SOCIAL MEDIA 101 Facebook and Twitter. Mike Lisi UUP Communications Director
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1 SOCIAL MEDIA 101 Facebook and Twitter Mike Lisi UUP Communications Director
2 Why social media? Social media helps us connect Makes it easy to keep in touch with family, friends Post photos, video, comment on Facebook, Twitter, etc. Like posts on Facebook Send instant messages on Facebook Important business & marketing tool UUP uses Facebook and Twitter to inform members of important news and information UUP posts photos and video on Twitter, Facebook Call to action
3 A little history Social media isn t new Started in the late 1980s with BBS (bulletin board systems), Usernets and CompuServe forums Gained popularity up in 1990s with America Online member-created communities and chat rooms Social media grows up LinkedIn, YouTube, MySpace, Photobucket, dating sites, others followed in early 2000s YouTube has more than 1 billion users LinkedIn still popular with more 347million members
4 Instagram Skype Pinterest Google + Flickr Tumblr Vine Social Media 101 So many choices Dozens of social media sites on the Internet
5 Facebook Facebook launches Feb Starts as social networking site for Harvard students Open to public in 2006 Biggest social media site in the world 1.4 billion active accounts as of March 2015 (
6 Facebook Search for people you know and friend them Post comments, photos & videos in Status Box Profile vs news feed Profile has personal stats and your photo Post photos, videos News feed allows you to see what your friends have posted Like button Press to like comments, videos, photos, etc. You can also comment by pressing comment link
7 Facebook
8 Twitter Twitter launches March 2006 Rapidly gains worldwide popularity More than 288 million users today Quickly share breaking news & updates Great way to keep up with local, national, world news Powerful tool for union advocacy UUP used Twitter in its aggressive social media campaign UUP tweets, retweets press releases, photos, videos of UUP, NYSUT rallies, events
9 Twitter Twitter handle Twitter user name Your name should be easy to remember; Not your full name Follow Click to follow posts by a person, business, etc Followers = popularity Follower These are people who follow you; they see your posts UUP has 653 followers; UUP follows 444 users
10 Twitter Each Tweet limited to 140 characters Being concise is key Characters include photos, URLs, etc #Hashtags A way to search for tweets with a common topic #dowhatsright UUP s hashtag for social media Retweet A way to share a message on Twitter with your followers
11 Twitter
12 A word of caution Think before you post photos, videos Facebook/Twitter often searched by employers, prospective employers, organizations and others to learn more about you
13 A word of caution Check your spelling and grammar. It matters if you use ware when you mean where or to if you mean too. It can be the difference between knowing your sh*t and knowing you re sh*t.
14 How to use Facebook Create a Facebook account Go to iphone: Go to itunes store Android: Go to Google Play store
15 Step 1: Find friends Social Media 101 How to use Facebook
16 Step 2: Add friends Social Media 101 How to use Facebook
17 Step 3: Fill out personal info Social Media 101 How to use Facebook
18 Step 4: Add profile picture Social Media 101 How to use Facebook
19 Step 5: Confirm Social Media 101 How to use Facebook
20 How to use Facebook Step 6: Find UUP Facebook page
21 How to use Facebook Step 7: Like UUP Facebook page
22 How to use Twitter Step 1: Sign up for Twitter
23 How to use Twitter Step 2: Fill in personal information
24 How to use Twitter Step 3: Fill in personal information & follow Twitter prompts
25 How to use Twitter Step 3: Fill in personal information & follow Twitter prompts
26 Step 4: Follow UUP on Twitter Social Media 101 How to use Twitter
27 Step 4: Follow UUP on Twitter Social Media 101 How to use Twitter
28 Questions?
Monday, March 4, 13 1
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