HITECH Answers Overview 2012

Transcription

1 HITECH Answers Overview 2012 HITECHAnswers.net HITECH Answers is an independent resource for providers and hospitals to understand the full spectrum and impact of EHR adoption. The first incarnation of the site went live in April of 2009, two months following the passing of the American Recovery and Reinvestment Act (ARRA) which included the Health Information Technology for Economic and Clinical Health Act (HITECH Act). The HITECH Act was enacted to accelerate the federal initiative for adoption of Electronic Health Records (EHR) while allowing health care providers and hospitals to receive incentive payments for their adoption. Since inception, HITECH Answers has been a leader in providing analysis and commentary on health information technology issues. Led by in-house experts with support from a community of leading subject matter experts in the field, HITECH Answers has positioned itself as a highly respect and trusted voice in the Health IT industry. The CMS EHR incentives are a 5 year disbursement program and the start of the Federal initiative on EHR adoption. HITECH Answers web presence as a national portal serves all who are interested in learning the details and process of EHR adoption for these 5 years and the decades to follow as future requirements and policies are adopted.

2 HITECH Answers Overview Digital Media HITECH Answers offers a number of branding programs to meet the marketing challenge of reaching the Health IT buying market. Our current digital opportunities can support campaigns to: Build Brand Awareness HITECHAnswers.net Build Thought Leadership Create New Lead Generation Programs Our targeted Health IT focus continues to grow through: 55,000 Page Views each month 12,500 unique visitors MU Live! Weekly Internet Radio Show Weekly News Digest and Monthly Newsletter Sponsored Content Health IT Marketplace

3 HITECH Answers Run-Of-Site Banner Advertising Grab the attention of our visitors with a run of site campaign. Leaderboard Rectangle Interstitial Banner (640x480) $100 CPM Grab the attention of HITECHAnswers.net visitors at the first moment they access our content. Served once per day to each unique visitor, this banner allows your message to stand out from competing ads on the site. Top Leaderboard (728x90) Premium Spot, just below site navigation $90 CPM Rectangle (300x250) Just 1 premium spot, above the fold. $90 CPM Skyscraper (160x600) Just 1 spot $80 CPM Skyscrapper Retargeting Opportunity Extend the voice of your campaign into environments that healthcare professionals visit after they have left our site through the use of behavioral targeting. Your banner will appear on popular sites such as CNN, FOX News, Yahoo, Plaxo, and many others. Contact us for a complete list of lifestyle and news sites in our network. $40 CPM

4 MU Live! HITECH Answers weekly online radio program. Delivering programming content of keen interest to physicians and hospitals, MU Live! sponsorship is a tremendous and virtually untapped marketing opportunity. Reach thousands of potential customers as they tune in for our live show or listen to recorded podcasts of each show. Sponsorship of MU Live! includes: Lead generation registrants contact information is provided to the sponsor for each live show and for accompanying recorded podcast downloads through sponsorship period. Also Included: Banner ads on program player and in promotional blasts. Two Sponsor supported breaks. Text sponsorship ad on MU Live! landing pages and in HITECH Answers enews Digest. Additional Marketing exposure for MU Live! sponsors include: Distribution of MU Live! programming through itunes Radio. Promotion of MU Live! on Facebook, Twitter and Linkedin. Sponsorship Rates $3,500 net per show (Exclusive - 1 Sponsor) The MU Live! online radio player also includes two banner ads for a sponsor s use. Required Sponsor Materials (due by the Monday the week proceeding a Tue MU Live sponsored event): 728x90 leaderboard (static JPG) for the that goes out the Wednesday before event date. 728x90 and 300x250 (static or flash) for the station website. 300x250 and 468x60 (static JPGs) for the online radio player. Text language (ideally under 30 words) for the live mention/sound bite during event and for registration reminder .

5 HITECH Answers enewsletters and enews Digest Our free Opt-in enewsletter and enews Digest are sent to thousands subscribers. enews Digest enewsletter enews Digest Pricing (Per Send - net rates) Leaderboard (728x90) $200 enewsletter Pricing (Per Send - net rates) Leaderboard (728x90) $200 Skyscraper (160x600) $175 Rectangle (300x250) $150 Text #1 $150 Text #2 $125 Text #3 $75 Text #4 $75 Select the distribution for your target audience Newsletter Distribution Subscribers Content Weekly News Digest Friday 5,500 The week s updates from our popular and respected HITECH Answers blog. Monthly Newsletter First of each month 4,600 Featured articles, promotions, tools & More Advertorial e-blasts Distribute your supplied HTML content to nearly 6,000 subscribers Limited to 4 exclusive targeted e-blasts per month, scheduled on a first-come-first-serve basis. E-blast goes out on Tuesday. $500 net per blast

6 HITECH Answers Health IT Marketplace HITECH Answers reaches thousands of physicians, hospitals and health care professionals who visit our site each month. Leading EHR vendors and Health IT companies are discovering HITECH Answers Health IT Marketplace as a place to specifically target the audience they are looking for the EHR and Health IT buying market. As a listing company in our Health IT Marketplace, you will: Be part of a very targeted Health IT industry directory reaching physicians and administrators for an entire year. Be able to post an article or download to gain additional exposure and position your company as a thought leader. Be able to add your events to our Event Calendar. Be able to edit and manage your listing through our self-service platform. Keyword tag your listing for searching and SEO purposes. Showcase your listing in our home page slider for improved visibility. All Listing Package Pricing Offers Tremendous ROI: Basic Listing: $199 full year Premium Listing: $399 for a full year (includes adding articles, downloads and events) Ultimate Listing: $499 for a full year (includes all of the great features in our Premium package PLUS your listing featured above basic listings in search and in the home page slider)