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1 DIB / OCT 2016 Marketing & Public Relations MONTHLY PROGRESS REPORT OCTOBER 2016 Summary October Promotions Downtown Trick or Treat Jefferson Street Parking Mural First City Lights Festival Downtown Trolleys Palafox Market News Releases/Media Assists New Executive Director Downtown Trick or Treat First City Lights Festival Jefferson St. Parking Mural Social Media Daily posts, response, engagement Twitter, Facebook, Instagram Meetings Attended Oct Special Events/First City Lights (2) Winterfest (2) DIB (2) Foo Foo Fest (1) DIB Marketing Team (1) Visit Pensacola Marketing (1) NC E-Marketing Merchant E-News Paws on Palafox/Street Closure Website Updates Downtown Trolley landing page General (remove banners, etc.) Assets / Graphics Photo shoots on location (6) Banners / final artwork files Holiday Lights VIP invitation Winterfest decorating contest flyer Social Media Toolkit for merchants Trolley landing page design Miscellaneous Projects Jefferson St. Mural photos/video Jefferson Street Parking mural DIB event grant application Downtown holiday events Holiday Movie in the Park/screen Farm to Table planning DIB marketing strategy Foo Foo Fest surveys coordination Trick or Treat radio trades NEXT MONTH SMALL BUSINESS SATURDAY FARM TO TABLE EVENT WINTERFEST / FIRST CITY LIGHTS FOO FOO FESTIVAL JEFFERSON ST. MURAL SURVEYS VISIT FLORIDA MARKETING GRANTS TROLLEY PROMOTION DOWNTOWN BLOG (PROPOSED) HOLIDAY MOVIE IN THE PARK DOWNTOWN EVENT GRANTS DOWNTOWN WELCOME KIT
2 DIB / OCT 2016 DIGITAL Social Media Increase the engagement of the audience in each of the platforms: Twitter, Facebook and Instagram. Drive interaction with downtown merchants (shares and engagement). Support all of the marketing and public relations for Jefferson St. mural, Downtown Trick or Treat, early holiday promotion and the new Downtown Trolleys. Website Marketing OCTOBER SOCIAL MEDIA HIGHLIGHTS TWITTER AUDIENCE 14, new followers in October FACEBOOK IMPRESSIONS 1,003,117 84% increase over last month INSTAGRAM ENGAGEMENT 4,722 Likes received; up 25% over last month downtownpensacola.com/trolley A new landing page to promote the pilot Downtown Trolleys went live on Oct. 20. The site includes a downloadable, printable trolley stop map, routes and schedules, and links to each of the trolley partners. October Website Visitors: There were 5,097 unique visitors to downtownpensacola.com in October. They viewed an average of 2.5 pages and spent 1:25 minutes on the site. Fifty seven percent of website visitors were from out of market and 43% were local. E-Marketing 53% Open rate 6% Click-through rate 70 Merchants on subscriber list
3 DIB / OCT 2016 BACK-UP 3 Facebook Metrics 53,474
4 DIB / OCT 2016 BACK-UP 4 Twitter Metrics
5 DIB / OCT 2016 BACK-UP 5 Twitter Metrics
6 DIB / OCT 2016 BACK-UP 6 Instagram Metrics
7 DIB / OCT 2016 BACK-UP 7 Instagram Metrics
8 DIB / OCT 2016 BACK-UP 8 Public Relations
9 DIB / OCT 2016 BACK-UP 9 Public Relations
10 DIB / OCT 2016 BACK-UP 10 Public Relations
11 DIB / OCT 2016 BACK-UP 11 Public Relations
12 DIB / OCT 2016 BACK-UP 12 Media Coverage
13 DIB / OCT 2016 BACK-UP 13 Media Coverage
14 DIB / OCT 2016 BACK-UP 14 Media Coverage
15 DIB / OCT 2016 BACK-UP 15 Media Coverage
16 DIB / OCT 2016 BACK-UP 16 Media Coverage
17 DIB / OCT 2016 BACK-UP 17 Media C overage
18 DIB / OCT 2016 BACK-UP 18 Media Coverage
19 DIB / OCT 2016 BACK-UP 19 Media/Online Coverage
20 DIB / OCT 2016 BACK-UP 20 Social Media Coverage Facebook
21 DIB / OCT 2016 BACK-UP 21 Social Media Coverage Twitter
22 DIB / OCT 2016 BACK-UP 22 Sample Social Media Shares Instagram
23 DIB / OCT 2016 BACK-UP 23 E-Newsletters
24 DIB / OCT 2016 BACK-UP 24 Graphics & Assets Social Media Toolkit First City Lights Festival
25 DIB / OCT 2016 BACK-UP 25 Winterfest VIP Invitation Mock-up
26 DIB / OCT 2016 BACK-UP 26 Downtown Photo Shoots
27 DIB / OCT 2016 BACK-UP 27 Downtown Photo Shoots
28 DIB / OCT 2016 BACK-UP 28 Downtown Photo Shoots
29 DIB / OCT 2016 BACK-UP 29 Downtown Banner Campaign
30 DIB / OCT 2016 BACK-UP 30 Downtown Banner Campaign
31 DIB / OCT 2016 BACK-UP 31 Downtown Banner Campaign
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