TO LAS VEGAS MARKET M E D I A K I T

Transcription

1 TM THE EDITOR AT LARGE TO LAS VEGAS MARKET 2018 MEDIA KIT

2 IN A NUTSHELL Editor at Large is the DAILY MEDIA OF RECORD for the high-end residential interior design industry and the VOICE OF AUTHORITY for design professionals. We provide timely and credible business news and service-oriented content for a dedicated readership of designers and home-furnishings manufacturers. In addition, Editor at Large has become a trusted source for the design industry, offering a variety of marketing and promotional opportunities to companies and organizations, as well as business resources for designers.

3 LET S WORK TOGETHER DIGITAL ADVERTISING HOMEPAGE + WEEKLY NEWSLETTER DISPLAY ADS DEDICATED S PRINT ADVERTISING BUSINESS OF HOME (QUARTERLY) DESIGNERS GUIDES TO HIGH POINT / LAS VEGAS MARKETS CUSTOM PUBLISHING* BUSINESS OF HOME SPECIAL EDITIONS DESIGNER GUIDES TO NEW MARKETS VIDEO / PHOTOGRAPHY EDITORTV CUSTOM VIDEO EVENT PHOTOGRAPHY SPONSORSHIP OPPORTUNITIES LAUNCH SUMMITS PODCASTS* WEBINARS* JOB FAIR* TRADE RESOURCES JOB BOARD EXPERTS DIRECTORY CALENDAR LISTINGS LOOKBOOKS TAG SALE *IN DEVELOPMENT

4 DIGITAL AUDIENCE BY THE NUMBERS REACH Monthly page views: 130K Newsletter subscribers: 31K SOCIAL MEDIA Facebook: 18K Twitter: 44K Instagram: 24K Total: 85K DEMOGRAPHICS Age % % % % Gender Male 54% Female 46% TRADE PROFESSIONALS Interior designers Architects Landscape designers Media: PR/editors Makers/manufacturers Showroom managers/staff Retailers TOP 10 CITIES 1. New York 2. Los Angeles 3. Chicago 4. Boston 5. San Francisco 6. Atlanta 7. Washington DC 8. Dallas 9. Houston 10. London

5 EDITORTV VIDEO MEET OUR HOSTS Clockwise from top left: Tori Mellott, Kelly Edwards, Danielle Kyrillos, Kendall Zoppa, Monica Pedersen, Marisa Marcantonio SPONSOR A VIDEO FOR AN EVENT OR PRODUCT LAUNCH EditorTV offers a behind-the-scenes look at the exclusive events, and the companies and people who make the design industry tick. Editor at Large works with our partners to bring these stories to tens of thousands of designers and enthusiasts across the U.S and abroad. Sponsorships start at $5,500. PACKAGE INCLUDES: EAL film crew: host, producer and videographer Up to six hours of shooting b-roll and interviews One segment (between 4-5 minutes) Final review of edited segment Sponsor logo at the end of the segment Distribution to 31,000 design professionals via weekly newsletter and placement on EAL homepage for a week Distribution through partner channels including ONE by AOL

6 CUSTOM VIDEO 52 minute documentary, Angelo Donghia: Design Superstar, available for rent or purchase on Amazon Prime. 5-minute tour of Edward Ferrell Lewis Mittman factory in North Carolina. CUSTOM VIDEO AND DOCUMENTARY Think of us as your very own, private production company. Our experienced team offers expert production services to clients for custom video solutions for everything from collection launches, brand stories and even full-length feature documentaries. Take advantage of our capabilities for scripting, concepting, producing, shooting and editing video segments for your website, sales training needs and/or other marketing initiatives. Packages start at $5,500. In case you haven t heard, video is the future (and the present). According to Vidyard s 2017 Benchmark Report: 3 Video is projected to claim more than 80% of all web traffic by % of people watch videos online every day 3 65% of video viewers watch more than ¾ of a video 3 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video 3 Including video in a landing page can increase conversion by 80%.

7 EVENT PHOTOGRAPHY HIRE EAL TO SHOOT YOUR NEXT EVENT Editor at Large boasts a vast network of professional photographers in nearly every major city. In addition to photography coverage of your event, you will receive an event recap on THE SCENE, Editor at Large s dedicated page showcasing the industry s top events. Your event recap will be written by an editor and feature select images from your soirée. PACKAGE INCLUDES: Two hours of shooting images delivered the following business day Full rights to the images An event recap on Editor at Large, featuring photos, event details and quotes Packages start at $895.

8 DIGITAL POSITIONS AND RATES FREQUENCY (PER YEAR) POSITION 1-4X 5-8X 9-12X $2,625 $2,362 $2,126 Homepage and News Top Home Banner* Add-ons: Wall-to-wall Sticky Center Home* Add-ons: Wall-to-wall Side 1 Side 2 Footer Banner* $1,000 $2,000 $939 $950 $1,900 $846 $900 $1,800 $761 $1,000 $2,142 $1,911 $2,940 $950 $1,927 $1,719 $2,646 $900 $1,734 $1,547 $2,381 Calendar Cal 1 Cal 2 $1,575 $1,417 $1,417 $1,275 $1,275 $1,148 Jobs Jobs 1 Jobs 2 $1,575 $1,417 $1,417 $1,275 $1,275 $1,148 Video Vid 1 Vid 2 $787 $708 $708 $638 $638 $574 Newsletter A la carte $750 $712 $675 *Rotating ad appears on all editoratlarge.com pages. No more than two in rotation at a time.

9 DIGITAL CORRESPONDING POSITIONS CORRESPONDING NEWSLETTER POSITIONS WEBSITE DESIGN WEEKLY All of our prime advertising placements on EDITORATLARGE.COM are packaged with a corresponding placement in our DESIGN WEEKLY NEWSLETTER. A la carte newsletter positions are also available. Homepage and News Top Home Side 1 Side 2 Center Home N/A Footer Banner Calendar Cal 1 Cal 2 Jobs Jobs 1 Jobs 2 Top Home Ed letter left Ed letter right News left News right Lower center Cal left Cal right Jobs left Jobs right Video Vid 1 Vid 2 Video left Video right

10 DIGITAL POSITION MAP WALL TO WALL CALENDAR TOP HOME TOP HOME TOP HOME Ad units are availabile after each newsletter section. Additional units are available. TOP HOME NEWSLETTER HOMEPAGE SIDE 1 SIDE 2 CENTER HOME FOOTER BANNER CAL 1 JOBS 1 SIDE 1 SIDE 2 CAL 1 NEWS CENTER HOME TOP HOME CAL 2 JOBS TOP HOME SIDE 1 SIDE 2 FOOTER BANNER JOBS 1 JOBS 2

11 DEDICATED CAMPAIGNS ADVERTORIAL Editor at Large will work with you to build a custom content package often tapping into our network of designers for personal stories and quotes. The creative includes 100 words of copy and 4-5 carefully selected images. Once finalized and approved, the creative will be deployed on a pre-arranged date and time to 31,000+ design professionals. Average of one scheduled per week. Most receive higher than average open rates: More than 20%. Prices start at $3,150.

12 NATIVE CONTENT SPECIAL FEATURES Our team of writers will find a unique angle for your story and create a Sponsored post that will appear in our News section. The story will include a phone interview, a word story and up to six images. The post will be promoted on our social channels and appear on the weekly newsletter. Prices start at $1,250.

13 BUSINESS OF HOME MISSION Business of Home is a quarterly print publication with a singular focus on news and ANALYSIS of the topics that matter most to the interior design community.

14 BUSINESS OF HOME AUDIENCE AND CIRCULATION THE DESIGN INDUSTRY READS BOH BOH s to-the-trade audience encompasses all sides of the design ecosystem, from principals of the world s top interior design firms to CEOs of major furniture manufacturers to design center and showroom staff to design students. Industry leaders rely on our content to keep them informed about the latest news, resources and products. 23K National Print Distribution* 32K Digital Subscribers 130K Monthly Page Views 85K Social Media Followers *BOH is mailed to interior design offices in major markets including New York (tri-state area), Los Angeles, San Francisco, Atlanta, Chicago, Houston, D.C., Boston, South Florida

15 BUSINESS OF HOME ISSUES AND DATES ISSUE RESERVATIONS MATERIALS DELIVERY THEME Fall 2017 August 2 August 14 September 15 Technology Winter 2018 November 3 November 10 December 15 Craft Spring 2018 February 2 February 9 March 16 Innovation Summer 2018 May 2 May 11 June 15 International Fall 2018 August 3 August 10 September 16 Leadership BONUS DISTRIBUTION* Summer: Las Vegas Market (Nevada), Atlanta International Gift and Home Furnishings Market (Georgia) Fall: What s New What s Next at 200 Lexington (New York), Fall Market at the D&D Building (New York), Fall High Point Market (North Carolina), Fall Tabletop Market (New York), Design Leadership Summit (California) Winter: Las Vegas Market (Nevada), Atlanta International Gift and Home Furnishings Market (Georgia) Spring: Spring Market at the D&D Building (New York), High Point Market (North Carolina), Digital Day at Merchandise Mart (Illinois), Spring Tabletop Market (New York), NYCxDesign (New York) Each issue is distributed to the following showrooms nationwide: Design Within Reach, Stark, The Shade Store, Kravet, EF+LM Design Centers: D&D Building, NYDC, Decorative Center Houston, DCOTA, SFDC, PDC, Americasmart, ADAC, Chicago Merchandise Mart, Dallas Market Center Top Design Schools: NYSID, RISD, Parsons, FIT, Savannah College of Art and Design

16 BUSINESS OF HOME AD RATES ISSUE 1x 2x 3x 4x Covers* $7,875 $7,481 $7,107 $6,751 Full-page spread $11,550 $10,972 $10,424 $9,902 Full-page ad $5,775 $5,486 $5,212 $4,951 1/2-page spread $5,775 $5,486 $5,212 $4,951 1/2-page ad $2,887 $2,743 $2,606 $2,475 *Inside front cover, back cover is printed on 80lb stock

17 BOH PODCAST SPONSORSHOP OPPORTUNITY In this weekly podcast, host Dennis Scully explores the changes and challenges facing the interior design community through interviews with thought leaders, entrepreneurs and creatives who are shaking it up and paving the way forward. SPONSOR BENEFITS 30 second pre-roll and mid-roll for one month; includes four (one per week) episodes. Host Dennis Scully will create a custom pre-roll script based on sponsors desired message. Sponsor name included in podcast description Mention in an Editoratlarge article written about the podcast Opportunity to host a live podcast event in your showroom DISTRIBUTION In addition to posting on Editoratlarge.com, the BOH podcast will be available through these channels: Cost: $3,500/month (includes four episodes)

18 DESIGNERS GUIDE ADVERTISING OPPORTUNITIES The Designers Guide is a quarterly newspaper covering both High Point and Las Vegas Markets each year. Each guide offers a preview of the upcoming market and features news, product and collection launches and events, in addition to the inside scoop from designers, experts and Market veterans. The Designers Guides are a valuable resource for high-end residential interior designers who want to learn about the highlights and happenings taking place during each Market. DISTRIBUTION: 4K Print / 31K Digital / 85K Social In addition, each issue will be featured on Editoratlarge.com and archived on the DESIGNERS GUIDE landing page. Advertising opportunities start at $1,300.

19 DESIGNERS GUIDE CUSTOM PUBLISHING OPPORTUNITY CREATE A DESIGNER S GUIDE TO YOUR MARKET DESIGNERS GUIDE TO YOUR MARKET Editor at Large s editorial staff will create all content for your 12-page x 16.5 guide custom guide including writing, photography, editing, and art direction. At least 3.5 pages will be reserved for advertising within the guide. DISTRIBUTION: 3K Print* / 31K Digital / 85K Social *Print distribution includes 3,000 copies will be printed and shipped one location for distribution. Optional mailing of copies to EAL s list at $1.50/name Base Cost: $25,000 Through our ad on Editor at Large, we were able to spread brand awareness as well as let people know that we would be at Las Vegas Market. We were able to reach a diverse category of industry partners such as online retailers, interior designers and even industry press. A lot of the people that reached out to us mentioned that they saw our ad on EAL, and then proceeded to search online about us and were intrigued after learning more, which is exactly what we wanted the ad to accomplish! Dowel Furniture team

20 TRADE RESOURCES DIRECTORY LISTINGS EVENTS CALENDAR Editor at Large s Events Calendar is the go-to resource where design and industry professionals stay up-to-date on the must-attend design events taking place throughout the year and across the country. Listings start at $75 LOOK BOOKS A Lookbook on Editoratlarge. com is the perfect way to gain exposure with the trade for your new collection. Each Lookbook includes a full gallery of product images, a description of the collection and links directly to your site. Lookbooks start at $250 for 6 months. JOB BOARD Editor at Large is the #1 destination for design industry professionals, including the people you want to hire. Save energy trying to find a needle in a haystack by advertising your position on the industry s first stop for qualified job seekers. Job Postings start at $229 for 90 days. EXPERTS DIRECTORY Whether you re an interiors photographer, public relations executive or a licensing guru, Editor at Large s Experts Directory is the place to showcase your professional experience, skills and services to thousands of design professionals and manufacturers looking for help. Expert listings start at $349.

21 LAUNCH EVENTS AND SUMMITS SPONSOR A DAY OF DESIGNER EDUCATION LAUNCH was created specifically to equip interior design professionals with the necessary information and tools to be successful in business. The program offers a variety of in-depth educational classes led by expert instructors, as well as full-day Summits that explore the most relevant and challenging business topics that designers face today. Sponsorship opportunities are available for our LAUNCH Summits and individual classes and start at $1,575.

22 PLANNING CALENDAR PLAN FOR YEAR-ROUND COVERAGE OF THE DESIGN TRADE COMMUNITY DEC JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV WINTER BOH SPRING BOH SUMMER BOH FALL BOH WINTER LAS VEGAS GUIDE SPRING HIGH POINT GUIDE SUMMER LAS VEGAS GUIDE FALL HIGH POINT GUIDE ONGOING, AS REQUESTED

23 TM THE EDITOR AT LARGE TO LAS VEGAS MARKET For more information about advertising rates and availability, contact: BILLY FISHER Sales and Marketing Manager 45 West 29th Street, Suite 301 New York, NY