Marketing Strategy. Retention

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1 Marketing Strategy The College of Engineering and Engineering Technology has made it their mission to battle the STEM crisis, and help change the future by making a difference at the ground level. Through the development of a university-wide marketing campaign, entitled The #WHYENGINEERING Campaign, engineering and technology students will not only feel more connected to the College, but understand that graduating with a STEM degree positions them for great success. Retention Completed strategy Banners o College of Awesomeness and Changing the World o Students with Huskie hands version Pledges o #WHYIWILL o #WHYIDID o #WHYENGINEERING t-shirts o #WHYENGINEERING hashtags o #WHY #WHYCEET #WHYENGINEERING #WHYIWILL #WHYIDID survival guide o Handed out to students at meetings and available in offices pledge cards o passed out at welcome picnic o available in office

2 Northern star article NIU today article Presentation of campaign o EWB o Engineering house in dorms (future) Upcoming strategy October: #WHYENGINEERING Poster flyer series o ETAS: highlight Addison as alum. Tell his story. Blog and NIUtoday articles. Homecoming o #WHYENGINEERING section o Pettee is taking banner, reserving CEET student section o #WHYENGINEERING blackout Facebook event o SAE Cars on field! Video Completed #WHYIWILL cards o Best answers and making them into posters and banners o Integrating with social media and blog post November: #WHYENGINEERING Poster flyer series o Motivational theme Highlighting impressive achievements Midterm week to help motivate

3 December: #WHYENGINEERING Poster flyer series o Senior Design theme o highlight Nick Skuban o Blog and NIUtoday articles January: #WHYENGINEERING Poster flyer series o Theme: SWE- change the world February: Funny stats, nerd humor, valentines day Coin Ceremony integration o Code of ethics pledge card o iphone videos- grads saying #WHYIDID Recruitment (upcoming) Media packets, includes: o View book (in progress) o #WHYENGINEERING booklet similar to survival guide o pennants (in progress) o post card for teachers o (#whyengineeirng shirt?) o Posters for classrooms New banners w/ college info o Majors, cool projects Commercial/ video!! o TV o Football games o Inside the college o Ipad s Table Days o Current students

4 o IPad interaction o Project portfolios o Job and salary statistics Alumni (upcoming) ETAS wearing #WHY shirts at homecoming Media packets upon request o Pin o #WHY packet #whyidid (#why give back to CEET) o EPRIDE info o Upcoming events Keep them interested in coming back to mentor o Certificate Alumni video (in progress) o Help the world by helping students. Stay connected. Awards banquet F2013 o Possible Name Change o Rebranding Exclusive launch party for the transition from scholarship student to meeting alumni Networking o A celebration of alumni meeting our best students Presidents and VPs of student organizations Scholarship winners Press releases and media coverage #WHYENGINEERING Poster flyer series (also retention) o October: ETAS, highlight Addison as alum. Tell his story. Blog and NIUtoday articles

5 Social Media Facebook o Likes THIS MONTH have increased by 60, compared to the average likes per month o From September 8 th -14 th we were reaching 6,547 people

6 Facebook Metrics o From our on average likes on posts, this month there was 344 likes o Comments on average range from 5-20, this month there was 57 comments o Shares on average range from 5-10, this month there was 36 shares Twitter o All tweets have application to #whyengineering, #whyidid, #whyiwill #whyceet and each metric measured increased by at least 10 (RTs, Favorites, Mentions) o Clicks have improved from to 220 clicks on our content posted o Students are now replying & retweeting to companies seeing our content and sharing it with their own unique follower base. o Tweets containing a link to our content and had 18x the normal reach

7

8 Blog o Posts are relating back to #whyengineering campaign with ads included o 1,153 Unique views this month Alumni o Responding to #whyengineering o Sharing feedback with students about study tips o Beginning to do Alumni stories on the blog. This fall will highlight Addison Merchut and Nick Skuban Student Organizations o Groups are adopting the #why and applying it to their own organization to motivate and recruit new members o MINI BAJA: New members have not only TRIPLED, compared to last year s 3 member gain, but they have attracted new members that

9 actually stay WITH IT and are already involved and working on the car. Two of the new members come from the College of Business o SWE: Compared to last years 2 member gain, 6 have joined One student joined from the College of Business o NSBE: Ten new members have joined compared to last years 0 member gain o Formula: Compared to last years 0 member gain, 6 have joined.

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