May 2014 REPORT. Channel 2 Action News - #1 All Day, Every Day. Grew Each Newscast 4-7P Over 2013
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1 May 2014 REPORT Channel 2 Action News - #1 All Day, Every Day Grew Each Newscast 4-7P Over 2013
2 May 2014 SWEEPS REPORT ATLANTA May 27, 2014 In the May 2014 Sweep, Channel 2 Action News turned in another dominating ratings period, winning every newscast while beating the combined competition in almost every time period according to the Nielsen weekday average of Adults Channel 2 Action News drew 59% of Adults watching local news in the Atlanta market, more than the other three local news stations combined. WAGA ranked second with 27%. This book confirmed once again the strength of WSB-TV and ABC, said Tim McVay, Vice President and General Manager for WSB-TV. Combining the station s local news dominance with the stellar performances by Good Morning America, World News Tonight with Diane Sawyer and a strong Prime Time fueled the Sweep. ABC won prime time in Atlanta. The combined total of viewers watching Channel 2 Action News each day equaled 562,000 viewers, 56% more than the second place local news station. Channel 2 Action News This Morning from 4:30-7 a.m. continued to rank as the highest rated local newscast on any station during the month, with 236,632 viewers, A All three of Channel 2 s early evening newscasts from 4-7 p.m. grew over May Major investigations, breaking news and local weather played a big role in our coverage this May, said News Director Mike Dreaden. Our investigative reports got action from the officials in charge. Digital Visitors to Channel 2 Action News platforms grew 64% over May Video Plays rose 308% and Video Live Streams grew by 268% contributing to 3 million video views for the month. WSB-TV s IOS and Android Weather App versions reached 300,000 downloads. Channel 2 s Facebook Likes grew by 345% to 370,000. Twitter followers grew 100% to 100,000, the largest Twitter following of any TV station in the South.
3 May 2014 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 5% S A 27% 59% X G ATL Due to rounding, the percent of news audience totals more than 100%
4 Channel 2 Action News Owns 54% Of Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS % 8% WSB-TV 54% WAGA 28% WXIA WGCL* Due to rounding, the percent of news audience totals more than 100%
5 Channel 2 Action News This Morning Draws 16% More than Competition Combined COMBINED AUDIENCES, M-F AM NEWS - ADULTS , , , , , ,000 50,000 45,713 34, AM 99,493 48,402 18,823 10,756 5:30 AM 64,536 32,268 10,756 18,823 5 AM 40,335 24,201 8,067 2,689 4:30 AM 32,268 18,823 8,067 2,689
6 Channel 2 Action News at 6 AM Reaches 28% More Audience than Its News Competitors Combined M-F AM 6 AM NEWS VIEWERS - ADULTS ,000 80,000 99,493 WSB-TV Delivers 51,091 More Viewers than Its Closest Competitor 60,000 48,402 18,823 10,756 0
7 Channel 2 Action News at Noon More than Doubles Its Competitors Combined M-F NOON NEWS VIEWERS - ADULTS ,000 45,000 35,000 30,000 25,000 15,000 10,000 5,000-45,713 WGCL does not air local news at Noon WSB-TV Delivers 24,201 More Viewers Every Day than WAGA + WXIA 16,134 5,378 WSB-TV WAGA WXIA
8 Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS ,646 35,000 30,000 25,000 Channel 2 Action News at 4 PM More than Quadruples WGCL 15,000 10,000 8,067 5,000 0 WSB-TV WGCL WAGA and WXIA do not air local news at 4 p.m.
9 Channel 2 Action News at 5 PM Delivers 50% More Audience Than Its News Competitors Combined M-F 5 PM NEWS VIEWERS - ADULTS ,000 64,536 60,000 50,000 34,957 WSB-TV Delivers 21,512 More Viewers than WAGA+WGCL 30,000 10,000-8,067 WSB-TV WAGA WGCL WXIA does not air local news at 5 p.m.
10 Channel 2 Action News at 6 PM Delivers 136% More Than Closest News Competitor M-F 6 PM NEWS VIEWERS - ADULTS ,000 90,000 80,000 70,000 60,000 50,000 30,000 10,000-88,737 Channel 2 Action News at 6 PM Out-Delivers All News Competitors Combined by 10% 37,646 32,268 10,756
11 Channel 2 Action News Nightbeat Reaches 32% More Viewers than Its Closest 11 PM News Competitor M-SU 11 PM NEWS VIEWERS - ADULTS ,000 80,000 60,000 88,737 WSB-TV Delivers 21,512 More Viewers than WAGA 67,225 29,579 13,445 0
12 Channel 2 Action News Draws 56% More Daily News Audience Than Closest Competitor COMBINED AUDIENCES, M-F NEWS - ADULTS , , , , , , , , ,450 77,981 11:00 PM 88,737 67,225 29,579 13,445 10:00 PM - 80, :00 PM ,512-6:00 PM 88,737 37,646 32,268 10,756 5:00 PM 64,536 34,957-8,067 4:00 PM 37,646-8,067 Noon 45,713 16,134 5,378-6:00 AM 99,493 48,402 18,823 10,756 5:30 AM 64,536 32,268 10,756 18,823 5:00 AM 40,335 24,201 8,067 2,689 4:30 AM 32,268 18,823 8,067 2,689
13 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS ,000 50,000 30,000 53,780 WSB-TV Delivers 13,445 More Viewers than WAGA + WXIA + WGCL 26,890 10,000 8,067 5,378 0
14 CHANNEL 2 ACTION NEWS Sunday Morning Attracts 67% More Audience Than Local News Competitors Combined SUNDAY 7-11 AM AVERAGE HOURLY VIEWERS - ADULTS ,000 70,000 60,000 50,000 67,225 WSB-TV Delivers 26,890 More Viewers than WAGA + WXIA + WGCL 30,000 10,000 18,823 13,445 8,067 0
15 Good Morning America Good Day Atlanta Today Show Good Morning America Outshines All Morning Shows M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS ,000 80,000 70,000 60,000 50,000 30,000 10, ,359 61,847 21,512 5,378 CBS This Morning
16 World News with Diane Sawyer Access Hollywood World News with Diane Sawyer No Competition Reigns Supreme M-F 7-7:30 PM VIEWERS - ADULTS , ,871 80,000 60, ,268 21,512 News 10,756 Insider
17 Entertainment Tonight TMZ Jeopardy Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS ,000 70,000 60,000 72,603 50,000 30,000 45,713 40,335 10,000 8,067 0 Inside Edition *
18 In Atlanta, ABC Continues as the #1 Prime Time Network M-Su AVERAGE HOURLY PRIME TIME VIEWERS - ADULTS ,000 80,000 70,000 60,000 50,000 30,000 10,000-80,670 59,158 48,402 34,957 ABC FOX NBC CBS
19 Jimmy Kimmel Live TMZ Tonight Show Jimmy Kimmel Live Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS ,000 50,000 51,091 40,335 34,957 30,000 10,000 8,067 0 Letterman
20 Hot Topics Saturday Night Live Hot Topics Live Beats Saturday Night Live Saturday 11:35 PM-12:35 AM VIEWERS - ADULTS ,000 50,000 56,469 53,780 30,000 10, ,756 Animation Domination 8,067 Insider
21 ABC Nightline Fallon ABC s Nightline Wraps Up the Day M-F 12:35-1:05 AM VIEWERS - ADULTS ,646 35,000 30,000 25,000 29,579 24,201 15,000 10,000 5,000 0 News Repeat 5,378 Ferguson
22 WSB-TV DIGITAL SUITE Extends Mobile Product Reach #1 Mobile Apps Metrics #1 Local Weather App in Apple Store 291,500 Downloads to date
23 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics Apr 2013 vs. Apr 2014 Digital Page Views Up 12% Digital Visitors: Up 42% Video Plays: Up 280% Video Live Streams: Up 289%
24 WSB-TV DIGITAL SUITE Growing Social Audience Engagement #1 Social Media Metrics Apr 2013 Apr 2014 WSB-TV hits 3 Facebook Likes - Up 340% Twitter Followers Reach 98,400- Up 201%
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