1 WEEK To go! SIgn up here MEDIA KIT 2015

Transcription

1 1 WEEK To go! SIgn up here MEDIA KIT 2015

2 The start of the journey I Quit Sugar began as an experiment for Australian media personality, Sarah Wilson. Challenged by her own autoimmune disease, Sarah s research lead her to the realisation that sugar could be contributing to many of her symptoms. After cutting sugar from her diet, she found that many of the physical symptoms of her illness quietly disappeared or were dramatically reduced. Documenting the results in her newspaper column and personal blog, SarahWilson.com, public interest and demand for her recipes grew. She went on to write the New York Times bestseller I Quit Sugar, as well as a series of digital cookbooks, all featuring fructose-free recipes. Following further research and in consultation with experts around the globe, Sarah developed the 8-Week Program to help others quit sugar too. In 2013, Sarah launched IQuitSugar.com and its accompanying online course, the I Quit Sugar 8-Week Program (8WP). Click here to hear from Sarah

3 We are the REAL authority in educating and empowering whole wellness, with a focus on sugar-free living.

4 The growth of IQS 7 e-books 7 languages I Quit Sugar has been translated into 15 staff 4 July 2013 IQuitSugar.com is launched 23 April 2014 I Quit Sugar becomes a New York Times Bestseller 38 countries where I Quit Sugar is now sold 500,000+ people around the globe have quit sugar with IQS 287,000*+ people reached every day 500,000+ followers on social media In the past 12 months on IQS: 6 million visits 2.7 million unique visitors 21.3 million page impressions *Source: GA Sept 2014 and Facebook Insights FB

5 IQS Platforms Join the 8-Week Program

6 IQS philosophy: JERF (Just Eat Real Food)! We are whole foods We re natural We re fresh We re environmentally conscious We re full fat We re sustainable meats We re herbal teas We re natural ingredients not processed food not refined not packaged not toxic not diet not over-farmed fish not energy drinks not chemical ingredients +

7 breadth of audience Sarah Wilson Web Stats Unique Visitors: 154,405 Sessions: 215,177 Page Views: 351,585 SW Facebook 88,000 Fans SW Twitter 39,000 Followers SW Pinterest 14,000 Followers IQS Twitter 15,500 Followers Total duplicated reach: 1.14 million per month* IQS Facebook 430,000 Fans IQS Instagram 99,000 Followers IQS Pinterest 16,000 Followers IQS Web Stats Unique Visitors: 405,766 Sessions: 684,414 Page Views: 1,830,671 SW e-newsletter 48,073 SW Instagram 78,000 Followers IQS e-newsletter 51,098 *Source: Google Analytics - Dec 14

8 our core audience 84% 64% are married or living with a partner 16% 80% full or part-time workers Most with HH income $100K+ 75% are % have 1 or more children at home 86% have 2+ in HH 80% are the main grocery buyers Source: I Quit Sugar 8-Week Program Member Research August 2014 & Google Analytics Oct 2014

9 the iqs 8-week program The IQS 8-Week Program (8WP) is an online course designed to get people quitting sugar for good. The Program features weekly meal plans, daily content, access to experts, forums, webinars and more. 8WP members are highly engaged and receptive to expanding their brand repertoire. The I Quit Sugar We offer limited partnerships with like-minded brands behind the paywall: Low-clutter environment Category exclusive Product links in every recipe using your category product Access to forums, Q&A, webinars, sponsored posts & recipes Events & additional options for further engagement

10 IQS Content that drives engagement Raw Cacao v Cocoa Impressions: 167,390 Reach: 153, Reasons To Use Apple Cider Vinegar Impressions: 71,803 Reach: 66,524 Fruit-free Bliss Balls Impressions: 71,076 Reach: 64,602

11 Our audience interact with our brand Caramel Slice Facebook: 1.2 million reached 17,300 Likes, Comments & Shares School Canteen Facebook: 350k reached 2,600 Likes, Comments & Shares Which Cover? Facebook 573,184 Reached 11,984 Likes, Comments & Shares

12 iqs rate card Display: Medium Rectangle (4 available) $35 CPM (cost per 1000 impressions) Blog Posts: Sponsored Post (including social media & edm mention) Sponsored Giveaway Post Giveaway (including social media, edm mention & $1k minimum product value to give away) Add your recipe to our searchable IQS Recipe Repository (subject to IQS guidelines) $5,000 $4,500 $500 per recipe edm: Weekly edm M-Rec and product blurb $1,500 Other: Sponsorship of IQS e-cookbooks Video production Podcasts Custom e-cookbooks Custom IQS Recipes using your brand price on application

13 specs Digital: Med-Rec 300x250, 20-30kb (maximum 80kb) E-Newsletter: Med-Rec 300x250, 20-30kb (maximum 80kb) Sponsored Post: High res image, copy, press release/product info & link to URL Sponsored Giveaway Post: Product with RRP $1k value, image and full description of prize. Client to fulfill prize delivery. High res image, copy, press release/product info & link to URL

14 contact information Clarissa Wilson Advertising Sales Manager I Quit Sugar e: clarissa@iquitsugar.com t: a: Suite 12, 50 Reservoir St, Surry Hills NSW 2010