Below is an overview of traditional and social media coverage and metrics tracked by our media team:
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1 Below is an overview of traditional and social media coverage and metrics tracked by our media team: Media Figures Total number of registered media: 978 Total number of media organizations: 216 Countries Represented: United States, Ukraine, Madrid, Netherlands, France, Germany, POCCNR, United Kingdom, Japan, India Total Impressions: 1,711,504,309* o Broadcast impressions: 154,725,284* o Online and Print impressions: 1,547,522,488** o Social media impressions: 9,256,537*** Media Coverage (numbers listed reflect content posted by traditional media and social media users) Broadcast Coverage: 1,543 stories reached an audience of 308,524,521* (Television and Radio tracked through Meltwater Dates: January 2017 October 2017) Online and Print Coverage (including blogs): 2,907 stories generated, reached an audience of 1,547,522,488** Posts generated by Facebook, Twitter, and Instagram users reached an audience of 10,191,683. o Facebook Reach: 7,894,048*** o Twitter Impressions: 2,253,850*** o Instagram Reach: 43,785*** Total Instagram posts using #BalloonFiesta: o 16,163**** Total Twitter Posts using #BalloonFiesta o 23,248 **** *Tracked through Meltwater, in partnership with TVEyes, Dates: January 2017 October 2017 ** Tracked through Meltwater, Dates: January 2017 October 2017 *** Tracked through Facebook, Twitter, and Instagram Analytics, Dates: January 2017 October 2017 ****Tracked through Hashtracking, Dates: January 2017 October 2017
2 Traditional & Digital Media Overview High Profile Media Coverage: NBC Nightly News, The Weather Channel, CBS Sunday Morning, Daily Mail Online, Global News, The Associated Press, Travel Channel, Yahoo! Finance, Wall Street Journal, Markets Insider, BuzzFeed, Business Insider, The Huffington Post, Fox News, Bloomberg, CNBC, People.com, NASA, ABC News, NBC News, The Weather Channel, Good Morning America, Today Show, USA Today, NBC Nightly News, The Original Harlem Globetrotters, Fodor s Travel, Google Earth Broadcast Topics of Focus: Event-specific details, social media, traffic/weather, America s Challenge, increased security, Special Shapes Top onsite media/live reports: NBC Nightly News, The Travel Channel, National Geographic Travel, USA Today, Booze Traveler, CNN, KTLA, Fox News Channel, Harlem Globetrotters Following is a sample of media coverage garnered during this year s event: Fodor s Travel Link to story ABC News Link to Story
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4 USA Today Link to Story AARP October 2017
5 Forbes Link to Story
6 Daily Mail Online Link to story
7 The Wall Street Journal Link to Story
8 Bloomberg Link to story
9 BuzzFeed Link to story
10 AOPA Link to Story
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12 Social Media Overview Social and digital media plays a major role in how we communicate with Balloon Fiesta s audience. It enables our team to connect with fans locally and all over the world; giving on-field attendees a way to connect and off-field fans an opportunity to experience the event from afar. Below is an overview reflecting results and content developed by our team, posted through the official AIBF accounts Social Media Successes: Following is a detailed breakdown of each social media outlet s performance: Facebook (via Facebook Analytics) Our strategy focused on posting engaging material throughout the year (including pilot welcomes, historical and organization facts and event tips), striking images, contests/sweepstakes, videos and acted as a guest service tool. Facebook Top Three Posts (October 7 October 15): 1) Photo of Special Shape Glowdeo 10/12 (37.7 K engagements)
13 2) Balloon Fiesta Live Morning Session 10/12 (21.6 K engagements) 3) Photo of second Mass Ascension (20.9 K engagements) January 2017 October 2017, Facebook reach increased by percent, resulting in an audience of 7,894,048. The red columns indicate the number of post likes that the AIBF page received each month. The blue columns indicate the number of people exposed to AIBF posts through page follows and/or Facebook friends sharing or liking the post. Twitter (Via Twitter Analytics) The Twitter strategy aligns closely with the Facebook strategy but in a condensed format. Twitter also served as a Balloon Fiesta news alert service alerting media to news releases and story angles. Twitter Top Three Posts (October 7 October 15): 1) Balloon Escaping Tether update (14,879 impressions) 2) October 14 th Glow Update (14,574impressions) 3) Photo of Super Bike (14,117 impressions)
14 Instagram (via Instagram Analytics) The Instagram strategy includes the posting of engaging images and event information. Instagram Top Three Posts (October 7 October 15): 1) October 14 th Mass Ascension Photo (1,447 engagements) 2) Balloon Glow October 8 th Photo (1,056 engagements) 3) Albuquerque Box, Mass Ascension October 8 th Photo (1,304 engagements)
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