Practical Parenting - Readership Profile

Transcription

1 Practical Parenting - Readership Profile Readership Profiles Profile % 000's % Mag. Pop. Readership All People 84.6% 100% 100% All Women 84.9% 84.6% 50.6% All Men 15.2% 15.4% 49.4% Grocery Buyers 48.7% 47.8% 38.8% Grocery Buyers with Kids in HH % 42.9% 12.7% People with Kids in HH % 84.5% 36.5% All Women Profile % 000's % Mag. Pop. Age years 1.1%.6% 5.3% years 8.7% 9.1% 11.5% years % 49.8% 17.8% years % 31.2% 24.8% years 5.3% 6.2% 22.2% 65 years and over 3.2% 3% 18.3% Socio-Economic A 15 1% 18% 16.9% B % 26.4% 19.5% C % 22.9% 20.2% C2 19 1% 22.9% 21.3% DE 8.4% 9.8% 22.1% Occupation Work Full Time 16.7% 18.8% 25.7% Work Part Time % 28.4% 24.7% Total Not Employed 44 1% 52.8% 49.5% State Breakdown New South Wales / ACT 28.9% 33.8% 33.9% Victoria 23 1% 26.9% 25.1% Queensland 18 1% 21.3% 19.8% Western Australia 6.6% 6.8% 10.5% South Australia 7 1% 7.8% 7.4% Northern Territory 1 1.2% 1.2%.9% Tasmania 2.9% 2.2% 2.3% Source: emmatm conducted by Ipsos MediaCT, 12 months ending December 2014, Nielsen Online Ratings December 2014, People 14+

2 Practical Parenting - Rates Rates Spend CASUAL LEVEL 1 LEVEL2 LEVEL 3 LEVEL 4 Four Colour Spend 7,470 21,855 42,570 62,190 80,700 Full Page 7,470 7,285 7,095 6,910 6,725 Double Page Spread 14,940 14,570 14,190 13,820 13,450 Half Page 4,480 4,370 4,255 4,145 4,035 Third Page 2,990 2,915 2,840 2,765 2,690 Prime Position Outside Back Cover 8,535 8,320 8,105 7,900 7,680 Inside Front Cover 8,535 8,320 8,105 7,900 7,680 Inside Back Cover 8,180 7,970 7,775 7,565 7,370 Early / Right Hand 7,835 7,625 7,440 7,240 7,045 IFC Spread 17,790 17,335 16,900 16,460 16,010 Special Request POA Loadings Prior Contents 15% Opp. Contents 10% Opp. Ed Letter 15% Consecutive Pages 10% Ist Half DPS 10% Bi-annual and annuals Spend 1 annual 2 annuals 3 annuals 4 annuals Bi-annual and Annuals - Four Colour Full Page 4,200 4,110 3,988 3,883 Double Page Spread 8,395 8,185 7,975 7,557 Half Page 2,520 2,504 2,392 2,331 Third Page 1,680 1,635 1,596 1,554 Prime Position Outside Back Cover 5,040 Inside Front Cover 5,040 Inside Back Cover 4,830 Early/Right Hand 4,620 IFC Spread 10,494 Loose Inserts Spend 1-2 Pages 3-4 Pages 5-6 Pages 7-8 Pages 9-10 Pages Pages Pages Pages Loose Inserts Full Page $125 $160 $195 $225 $255 $285 $315 $350 Rates effective 1 January 2012 Minimum charge $1,100 Please note this charge is applicable to inserts that fit within the mechanical specifications of the magazine. Please obtain the Practical Parenting insert specifications for more details. Please contact the advertising team for tip-on rates and specifications. All inserts are subject to specifications and may require testing. Advertising rates do not include GST. 10% GST will be added upon invoicing. Cancellations will only be accepted in writing prior to the cancellation date. N.B. For a stitched-in insert, please add 25% to the above costs. All costs above are estimates until receipt of samples.

3 Practical Parenting - Deadlines Issue Name On Sale Date Booking Date Material Date Cancellation Date Nov Oct Sep Sep Jul 2015 Preg # Nov Sep Oct Aug 2015 Dec Nov Oct Oct Aug 2015 Jan Dec Nov Nov Oct 2015 Feb Jan Dec Dec Oct 2015 Mar Feb Jan Jan Dec 2015 Your Baby Feb Jan Jan Dec 2015 Apr Mar Feb Feb Dec 2015 May Apr Mar Mar Feb 2016 Preg # May Apr Apr Feb 2016 Jun May Apr Apr Mar 2016 Jul Jun May May Mar 2016 Aug Jul Jun Jun Apr 2016 Sept Aug Jul Jul May 2016 Oct Sep Aug Aug Jun 2016 Healthy Kids Sep Jul Aug Jun 2016 Nov Oct Sep Sep Jul 2016 Preg # Nov Sep Oct Aug 2016 Dec Nov Oct Oct Aug 2016

4 Practical Parenting - Specifications Insertion Bleed Type Trim Full Page 307 x x x 210 Half Page Horizontal 155 x x x 210 Half Page Vertical 307 x x x 105 1/3 Page Horizontal 114 x x x 210 1/3 Page Vertical 307 x x x 75 Technical Information Technical Information Pacific Magazines will only accept advertising material via Quickcut. Supply of media via other means such as FTP, CD or is forbidden and will be rejected by Pacific Magazines. The supplier of the digital media is responsible for all aspects of the files supplied. For more information regarding Quickcut please contact: Quickcut: (02) Tech Support: (02) Web: General Specifications: 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim) 2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread. 3. Avoid running type across the gutter of a double page spread. 4. All type must be a minimum of 8pt and 10pt for reversed type 5. All fonts need to be embedded into the PDF file 6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected 7. Images need to be of a minimum 260dpi at print size. 8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 9. Total ink limit should be between % with a black limit of 90% (medium GCR) 10. All 4 colour black and white images should use UCR QUICKPRINT USERS ONLY Page must include required bleed as per publication specification. PDF's page must be CROPPED (in Acrobat) to BLEED size, contain no crop or registration marks. For more information, please click link below To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof. Please Check Publication Specifications for Correct Paper Type From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see for more details 3DAPv3 Colour Proofs: 1. Colour proofs must be created at 100% in size and accompany any supplied material. 2. In order to verify the proof, it will need to contain the 3DAPv3 control strip 3. Tearsheets or colour laser prints are NOT acceptable forms of proofs 4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising. 5. The proof must be setup to the correct paper type of the magazine and section. Practical Parenting Magazine is a Saddle Stitched Product. All Measurements on this document are Depth x Width General Parameters (applies to all forms of inserts) Practical Parenting Trim Size: 275mm x 210mm * A minimum of 3% overs are required for wastage on the binders. * All inserts are subject to meeting specifications and may require testing. * Any products that cannot be mechanically inserted will require manual insertion. * All inserts must adhere to the required Delivery Specifications. Bound Insert Specifications Sizes Minimum untrimmed insert size: 153mm x 140mm Maximum untrimmed insert size: 285mm x 225mm Paper Weight Requirements - Min Max Four Page Insert 100gsm 200gsm Eight Page Insert 65gsm 150gsm Greater than Eight Pages 54gsm 130gsm Please Note: Date: Page 1 of 6 Insert Specifications Minimum & Maximum sizes include 5mm head or/and foot trim allowance. This will need to be confirmed with Practical Copyright Parenting 2007 once Pacific booking Magazines. is confirmed. All rights reserved. When supplying bound inserts at the maximum size please ensure that all "live art" is at least 15mm from any edge. Folded inserts must have a closed edge to allow feeding onto the binder. Z fold inserts cannot be mechanically inserted. Any insert 16 pages or greater will need to be submitted for testing. Inserts with

5 Practical Parenting - Specifications Print Production Megan Cosgrove Phone: (02) megan.cosgrove@pacificmags.com.au Advertising Production Hayley Dewar Phone: (02) hayley.dewar@pacificmags.com.au Disclaimer Pacific Magazines reserves the right to refuse any material that does not meet the required Specifications. Whilst the internal production process may verify that material is within specification the onus is placed firmly on tradehouse/sender to supply material to specification. It is also a requirement that advertising material is delivered on time so quality control measures can take place. Late material may miss these checking procedures which could pick up possible problems/errors.

6 Practical Parenting - Contacts Name Title Location Address Genevieve Quigley Editor NSW genevieve.quigley@pacificmags.com.au Laura Jilwan Editorial Co-ordinator NSW laura.jilwan@pacificmags.com.au Anthea Hamilton National Advertising Manager NSW anthea.hamilton@pacificmags.com.au Shweta Krishnan Account Manager NSW shweta.krishnan@pacificmags.com.au Melanie Stephens Group Sales Manager VIC melanie.stephens@pacificmags.com.au Jane McGregor QLD Sales Director QLD JMcGregor@seven.com.au Paula O'Toole Senior Account Manager QLD Paula.OToole@pacificmags.com.au Stewart Light Print Production Controller NSW stewart.light@pacificmags.com.au Rachel Prasad Advertising Production Coordinator NSW Rachel.Prasad@pacificmags.com.au