Photographers: Your Web & Social Media Brand. Mike Anthony & Martin Cregg
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1 Photographers: Your Web & Social Media Brand Mike Anthony & Martin Cregg BPG Roundtable 3 July 2018
2 Website Hierarchy Visitors Domain Host Platform Design & Content Purpose / Audience
3 Purpose & Audience Visitors Domain Host Platform Design & Content Purpose / Audience BPG Website Purpose: Existing members Informational Portfolio Prospective members Portrays activity and ability Portfolio? Commercial? Informational? Educational? Blog component? Just because! Will SEO be necessary?
4 Design & Content Visitors Domain Host Platform Design & Content Purpose / Audience BPG Website Design & Content: Five different designs considered Solicited feedback Iterative process Content changes frequently Responsive Driven by the purpose and audience User Experience UX Responsive (PCs and devices) Is content easy to find? Will content change: Frequently Periodically Rarely Easy to update and maintain?
5 Platform Visitors Domain Host Platform Design & Content Purpose / Audience WordPress Website Builders WIX Squarespace Template Easy to maintain BPG Website Platform: WordPress Elementor Builder Plugins Galleries Events SEO Backups
6 Domain Host Visitors Domain Host Platform Design & Content Purpose / Audience BPG Website Domain Host: GoDaddy Historical Provides everything we need Good support Unlimited Storage Providers GoDaddy 1&1 Bluehost Support Redundancy / uptime Traffic volume Storage
7 Visitors Visitors Domain Host Platform Design & Content Purpose / Audience BPG Website Visitors: Key events should drive visitors Sam Abel Rinse and repeat Purpose / Design
8 Blog Need dedicated resource Ed Batsel Regular articles Google sees activity Ranking Post to social media
9 A Few Things You Can Do Visit the BPG website: View the blog written by Ed Batsel Comment Helps with Google Ranking Provide ideas for improvement Information you d like to see Ability to find what you re looking for
10 Social Media - Guidelines Know your objectives Use the right tools for those objectives Consistently publish fresh, high quality content Actively participate in social communities with comments, shares, likes, replies
11 Social Media What are your objectives? Share my images with friends/family/other photographers Get inspiration from other photographers Follow/share in a photography niche Showcase my portfolio for galleries, potential buyers Generate business (weddings, seniors, headshots, commercial, etc)
12 Social Media - Facebook Launched 2004 aimed at college students 2.2B active monthly users 1.5B daily active users (accessed 8x per day) $34B advertising revenue Most activity on weekday afternoons 60M business profiles 300M photo uploads daily Average visit is 20 minutes
13 Social Media - Facebook
14 Social Media - Facebook Profile (Individuals) Add friends, follow business pages, post updates, share photos/videos, join groups, interact with other profile or page posts Newsfeed interface based on preferences, likes/follows and algorithm of active interactions Review your Privacy Settings Messenger
15 Social Media - Facebook
16 Social Media - Facebook
17 Social Media - Facebook Newsfeed Preferences
18 Social Media - Facebook Privacy Settings
19 Social Media - Facebook Pages Business or Organization Publishes content relevant to audience that follows the page Can allow or restrict comments on page posts Followers can react to and/or share posts
20 Social Media - Facebook
21 Social Media - Facebook
22 Social Media - Facebook Groups Open or Restricted Membership A community of people with a common interest BPG Members Only share images, articles, opportunities, encourage fellow members Black & White Square Format Women s Portraits
23 Social Media - Facebook
24 Social Media - Facebook Best Practices Post regularly with your best content Use photos and/or videos to capture views Integrate with other social channels (ex: Instagram, Twitter) Engage followers with dialog Use Insights for analysis Separate personal and professional identity
25 Social Media - Instagram Launched 2010, now owned by Facebook 1B individual users. 500M+ daily active users. 25M business profiles $7B advertising revenue Average visit is 25 minutes Highest interaction rate among social platforms 50M+ photos posted daily 4B+ posts liked per day USA 26% Male/38% Female Mobile Users have Instagram profiles
26 Social Media - Instagram Mobile photo and video sharing platform (photo filters available) Content organized with tags and/or location data Follow other users or topics (via hashtags) Like, comment, reshare others posts Post single or multiple images in a post Push to Facebook profile/page Publish Stories (24 hour life) Message other users
27 Social Media - Instagram
28 Social Media - Instagram
29 Social Media - Instagram
30 Social Media - Instagram Best Practices Separate personal and professional identity Recognizable & searchable account name On brand profile photo Informative, actionable bio w/links to drive traffic outside Instagram Create business profile, use Insights (analytics to tune your presence)
31 Social Media - Instagram Best Practices, cont d Post ~5x per week Curate your content! Highest quality, consistent look and feel. Tell stories with themes and project-based content. Use hashtags Use Stories with links, polls, calls to action Interact with others Be patient. Build your content and base over time.
32 Social Media - Tools Later Upload image, post comments, schedule exact post time in advance Free and premium based plans Integration to Facebook, Instagram, Pinterest, Twitter Computer based post management, supplemented with mobile app Options to auto-post or notify you to manually push
33 Social Media - Tools Hootsuite - analytics & scheduling, enablement of multiple editors CoSchedule social post scheduling Buffer social post scheduling Planoly social post scheduling Postify - social post scheduling Repost repost content from other users
34 Social Media - Tools Union Metrics analytics Sproutsocial analytics & scheduling Iconosquare analytics & scheduling BuyTrueFollowers buy an audience
35 Social Media Image Editing Lightroom CC for Mobile Photoshop Express Photoshop Fix VSCO Snapseed Tadaa Filterloop Pixlr Wordswag
36 Photography Communities/Inspiration Tumblr - Image based, photography niches, hashtag search Pinterest Image based, theme search Eyem Inspiration, buy/sell images Behance Curated galleries, photography & design Flickr Image hosting, follow others, theme search 500px Inspiration, share images Flipboard Collects articles/images across the web Digital Photography School Photography articles PetaPixel Photography articles
37 Questions
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