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1 !"#$$%&$' (#)' *+,#-.-/' 0.12/'3#4"#56%7' Why Blog? October 21-23,

2 #1 - It s Free (or almost free) #2 - It s Easy October 21-23,

3 #3 - It s your chance to have your opinion heard and make a difference for the animals that can t speak for themselves. Getting Started October 21-23,

4 Look at many blogs What do you like? What don t you like? Choose a Blogging Platform October 21-23,

5 Apply to blog for a local online publication Valerie Hayes Me m October 21-23,

6 Your Platform vs. On-Line Publication October 21-23,

7 Make Use of Available Tools & Resources! Books (check your library)! Blogs on Blogging! Websites Choose a Name for your Blog Then Google it! October 21-23,

8 REMEMBER! Your first design attempts don t have to be perfect. It will be a work in progress that you will tweak as you go along. October 21-23,

9 Choosing Your Topics Puppymills October 21-23,

10 The Joys and Challenges of Fostering Community Cat Issues in Your Town October 21-23,

11 Defining Your Target Audience Demographics! Age! Gender! Location October 21-23,

Wisconsin Demographics! 78,000 farms in Wisconsin! Manufacturing is #1 industry! Farming is #2 industry! Nation s leading supplier of cranberries!

12 Wisconsin Demographics! 78,000 farms in Wisconsin! Manufacturing is #1 industry! Farming is #2 industry! Nation s leading supplier of cranberries! Second leading supplier of dairy products! 97% of Wisconsinites eat meat! Large segment of the population hunts, fishes or farms Developing Your Style October 21-23,

13 Be A Real Person! Use your real name! Include an address where you can be contacted with tips and story ideas! Include a picture of yourself, preferably with your pets Be Conversational October 21-23,

14 Be Credible! Use links to credible articles to support your position! Double check your facts then check them one more time! Stay Positive October 21-23,

15 Even if it is a negative story try to put a positive spin on it. Keep it short and simple! Readers are busy.! Use links for those readers who may want more information on a topic October 21-23,

16 Always Have a Point Use Variety If you address a tough topic one week then lighten up the next October 21-23,

17 Use visuals to make a point Annabelle, BEFORE she was lost Annabelle AFTER she was found October 21-23,

18 Push the Reader Outside the Box Sleep on it! October 21-23,

19 Expanding Your Audience and Growing Your Blog History of sharing October 21-23,

20 ing links and yahoo groups Social Media October 21-23,

21 Without the Share Button the Message Ends! Use a site meter and your blog statistics to monitor your readership.! Google Analytics Blog Statistics (comes with your blogging platform)! Sitemeter October 21-23,

Avoid posting too close to other popular bloggers Blogrolls or Blog Lists!

22 Time your posts thoughtfully! Don t post too often no more than once a week! Time of Day! Weekdays instead of weekends! Avoid posting too close to other popular bloggers Blogrolls or Blog Lists! Ask your favorite bloggers if you can add them! Mention and link to good blog posts in your blog! They might reciprocate and add you October 21-23,

23 Handling Comments! Set your own guidelines! Use a comment moderator if you start to get offensive comments! Reply to honest questions! Don t forget to check comments on Facebook and Twitter as well! Things to remember! Anyone can be blogger! It s free, easy, fun and effective! Blogging is a voice to the world! It s a highly efficient way to communicate your message! It s perfect application for animal advocacy. October 21-23,

Introduction to Social Media and Facebook Basics. Zoe Vatter Peace Library System 2016

Introduction to Social Media and Facebook Basics Zoe Vatter Peace Library System 2016 Social Media Word of Mouth online Fun, easy, interactive way of connecting with your audience Instant information on