Digital Media Kit 2014

Transcription

1 Digital Media Kit 2014

2 charlottemagazine.com Reach an audience that is involved, affluent, and influential by advertising on the city s premier lifestyle website-now in a new responsive design! We offer users the familiar authoritative editorial coverage found in our print publications, yet also serve as an interactive and timely resource for exploring the city. charlottehomeandgarden.com Magazines rank #1 at influencing consumers to start a search online. Source: BIGresearch Simultaneous Media Usage Study

3 Website Stats, Social Media + Top Content Website Traffic Average per month Page Views: 371,676 Unique Visitors: 132,391 Source- 3 month average Google Analytics Social Media Facebook 7,928 likes Twitter 20,311 followers Instagram 1,561 followers Top Content Homepage CIAA coverage Charlotte s Best Restaurants BOB Awards Food/Drink Great Suburbs in Charlotte Public School Guide Pinterest 847 followers

4 Banner Ad Positions, Pricing and Deadlines Increased Exposure: Reach thousands of visitors each month while they are actively searching for information, products and services. Direct Response: Allow potential customers the ability to click through to your website and reach you 24 hours a day, seven days a week. Extended Branding: Reinforce the power of your print messaging and increase overall awareness. «Rates are for site wide placement «Choose from Leaderboard, Medium Rectangle, or Skyscraper size «Combination print/online packages are available; ask your account executive for more details. Banner Ad Positions Banner ads run throughout charlottemagazine.com and charlottehomeandgarden.com* and rotate with a maximum of 4 other ads in that position. Expandable Banners are for the Leaderboard and Medium rectangle positions only. Ask us about how we can incorporate video in your ads! *except for exclusive web page sponsorships. Leaderboard Medium Rectangle Skyscraper Dimensions 728x90 Expandable (728x250) 300x250 Expandable (500x250) 300x600 Rate per Month -Medium Rectangle positions 1 and 2 rotate with each other. -Net Rates AD Deadlines Jan- due Dec 25 Feb- due Jan 24 March- due Feb 21 April- due March 25 May- due April 24 June- due May 26 July- due June 24 Aug- due July 25 Sept- due Aug 25 Oct- due Sept 24 Nov- due Oct 24 Dec- due Nov 24 Medium Rectangle

5 Newsletter Chart Our rapidly growing newsletters offer subscribers information on the region s best restaurants, events, trends, and more. Each newsletter features one exclusive advertiser. Deliver your message or special offer directly to the inboxes of a niche audience. Be strategically positioned and co-branded with the latest Charlotte magazine or Charlotte Home + Garden content. Rate Per Newsletter Description Distribution Ad Size Newsletter Find out what s in the latest issue of Charlotte magazine, get special webextra content, enter contests and more! 14K subscribers twice a month Get inspiration and ideas for home, design, and garden projects specific to Charlotte. 4K subscribers once a month In Charlotte, the arts never take a night off. Forget scouring through event websites, researching performers and searching for ticket information. This newsletter has you covered. 11K subscribers weekly Dusk Till Dawn helps you navigate the city s nightlife and social scene by telling you where to go and when to go there. 11K subscribers weekly Charlotte s restaurant scene is evolving rapidly. Dine & Dish keeps you in the know on the latest and greatest. 11K subscribers twice a month

6 Newsletter Dates and Deadlines January February March April May June July August September October November December Jan. 9 Feb. 6 Mar. 6 Apr. 10 May 8 June 12 July 10 Aug. 14 Sept. 11 Oct. 9 Nov. 13 Dec. 4 Jan. 23 Feb. 20 Mar. 20 Apr. 24 May 22 June 26 July 24 Aug. 28 Sept. 25 Oct. 23 Nov. 27 Dec. 18 January February March April May June July August September October November December Jan. 16 Feb. 20 Mar. 20 Apr. 17 May 15 June 19 July 17 Aug. 21 Sept. 18 Oct. 16 Nov. 20 Dec. 18 January February March April May June July August September October November December Jan. 7 Feb. 11 Mar. 11 Apr. 8 May 6 June 10 July 8 Aug. 5 Sept. 9 Oct. 7 Nov. 4 Dec. 2 Jan. 21 Feb. 25 Mar. 25 Apr. 22 May 20 June 24 July 22 Aug. 19 Sept. 23 Oct. 21 Nov. 18 Dec. 16 DEADLINES Newsletter ads are due 7 days prior and should be ed to: cari.urbanik@morris.com. Revue and Dusk Till Dawn are sent out weekly.

7 Dedicated Newsletter Deliver your message or special offer directly to the inboxes of Charlotte magazine or Charlotte Home + Garden readers. Advertiser owns entire message space to promote company/product. The Dedicated Newsletter can be sent out on any available weekday, and includes copy, 3-4 graphics, hyperlinks, and video capability. *Limit one per month, per Dedicated Newsletter. All material due 2 weeks prior to send date. *Net Rates Rate per Month The

8 City Guides Our online City Guides give readers a quick, convenient way to find the businesses and services they re looking for, categorized by type and region, and identified with a marker on our locator map. A click on your listing brings readers to your own personalized page. Categories include: Dining Home + Garden Top Doctors Shopping Travel Premium Listings: Expand your listing in anyone of our searchable directories to significantly increase your visibility with a customized webpage.

9 2cutiepatooties.com Blogs, Web Requirements, and Contests Contests Online contesting opportunities are available with both publications. These contests usually run from 2 weeks to a month and are supported through social media, our newsletter and print and/or website banner ads depending on timing and availability. The contest opportunities can depend on the type of business you are so ask your account executive if you are interested in contesting. Ready for the beach? Enter to win at charlottemagazine.com How about a beach trip for FREE We have 8 exciting blogs that cover everything from food to politics. Revue << This is a variety show of a blog with up-to-date information on Charlotte s best theatre, museums, music and cultural events. Award-winning reporter and Charlotte magazine contributing >> editor Greg Lacour offers his no-holds-barred take on the political scene in Charlotte and North Carolina. Dine & Dish Poking the Hornet s Nest << News, notes and gossip about the Charlotte restaurant scene. An extension of his column in Charlotte magazine, award winning >> writer Jeremy Markovich takes a weekly look at the city through his unique lens. Way Out Dusk Till Dawn << This blog will help you navigate Charlotte s nightlife and social scene, telling you where to go and when to go there. Web Technical Requirements Banner Ad Requirements: Submit creative according to position specs; submit artwork at 72dpi in JPG, GIF, or SWF format. Max file size is 40K. Banner ad hyperlink URL must be submitted with artwork. Max files allowed to rotate: 4. Flash/ Rich Media accepted in SWF format with backup JPG or GIF and URL max 15 seconds. Where to send electronic materials to cari.urbanik@morris.com. Call ext 120 with questions. Files submitted after the scheduled due date are not guaranteed to post on time and you will still be charged in full. Named for the crossroads that marks the dead center of a >> lively city, this blog contains interesting stories about Charlotte, serious discussion of serious news, and commentary on the local media scene. On Tap «Trade & Tryon << IPAs, stouts, porters, Belgians, saisons craft beer has a tremendous amount of offerings. Charlotte has quickly become a craft hotspot and On Tap is here to guide you in your local beer community. Share experiences of our staff photographer as he traipses across >> the city documenting the great and not so great things it has to offer. Making Pictures 309 E. MorEhEad St., StE 50, CharlottE, NC (t) (F) Charlottemagazine.Com Cltwedding.Com Charlottehomeandgarden.Com