Scott Newton Smith. 17 Years, Evangelism GBC Internet Strategist Text scottgbc to 72727
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2 Scott Newton Smith 17 Years, Evangelism GBC Internet Strategist Text scottgbc to 72727
3 Agenda Facebook Page Opportunity & Philosophy Dig Into Some Pages LIVE What To Post Daily Facebook Plan Time Savers & Automation Other Resources
4 THIS is NO LONGER the front door of the church
5 THIS is!
6 THIS is!
7 How To Optimize Your Facebook Page For Visitor Attraction
8 The Average American Facebook User Spends 40 Minutes A Day On The Platform (Source: Facebook Q Earnings Call) Facebook Revolution A blessing from God for ministry in a day when ministry is difficult a real advantage Facebook Has A Total Of 1.23b Monthly Active Users (Source: Facebook) 829 Million People Use Facebook On A Daily Basis (Source: Facebook Q Earnings Call) 20: Number of hours the average American user spends on Facebook each month (Source: Facebook Q Earnings Call)
9 Facebook Revolution A blessing from God for ministry in a day when ministry is difficult a real advantage Ad Clicks Are Increasing 70% Year Over Year, And Ad Click- through Rates Are Increasing 160% (Source: Adobe Digital Q Social Intelligence Report) 1 Billion Video Views A Day In September 2014 (Source: Facebook Q Earnings Report) 51% of consumers say they are more likely to purchase a product after liking the brand s page on Facebook (Source: Facebook - Sharing new data and stories about U.S. small businesses on Facebook) 62 Percent Of Businesses With 10 Or Fewer Employees Agreed Social Media Reduced Marketing Expenses (Source: Social Media Examiner State of the Industry Report 2013)
10 What You Will Need A personal Facebook account A church Facebook Page Open to the world, anyone can see it Showing up in Google s rankings Not the same as a Facebook Group
11 Facebook Page Opportunity A free web page in the most highly trafficked social media portal online You are dropping your church name and brand into multiple viral networks in one move This is an OUTREACH HUB for your church! It s entrance you can place anywhere Page Badge on the front of your web site Put the link on everything you print
12 Facebook Church Page Let s dive in live
13 Attracting New Members Connect with the guest already coming to church Visitor card: Can we friend you on Facebook? Personally by the pastor (unless you re a mega- Church) Takes only a few minutes Direct mail with only purpose to acknowledge visit and to request they like your Facebook Page
14
15 Incorporate Video Testimonies What To Post Tour of grounds (multi- part) Why did you join our church? video Announcements 1,000,000,000 Video Views Per Day On Facebook! Songs you will be using in Worship Sunday
16 What To Post Upcoming Sermon Topic Goal: to get people Talking about it Talking about it before church Talking about it after church Getting non- attenders to go back and listen to it A Word From The Pastor (Text or Video) Personal reflections, encouragement
17 What To Post Announce every public church event Upcoming Comments after the fact + video/images Links: Helpful articles (family, marriage, parenting) Staff blog entries Questions
18 A Daily Plan You can choose a catchy title for each posting and you should always post the same topic on the same day. You can adjust the plan to include as many or few of the topics suggested, but the plan below includes all of them. So on Mondays you could post Sermon Sharing: this week Pastor shared about forgiveness. What do you find hardest about forgiveness?
19 A Daily Plan Sunday: Sermon Sharing talk about the sermon on Sundays (#1) Monday: Monday Ministries talk about ministries on Mondays (#2) Tuesday: Challenges & Conversations talk about life challenges on Tuesdays (#7) Wednesday: Our Prayer share the word from the pastors on Wednesdays (#5) Thursday: Georgia On My Mind share about local and holiday things on Thursdays (#6) Friday: Bible Blessings share Bible verses on Fridays (#3) Saturday: Weekly Inspiration share photos on Saturdays (#4)
20 Scheduling Ministry Posts BufferApp.com HootSuite
21 Facebook Advertising Geographic targeting Demographic targeting Best Money Spent on advertising Enhances or Replaces many traditional advertising mediums
22 FREE REPORT: 5 Mistakes Pastors Make with Facebook PastorFacebookMistakes.com
23 Scott Newton Smith 17 Years, Evangelism GBC Internet Strategist Text scottgbc to Please take our 1- min survey evangelismga.com/fbtrainingsurvey
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