100% of people (and pets) need real relationships in their lives. Making Sense of Social Media Part II Friend- and Fund-raising in the Digital Age

Size: px
Start display at page:

Download "100% of people (and pets) need real relationships in their lives. Making Sense of Social Media Part II Friend- and Fund-raising in the Digital Age"

Transcription

1 #NMHPsm Making Sense of Social Media Part II Friend- and Fund-raising in the Digital Age Chad Norman, Director of Marketing, SPARC October 25, % of people (and pets) need real relationships in their lives. October 25 28,

2 1 billion total monthly Facebook users worldwide 55% of 12-year-olds have admitted to their parents they are using Facebook. Wall Street Journal October 25 28,

3 October 25 28,

4 But really it s all about The Spectrum of Communication October 25 28,

5 The Social Part of the Spectrum is Interactive 90% of people trust peer recommendations, while only 14% trust advertisements. Erik Qualman, Socialnomics October 25 28,

6 MAKE WUFFIE! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt October 25 28,

7 photos blog posts infographics events newsletters reports surveys videos 55% of people search for information first on social media. October 25 28,

8 70% of the people s minds are made up before they are asked. Our Social Media Honey Pot October 25 28,

9 Let s take an awwwwwwww break. October 25 28,

10 The P.O.S.T. method* P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies October 25 28,

11 October 25 28,

12 October 25 28,

13 October 25 28,

14 October 25 28,

15 search' &'seo' website' adver2sing' social' media' ' marke2ng' public' rela2ons' internal' comm' events' direct' marke2ng' Align your strategic marketing objectives with your organization s. Organizational Goals Marketing Goals Social Media Goals October 25 28,

16 Measure your social media goals against your organization s. Organizational Goals Marketing Goals Social Media Goals Key Findings from the 2012 Nonprofit Social Network Benchmark Report 73% of nonprofits allocate half of a full-time employee to manage social media activities. 43% budget $0 for their social media activities. The top 3 factors for success are: strategy, prioritization, dedicated staff. October 25 28,

17 WHO? Customers, friends, fans - people with an affinity People 45 and older make up 46% of Facebook users. 2nd most visited site behind Google. WHO? Acquaintances mixed in, along with prospects, press, and influencers 28% of black & 14% of Hispanic Internet users vs. 12% white demographic makes up 29 percent of users. October 25 28,

18 WHO? is sweet spot at 35% 3rd most visited site behind Facebook. 2 billion views per DAY. WHO? Professionals, educated adults, recruiters, and businesses Gender too close to call million users. October 25 28,

19 WHO? Your wife, sister, girlfriend, mom, daughter, crafters, DIY-ers, and foodies. 80% are women. 50% of users have kids. WHO? Young, techie men hang out here. Dominated by men (71%) and early adopters. About 50% of Google+ users are 24 or younger. October 25 28,

20 1% of social media users -- belong to all major networks high call-to-action ratio -- can help achieve goals 5% of social media users -- belong to all major networks generate 80% of content -- contribute to your reach October 25 28,

21 45% of social media users -- presence on at least 2 networks rarely influence others socially -- use specific calls to action 49% of social-media users -- consume info on one network influenced by friends and family October 25 28,

22 Let s take another awwwwwwww break. October 25 28,

23 11 Use Commenting Tools that Authenticate with Social Accounts October 25 28,

24 16 Publish Photos Under a Creative Commons License 103 Boost Your SEO Rankings with Google+ October 25 28,

25 104 Sign up for Nonprofit Programs October 25 28,

26 21 Connect with the Top Tweeters in Your Area October 25 28,

27 26 Start, Join, & Organize Conversations with Hashtags 33 Use Social Plugins on Your Site October 25 28,

28 37 Integrate Supporter Photos with Other Channels 43 Livestream Key Events October 25 28,

29 105 Integrating & Organizing Social Communications with an Editorial Calendar 106 Optimizing Communication Style & Content for Each Social Channel October 25 28,

30 October 25 28,

31 47 Encourage Action on Facebook with a Custom App 49 Launch a Like Campaign October 25 28,

32 54 Empower Supporters to Take Social Action 57 Engage the Blogging Community October 25 28,

33 60 Organize a Tweetup 69 Create a Flickr Group to Support Your Mission October 25 28,

34 Add Mission-Related Tips on Foursquare 62 October 25 28,

35 77 Encourage Supporters to Make a Wish October 25 28,

36 83 Use Video Annotations as Calls to Action 86 Participate in Social Buying Platforms October 25 28,

37 88 Ask Supporters to Pledge Social Actions 102 Use Pinterest to Drive Social Commerce October 25 28,

38 102 Share Your Pets That Are Available for Adoption 110 Reach Specific Market Segments with Social Advertising October 25 28,

39 October 25 28,

40 91 Analyze Facebook Activity with Insights 93 Track Referrals from Social Sites October 25 28,

41 94 Measure New Visitors from Social Channels 99 Create a Social Media Listening Dashboard October 25 28,

42 Listen Up! Monitor Facebok, Twitter, LinkedIn, blogs, forums, google, etc. Workshop at: slideshare.net/chadnorman Use your ears, but open your mouth too! Reply Retweet Reach Out October 25 28,

43 Advertise on Facebook & Twitter Hijack the News Keep on your toes, and become the 2 nd paragraph of a breaking news story. October 25 28,

44 Measure It! Google Analytics Facebook Insights Flickr Pro Account YouTube Insights Search.twitter.com BackTweets.com Twitterholic.com Twinfluence.com Twitalyzer.com Twittercounter.com Photo via pinksherbet: What s Next? October 25 28,

45 ? QUESTIONS October 25 28,

46 Thank You! Let s keep the conversation chad.norman@sparcedge.com October 25 28,

Q1 In the past month, which of the following have you used or visited? (Select all that apply.)

Q1 In the past month, which of the following have you used or visited? (Select all that apply.) Q1 In the past month, which of the following have you used or visited? (Select all that apply.) Answered: 4,797 Skipped: 82 Facebook LinkedIn YouTube Twitter Instagram Blogging site Email E-newsletter

More information

Q1 In the past month, which of the following have you used or visited? (Select all that apply.)

Q1 In the past month, which of the following have you used or visited? (Select all that apply.) Q1 In the past month, which of the following have you used or visited? (Select all that apply.) Answered: 2,767 Skipped: 7 Facebook LinkedIn YouTube Twitter Photo-sharing site (e.g.,... Blogging site E-mail

More information

Using Social Media to Build Your Brand. Susan Getgood

Using Social Media to Build Your Brand. Susan Getgood Using Social Media to Build Your Brand Susan Getgood 1 Myth: Social Media is for Kids 2 The Facts 3 The Facts Social Media has Grown Sharply Year Over Year +% Percentage of Growth (From March 2009 to March

More information

SOCIAL MEDIA 101 Facebook and Twitter. Mike Lisi UUP Communications Director

SOCIAL MEDIA 101 Facebook and Twitter. Mike Lisi UUP Communications Director SOCIAL MEDIA 101 Facebook and Twitter Mike Lisi UUP Communications Director Why social media? Social media helps us connect Makes it easy to keep in touch with family, friends Post photos, video, comment

More information

SMCSac --Who We Are. The centerpiece for gatherings surrounding the subject of social media. o Expands social media literacy and shares best practices

SMCSac --Who We Are. The centerpiece for gatherings surrounding the subject of social media. o Expands social media literacy and shares best practices SOCIAL MEDIA SMCSac --Who We Are The centerpiece for gatherings surrounding the subject of social media. o Expands social media literacy and shares best practices o Organizes workshops, forums, presentations

More information

Photographers: Your Web & Social Media Brand. Mike Anthony & Martin Cregg

Photographers: Your Web & Social Media Brand. Mike Anthony & Martin Cregg Photographers: Your Web & Social Media Brand Mike Anthony & Martin Cregg BPG Roundtable 3 July 2018 Website Hierarchy Visitors Domain Host Platform Design & Content Purpose / Audience Purpose & Audience

More information

Think Social, Act Local: Applying Social Media to Your Community Group

Think Social, Act Local: Applying Social Media to Your Community Group Think Social, Act Local: Applying Social Media to Your Community Group RI Land & Water Summit March 9, 2013 Our Roots what we do IMPROVING, not proving law of mobility collective knowledge idealware.org

More information

Social Media Audit and Conversation Analysis

Social Media Audit and Conversation Analysis Social Media Audit and Conversation Analysis February 2015 Jessica Hales Emily Lauder Claire Sanguedolce Madi Weaver 1 National Farm to School Network The National Farm School Network is a national nonprofit

More information

How Social Media Is Changing Communications

How Social Media Is Changing Communications How Social Media Is Changing Communications David F. Carr Editor, The BrainYard InformationWeek.com/thebrainyard david@carrcommunications.com @davidfcarr #socstc Outline About me (and you) What is social

More information

CFC s Financial Webinar Series Social Media: Fad or Established Business Tool? How to Submit Your Question. Financial Webinar Series

CFC s Financial Webinar Series Social Media: Fad or Established Business Tool? How to Submit Your Question. Financial Webinar Series CFC s Social Media: Fad or Established Business Tool? How to Submit Your Question Step 1: Type in your question here. Step 2: Click on the Send button. CFC s Social Media: Fad or Established Business Tool?

More information

Introduction to using social media

Introduction to using social media Introduction to using social media M&A International Inc. Fall Conference Istanbul 7 9 October 2010 Melanie Berthelot-Verhaeghe Agenda What is social media? Should we care? What is out there? Is this stuff

More information

2011 The Pursuant Group, Inc.

2011 The Pursuant Group, Inc. Using Facebook & Social Media to Power Up your Engagement Barbara Talisman Initiate the Relationship Initiate the Relationship by reaching out to the places where your target audience aggregates Motivate

More information

Logan McHone COMM 204. Dr. Parks Fall. Analysis of NPR's Social Media Accounts

Logan McHone COMM 204. Dr. Parks Fall. Analysis of NPR's Social Media Accounts Logan McHone COMM 204 Dr. Parks 2017 Fall Analysis of NPR's Social Media Accounts Table of Contents Introduction... 3 Keywords... 3 Quadrants of PR... 4 Social Media Accounts... 5 Facebook... 6 Twitter...

More information

Quarterly Marketing Report

Quarterly Marketing Report Quarterly Marketing Report 2016 Q3 July September 2016 Q3 Occupancy & Room Rates 90.0 Occupancy Rate 80.0 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2016 2015

More information

NH Small Businesses and Social Media

NH Small Businesses and Social Media NH Small Businesses and Social Media Bridget Franciscovich Social Media Statistics General social media statistics from site traffic to U.S. social media users. Page 6 NH Industry Analysis Industries analyzed

More information

Connecting directly: Currents and Social Media American Gas Association

Connecting directly: Currents and Social Media American Gas Association 1 Connecting directly: Currents and Social Media American Gas Association 4-4-2014 Where are our customers getting their information? 2 They re no longer getting it primarily from traditional outlets like

More information

THE POWER OF SOCIAL MEDIA:

THE POWER OF SOCIAL MEDIA: 1 THE POWER OF SOCIAL MEDIA: Using Cutting-Edge Communications to Engage Employees & Build Your Wellness Brand Kristen Carlucci Registered Dietitian and Nutrition Expert for Pitney Bowes On the Agenda

More information

Branding CAP. PAO Academy IX By: Julie DeBardelaben ONE CIVIL AIR PATROL, EXCELLING IN SERVICE TO OUR NATION AND OUR MEMBERS!

Branding CAP. PAO Academy IX By: Julie DeBardelaben ONE CIVIL AIR PATROL, EXCELLING IN SERVICE TO OUR NATION AND OUR MEMBERS! Branding CAP PAO Academy IX By: Julie DeBardelaben Branding CAP Everything associated with CAP contributes to our brand identity: Airplanes Uniforms Vehicles Signs Emails Missions Websites Videos Social

More information

Social Networking: Going Viral to Get Your

Social Networking: Going Viral to Get Your Social Networking: Going Viral to Get Your Message Out Sept. 23, 2010 Social Networking Revolution or Fad? Demographics Social Networking Sites & Applications Revolution or Fad? Demographics 77.3% of Americans*

More information

What Social Media Should Be Doing For You. 27 May 2009

What Social Media Should Be Doing For You. 27 May 2009 What Social Media Should Be Doing For You 27 May 2009 Sandy Luther, Internet Solutions Manager Agenda The Market is Noisy o o o o o o What is Social Media? o What is Social Networking? Who uses it? o What

More information

MEDIA KIT.

MEDIA KIT. MEDIA KIT WWW.DANANICOLEDESIGNS.COM hello@dananicoledesigns.com I M DANA welcome to my little home on the internet! I'm a web designer and SEO strategist for bloggers and small business owners. My business

More information

Social Networking & Bar Association Communication -- What You Should Know About How to Use it to Your Advantage

Social Networking & Bar Association Communication -- What You Should Know About How to Use it to Your Advantage Social Networking & Bar Association Communication -- What You Should Know About How to Use it to Your Advantage Kathryn Grant Madigan, Esq. Past President New York State Bar Association and Ann Murphy

More information

THE PEOPLE, FOOD, FASHION, ARTS AND NEWS THAT SHAPE LOS ANGELES

THE PEOPLE, FOOD, FASHION, ARTS AND NEWS THAT SHAPE LOS ANGELES Q1 2014 THE PEOPLE, FOOD, FASHION, ARTS AND NEWS THAT SHAPE LOS ANGELES For 50 years, Los Angeles magazine has been a definitive resource for Angelenos. With LAmag.com, Los Angeles magazine extends powerful

More information

Bringing moms together in community. Media Kit January 2012

Bringing moms together in community. Media Kit January 2012 Bringing moms together in community Media Kit January 2012 about us Janice Croze and Susan Carraretto Janice Croze and Susan Carraretto are identical twins, work-at-home-moms, and founders of the top Mom

More information

Social Networking in Many Forms

Social Networking in Many Forms for Independent School Admissions Emily H.L. Surovick Director of Lower School Admission, Chestnut Hill Academy Vincent H. Valenzuela Director of Admission, Chestnut Hill Academy in Many Forms Blogging

More information

Social Media & Internet Security

Social Media & Internet Security Social Media & Internet Security All the services that KidsSafe Managed Router tracks allow your child to interact with other people in a variety of ways. When your child signs up for a website, some personal

More information

Issue Overview: Are social networking sites good for our society?

Issue Overview: Are social networking sites good for our society? Issue Overview: Are social networking sites good for our society? By ProCon.org, adapted by Newsela staff on 11.29.16 Word Count 897 A girl browses the social networking site Facebook on July 10, 2007

More information

HOW HOOTSUITE GREW ITS ADVOCATE PROGRAM SEVEN-FOLD IN LESS THAN A YEAR

HOW HOOTSUITE GREW ITS ADVOCATE PROGRAM SEVEN-FOLD IN LESS THAN A YEAR HOW HOOTSUITE GREW ITS ADVOCATE PROGRAM SEVEN-FOLD IN LESS THAN A YEAR 1700 Enterprise Customers 10M+ Users Worldwide 800+ out of the Fortune 1000 For Hootsuite the most widely used platform for managing

More information

Let s get digital! 1

Let s get digital! 1 Let s get digital! 1 Website Our website is often the first point of call for people who are looking for information or support. We have around 100,000 users and 300,000 page views per month. Last year,

More information

Why your members aren t voting. A GUIDE TO INCREASING VOTER TURNOUT AND PARTICIPATION

Why your members aren t voting. A GUIDE TO INCREASING VOTER TURNOUT AND PARTICIPATION A GUIDE TO INCREASING VOTER TURNOUT AND PARTICIPATION Why your members aren t voting. Survey & Ballot Systems 7653 Anagram Drive Eden Prairie, MN 55344-7311 800-974-8099 surveyandballotsystems.com INTRODUCTION

More information

How can new media strengthen. 16th Operation Lifesaver International Symposium Navigating Rail Safety

How can new media strengthen. 16th Operation Lifesaver International Symposium Navigating Rail Safety How can new media strengthen the message? 16th Operation Lifesaver International Symposium Navigating Rail Safety August 31, 2010 Overview AnnetteLapkowski Lapkowski, FloridaOL Bryan Glover, CSXT Katie

More information

ADVERTISING INFORMATION

ADVERTISING INFORMATION ADVERTISING INFORMATION ABOUT WND Founded by Joseph and Elizabeth Farah in 1997, WND is now the #1 independent source of news and commentary on the Web. WND has broken some of the most significant investigative

More information

101 Ways Your Intern Can Triple Your Website Traffic & Performance This Year

101 Ways Your Intern Can Triple Your Website Traffic & Performance This Year 101 Ways Your Intern Can Triple Your Website Traffic & Performance This Year For 99% of entrepreneurs and business owners, we have identified what we believe are the top 101 highest leverage, most profitable

More information

Office of Communications Social Media Handbook

Office of Communications Social Media Handbook Office of Communications Social Media Handbook Table of Contents Getting Started... 3 Before Creating an Account... 3 Creating Your Account... 3 Maintaining Your Account... 3 What Not to Post... 3 Best

More information

BIG IDEAS. GREAT RESULTS.

BIG IDEAS. GREAT RESULTS. BIG IDEAS. GREAT RESULTS. BIGR Media Helps Local Marketers target audiences TRUSTED LOCAL MEDIA. big marketing results @nashvilletn @franklintn @welovenashville @ilovemurfreesboro We Love Nashville Wilson

More information

Reddit Advertising: A Beginner s Guide To The Self-Serve Platform. Written by JD Prater Sr. Account Manager and Head of Paid Social

Reddit Advertising: A Beginner s Guide To The Self-Serve Platform. Written by JD Prater Sr. Account Manager and Head of Paid Social Reddit Advertising: A Beginner s Guide To The Self-Serve Platform Written by JD Prater Sr. Account Manager and Head of Paid Social Started in 2005, Reddit has become known as The Front Page of the Internet,

More information

Social Media in Staffing Guide. Best Practices for Building Your Personal Brand and Hiring Talent on Social Media

Social Media in Staffing Guide. Best Practices for Building Your Personal Brand and Hiring Talent on Social Media Social Media in Staffing Guide Best Practices for Building Your Personal Brand and Hiring Talent on Social Media Table of Contents LinkedIn 101 New Profile Features Personal Branding Thought Leadership

More information

Diploma in Blogging & Content Marketing Part I

Diploma in Blogging & Content Marketing Part I Diploma in Blogging & Content Marketing Part I Lesson 3 On Demand Vlogging Presented by: Gareth Redmond Course Educator Lesson 3 Member Area The Rise of the Vlog Making Video More Social Case Studies How

More information

DOES ADDITION LEAD TO MULTIPLICATION? Koos Hussem X-CAGO B.V.

DOES ADDITION LEAD TO MULTIPLICATION? Koos Hussem X-CAGO B.V. DOES ADDITION LEAD TO MULTIPLICATION? Koos Hussem X-CAGO B.V. Was 2015 a milestone in publishing 1. Apple News 2. Facebook Instant Articles 3. Google Accelerated Mobile Pages (AMP) 4. Google Play Newsstand

More information

Sponsorship & Media Kit

Sponsorship & Media Kit 2019 Sponsorship & Media Kit ABOUT A TRIATHLETE'S DIARY If you want to be part of our growing community and reap the benefits of our blog/team, we can help... Tips & Strategies for both beginners & advanced

More information

Scott Newton Smith. 17 Years, Evangelism GBC Internet Strategist Text scottgbc to 72727

Scott Newton Smith. 17 Years, Evangelism GBC Internet Strategist Text scottgbc to 72727 Scott Newton Smith 17 Years, Evangelism GBC Internet Strategist ssmith@gabaptist.org 770-936-5344 Text scottgbc to 72727 Agenda Facebook Page Opportunity & Philosophy Dig Into Some Pages LIVE What To Post

More information

EXPO2015 Social Media Team EXPO2015 Social Media Team Expo 2015 Report on social media activities October 2015

EXPO2015 Social Media Team EXPO2015 Social Media Team Expo 2015 Report on social media activities October 2015 Expo 2015 Report on social media activities October 2015 First of all, Expo social is a weave of storytelling In-house stories Stories in partnership Externals NGOs Inclusion Partners Countries Third parties

More information

Social Media Tools Analysis

Social Media Tools Analysis MERCER UNIVERSITY Social Media Tools Analysis This report provides a curated list of ten social media sites explaining my analysis of each site using the Seven Building Blocks of Social Media. Overview

More information

Our Presenter. Starting, Sustaining and Succeeding with Social Media 9/6/2013. Lisa M. Hendey Our Sunday Visitor Webinar Series September 10, 2013

Our Presenter. Starting, Sustaining and Succeeding with Social Media 9/6/2013. Lisa M. Hendey Our Sunday Visitor Webinar Series September 10, 2013 Congratulations, you have logged on successfully to Our Sunday Visitor s Starting, Sustaining and Succeeding with Social Media live Webinar Presented by: Lisa Hendey Audio Announcement: All lines are muted.

More information

Social. Media. in prevention efforts. Lyndsey Hawkins. Bradley University

Social. Media. in prevention efforts. Lyndsey Hawkins. Bradley University Social in prevention efforts Media Lyndsey Hawkins Bradley University why me? BA in Communications PR MA in Human Service Admin. CADP I AM NOT AN EXPERT! why we are here today: Define social media and

More information

Online MA Strategic Communication

Online MA Strategic Communication Online MA Strategic Communication Digital Marketing Campaign Strategy by Rebecca L. Cooney, MSC February 2018 The Edward R. Murrow College of Communication / P.O. Box 642520 / Pullman, WA 99164-2520 /

More information

TOTAL NATIONAL POST NETWORK 12,315,080. Report for September 2012 DIGITAL EDITION (See Notes #1)

TOTAL NATIONAL POST NETWORK 12,315,080. Report for September 2012 DIGITAL EDITION (See Notes #1) Report for September 2012 DIGITAL EDITION See each paragraph for specific data measurement period TOTAL NATIONAL POST NETWORK (See Notes #1) 12,315,080 01-5564-0 Report for September 2012 DIGITAL EDITION

More information

CSR Campaign. Presenters: Brooke Rightnour & Ashley Loiacono

CSR Campaign. Presenters: Brooke Rightnour & Ashley Loiacono 2013-2014 CSR Campaign Presenters: Brooke Rightnour & Ashley Loiacono Together We Build ESPN is an international sports network. It was founded in 1978, primarily broadcasting from Bristol, Conn. It is

More information

Stay Connected with InEight

Stay Connected with InEight Stay Connected with InEight Presenters John Garay 20 years of project management software industry experience, including technical, marketing, and partner management BA from University of Pennsylvania

More information

TERMS OF REFERENCE FOR A COMMUNICATIONS CONSULTANT- SHORT TERM OAU- AU 50 TH ANNIVERSARY YEARLONG PROGRAMME

TERMS OF REFERENCE FOR A COMMUNICATIONS CONSULTANT- SHORT TERM OAU- AU 50 TH ANNIVERSARY YEARLONG PROGRAMME AFRICAN UNION UNION AFRICAINE UNIÃO AFRICANA TERMS OF REFERENCE FOR A COMMUNICATIONS CONSULTANT- SHORT TERM OAU- AU 50 TH ANNIVERSARY YEARLONG PROGRAMME I. Background: This year marks the celebration of

More information

SIGBI Website and Social Media Statistics Report 1 st November st October 2017 (Year 6)

SIGBI Website and Social Media Statistics Report 1 st November st October 2017 (Year 6) SIGBI Website and Social Media Statistics Report 1 st November 2016-31 st October 2017 (Year 6) 1.0 Management Summary Overview Last year we reported a significant drop in visitors to the SIGBI Website,

More information

Mining Trending Topics:

Mining Trending Topics: Mining Trending Topics: How to Use Social Media to Tell Stories Your Audience Cares About January 27, 2016 Thank You Harnisch Foundation! For funding our Webinar equipment Knight Foundation! For its support

More information

Q Political Insight Survey

Q Political Insight Survey Q1 2016 Political Insight Bush/Clinton Political Match-Up Most Lucrative for Advertisers Strata s media buying software handles $50 billion in advertising annually, approximately 25% of US advertising

More information

Social Media Community Case Studies. Presented by: Gavin McGarry, Founder

Social Media Community Case Studies. Presented by: Gavin McGarry, Founder Social Media Community Case Studies Presented by: Gavin McGarry, Founder @jumpwiremedia #ShakeUpShow 1 SOCIAL MEDIA SINCE 2009 Future of Social Media is Community Communities excel at: 1. Being a focus

More information

Our Publications

Our Publications Our Publications Open-access, news-based, controlled circulation publications Mix of society and proprietary titles culture is different for each MD group Peer-review by editorial boards, comprising specialty

More information

SecurityGuyRadio.com

SecurityGuyRadio.com Broadcasting LIVE to 60,000 listeners from the historic Sunset Gower Studios in Hollywood, SecurityGuyRadio.com is the only radio show and social media campaign that caters to the physical and logical

More information

Monday, March 4, 13 1

Monday, March 4, 13 1 1 2 Using Social Media to Achieve Goals Networking Your Way to Employment Friday, November 18, 2011 3 LinkedIn Establish your profile, resume, & professional picture Incorporate all keywords a recruiter

More information

CASE SOCIAL NETWORKS ZH

CASE SOCIAL NETWORKS ZH CASE SOCIAL NETWORKS ZH CATEGORY BEST USE OF SOCIAL NETWORKS EXECUTIVE SUMMARY Zero Hora stood out in 2016 for its actions on social networks. Although being a local newspaper, ZH surpassed major players

More information

Cosentino Brands Monthly Social Media Report. December/End of the Year 2014

Cosentino Brands Monthly Social Media Report. December/End of the Year 2014 Cosentino Brands Monthly Social Media Report December/End of the Year 2014 Silestone and ECO by Cosentino Social Media Measurement December/End of the Year 2014 Monthly Report Silestone Measurement and

More information

Definition Traits Benefits History Statistics. 1/10/2013 Social Networking SIG 2

Definition Traits Benefits History Statistics. 1/10/2013 Social Networking SIG 2 Social Networking Grand Computers Club Social Networking Special Interest Group Background Definition Traits Benefits History Statistics 1/10/2013 Social Networking SIG 2 Definition A social network (SN)

More information

IDENTIFY * CHOOSE * PREPARE

IDENTIFY * CHOOSE * PREPARE IDENTIFY * CHOOSE * PREPARE 1 Why Are You Here? Who is this person? Why should you care? Who are you? Gender Generation Tech savvy 2 What the Heck is Social Media? 3 4 Reinforce PTA Brand PTA - Part of

More information

Odyssey Media Group is a global publishing company, news archive and media consultancy service. Established in 1999 and based in Vancouver, Canada.

Odyssey Media Group is a global publishing company, news archive and media consultancy service. Established in 1999 and based in Vancouver, Canada. Odyssey Media Group is a global publishing company, news archive and media consultancy service. Established in 1999 and based in Vancouver, Canada. Odyssey Media Group provides comprehensive news and information

More information

JTA IS... Who We Are /////////////////////////////////////////////////////////////////////

JTA IS... Who We Are ///////////////////////////////////////////////////////////////////// 2018 Media Kit Who We Are JTA IS... The Jewish Telegraphic Agency (JTA) is American Jewry s trusted source of Jewish news. An independent news and syndication service for more than 100 years, JTA is now

More information

An introduction to our advertising options. Spotted by Locals, October Spotted by Locals - Experience cities like a local

An introduction to our advertising options. Spotted by Locals, October Spotted by Locals - Experience cities like a local An introduction to our advertising options Spotted by Locals, Spotted by Locals A brief introduction About us www.spottedbylocals.com is is series of blogs, PDF city guides and mobile (iphone, Android)

More information

It begins with an idea

It begins with an idea 2019 MEDIA KIT It begins with an idea and TED gives it a stage. A partnership with TED has the power to create change, to change minds and perspectives and to shift cultures within organizations. OUR AUDIENCE

More information

Welcome to the 2014 MAPHN Leadership Program

Welcome to the 2014 MAPHN Leadership Program Welcome to the 2014 MAPHN Leadership Program The Role of Social Media in Emergency Preparedness & Response Kitty Mahoney RN,. BSN, MS Public Health Fellow Immediate Past President MAPHN Home Video recording

More information

This chapter explores the most important social

This chapter explores the most important social Chapter 2 Landscape of Social Media for Libraries This chapter explores the most important social media tools in use by libraries today. Will this list change by next year? Very possibly social media is

More information

Introduction to Social Media for Unitarian Universalist Leaders

Introduction to Social Media for Unitarian Universalist Leaders Introduction to Social Media for Unitarian Universalist Leaders Webinar on April 7, 2010 By Shelby Meyerhoff, UUA Public Witness Specialist For more information, please e-mail smeyerhoff@uua.org 1 Blogs

More information

Increasing Your Impact with Social. Rebecca Vander Linde, Social Media Manager Rachel Weatherly, Director of Digital Communications Strategy

Increasing Your Impact with Social. Rebecca Vander Linde, Social Media Manager Rachel Weatherly, Director of Digital Communications Strategy Increasing Your Impact with Social Rebecca Vander Linde, Social Media Manager Rachel Weatherly, Director of Digital Communications Strategy - Half of science is convincing the world what you re working

More information

Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog

Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog Whether you re creating your own content for your blog or outsourcing it to a freelance writer, you need a constant flow of current and

More information

THE BIGGEST BRAND IN THE INDUSTRY RUNNING 10 YEARS STRONG

THE BIGGEST BRAND IN THE INDUSTRY RUNNING 10 YEARS STRONG THE BIGGEST BRAND IN THE INDUSTRY RUNNING 10 YEARS STRONG Quinceanera.com MAGAZINE Our monthly print is distributed during our s and in strategic regions in Southern California. Quinceanera.com covers,

More information

The LS50 Overview. The LS50 Audience. The LS50 Program. The LS50 Sponsorship Opportunities

The LS50 Overview. The LS50 Audience. The LS50 Program. The LS50 Sponsorship Opportunities The LS50 Overview The LATINA Style 50 Report is an annual evaluation of corporate America s sensitivity to Latinas needs and goals in the work place. This national report is the most respected survey of

More information

Intelligence Forecasts Strategies 2016 MEDIA KIT. The Commercial Real Estate Show SHOW (7469)

Intelligence Forecasts Strategies 2016 MEDIA KIT. The Commercial Real Estate Show SHOW (7469) Intelligence Forecasts Strategies 2016 MEDIA KIT The Commercial Real Estate Show 888-612-SHOW (7469) www.creshow.com Info@CREshow.com 1 TABLE OF CONTENTS 3 About 4 Host 5 Listeners 6 Why Advertise With

More information

HITECH Answers Overview 2012

HITECH Answers Overview 2012 HITECH Answers Overview 2012 HITECHAnswers.net HITECH Answers is an independent resource for providers and hospitals to understand the full spectrum and impact of EHR adoption. The first incarnation of

More information

Use Twitter to Gain a Competitive Edge in Media Relations

Use Twitter to Gain a Competitive Edge in Media Relations Use Twitter to Gain a Competitive Edge in Media Relations Vanessa McGrady Southern California Edison 1 Vanessa McGrady Social Media Project Manager Sothern California Edison @SCE / @SCE_VanessaM 2 About

More information

Making an Impact Through MySpace

Making an Impact Through MySpace Making an Impact Through MySpace The Digital Opportunity: Using New Media for Public Education Campaigns The Ad Council and the Kaiser Family Foundation July 19, 2007 What is MySpace Who We Are A place

More information

!"#$$%&$' (#)' *+,#-.-/'

!#$$%&$' (#)' *+,#-.-/' !"#$$%&$' (#)' *+,#-.-/' 0.12/'3#4"#56%7' www.wisconsinwatchdog.blogspot.com Why Blog? October 21-23, 2011 1 #1 - It s Free (or almost free) #2 - It s Easy October 21-23, 2011 2 #3 - It s your chance to

More information

Technology. Technology 7-1

Technology. Technology 7-1 Technology 7-1 7-2 Using RSS in Libraries for Research and Professional Development WHAT IS THIS RSS THING? RSS stands for Really Simple Syndication and is a tool that allows you (the user) to automatically

More information

TOTAL NATIONAL POST NETWORK 13,980,756. CONSOLIDATED MEDIA REPORT Newspaper. Report for September 2013

TOTAL NATIONAL POST NETWORK 13,980,756. CONSOLIDATED MEDIA REPORT Newspaper. Report for September 2013 Report for September 2013 CONSOLIDATED MEDIA REPORT Newspaper See each paragraph for specific data measurement period TOTAL NATIONAL POST NETWORK (See Notes #1) 13,980,756 01-5564-0 151 Bloor Street West,

More information

A secure environment for trading

A secure environment for trading A secure environment for trading https://serenity-financial.io/ Bounty Program The arbitration platform will address the problem of transparent and secure trading on financial markets for millions of traders

More information

Who Am I? Jordan Brown NPO Partnerships Coordinator Razoo.com. Facebook.com/RazooGiving

Who Am I? Jordan Brown NPO Partnerships Coordinator Razoo.com.   Facebook.com/RazooGiving Who Am I? Jordan Brown NPO Partnerships Coordinator Razoo.com Email: jordan@razoo.com Twitter: @razoo Facebook.com/RazooGiving Today s Agenda Ø Who is Razoo? Ø Create Your Page: Live Ø Online Fundraising

More information

reddit: How to engage with the internet s passionate communities Victoria Taylor, director of communications at reddit

reddit: How to engage with the internet s passionate communities Victoria Taylor, director of communications at reddit Marta Gossage, community manager at reddit reddit: How to engage with the internet s passionate communities Victoria Taylor, director of communications at reddit The changing nature of PR Not only should

More information

TOOLS IN THE NEWSROOM:

TOOLS IN THE NEWSROOM: NEVER MISS A STORY. WHITE PAPER TOOLS IN THE NEWSROOM: WHICH ONES ARE POPULAR AND HOW ARE THEY USED? 2 Tools in the newsroom: Which ones are popular and how are they used? Table of CONTENTS INTRODUCING

More information

Return on Investment from Inbound Marketing through Implementing HubSpot Software

Return on Investment from Inbound Marketing through Implementing HubSpot Software Return on Investment from Inbound Marketing through Implementing HubSpot Software August 2011 Prepared By: Kendra Desrosiers M.B.A. Class of 2013 Sloan School of Management Massachusetts Institute of Technology

More information

Capturing the Modern News Consumer

Capturing the Modern News Consumer Capturing the Modern News Consumer Capturing the Modern News Consumer 1. Who Do We Need to Reach? This is the most educated, informed generation that has ever lived. To think that young people have no

More information

PERFORM, ANALYSE AND GROW. WINTER S MARKETING UPDATE August 2016

PERFORM, ANALYSE AND GROW. WINTER S MARKETING UPDATE August 2016 PERFORM, ANALYSE AND GROW WINTER S MARKETING UPDATE August 2016 Overview Since that time Who visited the was launched to parents on the website we have welcomed 49,588 vistors. 64,712 times. Users from

More information

st ANNUAL PRESS CLUB OF NEW ORLEANS EXCELLENCE IN JOURNALISM AWARDS COMPETITION

st ANNUAL PRESS CLUB OF NEW ORLEANS EXCELLENCE IN JOURNALISM AWARDS COMPETITION 1 2019 61st ANNUAL PRESS CLUB OF NEW ORLEANS EXCELLENCE IN JOURNALISM AWARDS COMPETITION ELIGIBILITY All entrants must be Press Club of New Orleans members. All entries must have been published, broadcast

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION ENGAGE YOUR READERS AND DRIVE TRAFFIC TO YOUR WEBSITE GATEHOUSE NEWS & INTERACTIVE DIVISION The agenda What is SMO? Why should we care? How do we do it? What is SMO? Social Media

More information

Social Media Campaign of the Dallas Cowboys

Social Media Campaign of the Dallas Cowboys Social Media Campaign of the Dallas Cowboys 1 Social Media Campaign of the Dallas Cowboys Chris DeVries COMM 204- Public Relations Tactics II Dr. Sangha Parks 11/28/2017 Social Media Campaign of the Dallas

More information

Association of Public and Land-grant Universities 2017 Q1 Insights Report January 1 March 31, 2017

Association of Public and Land-grant Universities 2017 Q1 Insights Report January 1 March 31, 2017 Association of Public and Land-grant Universities 2017 Q1 Insights Report January 1 March 31, 2017 Overview The goal of the Ag Is America project is to serve as a public, unified voice communicating the

More information

Chapter 2: Uses and effects Dutch girl fakes a trip to South East Asia 15 Esteem issues determine how people put their best Facebook

Chapter 2: Uses and effects Dutch girl fakes a trip to South East Asia 15 Esteem issues determine how people put their best Facebook Contents Chapter 1: The rise of social media What is social media? 1 The brief history of social media 3 Social media usage around the world 6 Majority (71%) of global Internet users share on social media

More information

Essential Skills and Tools Advocacy

Essential Skills and Tools Advocacy Essential Skills and Tools Advocacy 101 12.06.17 Caren Howard Advocacy Manager, MHA Debbie Plotnick Vice President Mental Health Systems and Advocacy, MHA Ben Harrington CEO, MHA of East Tennessee and

More information

A personalized guide to the best places by city.

A personalized guide to the best places by city. A personalized guide to the best places by city. TRAVELING TO FIND PEOPLE, PLACES, AND THINGS THAT ROCK! PEOPLE - CULTURE - TRAVEL - DESIGN - FASHION - BEAUTY - TECH - EATS - EVENTS Brought you by a super

More information

Leadership Intelligence

Leadership Intelligence Leadership Intelligence Media Kit 2017 Website Demographics Hunt Scanlon Media is the most widely referenced, single source of news in the human capital sector. Our mission is to inform, engage and connect

More information

Harness the Power of Social Media. Christie Chipps Peters, Director Rob Leinberger, Animal Control Supervisor Richmond Animal Care & Control

Harness the Power of Social Media. Christie Chipps Peters, Director Rob Leinberger, Animal Control Supervisor Richmond Animal Care & Control Harness the Power of Social Media Christie Chipps Peters, Director Rob Leinberger, Animal Control Supervisor Richmond Animal Care & Control Introduction You do not have to be a techy genius to use social

More information

1 ST QUARTER MARKETING REPORT

1 ST QUARTER MARKETING REPORT 1 ST QUARTER MARKETING REPORT January-March 2018 MEETINGS Semi-Annual Meeting April 11-13 (Quincy, IL) Finalized agenda, transportation, meals, tour stops, and other meeting related details Registration

More information

The Digital Road to the White House: Insights on the Political Landscape Online

The Digital Road to the White House: Insights on the Political Landscape Online The Digital Road to the White House: Insights on the Political Landscape Online October 5 th, 2011 Experian and the marks used herein are service marks or registered trademarks of Experian Information

More information

When African American Women Succeed, America Succeeds

When African American Women Succeed, America Succeeds When African American Women Succeed, America Succeeds EQUAL PAY & THE MINIMUM WAGE Key Economic Facts and Reports Black women have extremely high rates of labor force participation, higher than all other

More information

THE. Bright Side. Média Kit January 2018

THE. Bright Side. Média Kit January 2018 THE Bright Side Média Kit January 2018 Summary 1. Who am i? 2. my BLOG 3. the VIDEO 4. My STATISTIcs 5. they talk about THE BRIGHT SIDE 6.They trust me 7. collaborations opportunities 8. how to contact

More information

Top Five Social Media Lessons from the 84 th Texas Legislative Session & How to Use Them to Win in the 85 th!

Top Five Social Media Lessons from the 84 th Texas Legislative Session & How to Use Them to Win in the 85 th! Top Five Social Media Lessons from the 84 th Texas Legislative Session & How to Use Them to Win in the 85 th 611 south congress, suite 100 austin, texas 78704 influenceopinions.com contact@influenceopinions.com

More information