Transcription

1

2 ABOUT SMASHING MAGAZINE Founded in September 2006, we have established Smashing Magazine as the #1 resource for web designer and developers. Through delivering quality articles and tutorials since over a decade, we are helping thousands of product and UI designers, developers, and managers to get better at their profession, and made Smashing an incredible and reliable resource for everyone who works on digital products, interfaces and apps. How can we help you? Let s have a look over the next few pages! Monthly pageviews 2,500,000 Unique monthly visitors: 1,700,000 Twitter followers: Our Metrics Thank you for your effort and the great articles you provide to us. The articles I read here nearly every day have improved my skills a lot. This is one of the reasons why my adblocker has a green thumbs up on SM. Simon Wermuth Thank you Smashing Magazine for taking the time to address this important issue in a caring and thorough way. Robert Cagna All I really intended to say, is that I really love SM publishing, you are the best <3. Ivan Saveliev 1,030, ,000 I cannot express in words how much admiration I have for your team in accomplishing this. A huge feat and worthy of acclaim. Subscribers to our RSS Feed: Dave Thackeray Facebook friends: 258,000 Newsletter subscribers 217,000 02/08

3 SMASHING FACEBOOK POSTS To start educating our readers about your service, we recommend a combination of social media ads, plus an on-site ad and an editorial sponsor in our Smashing Newsletter, all of which have a combined reach of 4.3 million unique subscribers and magazine readers. 01 NATIVE FACEBOOK POST We ll propose a copy that fits with our editorial tone and voice. For higher engagement rates, we recommend not to use tracking links we ll be happy to send you the metrics afterward. List price per post: USD 1,000 Number of posts: 1 Publishing date: TBD Facebook Fans: Fan page: 295,000 example post 03/08

4 SMASHING TWEETS 02 NATIVE TWEET We ll propose a copy that fits with our editorial tone and voice. For higher engagement rates, we recommend not to use tracking links we ll be happy to send you the metrics afterward. List price per post: USD 1,000 Number of tweets: 1 Publishing date: TBD Twitter Followers: Fan page: 1,030,000 example tweet 04/08

5 SMASHING NEWSLETTER SPONSOR 03 NATIVE NEWSLETTER SPONSOR Title: 80 characters Body copy: up to 120 words Static image: 450 x 325 px., landscape The proposed copy will be written by the Smashing editorial to make sure it fits natively into our Newsletter. Tracking links are OK! Platform: The Smashing Newsletter Price per ad: USD 3,000 Recipients: 217,000 Position: Between the articles NEW S example post 05/08

6 ON-SITE ADS 04 SPONSOR ADS 200 x 125 px landscape, PNG or JPG, plus a short text link underneath (up to 25 characters). Page: List price: USD 2,000 Position: Between the articles Volume: ROS, approx. 1,200,000 ad impressions. Average CTR = 0.05% example ad 06/08

7 SPONSORED ARTICLES 05 SPONSOR POST List price: USD 5,000 The post goes out to the RSS feed: A post that goes right on the homepage like all other posts, and lives on the site forever (~2,500,000 pageviews/month) Do-follow links are allowed. 258,000 readers It gets tweeted Page: 1,030,000 followers It goes on the Facebook page: any time 295,000 likes It goes into our newsletter: 217,000 subscribers 07/08

8 SMASHING AUDIENCE Top locations The Smashing audience is tech savvy, digital specialists. They consist of web designers, developers and other digital professionals. - Top interests Technology (77%) Web design (77%) Tech news (72%) Design(66%) Programming (37%) Graphics software (36%) Entrepreneurship (35%) Movies & television (32%) Photography (26%) Startups (26%) Female Most active while at work Age Male % 55% Percentage - USA (33%) United Kingdom (21%) India (5%) Canada (5%) Australia (4%) Germany (3%) Netherlands (2%) France (1%) Philippines (1%) Brazil (1%)

9 CONTACT Markus Seyfferth markus.seyfferth 08/08