SMCSac --Who We Are. The centerpiece for gatherings surrounding the subject of social media. o Expands social media literacy and shares best practices
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1 SOCIAL MEDIA
2 SMCSac --Who We Are The centerpiece for gatherings surrounding the subject of social media. o Expands social media literacy and shares best practices o Organizes workshops, forums, presentations o Lead by an all volunteer team o Founded 2009
3 AGENDA osocial Media Why Bother? o Platform Overview o Engagement & Influence o Graphic Design Made Easy o Getting Organized o Advertising oq&a Panel
4 Why Bother?
5 It s In the Numbers - Facebook o 11.5 billion monthly active users (Facebook Investor Report, November 2015) o 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015) o Facebook continues to have the most engaged users. 70% log on daily (Pew Research, August 2015)
6 Big Dog History Supports It o Facebook was the most popular platform with 75% of nonprofits reporting it as effective to highly effective followed by Twitter at 64% o Facebook was the #1 Social Media Platform for website referrals Source: 2015 Big Day Of Giving Report To The Community
7 It s In the Numbers - Twitter o 320 million monthly active users (Twitter, December 2015) o 23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015) o 38% of those on Twitter use the site daily (Pew Research, August 2015)
8 Hall of Fame
9 80 Likes 1.6K Views
10 Hall of Fame 533 Likes 62 Shares
11 Hall of Fame 301 Likes 54 Shares Boosted
12 Are ponies going to be a hot meme this year? Hall of Fame
13 Hall of Fame
14 Hall of Fame
15 Hall of Fame
16 Hall of Fame
17 Social Media Options
18 Who Are You Trying to Reach o Gender o Age o Occupation o Interests o Geography
19 What are Your Goals o Referrals o Increase Frequency o Increase Spend o Win Back Former Donors o New Donors
20 o BACKYARD BARBECUE o Best for connecting with friends & people who love you FACEBOOK
21 o Cocktail Party Mixer o Best platform for meeting new people TWITTER
22 o Trade Show o Your profile is the equivalent of a trade show booth. Make sure it impresses. LINKEDIN
23 o Postcard o Competition is fierce - your photo must be fantastic INSTAGRAM
24 o Catalog o Pinners love to buy so great for e-commerce PINTEREST
25 YOUTUBE o TV Station o Multiple videos add together to tell your story
26 o File Cabinet o Hashtags help people find you. o Brand Yourself o Find all the pics filed under #BigDog2016 HASHTAGS
27 Big Day of Giving o Our Focus Today will be on Twitter & Facebook o Facebook is best way to reach people who love you o Twitter is the best way to reach new people
28 Why Twitter?
29 o Organizations on Twitter made over twice as much last year as organizations just on Facebook Why Twitter?
30 Why Twitter? o Twitter is public so everybody can see your project o Twitter will help you attract new fans and donors
31 TWITTER Lists o Twitter is more interesting when you follow interesting people. One easy way to do that is to follow lists. o her/lists Learn More Here
32 Twitter Lists You Should Follow o Local Restaurants o Sacramento Businesses o Sacramento Nonprofits o Sacramento Media o Sacramento Social Media Professionals
33 o Subscribe to the list and o Follow the people who interest you Twitter Lists
34 Create Your Own Twitter Lists o Create your own lists
35 o Your lists can be public or private. Big Day of Giving
36 Add people to your Twitter Lists o Hit the widget button on the profile you want to add to the list
37 Power of the Retweet
38 o Your reach may be small, but with retweets you can reach the world Power of the Retweet
39 o Encourage retweets by keeping your messages 100 characters or less Power of the Retweet
40 o Just Hit the Retweet button o Retweet better than a Like You Can Retweet Too
41 o Start tweeting - morning, noon & night Power of Retweet
42 Connecting with Influencers
43 o o Search Bios o Look for influencers who are interested in the same things you are interested in. FollowerWonk.com
44 FollowerWonk.com o o Refine your search if at first you don t succeed o Item 2
45 o Use Twitter s search bar to find live on-topic tweeting Big Day of Giving
46 Image Editing Tools
47 canva.com o canva.com o Best layouts are built in so that your social media posts are the right size
48 canva.com o canva.com o Sample layouts - many free, others for $1 that you can use
49 canva.com o Canva.com o Search for images and find images you can use - some free, some for $1
50 o Picmonkey.com o Inexpensive version of PhotoShop o Choose your own photos, fonts, layouts picmonkey.com
51 o Picmonkey.com o Lots of Fun Fonts o Filters o Textures o Collages picmonkey.com
52 o Wordswag o Add text to your iphone photos o Fonts & Layouts done for you WordSwag for iphone
53 PicLab alternative to WordSwag o PicLab for Android, iphone, Windows
54
55 Getting Organized
56 What is an Editorial Calendar? Organizes your marketing messages into when and how you want to share them.
57 What is an Editorial Calendar? Identify Key Messages Events? Programs? Donation Ask? Decide When & How Often to Share Daily Weekly Etc. Decide Which Platforms to Share on Facebook Twitter Newsletter Blog
58 Content Ideas -- General o Your campaigns o Your events o Regional Events that Tie to Your Cause o National/Global Awareness Days/Weeks/Months o Holidays (can use to theme your messages) o Check out Local Media Editorial Calendars
59 Content Ideas Pre Big Day of Giving ofundraising Goals owhy Give to You? owhat will you do with money raised? opre Big Dog events obuild Audience Followers, Likers, (e)mailing List o Save the Date oprize Challenges Heads Up
60 Content Ideas On Big Day of Giving ofundraising Goals owhy give to you? owhat will you do with money raised? oevents oprize Challenges ostatus Updates othank You Posts omemes
61 Time Saving Ad Campaign Tip o Get Ads approved in advance o Pause your campaign o Start it again when ready to roll
62 Creating an Editorial Calendar Use a tool that works for you to plot out the plan: o Spreadsheet o White Board o Desk Calendar o Notebook
63 Editorial Calendar Example Key Messaging Topic Frequency Click Here for Google spreadsheet Template
64 Editorial Calendar Example Click Here for Google spreadsheet Template
65 Why Schedule in Advance? o Frees You Up to focus on Engagement RTs, Replies o More Time to Work on content that can t be scheduled in advance like Updates, Thank Yous, etc. o Tip Create a Twitter ID Cheat Sheet
66 Scheduling Content on Facebook
67 What is Hootsuite Lists Scheduled Content Mentions
68 What is Hootsuite Compose Schedule
69 Buffer o Buffer allows you to schedule up to 10 posts (free version) o Can use it directly from twitter.com great for scheduling Retweets o Has a browser extension so you can schedule directly from webpages
70 Mobile Apps Make it Easier o Facebook For Pages o Twitter o Hootsuite o Buffer All Available for ios or Android Can Manage Multiple Accounts
71 Facebook Insights Learn More Here
72 Facebook Insights
73 Facebook Insights
74 Break
75 Advertising
76 Facebook Advertising o Why should I use Facebook ads? o What type of Facebook ads should I use? o How do I make good Facebook ads? o Advanced stuff. Facebook for Business Great information on advertising
77 Facebook Advertising o Why should I use Facebook ads? o self-serve o able to be very specific o don t need huge $ to achieve *measurable results *measurable is different than huge
78 Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
79 Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
80 Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
81 Facebook Advertising o What type of Facebook ads should you use? o set an objective first o think before you boost o prepare for the result
82 Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
83 Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
84 Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
85 Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
86 Facebook Advertising o How to write good Facebook ads? o empathy o keep it light o treat it like a headline o make it shareable
87 o Advanced stuff o installing the Facebook pixel o retargeting Facebook Advertising
88 Facebook Advertising o Advanced stuff o installing the Facebook pixel o Retargeting
89 o Advanced stuff o installing the Facebook pixel o retargeting Facebook Advertising
90 Hands On 10 minutes o Break up into Groups of 6-10 o Brainstorm Ad Copy o Fit the Copy onto the image using no more than 5 of the boxes (20%)
91
92 Be Sure to Join Big Dog Learning Community on Facebook!
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