MEDIA KIT 2018 Find your audience with Adelaide Fringe Advertising options

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Lesley Davis
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1 65% of our audience aim to see shows they haven t seen in previous years. Use the Adelaide Fringe advertising channels to find your audience! MEDIA KIT 2018 Find your audience with Adelaide Fringe Advertising options For more information or to make a booking, ads@adelaidefringe.com.au

2 WE HAVE YOUR AUDIENCE COVERED! THE FESTIVAL AT A GLANCE MEDIA REACH Audience: 2,500,000+ Artists: 5,000+ Website visits: 2,180,000 Instagram followers: 18,000 Attendances at ticketed events: 650,000+ Events: 1,100+ Facebook likes: 81,000 enews subscribers: 120,000 Performances: 10,000+ Venue spaces: 450+ Twitter followers: 58,200 Fringe members: 22,000 65% of our audience aim to see shows they haven t seen in previous years. Use the Adelaide Fringe advertising channels to target your audience AUDIENCE BY AGE Under % 15.5% 21.5% 20.1% 19.9% 15.5% AUDIENCE BY PROFESSION Employed full-time Employed part-time Retired Student Home duties Unemployed 53.5% 25% 9.3% 6.9% 3.5% 1.8%

3 PRINT ADVERTISING ONLINE ADVERTISING HOT FRINGE SHOWS Dates Available: ENEWS BANNER Hot Fringe Shows pages offer the only affordable print opportunity in Adelaide s main newspaper for artists and venues. The ads appear as a full page with listings arranged in a grid. The Advertiser is a daily newspaper so each advertisement will appear for one day. FEBRUARY THURS 15 MARCH THURS 1 SAT 17 SAT 3 THURS 22 THURS 8 SAT 24 SAT 10 Adelaide Fringe enewsletters are sent to 120,000 subscribers once a week in the lead up to the Fringe, and twice a week during the Fringe. These enewsletters have a high level of engagement, and they always feature the most up to date information about what s happening during Adelaide Fringe. This is the only advertising available in our official social media channels. enews Banner 600px (w) x 150px (h) (PNG or JPEG) - $1,000 Hot fringe shows Principal Partner Hot fringe shows Principal Partner Info To: John Smith Reply-To: Info Celebrating our best year of theatre 23 February 2016 at 16:59 Make sure to check out the impressive offering of theatre performances this Fringe. Large Ad 80mm (w) x 65mm (h) $700 Small Ad 80mm (w) x 40mm (h) $450 - View the program - enews Banner Ad Our best theatre hotspots Each Fringe Adelaide comes alive with hubs of theatrical creativityw e ve For more information or to make a booking, ads@adelaidefringe.com.au All prices exclude GST. Please refer to T&C s at the end of document.

4 ONLINE ADVERTISING ADELAIDE FRINGE WEBSITE 96% of audience members used the Adelaide Fringe website to book tickets. Advertising on the Adelaide Fringe website is a great way to increase exposure for your show or organisation. Engage your audience while they re browsing shows and purchasing tickets! During the 2017 season, the Adelaide Fringe website attracted over 2.18 million website sessions. For artists, advertising will link to the event listing on the Adelaide Fringe Website. For organisations, advertising will link to a nominated URL. Website advertisements are limited, so book early to avoid disappointment. Choose Ad Size: Cost: WEB BANNER BUTTON Desktop: 728px (w) x 90px (h) (PNG or JPEG) Mobile: 320px (w) x 50px (h) (PNG or JPEG) 250px (w) x 400px (h) (PNG or JPEG) DATES BANNER BUTTON Choose Ad: OCT EARLY BIRD $200 $ DEC 8 WEB BANNER AD DEC UNIT 1 $400 $800 8 JAN 26 BUTTON AD JAN UNIT 2 $400 $ FEB 25 FEB UNIT 3 $400 $ MAR 18 WEB BANNER AD DEC UNIT $1,100 $2,100 8 MAR 18 For more information or to make a booking, ads@adelaidefringe.com.au All prices exclude GST. Please refer to T&C s at the end of document.

5 MEDIA KIT 2018 Reach Adelaide s art lovers all year round For more information or to make a booking, ads@adelaidefringe.com.au

available to all arts and culture fanatics of

The program engages South Australian arts-loving

With the largest database of its kind, the

every week through weekly enewsletters and social

It s an online hub where culture lovers can

out about the latest events relevant to their

22,000 MEMBERS FROM ADELAIDE AND ACROSS THE GLOBE

for!! The value has been fantastic & enabled me

6 WHAT IS FRINGE MEMBERSHIP? Fringe Membership is an exclusive program available to all arts and culture fanatics of South Australia. The program engages South Australian arts-loving audiences all year round! With the largest database of its kind, the program communicates with thousands of members every week through weekly enewsletters and social media. It s an online hub where culture lovers can explore new genres, share their passions and find out about the latest events relevant to their interests. 22,000 MEMBERS FROM ADELAIDE AND ACROSS THE GLOBE The best membership that I have ever signed up for!! The value has been fantastic & enabled me to see so many more shows than I had thought possible on my budget... I shall for sure be joining up each year, from now on. The Fringe Festival 2017 you have rejuvenated me. Thank You. Wayne Barnett, Fringe Member BRANDS WE WORK WITH:

Whether it s taking a punt on an emerging act, seeing a blockbuster movie or a band playing at their favourite venue - they want to know about it!

7 OUR MEMBERS Fringe Members are influential souls that thrive on great entertainment. Our members are from all corners of South Australia and they re always on the hunt for events happening around them each week. Whether it s taking a punt on an emerging act, seeing a blockbuster movie or a band playing at their favourite venue - they want to know about it! 78% of Members recommend shows / events to friends when they win giveaways MEMBERS BY OCCUPATION: Home duties 1% Retired 2% Student 15% Self-employed 4% Unemployed 2% MEMBERS BY AGE: % % % Under % Work full time 59% Work part time 17% % % FRINGE MEMBERS LOVE: Comedy Festivals Bands 82% 72% 64% Circus Film Theatre 62% 57% 55% REACH ACROSS ADELAIDE WITH FRINGE MEMBERSHIP

8 WE RE GOOD FOR IT! The Fringe Membership program exists to help you promote your event, venue or brand in Adelaide, no matter what time of year it is! Targeted and integrated promotion opportunities are available for businesses, organisations, artists and promoters through Fringe Membership ranging from display advertising to tailored partnership opportunities. MEMBERS KNOW WHAT S ON IN ADELAIDE BY USING: 22,000 ENEWS SUBSCRIBERS 25-40% AVERAGE OPEN RATE DATABASE OF 20,000 MEMBERS UNDER 30 76% Fringe Membership enews 78% Word of Mouth 76% Facebook 37% Fringe Membership Website 2.2K FOLLOWERS 5.7K LIKES MEMBERS WANT DISCOUNTED ACCESS TO MORE: 3.7K FOLLOWERS MEMBERS PREFERENCE TO KEEP UP TO DATE WITH US: Adelaide Fringe Shows Movies Food / Drinks 90% 68% 63% 83% Fringe Membership enews 38% Facebook 18% Fringe Membership Website 13% Word of Mouth 11% Instagram Festivals Comedy Experiences Theatre Bands Art Exhibitions 57% 57% 51% 49% 45% 30%

Must offer a member deal or discount. DEDICATED ENEWS $900 This editorial option makes sure that the spotlight is on you.

Must offer a member deal or discount. DEDICATED INSTAGRAM $150 Hit up our 2.2k followers with a post all about you! All prices exclude GST. Please refer to T&C s at the end of document.

9 ADVERTISING OPPORTUNITIES ENEWS TAKEOVER $1200 Take over one of our weekly enewsletters to ensure your brand or event is not missed! By taking up this offer you ll receive a Deal of the Week, enews Banner, What s On and Giveaway all in the same week! Can choose to target a specific age group or the entire database. Must offer a member deal or discount. DEDICATED ENEWS $900 This editorial option makes sure that the spotlight is on you. Exclusively promote your event or deal directly to our dedicated database of 22,000 members with your own enewsletter. Can choose to target a specific age group or the entire database. Must offer a member deal or discount. DEDICATED INSTAGRAM $150 Hit up our 2.2k followers with a post all about you! All prices exclude GST. Please refer to T&C s at the end of document. DEAL OF THE WEEK ENEWS BANNER GIVEAWAY WHAT S ON? GIVEAWAY DEAL OF THE WEEK $650 Get exposure on both the Adelaide Fringe website and in our weekly enewsletter. This can be targeted to a specific age group or our entire database. ENEWS BANNER $300 Simple, yet effective. Links to a URL of your choice. WHAT S ON $350 In our enews each week we highlight up to six events that are coming up over the next week. To ensure that your event is mentioned, book yourself a spot! Links directly to your website or a URL of your choice. GIVEAWAYS FREE Offer our members some free tickets or a free product and we ll chuck you in our weekly enews and post the competition on Facebook too. This is FOR FREE because we re awesome and we love giving away freebies. But book in early as these spots fill up fast! WHEN FRINGE MEMBERS WIN GIVEAWAYS THEY: Recommend show / event to a friend 78% Share experience on social media 58% See show / event again 38%

It s a great way to reach a dedicated arts audience through additional marketing and promotions and at not extra cost to you.

10 OTHER WAYS TO GET INVOLVED OFFER A MEMBER PRICE TO YOUR FRINGE SHOW Add a Fringe Membership price to attract a dedicated audience. Fringe Members are very influential and over 80% of them recommend shows & events to friends! It s a great way to reach a dedicated arts audience through additional marketing and promotions and at not extra cost to you. To add a Fringe Members price, head to the Ticketing tab in the AVR and tick the Fringe Members discount box when adding your prices. 43% of Members say that the availability of a Fringe Membership price influenced what they saw at the 2017 Fringe 80% of Members have accessed Fringe Membership priced FringeTIX PARTNER WITH US We ll be here with open arms if there s another way that you would like to align your brand with us. Our partnerships team are a bunch of legends and you ll love working with them to find the best way to activate your brand through Fringe Membership! HOST A MEMBER EVENT Throughout the year we host a number of events from advanced movie screenings, a Members Night in the Fringe Club and Members Take-Over events at Fringe venues. The opportunities don t end there though! If you want to host an event at your venue, or want to offer a preview to your show, please get in touch by ing membership@adelaidefringe.com.au or by calling

REQUIREMENTS & DEADLINES PRINT ADVERTISER HOT FRINGE SHOWS Booking and payment deadline MONDAY JANUARY 15 Artwork deadline FRIDAY JANUARY 19 All print advertising must be high resolution PDF files,

11 REQUIREMENTS & DEADLINES PRINT ADVERTISER HOT FRINGE SHOWS Booking and payment deadline MONDAY JANUARY 15 Artwork deadline FRIDAY JANUARY 19 All print advertising must be high resolution PDF files, 300 dpi, CMYK colour mode, with text converted to outlines. All full page adverts must include a 3mm bleed. ONLINE WEBSITE Booking and payment deadline 2 WEEKS before advert due to be live. Artwork deadline 1 WEEK before advert due to be live All online artwork must be static JPEG or PNG files, 72 dpi, all fonts outlined, RBG colour mode. ADVERTISER HOT FRINGE SHOWS Large 80mm (w) x 65mm (h) $700 Small 80mm (w) x 40mm (h) $450 ADELAIDE FRINGE WEBSITE Desktop 728px (w) x 90px (h) Banner 1 x Unit Mobile 320px (w) x 50px (h) $400 Desktop 728px (w) x 90px (h) Banner 3 x Units Mobile 320px (w) x 50px (h) $1,100 Button 1 x Unit 250px (w) x 400px (h) $800 Button 3 x Units 250px (w) x 400px (h) $2,150 ADELAIDE FRINGE WEBSITE enews Banner 600px (w) x 150px (h) $1000 BUNDLES DIGITAL BUNDLE 1x Unit Banner FM enews Banner FM Instagram 728px (w) x 90px (h) 580px (w) x 370px (h) 1080px (w) x 1080px (h) $700 Save $150 All prices exclude GST. Please refer to T&C s at the end of document.

FRINGE MEMBERSHIP ADVERTISING RATES & SPECS DEDICATED ENEWS WHAT S ON Feature image 580px (w) x 370px (h) enews image 500px (w) x 630px (h) Copy 200 words $900 Copy 50 words $350 URL URL DEAL OF THE

12 FRINGE MEMBERSHIP ADVERTISING RATES & SPECS DEDICATED ENEWS WHAT S ON Feature image 580px (w) x 370px (h) enews image 500px (w) x 630px (h) Copy 200 words $900 Copy 50 words $350 URL URL DEAL OF THE WEEK enews image 580px (w) x 370px (h) Website image 1660px (w) x 360px (h) Copy 150 words URL DEDICATED INSTAGRAM Instagram image 1080px (w) x 1080px (h) Copy 100 words ENEWS BANNER enews image 600px (w) x 90px (h) URL All prices exclude GST. Please refer to T&C s at the end of document. LIMITED DATES LIMITED DATES $650 $150 $300 ENEWS TAKEOVER enews image 580px (w) x 370px (h) enews banner image 580px (w) x 370px (h) Copy 150 words URL GIVEAWAYS Official poster enews images 500px (w) x 500px (h) and 500px (w) x 630px (h) Copy 50 words URL SOLD OUT FOR 2018 FRINGE $1200 SOLD OUT FOR 2018 FRINGE FREE ARTWORK & PAYMENT DEADLINES All images are to be sent in high resolution and 72dpi in either PNG or JPEG format. All creative is due ONE WEEK PRIOR to going live. Any advertising that runs in Feb-March 2018 will need to be paid in full before the date of your booking.

CONTACT ads@adelaidefringe.com.au 08 8100 2000 adelaidefringe.com.au 136 Frome Street, Adelaide. SA 5000 Terms and Conditions: Prices exclude GST.

13 CONTACT adelaidefringe.com.au 136 Frome Street, Adelaide. SA 5000 Terms and Conditions: Prices exclude GST. Artwork must only refer to FringeTIX and/or adelaidefringe.com.au in regards to booking tickets. Advertising may only refer to Adelaide Fringe events and general venue advertising, external events will not be accepted for advertising. Prices shown are for registered Adelaide Fringe artists, venues and sponsors. Advertising enquiries from external parties will be quoted at a higher rate. Please note that Adelaide Fringe does not design artwork or amend details. It is the responsibility of the advertiser to provide Adelaide Fringe with finished copy ready to be published or uploaded. For more information or to make a booking, ads@adelaidefringe.com.au

MEDIA KIT 2018 Reach Adelaide s art lovers all year round. For more information or to make a booking,

MEDIA KIT 2018 Reach Adelaide s art lovers all year round For more information or to make a booking, email ads@adelaidefringe.com.au WHAT IS FRINGE MEMBERSHIP? Fringe Membership is an exclusive program