PETS! WAR STORIES PRINT DIGITAL SOCIAL UP CLOSE AND PERSONAL WITH AMAZING NEIGHBORHOOD ANIMALS
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1 CUBAN INVASION ALDREDGE OR ANIMAL BLOODY 27 HOUSE? 59 MONDAY 81 NOVEMBER 2015 ADVOCATEMAG COM TOP RAMEN CLASS IN MUM S 14 SESSION 28 THE WORD 42 SEPTEMBER 2015 ADVOCATEMAG COM LAKE HIGHLANDS BE LOCAL IN PRESTON HOLLOW/NORTH DALLAS OOD/EAST DALLAS BE LOCAL IN OAK CLIFF WAR STORIES Veterans from three generations discuss life on and off the battlefield UP CLOSE AND PERSONAL WITH AMAZING NEIGHBORHOOD ANIMALS PETS! FEBRUARY 2016 ADVOCATEMAG COM PRINT DIGITAL SOCIAL
2 WE ARE LOCAL Lakewood/East Dallas Lake Highlands Preston Hollow Oak Cliff COVERING NEIGHBORHOOD NEWS FOR 25 YEARS
3 508,000 MONTHLY READERS *CVC 2015 AUDIT QUANTCAST DATA: ADVOCATEMAG.COM/ADVERTISING
4 THE ADVOCATE READER PRINT DIGITAL MOBILE SOCIAL 61% FEMALE 39% MALE AVG. AGE $328K AVG. HOME VALUE $142K AVG. HOUSEHOLD INCOME 82% COLLEGE EDUCATED $800K AVG. NET WORTH *CVC 2015 AUDIT CACI DEMOGRAPHICS ADVOCATEMAG.COM/ADVERTISING
5 Westmore and Marsa s PRINT DIGITAL SOCIAL DISTRIBUTION AUDIENCE STATISTICS I-35 PRESTON HOLLOW Buckingham 94K COPIES MONTHLY 280K MONTHLY WEB VISITS 35K SOCIAL FOLLOWERS 22K NEWSLETTER SUBSCRIBERS I-35 Stemmons Marsh I-635/LBJ I-30 Kiest Park Ty er Inwood Zang Dallas North Tollway I-35 Preston Lovers GALLERIA Northhaven Royal Walnut Hill US 75 Hillcrest North Park Mall Fitzhugh US 75 I-45 Skillman Greenville Downtown OAK CLIFF Royal Mockingbird Audelia Walnut I-635/LBJ WHITE ROCK LAKE I-30 Northwest Hwy. LAKEWOOD/EAST DALLAS LAKE HIGHLANDS Jupiter 67 W. Ledbetter TOTALS FOR ALL 4 PUBLICATIONS. FOR DETAILED DISTRIBUTION DATA, VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
6 56% KEEP THE ADVOCATE FOR A MONTH OR MORE *CVC 2015 AUDIT ADVOCATEMAG.COM/ADVERTISING
7 ADVOCATE WHEREVER YOU ARE WHAT WE OFFER TARGETED MARKETING SOLUTIONS OVER 50% READ THE ADVOCATE VIA MOBILE DEVICES
8 LET ADVOCATE TELL YOUR STORY BUILD YOUR BRAND WITH SPONSORED CONTENT NATIVE ADVERTISING GENERATES UP TO AN 82% INCREASE IN BRAND LIFT -DEDICATEDMEDIA.COM CUSTOM STORIES IN PRINT AND ON ADVOCATEMAG.COM AD CONTENT PROMOTED ON HOMEPAGE AND/OR WITHIN EDITORIAL CONTENT
9 9 OF 10 NEIGHBORS READ THE ADVOCATE *CVC 2015 AUDIT: ADVOCATEMAG.COM/ADVERTISING
10 DEDICATED BLASTS SPECIAL OFFERS ANNOUNCEMENTS PROMOTIONS 90% OF READERS PREFER TO SHOP LOCAL REACH OUR OPT-IN SUBSCRIBERS WITH LOCAL PROMOS FOR MORE INFORMATION VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
11 ADVERTISING OPTIONS PRINT AND DIGITAL AVAILABILITY PRINT AD SIZE 1 Full page, full bleed 2 Full page, no bleed 3 2/3 page 4 1/2 page, horizontal 5 1/2 page, vertical 6 1/3 page, square 7 1/3 page, vertical 8 1/6 page, horizontal 9 1/6 page, vertical 10 1/12 page WEB ADS 1 Leaderboard 2 Large box 3 Small box NEWSLETTER ADS 4 Banner 5 Link lounge DEDICATED BLAST 6 Graphic image ` FOR MORE INFORMATION VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
12 66% PREFER MAGAZINES FOR LOCAL NEWS *ADVOCATE 2014 READER SURVEY ADVOCATEMAG.COM/ADVERTISING
13 DEADLINES ADVERTISER RESERVATION MATERIAL DATES January June November Dec. 9, 2015 May 11, 2016 Oct. 5, 2016 Dec. 11, 2015 May 13, 2016 Oct. 7, 2016 February Dec. 28, 2015 July May 26, 2016 Prime Living Oct. 20, 2016 Health Care Advisor DEADLINE TO BE IN EDITORIAL March MATERIALS DUE Jan. 6, 2016 Jan. 8, 2016 Jan. 21, 2016 Dec. 23, 2015 Dec. 30, 2015 Jan. 4, 2015 August Women in Business GO TO TINYURL.COM/ADVPROFILE TO SUBMIT PROFILE BY DEADLINE MATERIALS DUE June 8, 2016 June 10, 2016 June 23, 2016 May 27, 2016 June 1, 2016 June 3, 2016 DEADLINE TO BE IN EDITORIAL MATERIALS DUE December Sept. 21, 2016 Sept. 28, 2016 Sept. 30, 2016 Nov. 9, 2016 Nov. 11, 2016 Nov. 28, 2016 Feb. 3, 2016 Feb. 5, 2016 Feb. 18, 2016 April March 9, 2016 March 11, 2016 March 24, 2016 Home Design / Top 25 Realtors September Health & Wellness Advisor July 6, 2016 July 8, 2016 July 21, 2016 Aug. 10, 2016 Aug. 12, 2016 Aug. 25, 2016 January 2017 Dec. 7, 2016 Dec. 9, 2016 Dec. 26, 2016 MATERIALS DUE May March 7, 2016 March 9, 2016 DEADLINE TO BE IN EDITORIAL October MATERIALS DUE July 29, 2016 Aug. 3, 2016 Aug. 5, 2016 April 6, 2016 Sept. 7, 2016 April 8, 2016 Sept. 9, 2016 April 21, 2016 Sept. 22, 2016 FOR MORE INFORMATION VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
14 EDITORIAL CALENDAR 2016 EDITORIAL FEATURES MAKE IT MODERN PARTY ON PLAY 8 THE PATIO 12 BALL 40 THE HOME ISSUE 2015 APRIL 2015 ADVOCATEMAG COM BE LOCAL IN OAK CLIFF Inside>> TOP 25 REALTORS OAK CLIFF EMPOWERED DECADENT NOTES FROM REFUGEE WOMEN 7 DESSERTS 12 CITY HALL 35 GI VE WORTHWHILE WAYS TO SPEND ( YOUR DOLLARS) FOSTER K DS CHARITY NORTH DALLAS SHARED MINISTRIES V CKERY MEADOW LEARNING CENTER DECEMBER 2014 ADVOCATEMAG COM LOCAL IN PRESTON HOLLOW JEWISH FEDERAT ON *ALL PLANS ARE SUBJECT TO CHANGE AT THE DISCRETION OF THE ADVOCATE EDITORIAL OF GREATER DALLAS PROJECT LINUS January BEHIND THE SCENES / THE YEAR IN PHOTOS February WHILE YOU WERE SLEEPING/NIGHTSHIFT SPECIAL ADVERTISING SECTION : Health & Wellness: Best You March THE POWER OF SPORTS/WORKING April HOME PROFILE SPECIAL ADVERTISING SECTION : Top 25 Realtors May EDUCATION / STUDENT PROFILES June NEIGHBORHOOD POOLS July BEST AND WORST OF SUMMER JOBS SPECIAL ADVERTISING SECTION : Women in Business August DAREDEVILS SPECIAL ADVERTISING SECTION : Best of Recap September PET PHOTOS SPECIAL ADVERTISING SECTION : Healthcare Advisor October COMING TO AMERICA November STUDENT ELECTIONS SPECIAL ADVERTISING SECTION : Prime Living December NEIGHBORHOOD NONPROFITS SPECIAL ADVERTISING SECTION : Holiday Giveaway FOR MORE INFORMATION VISIT ADVOCATEMAG.COM/ADVERTISING OR CALL
15 GET IN TOUCH
PETS! WAR STORIES PRINT DIGITAL SOCIAL UP CLOSE AND PERSONAL WITH AMAZING NEIGHBORHOOD ANIMALS
CUBAN INVASION ALDREDGE OR ANIMAL BLOODY 27 HOUSE? 59 MONDAY 81 NOVEMBER 2015 ADVOCATEMAG COM TOP RAMEN CLASS IN MUM S 14 SESSION 28 THE WORD 42 SEPTEMBER 2015 ADVOCATEMAG COM LAKE HIGHLANDS BE LOCAL IN
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