Twitter. Presentation by Sue Burzynski Bullard University of Nebraska - Lincoln
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1 Twitter Presentation by Sue Burzynski Bullard University of Nebraska - Lincoln
2 What is it?
3 Micro-blogging site Twitter is a rapidly expanding micro-blogging site that people everywhere are using to give readers up-to-date information 140 characters at a time
4 Rapid growth Edison Research: 87% of Americans aware of Twitter in 2010, up from 5% in million users, up from 503,000 just 3 years ago Adding 370,000 users a day
5 Twitter use More than 17 million users in U.S. Largest age group 35-49
6 What s happening? That s the question Twitter asks, but people use it in a variety of ways.
7 Why use it? Bring traffic to your website Market yourself, your newspaper Enhance your reputation Share ideas, tips Stay on top of news Hear what others are saying Stay connected
8 Twitter won t replace journalism
9 How journalists use it Engage audiences Connect with people Develop personal brands
10 Ways editors find it helpful Find focus of stories Practice headline writing Learn value of linking Connect with other editors Follow industry trends
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15 Enhance reporting Find Minneapolis TV reporter
16 Success story DeRusha said in 2007 he was doing a story on December sniffles caused by allergies. He used Twitter to find someone allergic to Christmas trees.
17 Breaking news Examples: 2007 Mexico earthquake 1 st reported on Twitter Hudson River plane crash Fort Hood shooting
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19 More ways to use Twitter Interviews Man on street Newspapers Use Twitter to link to stories NYTimes on Twitter
20 Editors on Twitter Tips on grammar, usage Examples of good, bad headlines
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24 Grammar Grammar Monkeys Grammar Girl Meperl
25 @FakeAPStyle
26 Texas Editor Twitter as headline practice
27 Writing Twitter headlines Keep them short Focus on keywords Avoid puns Use links Use one idea/one story per Tweet
28 Does this headline work?
29 What about this one?
30 Headline tips that work on Twitter Lose the conjunctions Use commas for and Forget prepositional phrases Use active voice
31 Writing Tweets Have a goal in mind. Provide information. One point at a time. Think subjects, verbs (like headlines) Drop articles Punctuate for clarity Be professional Use URL shorteners tinyurl or bit.ly
32 Jennifer Peebles Learning to write concisely
33 See what journalists are doing Muck Rack is compiled of real-time Twitter activity by journalists. See what journalists are reading, following and talking about. The site is searchable by news organization, tweets, links and photos.
34 Media on Twitter is a sortable database of journalists.
35 Verifying Tweets
36 Ethics still apply Verify before you Tweet Admit what you don t know Credit what you re using Remember it s public
37 How to start Get a Twitter account (it s free) at http: Use a name that will make it easy for people to find you. Complete the bio.
38 Next steps Follow other twitters. Follow Follow people with similar interests. Check WeFollow Check Twellow
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41 Twitter terms DM Direct Message (Private message sent to a specific person) RT Retweet (Repost someone else s - Reply to someone (followed by their Twitter name) # - Hashtag Precedes a keyword and makes it easier to search for particular topics
42 Twitter lists Organize people you follow Find new people Mashable s How to use Twitter lists Listorious
43 Easy to use Lots of applications for various uses On Iphone, try Twitteriffic On you desktop, try TweetDeck Twhirl
44 My TweetDeck
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46 Search for hot topics
47 Use hashtags A hashtag short character string preceded by # inserted anywhere in a tweet. Makes it easy to track topics by searching Twitter for the hashtag string. #LNK #Journalism
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49 Twitter guides Mashable s guide
50 Twitter etiquette 10 commandments
51 Twitter Feeds to Follow Good feeds for students More good feeds for student journalists
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