Successful advertising. Crossgenial.

Transcription

1 Successful advertising. Crossgenial.

2 DER STANDARD derstandard.at: Our philosophy 2

3 DER STANDARD: Reach and circulation Reach Monday Saturday Saturday Readers MA 2016 ~ NRS* National Reach MA 2016 ~ NRS* Decisionmakers LAE 2015 ~ BMRS ,3 % 6,4 % 15,5 % 30,0 % Circulation Monday Saturday Saturday ÖAK 2016-II ~ ABC Number of copies printed Number of copies distributed Number of copies sold Subscriptions * Survey: January December

4 Male Female A-Levels/ High school graduate Higher Education up to thru thru ABC1 up to 39 ABC1 up to 49 Early Adopters DER STANDARD: Readership Gender Age Education completed Household income net Social class Consumer habits 60% 57% 50% 43% 45% 40% 34% 37% 30% 20% 10% 9% 20% 16% 15% 17% 11% 12% 26% 12% 21% 23% 25% 18% 0% DER STANDARD Reference: MA 2016 ~ NRS, Survey: January December 2016; readership structure in % Population total 4

5 Readership by age and income Die Presse DER STANDARD Kurier Salzburger Nachrichten OÖ Nachrichten Kleine Zeitung Tiroler Tageszeitung Vbg. Nachrichten Kronen Zeitung Heute (free of charge) Österreich (free of charge) Reference: MA 2016 ~ NRS, Survey: January December 2016 (mean value for Austrian new spapers) 5

6 Reach in federal states 45,0 25,6 MA ~ NRS MA ~ NRS (Weekend) 23,3 28,6 9,7 12,0 LAE ~ BMRS LAE ~ BMRS (Weekend) 4,2 4,8 14,5 4,4 5,2 12,0 Vienna Upper Austria Lower Austria and Burgenland 27,5 13,2 4,3 5,5 Vorarlberg 21,7 10,4 4,2 4,8 Tyrol 27,4 13,2 3,3 3,8 Salzburg 25,7 4,2 5,1 9,6 Styria 22,7 14,1 3,2 4,1 Carinthia References: MA 2016 ~ NRS (Survey: January December 2016), LAE 2015 ~ BMRS; reach per federal state in % 6

7 Die Presse More is more 5,3% readers more at 22 % lower rates than Die Presse. 4,0% Ø age: 43,9 CPM*: 32,60 Ø age: 50,8 CPM*: 41,80 * Cost per mille Reference: MA 2016 ~ NRS (Survey: January December 2016), rate example: JP 4c, valid October 2016; w eekly average 7

8 Overlapping readerships other newspapers Exclusive readership 62,6 % 62,6 % of DER STANDARD readers do not read either Kurier, Die Presse or Kronen Zeitung. Kurier 14,5 % Die Presse 15,2 % Only 14,5 % also look into Kurier, 15,2 % also read Die Presse and 17,1 % read Kronen Zeitung. Kronen Zeitung 17,1 % Reference: MA 2016 ~ NRS, Survey: January December

9 Overlapping readerships other magazines Exclusive readership 74,5 % 74,5 % of DER STANDARD readers do not read either Trend, Gewinn, News or Profil. Trend 3,5 % Gewinn 6,3 % News 8,7 % Only 3,5 % also look into Trend, 6,3 % read Gewinn, 8,7 % News and 14,2 % read Profil. Profil 14,2 % Reference: MA 2016 ~ NRS, Survey: January December

10 Overlapping readerships lifestyle magazines Exclusive readership 86,9 % 86,9 % of DER STANDARD readers do not read either Diva, Wiener, Wienerin or Woman. Diva 1,4 % Wiener 3,3 % Wienerin 5,4 % Woman 5,7 % Only 1,4 % also look into Diva. 3,3 % read Wiener, 5,4 % Wienerin and 5,7 % read Woman. Reference: MA 2016 ~ NRS, Survey: January December

11 Special ad formats in DER STANDARD Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil Vertical STANDARD Different paper color Cover bar Sustainability report The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derstandard.at/advertising. 11

12 About derstandard.at derstandard.at/total Unique Users* 14+ years, national Unique Users* 14+ years, national Unique Clients** Visits** per month per w eek per month per month Ratio stationary/mobile devices*** 53% Devices used to visit derstandard.at 47% Stationary Devices (Unique Clients) Mobile Devices (Unique Clients) Page Impressions** per month Length of stay per Visit** 07:15 in minutes Version of derstandard.at used Usetime per page** derstandard.at/mobile Mobile Unique Users* 01: in minutes (PI) per month 45% 55% Full Version (Unique Clients) Mobile Version and Apps (Unique Clients) Mobile Unique Clients** Mobile Page Impressions** per month per month The difference in numbers between devices used and version used occurs due to users visiting the full version on mobile devices (mainly tablets). Sources: * ÖWA Plus 2017-I, multi domain; ** ÖWA 8/2017, multi domain; *** internal measurement 8/2017 (usage of mobile and stationary desktop pcs and notebooks devices) 12

13 The Austrian online market Unique Clients = different terminals Unique User = different persons derstandard.at krone.at oe24.at kurier.at diepresse.com kleinezeitung.at 1:37 1:37 1:20 1:00 Time per Page Impression in min:sec 0:46 0:37 derstandard.at krone.at kurier.at diepresse.com kleinezeitung.at oe24.at References: ÖWA Plus 2017-I, single domains; ÖWA 8/2017, single domains 13

14 Male Female A-Levels/High School graduate Higher education up to 1,500 1,500 thru 2,500 2,500 thru 3,500 3,500+ ABC1 up to 39 ABC1 up to 49 derstandard.at readership Gender Age Education completed Household income net Social class 60% 54% 50% 46% 45% 40% 35% 33% 30% 20% 24% 21% 20% 14% 25% 19% 16% 26% 24% 10% 10% 8% 4% 0% derstandard.at Total Reference: ÖWA Plus 2017-I, multi domain; readership structure in % 14

15 Reach in federal states 37,0 29,5 ÖWA Plus 25,8 Vienna Lower Austria 24,8 23,9 21,8 Upper Austria 27,4 26,9 Vorarlberg Tyrol Salzburg 24,7 Styria Burgenland Carinthia Reference: ÖWA Plus 2017-I, multi domain; reach per federal state in % 15

16 derstandard.at mobile platforms mobile access/month* text.derstandard.at mobil.derstandard.at iphone App ipad App Android App Desktop Version Total iphone ipad Android other OS Total PI Total UC Reference: * internal measurement 8/2017 (access to the according product via mobile device) 16

17 derstandard.at invites to linger kleinezeitung.at oe24.at diepresse.com kurier.at krone.at derstandard.at hours hours hours hours hours hours References: ÖWA 8/2017, single domains/month. Total length of stay = (Number of visits) x (average lenth of stay per visit). 17

18 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14 Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Jul 17 Aug 17 derstandard.at invites to linger derstandard.at krone.at oe24.at kleinezeitung.at diepresse.com kurier.at heute.at news.at Reference: ÖWA 8/2017, single domains; average time on site in hours per month and site Average time on site = time users have spent on a site across all visits 18

19 Decision-makers choose DER STANDARD Print Reach (absolute) Reach in % Academics PNI* Monday Saturday ,5 % 56,0 % Saturday ,0 % 51,0 % Digital Reach (absolute) Reach in % Academics PNI* Monday Sunday ,7 % 57,5 % Crossmedial Reach (absolute) Reach in % Academics PNI* Monday Sunday ,6 % 55,9 % ,0% total reach: 23,6% 15,5% Crossmedia 9,9% 5,6% 8,1% Print Print 15,5% Crossmedia Digital DER STANDARD DER STANDARD (Sat/Sun) Digital 13,7% Reference: LAE 2015 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) * Personal Net Income 19

20 Decision-makers choose DER STANDARD DER STANDARD 9,9% 5,6% 8,1% 23,6% Kurier 13,7% 3,6% 3,4% 20,7% Print Crossmedia Digital Die Presse 9,9% 4,2% 5,8% 19,9% Kleine Zeitung 11,9% 5,2% 1,8% 18,9% Reference: LAE 2015 ~ BMRS (Print: readers per issue; Digital: users per day; Crossmedial: cross-media-reach per day) 20

21 Visibility guarantee 21

22 Optimize your campaign Pinpoint your online ads with targeting Self-learning Performance-Campaigns 22

23 Native Advertising Feature Promotion Promotion with user interaction Live Ticker 23

24 Thank you for your interest!