Sara/Mana. Sarasota/Bradenton/Venice Market

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1 Sara/Mana Sarasota/Bradenton/Venice Market

2 Sara/Mana Zone

3 Population fluctuates from 430,000 in the summer to 640,000 in winter Average Population by Month (000) Sara/Mana is a large year-round market with an extra 200,000 people in season. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Nielsen Market Demographics Herald-Tribune Circulation Department.

4 The Herald-Tribune publishes four separate editions seven days a week. The Herald-Tribune publishes more than 1,200 local stories a month more than three dozen a day. Commitment to community makes the Herald-Tribune must reading for 300,000 consumers. With flexible zoned advertising, you can reach them all or only the ones that matter to you.

5 Affordable, high-impact inserts and tab-ons run daily in the Herald-Tribune. The Herald-Tribune lets you target your customers any day you want, right down to the zips where they live.

6 Herald-Tribune Media have earned the nation s highest award for journalism Pulitzer Prize Winner: Investigative Reporting The Insurance Nightmare on property insurance 2010 Pulitzer Prize Finalist: Investigative Reporting Flipping Fraud on fraudulent real estate deals 2008 Pulitzer Prize Finalist: Local Reporting Broken Trust on abusive teachers The outstanding journalism of the Herald-Tribune Media Group attracts a quality audience, creating quality customers for your business.

7 Herald-Tribune circulation is more than 44,000 every day and 57,000 Sunday. Daily Sunday 44,229 57,103 Herald-Tribune advertising puts your message into thousands of homes every day. Source: Herald-Tribune analysis of AAM Audit Reports for 52 weeks ending 12/30/12. Sara/Mana is the Sarasota and Manatee zones.

8 The Herald-Tribune sells thousands more copies than the Bradenton Herald. Daily Newspaper Circulation in Sara/Mana: 29,839 44,229 The Herald- Tribune is your first buy to reach this thriving regional market. Sunday 57,103 40,880 Herald-Tribune Bradenton Herald Source: Latest AAM reports. Sara/Mana is the Sarasota and Manatee zones.

9 The Herald-Tribune has twice as many readers per copy as the Observer. Readership: Paid Circulation v Free Distribution Publication Paid Circulation Readers Readers per Copy Daily Herald-Tribune 44, , Sunday Herald-Tribune 57, , Publication Free Distribution Readers Readers per Copy Observer Group 63,000 68, Publications don t buy your products readers do. Free publications don t generate readers like paid newspapers do. To create readers you have to have a product that people want to buy, and deliver it to their homes. Sources: AAM for Herald-Tribune. Internet site for Observer. Observer Group includes Longboat Observer, Sarasota Observer, East County Observer and Pelican Press. Readership from Scarborough Research 2013.

10 The Herald-Tribune reaches two of every five consumers in the market. Audience Reach 200,000 44% In Manatee and northern Sarasota counties, 200,000 people use the Herald-Tribune for news and advertising. Source: Scarborough Research, Past week. Sara/Mana is the Sarasota and Manatee zones combined.

11 The Herald-Tribune reaches the most responsive, substantial consumers. Key Demographics Sara/ Mana Herald-Tribune Total Adults 456, ,000 44% Age ,000 75,000 50% Median Age College graduate or more 125,000 56,000 45% White collar 154,000 66,000 43% Retired 139,000 66,000 48% Own home 325, ,000 46% Value $250,000 or more 108,000 56,000 52% Avg Home Value $244,000 $260,000 Resident <2 years 93,000 47,000 50% Herald-Tribune advertising works so well because it delivers affluent consumers at the height of their purchasing power. Source: Scarborough Research, Past week. Sara/Mana is the Sarasota and Manatee zones combined.

12 The Herald-Tribune reaches thousands more people than any publication. Herald- Tribune Total Audience 200,000 The Herald- Tribune leads the Bradenton Herald by 25,000 readers and the Observer by 150,000. Bradenton Herald 175,000 Observer Group 52,000 Source: Scarborough Research, Past week. Observer Group includes Pelican Press. Sara/Mana is the Sarasota and Manatee zones combined.

13 The Herald-Tribune reaches upscale consumers better than any newspaper. Key Demographics Herald- Bradenton Observer Media Reach Tribune Herald Group Total Adults 44% 38% 15% HH Income $100, % 35% 20% College graduate+ 45% 34% 22% White collar 43% 32% 16% Own home 46% 39% 17% Value $500, % 24% 22% Your investment in the Herald- Tribune puts you in touch with more quality consumers than the Bradenton Herald or the Observer Group. Source: Scarborough Research, Past week. Observer Group includes Pelican Press. Sara/Mana is the Sarasota and Manatee zones combined.

14 More than 3,100 local businesses advertise in the Herald-Tribune. Total Advertisers 3,121 Thousands of local businesses rely on advertising in the Herald- Tribune to help them thrive because it works. Source: Herald-Tribune Media Group Accounting Department 2012

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