: OVERVIEW. What industry leaders say: Christian Music Planet is the most-read Christian music and

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1 05> : OVERVIEW CD reviews: Avalon Sara Groves Taylor Sorensen RJ Helton Starflyer 59 May/June 2004 If you think you know think again! Rocking mainstream MEDIA Christian artists speak out Band on the run speak out Casting Crowns: DISPLAY UNTIL June 30, 2004 $3.99 US / $5.99 CAN questions for s Rebecca St. James Christian Music Planet is the most-read Christian music and entertainment consumer publication. The magazine is also an integral part of the EMF Broadcasting family, which includes the K-LOVE and Air 1 radio networks. As a publication, it is uniquely situated to connect advertisers from every market segment to a core group of Christian consumers. Seeking to enrich the lives of readers by bringing to light artists passion to tell the world about God s love, Christian Music Planet focuses on the values, missions and hearts of the people who write and perform today s Christian music. A dedication to creativity and unique article angles has made Christian Music Planet one of the most read Christian entertainment publications in the country. Circulation is over 150,000 More than 125,000 copies are directly mailed to K-LOVE and Air 1 radio donor subscribers and other subscribers throughout the United States. More than 25,000 copies are sold through Christian and mainstream retailers and distributed at concerts and events nationwide. What industry leaders say: With 150,000 circulation, Christian Music Planet is a fantastic place to tell people about our artists new music. Christian Music Planet is a great Christian music publication that we support! Jeff Moseley, president of INO Records, home to platinum-selling artist MercyMe Christian Music Planet is a very effective way to reach a broad audience beyond CBA periodicals. If you want to generate sales through all channels, Christian Music Planet is an excellent addition to your print media plan. Jeffrey W. Smith, Senior Marketing Manager of Bibles for Tyndale House Publishers Christian Music Planet serves us well! Their readership reaches our core Christian audience, and when combined with our radio efforts on the K-LOVE and Air 1 networks, we get a great one-two punch from our ongoing campaigns. Page Greene, Community Relations Manager for the Operation Christmas Child program, part of Franklin Graham s Samaritan s Purse

2 : DEMOGRAPHICS Christian Music Planet s audience crosses Christian denominations, providing advertisers with readers across the theological spectrum. Readers are predominantly women between the ages of 25 and 44. More than half of our readers are married and 46 percent have children. More than a third of our audience has an income over $50,000 per year. Women 76 % Men 24 % Age of readers % % % % % Household income Under $30K 34 % $31-$50K 32 % $50K+ 34 % Marital status Married 55 % Single 45 % Number of children at home One or more children 56 % No children 44 % Church attendance More than once/week 30 % Once/Week 33 % Occasionally 20 % Never 17 % Number of people reading each issue of Christian Music Planet, not including subsciber. 43% Two readers 15% Three readers 8% Four readers 5% Five or more readers Will you have any children entering college within the next two years? Yes 51 % No 49 % Books purchased per year % % % % Christian concerts/ festivals attended per year % % % % CDs purchased per year % % % % Do you give to national or world relief organizations? Yes 61 % No 39 % Have you patronized any advertiser, attended any music event or given to any organization featured in Christian Music Planet? Yes 64 % No 36 %

3 : AD PRICES Prices effective December 1, Black & White 1x 3x 6x Full page $3,350 $3,100 $2,800 Half page (h) $2,225 $2,125 $1,825 Half page (v) $2,225 $2,125 $1,825 2/3 page (v) $2,875 $2,700 $2,450 1/3 page (v) $1,650 $1,475 $1,350 1/6 page (v) $1,050 $975 $925 Two-page spread $5,100 Half-page spread (h) $3,400 Four-color 1x 3x 6x Full page $3,995 $3,675 $3,425 Half page (h) $2,825 $2,625 $2,450 Half page (v) $2,825 $2,625 $2,450 2/3 page (v) $3,550 $3,350 $3,200 1/3 page (v) $2,125 $2,000 $1,900 1/6 page (v) $1,425 $1,300 $1,200 Two-page spread $7,025 Half-page spread $5,050 Center spread $8,970 Special positions Inside front cover $4,350 CD Review 1 $3,900 Inside back cover $4,175 CD Review 2 $3,900 Back cover $4,500 CD Review 3 $3,900 Book Review 1 $3,900 Book Review 2 $3,900 Other special paid placements available at an additional 10% of ad cost Inserts 1x 6x Basic insert-single page insert: Bind-in insert Blow-in insert $32 per thousand $30 per thousand The advertiser must provide 3 percent in overs to the printer for spoilage and mail them to the printer for approval prior to mailing. See the production schedule for insert deadlines. Minimum size of bind-in or blow-in is 3 1/2 by 5 1/2. Maximum size is 5 x 7. Bind-in must have a 4-inch lip. Paper weight must be at least 60 pound. Contact your Christian Music Planet sales representative for more prices and information. All rates are net rates

4 : Banner Ads All banner ads run concurrently with the Christian Music Planet bimonthly magazine. All rates are net rates a 2 b 2 c 3 Position 1: 468 x 60 pixels Exclusive (will not rotate) Two month minimum 50,000 views minimum $500 per month or $400 per month* *When bought in conjunction with an ad in Christian Music Planet Magazine Position 2: 100 x 200 pixels Non-exclusive (may rotate) Two month minimum 50,000 views minimum $375 per month or $300 per month* *When bought in conjunction with an ad in Christian Music Planet Magazine Position 3: 100 x 100 Non-exclusive (may rotate) Two month minimum 50,000 views minimum $320 per month or $225 per month* *When bought in conjunction with an ad in Christian Music Planet Magazine File Specs: JPEG, GIF or Flash files accepted 30k or less Send file to: ads@christianmusicplanet.com ChristianMusicPlanet.com is the companion Web site to Christian Music Planet Magazine, the nation s most-read and fastestgrowing publication dedicated to Christian music. Live audio streams are provided by EMF Broadcasting, parent company of and home to the K-LOVE and Air 1 radio networks. On-air, both Air 1 and K-LOVE radio networks drive listeners to ChristianMusicPlanet.com to participate in exciting online promotions.

5 : AD DEADLINES 2006 January-February Ad space deadline for special section Oct. 28 Ad space/ad creation deadline Nov. 11 Ad art deadline Nov. 18 Furnished inserts due Dec. 2 In-house/on-stands Jan. 2 March/April Ad space deadline for special section Dec. 30 Ad space/ad creation deadline Jan. 13 Ad art deadline Jan. 20 Furnished inserts due Feb. 1 In-house/On stands Mar. 3 May/June Ad space deadline for special section Feb. 24 Ad space/ad creation deadline Mar. 10 Ad art deadline Mar. 17 Furnished inserts due Mar. 29 In-house/On stands Apr. 28 July/August Ad space deadline for special section Apr. 28 Ad space/ad creation deadline May 12 Ad art deadline May 19 Furnished inserts due May 31 In-house/On stands June 30 September/October Ad space deadline for special section June 30 Ad space/ad creation deadline July 14 Ad art deadline July 21 Furnished inserts due Aug. 2 In-house/On stands Sept. 1 November/December Ad space deadline for special section Sept. 1 Ad space/ad creation deadline Sept. 15 Ad art deadline Sept. 22 Furnished inserts due Oct. 3 In-house/On stands Nov January/February Ad space deadline for special section Oct. 27 Ad space/ad creation deadline Nov. 10 Ad art deadline Nov. 17 Furnished inserts due Nov. 29 In-house/On stands Jan. 2 Note: Ads must be received by 5 p.m. PST on the ad art deadline or the ad will be postponed until the next issue of Christian Music Planet. Ads to be designed by Christian Music Planet are due on the ad space/creation deadline. This includes all copy, logos and images necessary for the ad design. Ads not designed by Christian Music Planet are due on the ad art deadline as completed digital files. See Ad Spec sheet for more information.

6 : AD SIZES Full Page Live Area 7.75 x Bleed 8.5 x Trim 8.25 x Half Page Horizontal Live Area 7.75 x 5.25 Bleed 8.5 x Trim 8.25 x Half Page Vertical Live Area x Bleed 4.25 x Trim 4 x Two Page Spread Live Area 16 x Bleed x Trim 16.5 x /3 Page Live Area 2.75 x Bleed 3 x Trim x /6 Page Live Area 2.75 x 5.25 No Bleed Half Page Spread Live Area 16 x Bleed x 5.5 Trim 16.5 x /3 Page Live Area x Bleed 5.25 x Trim x Notes: Trim: The final page size after the page has been trimmed by printer. Bleed: All background images that continue to the edge of the page need to bleed at least.125 past trim. Live area: All live matter (text, necessary graphics, logos, etc.) needs to be kept.25 inside trim.

7 : AD SPECS Printing and Binding Web heat offset Saddle stitched binding 45 lb. Gloss Coated, Grade #5 Process inks adhere to SWOP Standards We accept digital files only Note: We do not accept ads on film and can only accept camera-ready laser prints in black and white (no gray) as a last resort. Media: 100 MB ZIP 1 GB JAZZ CD-ROM ads@christianmusicplanet.com Data formats accepted: PDF files (press setting) are preferred Also accepted: TIFF EPS Hi-rez JPEG Not accepted: Microsoft Publisher Microsoft Word InDesign Quark Xpress Fonts: Please include all fonts used in the ad. DO NOT use True Type fonts. Use only Post script level 1 fonts. Three ways to submitt ads: Mail Ads To: Christian Music Planet c/o Media Services Department 5700 West Oaks Blvd. Rocklin, CA Or send files by to: ads@christianmusicplanet.com Or send files by FTP: ads@christianmusicplanet.com for ftp address, user name and password. For questions on any of the above, please call Norm McDonald at (916) All images must be 300 dpi at printed size. Black and White ads: All images should be saved as grayscale. All type and design elements should be black or a percentage of black. Color Ads: All color images must be saved as CMYK/process. All colors used in type and design elements should be built in CMYK. Please convert all spot colors to CMYK.