Online Social Networks
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2 Online Social Networks Swiss Army Information Tools Gerry McKiernan Science and Technology Librarian Iowa State University Library Ames IA
3 American Chemical Society Spring Conference April Morial Convention Center, New Orleans, Louisiana
4 Transformation of Library Services in the Digital Age Sunday, April :30 AM-11:40 AM Marriott Convention Center -- Blaine Kern C Online Social Networks: Swiss Army Information Tools 11:15 AM 11:40 AM
5 !!! THANK YOU!!! Andrea Twiss-Brooks Co-Director, Science Libraries, Head of Collection Services John Crerar Library, University of Chicago Leah R. Solla Librarian Physical Sciences Library, Cornell University
6 !!! THANK YOU!!! American Chemical Society Division of Chemical Education Division of Chemical Information
7 DISCLAIMER (1) The screen prints selected for this presentation are for educational purposes, and their inclusion does not constitute an endorsement of an associated person, product, service, or institution.
8 DISCLAIMER (2) The views and opinions expressed in this presentation are those of the presenter and do not constitute an endorsement by Iowa State University or its Library.
9 Web 2.0 OUTLINE Social Networking Services Facebook Librarian Facebook Presence Library Facebook Presence Facebook Library Groups Facebook Pages Facebook Applications Facebook Apps for Libraries Readings and Resources
10 Web 2.0 Web 2.0, refers to a perceived second generation of Web-based communities and hosted services such as social-networking sites, wikis and folksonomies which aim to ***facilitate collaboration and sharing*** between users. The term became popular following the first O'Reilly Media Web 2.0 conference in Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but to changes in the ***ways software developers and end-users use the Web***
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12 Social Networking A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most social network services are primarily Web-based and provide a collection of various ways for users to interact, such as chat, messaging, , video, voice chat, file sharing, blogging, discussion groups, [etc.]
13 Social Networking Swiss Army Information Tools
14 Social Networking Sites asmallworld Bebo (AOL) Boomj Classmates Cyworld Facebook Friendster hi5 LinkedIn Mixi MySpace orkut Ning Y! Mash
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18 Facebook Overview (1) Launched on February Founded by Mark Zuckerberg at Harvard Expanded from Harvard to other colleges and universities, then to high schools, then to companies, then to any one Largest number of registered users among college-focused sites (July 2007) Facebook is the 5th most-trafficked website in the world (comscore)
19 Facebook Overview (2) Number One site for photos in the United States, ahead of public sites such as Flickr Membership 68 million Growth 7 million (July 2006) 9 million (September 2006) 14 million (January 2007) 36 million (August 2007) 68 million (April ) 1 million new registrations / week
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21 Profile Facebook Features (1) Contains all the information about an individual that friends and people in your networks can view Networks, Sex, Relationship Status, Birthday, Hometown, Political Views, Religious Views Education and Work--Education Info: Colleges, High School. Work Info: Employer, Position, Time Period Information -- Contact Info: , AIM, Land Phone, Current Address, Residence, Website. Personal Info: Activities, Interests, Favorite Music, Favorite TV Shows, Favorite Books, Favorite Quotes Individual provides or chooses not to provide details
22 Facebook Features (2) Core Features Friends Inbox and Messages News Feed and Status Profile and Mini-Feed Pokes Requests and Notifications The Wall
23 Facebook Features (3) Applications by Facebook Groups Events Notes Posted Items Video Applications by Third Parties
24 P R I V A C Y
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30 Librarian Facebook Presence
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35 Library Facebook Presence
36 Facebook Groups (1)
37 Facebook Groups (2)
38 Facebook Pages (1)
39 Facebook Pages (1) Launched in November 2007, Facebook Pages allow local businesses, sports teams, artists, films, brands, public figures, non-profits [, libraries] and other business organizations to have a presence on Facebook.
40 Facebook Pages (2) Users can add themselves to [a] Facebook Page as fans, write on [its] Wall, purchase products, learn about special promotions, upload photos, and join other users in discussion groups, [as well as] send updates.... [A]pplications [can be added] to [a] Page and engage users with videos, notes, links, Flash content, and more.
41 Facebook Pages (3) Available Elements: A. Business Picture: Can be a maximum width of 396, and the height can only ever be 3x the width B. Basic Info: General info about the brand. Fields are category specific to your vertical and can be left blank. C. The Wall: Users can post messages to you D. Discussion Board: Users can discuss new products, services and promotions guides/creating_a_facebook_page.pdf
42 Facebook Pages (4) Available Elements: E. Links: Click to edit the page or Admin capabilities F. Fans: Displays users that are fans of the business G. Video: Admin can upload to share H. Photos: Admin can upload and Facebook Pages can be tagged in photos by their fans I. Events: Once an event is added, it can be populated in the user s calendar
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47 Facebook Applications Facebook Platform announced at Facebook F8 conference in late May ,000+ apps ( ) 140 new apps/ day ( )
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51 Facebook Apps for Libraries
52 Facebook Apps for Libraries Books Digital Reference Events Journal Articles Library Search News Photos Reference Resources RSS / Webfeeds Social Bookmarking User Guides Video / YouTube Video Box Wikis
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72 Friends: Social Networking Sites for Engaged Library Services
73 ! Thank You! For Your Attention
74 There is nothing more powerful than an idea whose time has come. Victor Hugo Histoire d'un Crime: Déposition d'un Témoin, Paris: Calmann Lévy,
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76 Online Social Networks Swiss Army Information Tools Gerry McKiernan Science and Technology Librarian Iowa State University Library Ames IA
77 FINAL April :00
Introduction to MySpace
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