Kicking Butts Online. March 13, PM EST
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1 Kicking Butts Online March 13, PM EST
2 Kick Butts Day Kick Butts Day is an annual celebration of youth leadership and activism in the fight against tobacco. This year, advocates are also focused on kicking Juul, the e-cigarette that has become enormously popular among youth across the country. March 20, 2019
3 Register It Have you registered your Kick Butts Day event yet? Get on the map and become one of the thousands of great events that happen on March 20, 2019.
4 Register Today
5 Getting Started Step 1: Plan It Step 2: Register It Step 3: Supercharge It
6 What can you do? Social Media Bryan Buchanan Director of Digital Engagement
7 @KickButtsDay Connect with us on social media today: Facebook:
8 Power of Social Media Youth are experts Reach a larger audience with your message Engage with your audience Connect with others (including us!) Build momentum
9 Learn More
10 Toolkit General social media tips Sample Facebook, Twitter & Instagram posts Downloadable graphics
11 Tips Appoint a social media specialist. Create a Facebook event. Post updates. Reach out to others. A picture is worth a thousand words.
12 Tell a Story Instagram, Facebook, and Snapchat stories are a great way to make followers feel like they re a part of what you re doing
13 What can you do? Featured Resources
14 Facebook frame Add to your profile picture for Kick Butts Day!
15 Facebook header images + different versions
16 Juul graphics
17 Snapchat filter Create your own filter for your event! Draw a geofence around your event venue. Everyone within the perimeter will be able to use the filter on their snaps! Very easy, very cheap and a great way to engage youth. We provide a filter for you to download in our social media toolkit. create.snapchat.com/org/guest/purchase/filter/upload-asset
18 What can you do? #KickButtsDay Join together and show the world how and why you re fighting tobacco.
19 Why use #KickButtsDay? Tell your story, Build buzz in advance of Kick Butts Day, Unify Kick Butts Day events, and Send a strong message to policymakers and Big Tobacco.
20 #KickButtsDay Gallery
21 Getting in the gallery 1. Take a photo. 2. Share it on Twitter, Instagram, or Facebook with the hashtag and how or why you fight tobacco. That s it! It ll automatically go in the online gallery. Start sharing today!
22 Gallery + your event Share photos of your event as it happens. Get attendees to take photos, and help them share on social. Display the gallery.
23 #KickButtsDay Things to note: Facebook photos need to be posted on our timeline with the hashtag to be pulled into the gallery. Instagram and Twitter photos with the hashtag will be pulled in automatically. Send photos to if you don t have access to social media.
24 Final Reminders Register your event Follow up with the media as necessary Take photos and videos Share on social media with #KickButtsDay HAVE FUN!
25 Staying Connected Create an account at to receive updates Follow us on Facebook, Twitter and Check out the Kick Butts Blog
26 Please ask your questions via the phone or in the chat box to the right side of your screen.
27 Webinar Series THANK YOU!
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