153,662 11,034 19,579 5,754 1, , % college graduates

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1 2019 MED IA KI T

2 WHO WE ARE THE BNC AUDIENCE NATIONAL AWARDS 2018 GOLD BEST BODY OF WORK BEST PERSONALITY PROFILE SILVER BEST OVERALL DESIGN BEST NEWSLETTER BEST EXPLANATORY JOURNALISM BEST LOCAL COVERAGE OF A NATIONAL BUSINESS/ ECONOMIC STORY 2017 GOLD BEST BODY OF WORK BEST FEATURE 11,034 daily newsletter subscribers 19,579 monthly businessnc.com users 5,754 social media followers 1,250 event attendees 116,045 total magazine readership* 153,662 TOTAL AUDIENCE *Certified Verification Council 2017 Audit Report and Readership Survey Distribution of 29,755 x 3.9 readers per issue 87% influence the purchasing decisions of their company 44% Owner/Partner, CEO President 21% Director/ Manager/ Supervisor 85% college graduates 71% Spend 30 minutes or more reading each issue 82% under 59 years of age 25% CFO, CIO, COO, Other Corporate Officer, Vice President BUSINESS NORTH CAROLINA IS AN INSIGHTFUL, INNOVATIVE AND INVALUABLE PUBLICATION FOR OUR STATE S LEGAL COMMUNITY Charles F. Marshall Brooks Pierce WE DO WHAT NOBODY ELSE DOES cover one very special place, this state, and its economy, which is as diverse as the people who call it home. We produce quality, in-depth journalism, digging behind the scenes producing stories and information that is current, thorough, and enlightens and entertains our readers. Whether it s in the boardroom or on the factory floor, we seek to show not only trends and events but the human face of commerce. Business North Carolina magazine delivers qualified business owners, C-level and top senior executives at your fingertips GOLD BEST PERSONALITY PROFILE SILVER BEST RECURRING FEATURE BEST LOCAL COVERAGE OF A NATIONAL BUSINESS/ ECONOMIC STORY BEST MAGAZINE ADDITIONAL DISTRIBUTION AND PARTNERSHIPS Business North Carolina partners with leading statewide associations and businesses to bring readers comprehensive, relevant and timely information. AENC Association Executives of NC Distributed throughout statewide North Carolina bank branches Leadership North Carolina E4 Carolinas NC Regional Airports PENC Professional Engineers of North Carolina NCEDA North Carolina Economic Development Association NCBCE North Carolina Business Committee for Education NC Welcome Centers North Carolina Golf Panel NC Tech Association NC Press Directory North Carolina General Assembly NCBIO NC North Carolina Biosciences Organization NAIOP the Commercial Real Estate Development Association SBTDC Small Business and Technology Development Center Barnes and Noble

3 2019 EDITORIAL CALENDAR JANUARY 2019 FEBRUARY 2019 MARCH 2019 APRIL 2019 MAY 2019 JUNE 2019 LEGAL ELITE 2019 The state s top lawyers NC Trend: Top Stocks Town Square: Belmont Round Table: Life Sciences In the Spotlight: Southern Pines SUPPLEMENT: First in Flight: NC Aviation & Aerospace SPACE CLOSE: NOV 21, 2018 MATERIALS DUE: NOV 28, 2018 POWER 100 A look at North Carolina s most influential leaders Town Square: Farmville Round Table: Economic Forecast In the Spotlight: Charlotte Energized: A Guide to the Energy Industry Health: Cancer Care and Research SPACE CLOSE: DEC 20, 2018 MATERIALS DUE: DEC 27, 2018 BEST N.C. HOSPITALS NC Trend: Energy Town Square: Lexington Round Table: Industrial Hemp Destinations: Corporate and Leisure Travel Education: NC Community Colleges Cash Crop: A Guide to Agribusiness SPACE CLOSE: JAN 22, 2019 MATERIALS DUE: JAN 29, 2019 TOP GOLF COURSES Bonus Distribution Golf reprints distributed to all NC Visitors Centers FEATURE: The state s famous feuds and rivalries NC Trend: Employment Town Square: Hillsborough Round Table: Transportation & Logistics In the Spotlight: Eastern NC Economic Development: NC Industrial Parks SPACE CLOSE: FEB 20, 2019 MATERIALS DUE: FEB 27, 2019 HIGHER EDUCATION A guide to our state s private and public universities and community colleges; Business schools adapting to change; NC college alumni making big marks on the national stage NC Trend: Travel and Tourism Town Square: Warrenton Round Table: Health Care In the Spotlight: Catawba County Made in NC: Manufacturing SPACE CLOSE: MAR 20, 2019 MATERIALS DUE: MAR 27, 2019 NC FINANCE AND MONEY Lists of the biggest financial institutions and money managers FEATURE: Best Employers in N.C. based on innovative strategies NC trend: Transportation Town Square: Flat Rock In the Spotlight: Guilford County Healthcare: Cardiac Care Life Sciences: Exploring Biotechnology and Life Science in NC SPACE CLOSE: APR 22, 2019 MATERIALS DUE: APR 30, 2019 JULY 2019 AUGUST 2019 SEPTEMBER 2019 OCTOBER 2019 NOVEMBER 2019 DECEMBER 2019 ECONOMIC DEVELOPMENT Largest economic development and job-creation projects FEATURE: The state of our rivers: How waterways help define N.C. NC Trend: Real Estate Town Square: Aberdeen Round Table: Buncombe County Research NC: Key Innovations in Universities and Corporate Research NC Portraits: Profiles of NC Professional Women SPACE CLOSE: MAY 22, 2019 MATERIALS DUE: MAY 28, 2019 THE STATE S TOP PUBLIC COMPANIES ranked by size and stock performance FEATURE: CEOs making an impact in the state NC Trend: The Beer Industry Town Square: Franklin Round Table: Energy In the Spotlight: Nash and Edgecombe Counties Meetings & Conventions: Corporate Meeting Guide with bonus distribution to meeting planners across the state SPACE CLOSE: JUN 21, 2019 MATERIALS DUE: JUN 27, 2019 TRAILBLAZERS The 20- and 30-somethings poised to lead the state FEATURE: The state s most intriguing sports-business executives NC Trend: Agriculture Town Square: Monroe In the Spotlight: Cumberland County Health: Orthopaedic Care Law Journal: Articles Written by Top Lawyers in NC SPACE CLOSE: JUL 22, 2019 MATERIALS DUE: JUL 30, 2019 NC 100: LARGEST PRIVATE COMPANIES FEATURE: Unsung influencers Key Business leaders making a big impact while maintaining a low profile NC Trend: Financial Technology Town Square: Mocksville Round Table: Business and Education In the Spotlight: Forsyth County Continuing Education: MBA, Distance Learning, Executive Education NC Portraits: Profiles of NC Family Owned Businesses SUPPLEMENT: NC Small Business Handbook: Bonus Distribution to Small Business Technology Centers Across the State SPACE CLOSE: AUG 21, 2019 MATERIALS DUE: AUG 28, 2019 BUILDING NORTH CAROLINA Top Commercial Construction Projects, Ranked by Impact and Design NC Trend: Education Town Square: Rose Hill Round Table: Cybersecurity In the Spotlight: Pitt County Guide to Business: Articles written by Business Experts SUPPLEMENT: NC Mid-Market Fast 40 Companies SPACE CLOSE: SEP 20, 2019 MATERIALS DUE: SEP 27, 2019 SMALL BUSINESS OF THE YEAR AWARDS FEATURE: Best Doctors The state s highest-rated physicians NC Trend: Sports Town Square: Apex Round Table: Travel & Tourism In the Spotlight: NC Coast Workforce Development: Trends in state-of-the-art employee training SPACE CLOSE: OCT 22, 2019 MATERIALS DUE: OCT 29, 2019 NC Trend editorial will have different issues that will cover: Money- Key companies and people in finance; Tracking Tech - Game-changing innovators; Food/drink - Trendsetting restaurateurs, vintners, brewers; Game Changers - Influential female business leaders FALL 2019 NCEDG -ANNUAL NORTH CAROLINA ECONOMIC DEVELOPMENT GUIDE Established source of information for businesses looking to expand or relocate to North Carolina. Reaches selected targeted economic development experts, North Carolina Economic Developers Association members, NC General Assembly and Governor's Cabinet and a yearround audience with the digital version and the ncedg.com website. SPACE CLOSE: SEP 13, 2019 MATERIALS DUE: SEP 27, 2019

4 BNC DIGITAL MEDIA MONTHLY STATISTICS 32,230 PAGEVIEWS 24,560 SESSIONS *Google Analytics, Jan - Jun, 2018 WEBSITE AD SPECS 19,579 NEW USERS A new businessnc.com The source for North Carolina business news every day. Timely, Accessible, Relevant. BusinessNC.com attracts a growing number of savvy visitors who want to stay informed about North Carolina issues, ideas and people. Only BusinessNC.com provides coverage of the news from every region in the state, unique web content and a wealth of analysis, in-depth stories, research and information. All from a source that s been trusted for more than 35 years. Mobile-friendly format Daily Digest: Editorial insights and business and government news from media outlets across the state Regional Report: Current business and political news links for key geographic regions of the state Popular annual editions of the Legal Elite, Best Employers in NC, and Best Golf Courses SPACE POSITION WIDTH HEIGHT RATE Website: Medium Rectangle Right rail, run of site $695/mo Website: Skyscraper Right rail, run of site $995/mo Website: Leaderboard Homepage $695/mo Sponsored article Homepage $995 (1), $1495 (2) ACCEPTED DIGITAL FILE FORMATS 72dpi web-optimized.jpg,.png, or.gif. HTML files are also accepted. Images with higher resolutions will be subject to reduced file size conversion. Note: Microsoft Outlook does not support animated files within newsletters. SPONSORSHIP PACKAGE $ 1,500/month Powerful marketing images seen daily by our readers. Package offers three opportunities to expand market footprint: Company branding within masthead via Presenting Sponsor, Team Profile Sponsored Content, and Sponsored Content Series HORIZONTAL BANNER AD $ 1,000/month NEWSLETTER AD SPECS SPACE WIDTH HEIGHT Newsletter Banner ACCEPTED DIGITAL FILE FORMATS 72dpi web-optimized.jpg,.png, or.gif. HTML files are also accepted. Images with higher resolutions will be subject to reduced file size conversion. Note: Microsoft Outlook does not support animated files within newsletters. The Newsletter: Business NC DAILY DIGEST Daily Digest is a must read for anyone who wants to have an insider s understanding of North Carolina Business. Target business leaders by advertising with Daily Digest. Over 11,000 s are sent daily to top executives throughout NC place your ad directly in the inbox of this important demographic. INCLUSION IN 220,000 DIRECT S PER MONTH. JUST A NOTE TO SAY HOW MUCH I APPRECIATE THE DAILY DIGEST. THESE HAVE BECOME A MAINSTAY FOR ME AND I M SURE FOR MANY OTHERS. THEY ARE CONCISE BUT COVER A HEALTHY CROSS-SECTION OF TOPICS, NOT AN EASY ALGORITHM. Scott Saylor, President, North Carolina Railroad 11,034 TOTAL SUBSCRIBERS 31.9% OPEN RATE the number of unique opens divided by total delivered. industry average: 15.8% 2.8% CLICKTHROUGH RATE total unique clicks divided by total delivered. Average industry rate is 2.7%

5 BNC EVENTS CALENDAR SPONSORSHIP OPPORTUNITIES AVAILABLE Cherry Bekaert has been the title sponsor of the Mid-Market Fast 40 awards for the past seven years, participated in numerous round-table discussions and advertised within the Business North Carolina magazine at numerous other times. Ben and his team have always been receptive to understanding our value proposition, the message we intend to convey, and aligning our needs with those of the magazine and business community across North Carolina. They make the process as easy as possible and we ve seen great results from the relationship. J. Scott Duda, Partner Cherry Bekaert LEGAL ELITE AWARDS FEBRUARY 2019 Business North Carolina s Legal Elite honors the state s top lawyers based on annual voting open to all active members of the N.C. State Bar. A celebration will take place early in 2019 to recognize the top attorneys in 16 business-related categories. CEO SUMMIT APRIL 2019 Business North Carolina s N.C. CEO Summit brings together some of the best and brightest decision-makers in the state. The two-day summit, held at Pinehurst Resort, features golf along with networking, panel discussions and guest speakers who share tips on leadership and company engagement. MFGCON SEPTEMBER 2019 mfgcon is North Carolina's premiere conference for manufacturing and innovation. In fall 2019 manufacturers from across North Carolina will meet for two days to share best practices, practical advice and helpful tips for creating a more efficient and more profitable manufacturing sector. MID-MARKET FAST 40 AWARDS OCTOBER 2019 CEOs and CFOs from North Carolina s fastest growing middle-market companies come together at Pinehurst Resort in fall 2019 to celebrate the North Carolina Mid-Market Fast 40 awards. The event includes an awards presentation, luncheon and golf at the resort. SMALL BUSINESS OF THE YEAR AWARDS DECEMBER 2019 Business North Carolina s Small Business of the Year honors amazing North Carolina-based small businesses each December with a luncheon and awards ceremony. As is tradition, the previous year s winner presents the new titleist with gifts. BNC ROUND TABLES Several times a year, Business North Carolina gathers a panel of experts and leaders to discuss the importance of that particular industry or region to the state s economy. The roundtable is photographed and presented in Business North Carolina magazine in both digital and print format. Opportunities for sponsorship are available.

6 A D S P E C S A N D R AT E S TWO-PAGE SPREAD Live Trim Bleed 16 x x x /2 HORIZONTAL SPREAD Live Trim Bleed FULL PAGE Live Trim Bleed 7 x x x x x x C U S TO M C A M PA I G N S Stand out from the crowd. AD SUBMISSION REQUIREMENTS PRINTING PROCESS: Web offset, saddle-stitched. BLEED ADS: Keep all live matter 3/8 from trim edges. Full-page bleed ad: 8-3/8 by 11-1/8, includes 1/8 bleed on all sides. Two-page spread bleed ad: 16-1/2 by 11-1/8. Contact production department for specialty bleed options. REQUIRED MATERIALS: PDF files preferred. Any layouts containing RGB, Spot or Pantone colors must be converted to their CMYK equivalents. Any layouts found to have a differing color scheme must be revised accordingly. We want to ensure that colors are represented properly, therefore, the client will be notified if there are any inconsistencies in color scheme. When ing materials, fonts and native program files must be packaged in a folder prior to sending via . MATERIAL DELIVERY: Via to Moira Johnson, mjohnson@businessnc.com. Please include the name and phone number of the person preparing the ad. You may also submit files via DropBox, Google Drive, or other electronic delivery systems. PRODUCTION CHARGES: Clients will have production charges quoted on an individual basis. Please direct production questions to Moira Johnson, mjohnson@businessnc.com, , 1230 W. Morehead St., Suite 308, Charlotte, NC /3 PAGE x10 1/2 PAGE (HORIZONTAL) 7 x /2 PAGE (VERTICAL) x /3 PAGE (VERTICAL) 2.25 x 10 1/3 PAGE (HORIZONTAL) x All measurements are in inches. C U S T O M P U B L I C AT I O N S C E L E B R AT O R Y PA C K A G E S We Know North Carolina and we know publishing. We are the state s specialists in delivering a business message, persuasively and on-target. Our custom publications leverage our media s unparalleled quality, distribution channels, and award-winning design. Let us help tell your story. Celebrate your organization s anniversary, milestone, rebrand or grand opening with Business North Carolina magazine and digital platforms. Let us create a custom campaign to honor your achievements and proudly proclaim your company s work to the business community.

7 1230 West Morehead Street, Suite 308, Charlotte, NC Wade Avenue Suite 320 Raleigh, North Carolina For advertising and sponsorship information, contact: CHARLOTTE/WESTERN N.C. SUE GRAF TRIANGLE/EASTERN N.C. MELANIE WEAVER LYNCH CONNECT WITH US FACEBOOK BusinessNC LINKEDIN Business North Carolina YOUTUBE Business North Carolina