Harness the Power of Social Media. Christie Chipps Peters, Director Rob Leinberger, Animal Control Supervisor Richmond Animal Care & Control

Transcription

1 Harness the Power of Social Media Christie Chipps Peters, Director Rob Leinberger, Animal Control Supervisor Richmond Animal Care & Control

2 Introduction You do not have to be a techy genius to use social media

3 About Richmond Animal Care & Control (RACC) Open admission municipal shelter in Richmond, Virginia Richmond City has a population of 220,000 people Richmond has the highest homicide rate in the state RACC takes in around 3,500 animals a year

4 About Richmond Animal Care & Control (RACC) 23 staff members (8 officers, 8 kennel, 4 admin, 3 management) Budget Fiscal 2017 $1,645,929 ($486,917 is operations) February 2013 RACC had 901 Facebook likes, 0 Twitter or Instagram followers October 2017 RACC has 37,200 likes, 714 Twitter 3,523 Instagram followers

5 History of Social Media 1997: The Birth of Social Media The first social media site that everyone can agree was social media was a website called Six Degrees. It was named after the six degrees of separation theory and lasted from 1997 to Six Degrees allowed users to create a profile and then friend other users. 2000: The Internet is Everywhere By the year 2000, around 100 million people had access to the internet, and it became quite common for people to be engaged socially online.

6 History of Social Media 2003: The First Social Media Surge The website MySpace was the popular place to set up a profile and make friends. MySpace was the original social media profile website, leading into and inspiring others, like Facebook. 2005: Mark Zuckerberg Launched what would soon become the social media giant that would set the bar for all other social media services. Facebook is the number one social media website today and it currently boasts over a billion users.

7 History of Social Media 2006: The popularity of text messaging or SMS Inspired Jack Dorsey, Biz Stone, Noah Glass and Evan Williams to create Twitter, a service that had the unique distinction of allowing users to send tweets of 140 characters or less. Today, Twitter has over 500 million users. 2010: Before long There were dozens of other websites providing social media services of some kind. Flickr was one of the earliest and still is one of the most popular photo sharing sites, but others include Photobucket and Instagram, with Instagram gaining popularity today as one of the top social media sites to include on business cards and other media.

8 Why Use Social Media? Someone is telling your story it should be YOU! Use social media to connect with others, grow your mission, research people and investigate crimes Your community can be 1 billion people - imagine all that you could achieve with that many people helping your shelter It s FREE!!!

9 Getting Started Policy/Procedure Guidelines Who will do it? Internal controls

10 Facebook, Twitter, Instagram (1 or all 3?) Facebook Allows registered users to create profiles, upload photos and video, list events, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages has over a billion users.

11 Facebook, Twitter, Instagram (1 or all 3?) Twitter Users post and interact with messages, "tweets", restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them. The site has over 500 million users.

12 Facebook, Twitter, Instagram (1 or all 3?) Instagram Is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly or privately. The site has over 375 million users.

13 Tools to help you create posts/pics Canva.com A free graphic-design tool website, and has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. The tools can be used for both web and print media design and graphics.

14 Hashtags: #weareyourcityshelter Hashtags have a place on most popular social networks Including Twitter, Facebook, Google+, Instagram, and Pinterest. The hashtag is the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. #dontshopadopt #dontbullymybreed #catsofinstagram #dogsoftwitter

15 Tips for Success Keep it positive (if you can t say something nice, zip it) Keep it truthful Build a community/invite people in Respond quickly to comments/requests/questions online Think of social media as a tool

16 What Not to Do Don t use social media as a rant session Don t use time/kill tactics (911 everyday) Keep opinions to yourself Stay away from politics

17 RACC_Shelter

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19 Facebook

20 Work to change the Dog Catcher image

21 The Great Cat vs. Dog Debate

22 Facebook-Ask for things you need

23 Facebook-Ask for things you need

24 Facebook - Ask for things you need

25 Facebook - Help people find their pets

26 Facebook - Prove Ownership Do you have someone surrendering a pet that they just found? Check them out on FB to see if you can find pictures of the animal on their page. *Bonus it will be timestamped I ve never seen this cat before he just showed up in my yard

27 Facebook - Solving Crimes Talk with your city or commonwealth attorney before proceeding Facebook provides an abundance of information you can use to help solve animal crimes using conversations, pictures, timelines, etc.

28 Facebook - Solving Crimes

29 Facebook - Solving Crimes

30 Facebook - Solving Crimes Myra Belamy GET THE STORY RIGHT. THIS WAS A VICIOUS DOG HAD BITTEN OTHER PPL. THIS WAS NOT A DOG TO HAVE AROUND CHILDREN. THE DOG WAS NOT TIED UP. HE ATTACK 2 PPL IT WAS SELF DEFENSE. YOU WERE NOT THERE STAY OUT OF IT. THE NWS NEEDS TO GET IT RGT. B4 THEY PRINT OR BROADCAST THINGS. Lamarr Johnson Please report the real story I hate to see a story that is not given full details and they are labeling a black man that served his country for 8 years and defended himself show the whole video the dog was never on the pole it attack 3 people and one victim was hospitalized so stop the yellow journalism Myra cotrol. This is so wrong, you are making it seem that this dog was tied up and helpless.wrong THE DOG WAS RUNNING AROUND LOOSE NOT TIED TO A POLL. THE DOG HAD BITTEN A LADY AND ALSO THE ALLEGED SUSPECT. GET IT RIGHT DON'T TRY TO BLAME A PERSON WHEN YOU DON'T KNOW ALL THE FACTS. STOP MAKING UP STORIES TO GET SIMPATHY FOR A VICIOUS AND MEAN DOG.

31 Facebook posts that work

32 Facebook posts that work

33 Facebook posts that work

34 Facebook posts that work

35 Facebook Messenger Facebook Messenger is an instant messaging service and software application.

36 Facebook Live Videos Live video streaming is a fun, engaging way to connect with your followers and grow your audience.

37 Social Media Summary Don t be scared Start small Have FUN! Contact Info: Christie Chipps Peters Christie.peters@richmondgov.com

38 What questions do you have?