Diploma in Blogging & Content Marketing Part I
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1 Diploma in Blogging & Content Marketing Part I Lesson 3 On Demand Vlogging Presented by: Gareth Redmond Course Educator
2 Lesson 3 Member Area The Rise of the Vlog Making Video More Social Case Studies How To Set Up Your Own Vlog Summary Blog Review Q & A
3 The Rise Of The Vlog The Rise of the Vlog
4 The Rise Of The Vlog A Vlog is basically a blog that comes in the form of video.
5 The Rise Of The Vlog 2015 VidCon becomes the event that applauds the biggest and brightest stars on YouTube 2004 The Yahoo Video Blogging Group 2005 YouTube born & grows rapidly 2012 YouTube stars become more recognisable than Hollywood stars 2013 Selfie is entered into the Oxford Dictionary
6 The Rise Of The Vlog
7 The Rise Of The Vlog
8 The Rise Of The Vlog Top 1,000 Vloggers Average: +900,000 views +$23,000 per month Ads +1 billion unique monthly visitors $0.3-$2.50 per thousand views Up to $10
9 The Rise Of The Vlog
10 The Rise Of The Vlog The quality and growth of mobile devices High quality production of videos with no past video experience Mobile usage and social platforms is having an explosive impact on video consumption Massive opportunities within the medium
11 The Rise Of The Vlog Online video accounts for 50% of all mobile traffic 78% of people watch online videos every week 55% of people watch videos online every day Using the word video in an subject line boosts open rates by 19% The average internet user spends 88% more time on a website than without 02 04
12 Making Video More Social Making Video More Social
13 The Rise Of The Vlog YouTube US ad revenues to reach 52% of global total Facebook, Twitter, Instagram, Snapchat are all making the space more competitive YouTube still set to be the biggest player with 17.7% of total share
14 Making Video More Social YouTube Facebook Snapchat Instagram
15 Case Studies Case Studies
16 Case Studies
17 Case Studies
18 Setting Up Your Own Vlog How To Set Up Your Own Vlog
19 Setting Up Your Own Vlog It s a slow process but consistently producing high quality will help Entertainment is the reason people enjoy them Diversify your strategy 03 Adds a whole new level of personalisation and trust 04 Adds a whole new level of personalisation and trust
20 Setting Up Your Own Vlog A person will talk directly to the camera Usually created regularly, in a similarly personal way as a blog would Usually overlaid with text to elaborate on the subject of the vlog Tend to last on average between 5-10 minutes
21 Setting Up Your Own Vlog 01 Low barriers to distributing your content 02 No one between you and your audience 03 Personal nature of starring in your on videos 0 4 Utilising a medium that is becoming hugely popular
22 Setting Up Your Own Vlog
23 Setting Up Your Own Vlog Bring people on a journey Be enthusiastic about your own opinions, you re not a reporter! Develop a style, try out different ones
24 Vlog Review
25 Summary The Rise of the Vlog Making Video More Social Success Stories How To Set Up Your Own Vlog o Attend all of the lessons live to ask Questions in real time and benefit the most o We re here to help, so contact us anytime!
26 Next Lesson The next session is The Importance of SEO What is Search Engine Optimisation? Why is does Google love blogging? Understanding the Structure of Your Content How To Improve Your Blog s SEO Attend all of the lessons LIVE and your knowledge will grow Shaw Academy Lifetime Membership Prize during Lesson 8 Recordings are available within 24 hours Go to and then the Top Right Corner Members Area
27 Q&A Next Lesson is The Importance of SEO You will learn about What Search Engine Optimisation is, Why It Is Important For You & Implement Changes To Your Own Blog You will know what SEO is and learn how to make meaningful changes to help your blog be seen by a wider audience support@shawacademy.com See local numbers on website
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