100% of people (and pets) need real relationships in their lives. Making Sense of Social Media Part II Friend- and Fund-raising in the Digital Age
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1 #NMHPsm Making Sense of Social Media Part II Friend- and Fund-raising in the Digital Age Chad Norman, Director of Marketing, SPARC October 25, % of people (and pets) need real relationships in their lives. October 25 28,
2 1 billion total monthly Facebook users worldwide 55% of 12-year-olds have admitted to their parents they are using Facebook. Wall Street Journal October 25 28,
3 October 25 28,
4 But really it s all about The Spectrum of Communication October 25 28,
5 The Social Part of the Spectrum is Interactive 90% of people trust peer recommendations, while only 14% trust advertisements. Erik Qualman, Socialnomics October 25 28,
6 MAKE WUFFIE! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt October 25 28,
7 photos blog posts infographics events newsletters reports surveys videos 55% of people search for information first on social media. October 25 28,
8 70% of the people s minds are made up before they are asked. Our Social Media Honey Pot October 25 28,
9 Let s take an awwwwwwww break. October 25 28,
10 The P.O.S.T. method* P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies October 25 28,
11 October 25 28,
12 October 25 28,
13 October 25 28,
14 October 25 28,
15 search' &'seo' website' adver2sing' social' media' ' marke2ng' public' rela2ons' internal' comm' events' direct' marke2ng' Align your strategic marketing objectives with your organization s. Organizational Goals Marketing Goals Social Media Goals October 25 28,
16 Measure your social media goals against your organization s. Organizational Goals Marketing Goals Social Media Goals Key Findings from the 2012 Nonprofit Social Network Benchmark Report 73% of nonprofits allocate half of a full-time employee to manage social media activities. 43% budget $0 for their social media activities. The top 3 factors for success are: strategy, prioritization, dedicated staff. October 25 28,
17 WHO? Customers, friends, fans - people with an affinity People 45 and older make up 46% of Facebook users. 2nd most visited site behind Google. WHO? Acquaintances mixed in, along with prospects, press, and influencers 28% of black & 14% of Hispanic Internet users vs. 12% white demographic makes up 29 percent of users. October 25 28,
18 WHO? is sweet spot at 35% 3rd most visited site behind Facebook. 2 billion views per DAY. WHO? Professionals, educated adults, recruiters, and businesses Gender too close to call million users. October 25 28,
19 WHO? Your wife, sister, girlfriend, mom, daughter, crafters, DIY-ers, and foodies. 80% are women. 50% of users have kids. WHO? Young, techie men hang out here. Dominated by men (71%) and early adopters. About 50% of Google+ users are 24 or younger. October 25 28,
20 1% of social media users -- belong to all major networks high call-to-action ratio -- can help achieve goals 5% of social media users -- belong to all major networks generate 80% of content -- contribute to your reach October 25 28,
21 45% of social media users -- presence on at least 2 networks rarely influence others socially -- use specific calls to action 49% of social-media users -- consume info on one network influenced by friends and family October 25 28,
22 Let s take another awwwwwwww break. October 25 28,
23 11 Use Commenting Tools that Authenticate with Social Accounts October 25 28,
24 16 Publish Photos Under a Creative Commons License 103 Boost Your SEO Rankings with Google+ October 25 28,
25 104 Sign up for Nonprofit Programs October 25 28,
26 21 Connect with the Top Tweeters in Your Area October 25 28,
27 26 Start, Join, & Organize Conversations with Hashtags 33 Use Social Plugins on Your Site October 25 28,
28 37 Integrate Supporter Photos with Other Channels 43 Livestream Key Events October 25 28,
29 105 Integrating & Organizing Social Communications with an Editorial Calendar 106 Optimizing Communication Style & Content for Each Social Channel October 25 28,
30 October 25 28,
31 47 Encourage Action on Facebook with a Custom App 49 Launch a Like Campaign October 25 28,
32 54 Empower Supporters to Take Social Action 57 Engage the Blogging Community October 25 28,
33 60 Organize a Tweetup 69 Create a Flickr Group to Support Your Mission October 25 28,
34 Add Mission-Related Tips on Foursquare 62 October 25 28,
35 77 Encourage Supporters to Make a Wish October 25 28,
36 83 Use Video Annotations as Calls to Action 86 Participate in Social Buying Platforms October 25 28,
37 88 Ask Supporters to Pledge Social Actions 102 Use Pinterest to Drive Social Commerce October 25 28,
38 102 Share Your Pets That Are Available for Adoption 110 Reach Specific Market Segments with Social Advertising October 25 28,
39 October 25 28,
40 91 Analyze Facebook Activity with Insights 93 Track Referrals from Social Sites October 25 28,
41 94 Measure New Visitors from Social Channels 99 Create a Social Media Listening Dashboard October 25 28,
42 Listen Up! Monitor Facebok, Twitter, LinkedIn, blogs, forums, google, etc. Workshop at: slideshare.net/chadnorman Use your ears, but open your mouth too! Reply Retweet Reach Out October 25 28,
43 Advertise on Facebook & Twitter Hijack the News Keep on your toes, and become the 2 nd paragraph of a breaking news story. October 25 28,
44 Measure It! Google Analytics Facebook Insights Flickr Pro Account YouTube Insights Search.twitter.com BackTweets.com Twitterholic.com Twinfluence.com Twitalyzer.com Twittercounter.com Photo via pinksherbet: What s Next? October 25 28,
45 ? QUESTIONS October 25 28,
46 Thank You! Let s keep the conversation chad.norman@sparcedge.com October 25 28,
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