secondstreet Case Study: Shaw Media WAN-IFRA Media Port
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1 + secondstreet Case Study: Shaw Media WAN-IFRA Media Port
2 + Who Is Shaw Media? Third oldest, continuously owned and operated family newspaper in the USA. Our legacy of success dates back more than 162 years to Over 550 employees who put their very best into Shaw Media s publications
3 + Who Is Shaw Media? Shaw Media operates over 100 print and digital publications including over 33 daily and weekly print publications.
4 + Our Brand s Promise Relevant Information Effective Marketing Solutions Community Advocates
5 + How Do We Use Secondstreet at Shaw? Reach Local Customers Online.
6 What s On Planit? Local Events Calendar Shopping Dining Entertainment Movie Showtimes Concert Tickets Theater Great Local Deals Coupons Contests Parties Business Directories Family Fun Ideas
7
8 Showcase Pages can Include: Photos Videos Menus Reviews Catalogues Contact Info Contests Coupons Google Map & Directions Share on Facebook or Twitter Links Feeds Print or a friend
9 Planit: Reach Local Customers Online "We were very pleased with the results we received from the Big Deal. Our goal was to get people in the door and sample our group exercise classes. We had lots of people redeeming the vouchers including new clients as well as clients we hadn't seen in awhile. Redeeming the vouchers was simple and the entire process went smoothly. I loved it!" -Jennifer Parrilli, Membership Sales Manager, Delnor Health & Wellness "I have used Planit Kane for restaurants and groceries - and what a deal! I've been impressed with the savings and the customer service is excellent." -Ryan Klassy, Elgin "Wow...best customer service ever!!! Thank you so very much for your help...you went above and beyond and I so appreciate it!" -Heather B. "I'm a big fan of Planit Northwest! I've shared the site with many of my friends in the area. As a parent of a toddler, I've found lots of things for our family to do together!" - Nancy Zurawksi
10 + What Planit are You on? Planit Northwest: Serving McHenry County Northwest Herald McHenry County Magazine Planit DeKalb County: Serving DeKalb County Daily Chronicle The Midweek Valley Free Press Planit Kane: Serving Kane County Kane County Chronicle Kane County Magazine Planit Lake: Serving Lake County Lake County Journal Great Lakes Bulletin Planit Life: Serving DuPage County Suburban Life Media Planit Sauk Valley: Serving Whiteside County Sauk Valley Media
11 What s In It For The Customer? SAVE TIME Planit aggregates the information that people are seeking into one easyto-use site, helping them to organize and de-stress their lives. SAVE MONEY Great local deals on the best places in town, without having to drive miles from home. STAY CONNECTED The Planit Events Calendar is filled with festivals, community events, and activities for the kids so locals keep coming back, helping to reinforce community identity.
12 What s In It For You? IT S LOCAL Targeting customers in your area is the most effective use of your marketing dollars. IT S INTERACTIVE Quickly and easily adjust your offers and coupons to meet your marketing goals. IT S AUTHORITATIVE Shaw Media s local brand equity confers a stamp of approval onto your business and your products. IT S EASY Planit gives you online, print, , video, Facebook, Twitter, and more, improving your local presence online.
13 Planit has the full support of Shaw Suburban Media. Print & Online promotional ads in: Northwest Herald Daily Chronicle Kane County Chronicle Inclusion in McHenry County Magazine Inclusion in Kane County Magazine Weekly Deals & events blasts Big Deal blasts Planit Parties Facebook, Twitter, & YouTube Contests
14 + Big Deal One Sheet
15 + Key Lime Cove $78,000 from one week sale in units $179,500 from one week sale May units Regional targets
16 + Planit By-the-Numbers Over $ 1 million USD since 2009 launch 70% E-Commerce 271,467 Page Views 61,962 Unique Monthly Visitors 35,472 subscribers 10,068 Registered users 316 Live Showcase Pages 49 Community Partners
17 + Planit Accolades 2009 Inland Press Association Best Online Innovation 2010 SNA Best Website Innovator of The Year Runner Up Planit equates to the Lance Armstrong lesson, It's not the bike. In this case, its not about the technology. While Shaw entered into the development world, the success of this initiative boils down to the committed involvement of key executives: 1. Deploying deals even in small markets by opting for a weekly alternative 2. Building robust services that include video and social media 3. Remaining flexible in accepting trade in vouchers 4. Involvement of publishers in promoting deals 5. Motivated sales managers. -Alisa Cromer, Local Media Insider Article 03/14/12
18 + Secondstreet s Partnership Secondstreet has long been a great technology partner to Shaw Media They continually bring us new products and ideas to engage our audiences and drive incremental revenues They have also been a very active industry community member by partnering with the Local Media Association as an R&D partner Track Matt Coen down here at the show
19 + Thanks! Ben Shaw Chief Digital Officer Shaw Media
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