts reach over 22,153 users per month Ranch House Designs has an engaged audience of over 6,900 twitter followers PAGE 3
4 RANCH HOUSE JOURNAL AUDIENCE The Ranch House Journal is distributed to farmers, ranchers, agribusinesses and westernlifestyle enthusiasts nationwide. Digitally, major features and other content curated by the publication, appeal to a large social following who s central connection is agriculture. GROWING AUDIENCE After the last 3 issues, the Ranch House Journal has experienced subscriber growth between 14 and 20 percent. While some magazines are experiencing declines, we are excited to report that the RHJ subscriber base is skyrocketing! Why? Because the Ranch House Journal is a magazine that the ranching and wildlife sector really want to read! DIGITAL SUBSCRIPTION AUDIENCE PRINT SUBSCRIPTION AUDIENCE Our subscriber base is 47% ag producers with our our biggest subscriber base including, but not limited to Angus breeders, Hereford breeders, club calf breeders, Shorthorn breeders, and Brahman breeders. Ag business owners and semen and embryo companies make up another 41% of our print subscription base. Of these ag business owners, our biggest subscriber base includes feed stores, western clothing and fashion boutiques, semen and embryo companies. Other subscribers include animal health companies, auction barns, fairs and expositions, agricultural organizations, retail beef stores, turfgrass, and veterinary clinics. GENDER 53% women 46% men EDUCATION College OWN OR RENT Owns Home AGE RANGE 18-54, with being the largest bracket. LIFESTYLE Self-employed with mixed-aged children. HOUSEHOLD SIZE 2-3 people PAGE 4 RELATIONSHIP STATUS Married HOUSEHOLD INCOME $50k - $100k PURCHASE CATEGORIES 1) Food & Drink, 2) Pet Products, 3) Clothing, 4) Subscription Services
5 ADVERTISING IN THE RANCH HOUSE JOURNAL INTERESTED ADVERTISERS - $750 RANCH HOUSE CLIENTS - $300 Interested advertisers can have their cameraready, full color ads placed in one issue of the Ranch House Journal. If you a current Ranch House Designs client, you can have your ad designed and placed in one issue of the Ranch House Journal. AD SPECS The Ranch House Journal only accepts full page, full color ads. Full page ads are 8.5 x 11, bleed in a jpg or pdf format. Recommended Live Area is 7.5 x 10. DEADLINES SPRING 2018 ISSUE Released April 1 Ads due February 25 FALL 2018 ISSUE Released October 1 Ads due August 25 SUMMER 2018 ISSUE Released July 1 Ads due May 25 WINTER 2019 ISSUE Released January 1 Ads due November 25 Ranch House Designs clients receive exclusive offers throughout the year on Ranch House Journal advertisements and other design services. Interested in learning more about the perks of being an RHD client? Contact callie@ranchhousedesigns.com for more information. PAGE 5
6 RANCH HOUSE JOURNAL EDITORIAL TEAM Rachel Cutrer President & Chief Creative DESIGN TEAM Callie Graves Advertising Director Melissa Grimmel Schaake Lead Creative Kristen Davis Creative Sarah Simpson Creative WHAT OUR READERS ARE SAYING... I wanted to tell you how much I enjoyed the new Ranch House Journal! It s a great mix of articles and content! Becky Allan, Texas ranch wife Just got the new Ranch House Journal and it looks amazing! I can t wait to go through it page by page! Stacey Forgason, Texas agribusiness owner I received my Summer 2017 Ranch House Journal and love how my ad looks! Thanks and keep up the great job you and your whole crew do! Darrel Ippensen, Illinois farmer FOR MORE INFORMATION: meg@ranchhousedesigns.com (979) PAGE 6
RANCH HOUSE JOURNAL ABOUT THE
ABOUT THE RANCH HOUSE JOURNAL The Ranch House Journal is a quarterly publication produced and distributed by Ranch House Designs, Inc. The magazine features stories, photo spreads and columns on the ranching,
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