A NATIONAL MULTIMEDIA PLATFORM DIGITAL PRINT EVENTS AWARDS SOCIAL MEDIA

Transcription

1 A NATIONAL MULTIMEDIA PLATFORM DIGITAL PRINT EVENTS AWARDS SOCIAL MEDIA

2 1 MILLION NEW IMMIGRANTS WILL BE COMING TO CANADA IN THE NEXT 3 YEARS WHO ARE THEY? 60% 27% 12% + Economic immigrants Family class immigrants WHY TARGET IMMIGRANTS? Refugees seeking a better life International students and temporary workers who want to stay WHAT DO NEWCOMERS NEED? Jobs Career tips and strategies Continuing education and training Foreign credential information English language help Banking, insurance and mortgage information Small business resources Government and settlement services Immigration and visa advice Meaningful connections Inspiration to succeed TOP 8 IMMIGRANT PURCHASES 1. Bank accounts and credit cards 2. Cars 3. Cell phones 4. Furnishings and clothing 5. Computer and electronics 6. Schooling and training 7. Employment services 8. Mortgages DID YOU KNOW? MORE 55% THAN of immigrants are university educated. 93% of immigrants can conduct a conversation in at least one official language. 2/3 rds plan to get further education with university, language and job-related courses in mind. And nearly half will begin training within 6 months of arriving. Newcomers lack information on career resources, social services, foreign credential recognition and banking/mortgage information. 61.8% Asia (including the Middle East) is the top source continent of recent immigrants, followed by Africa (13.4%). Asian countries account for the top countries: the Philippines, India, China, Iran, Pakistan, Syria and South Korea. It takes up to 10 years before immigrant employment rates level out with Canadian-born people. (Source: 2016 Census)

3 THE LEADING NATIONAL MULTIMEDIA PLATFORM TO REACH CANADIAN IMMIGRANTS WHY CANADIAN IMMIGRANT? DIGITAL PRINT EVENTS AWARDS SOCIAL MEDIA MULTI-PLATFORM ADVERTISING OPPORTUNITES Canadian Immigrant is a national multimedia platform with one main goal: to help immigrants succeed in Canada by providing the information, inspiration and connections they need. Create and distribute high-calibre content in digital and print formats. Connect via digital strategy and social engagement with immigrants in Canada and potential immigrants globally. OUR APPROACH Host cross-crountry events featuring exhibitors, speakers series, practical workshops and networking opportunities. Present the only national awards program that celebrates Canadian immigrants, youth, enterpreneurs and the settlement agencies that serve them. Let us help you reach this growing demographic through our dynamic programs!

4 AUDIENCE PROFILE Gender and Age: for print for digital Highest index: Highest gender index: females % male, 49% female Length of time in Canada: 47% have been in Canada for less than 3 years 20% have been in Canada for more than 10 years Geography: 4% Atlantic provinces 5% Quebec 50% Ontario 21% Prairies 18% British Columbia 23% International (India, US, Philippines, China, England) Family: 75% are married 57% have children Average family size 3-4 Education: 78% are university educated More than 90% have a post-secondary education Show strong value for education and skills upgrade Income: Average household income is $56,000 57% of audience HHI $60K+, 45% $75K+ Purchasing Decisions: 52% intend to buy a home in the next 2 years 58% use transit to commute to work

5 DIGITAL Canadian Immigrant has a dynamic online presence at canadianimmigrant.ca that reaches readers both within Canada and internationally. The website is further supported by a weekly e-newsletter with a national subscription base of 27,000 and growing. HIGHLIGHTS OF CANADIAN IMMIGRANT DIGITAL Newly redesigned, mobile-friendly website with easyto-navigate architecture and social media sharing. High-calibre content with topics ranging from career advice, continuing education and immigration law, to banking, money and business, to lifestyle and culture, plus our hallmark people profiles. Listings of post-secondary institutions, bridging programs, licensing bodies and settlement agencies. Resource-oriented information on careers and cities. Videos, guides and checklists. Free sign-up prompts for additional guides and books. CANADIANIMMIGRANT.CA MONTHLY USERS 100,000+ VISITORS 75% % WITHIN CANADA 350,000 PAGE VIEWS 25% % OUTSIDE CANADA OPPORTUNITIES Banner ads and widgets on home page or category channel of your choice. Sponsored content that you provide and we finesse and post, with the support of our editorial team. A custom Promotional Feature about your organization or expertise written by our editorial team, with your final approval. Sponsored pop-up boxes or hyperlinks to your business or service. Inclusion of your digital ad or sponsored content in our weekly e-newsletter. Customized, unique blast to our e-newsletter database. Become an expert in our new, interactive Ask the Expert program. Questions from readers will be shared with you to be answered on our website and social media. Work with us to create online guides, videos and webinars, branded with your logo. All inclusive digital bundle: target communities based on geographic location and behavioural data sets. Customized combination of print, digital, event and social media opportunities.

6 PRINT Canadian Immigrant has been a national magazine in print circulation since What began as a humble, monthly magazine has evolved into a dynamic multimedia platform utilizing strategic print publications to leverage the best of the brand in all its forms. Despite the downsizing of the mainstream print industry, studies show that, unlike newspapers, magazines are saved and shared long after their initial date of release. Canadian Immigrant is one of these publications! Recognizing these evolving trends, Canadian Immigrant will now be strategically published four times a year to support our content and events, and reach our loyal readers across all platforms. HIGHLIGHTS OF CANADIAN IMMIGRANT IN PRINT INCLUDE: Glossy magazine format with professional photography. High-calibre editorial to help immigrants succeed in Canada, with topics ranging from career advice, continuing education and immigration law, to banking, money and business, to lifestyle and culture, plus our hallmark people profiles. Strategic, free circulation in locations such as public libraries, settlement agencies and community centres in line with events in Greater Toronto Area, Metro Vancouver, Calgary, Edmonton, Winnipeg and Halifax. Digital flip versions available at canadianimmigrant.ca. OPPORTUNITIES Full-colour advertisements in a variety of sizes/ budgets. Sponsored content provided by your brand with support from our editorial team. Strategic placement of your ad in a Directed Content environment. Custom promotional feature about your organization or expertise written by our editorial team, with your final approval. Work with us to create a multi-page print special on a specific theme or topic, branded with your logo. Contribution of a regular expert column on a specific theme, written in journalistic style. Customized combination of print, digital, event and social media opportunities.

7 EVENTS Canada s ultimate tradeshow and speakers series for skilled immigrants, newcomers, international students and other new Canadians. It offers a dynamic environment for immigrants who need information and inspiration as they look for jobs, go back to school and settle into their new home. Our mission is to connect these immigrants with immigrant service providers, educational institutes, government services, employers and recruiters in a dynamic, face-to-face environment. HIGHLIGHTS OF THE CANADIAN IMMIGRANT FAIR INCLUDE: Dynamic tradeshow in an accessible venue. Attendance varies by city from The events are free admission, with pre-registration encouraged online. Thoughtful speakers and workshop programming aimed to attract attendees. Expansive grassroots marketing efforts through poster distribution in key locations and social media. Marketing in media partner publications such as the daily Metro, Toronto Star, Suhaag and Sing Tao. OPPORTUNITIES Become a national sponsor of all immigrant fairs across the country. Be a sponsor of two or more fairs. Be an exhibitor in one city. Have a minute speaker session or workshop. Be a part of an IndustryTalks panel session. Get your logo on all promotional material, flyers, ads, website and posters. Have print and online ads in Canadian Immigrant and canadianimmigrant.ca as part of your package. Be part of our paid social media campaign. Customized combination of print, digital, event and social media opportunities.

8 AWARDS In 2009, Canadian Immigrant launched the only national awards program that recognizes the achievements of immigrants to Canada, with the support of founding and title sponsor RBC Royal Bank. Some of the past winners include former Governor Generals of Canada Adrienne Clarkson and Michaëlle Jean, national broadcaster Ian Hanomansing, star chef Vikram Vij, entrepreneur/film producer Ajay Virmani and ballerina/artistic director Chan Hon Goh, to name just a few. In 2018, we are celebrating the 10th annual RBC Top 25 Canadian Immigrant Awards. With this year s group of winners, 250 inspirational immigrants will have been recognized by the awards over the last decade! This is a historic milestone that recognizes the amazing contributions immigrants make to Canada AVERAGE NUMBER OF NOMINATIONS 40,000+ NUMBER OF ONLINE VOTES IN 2017 HOW DO THE AWARDS WORK? This national award asks readers to nominate and then vote online directly for individuals who have made a difference since their arrival in Canada, whether in business, academia, the arts or community service. After the nomination phase (January-February), an esteemed judging panel of past winners shortlists nominations to 75, whose profiles are then posted online for the voting phase (March-May). The final winners are determined by a combination of number of votes and the judges merit scores, and announced in June at two ceremonies in Toronto and Vancouver. A special print edition of Canadian Immigrant will be issued to commemorate the winners. OTHER HIGHLIGHTS OF THE AWARDS 2018 will be the fourth year that RBC selects one of the winners for the RBC Entrepreneur Award. A SPECIAL OPPORTUNITY Be a part of this historic year and beyond as an Associate Sponsor of the awards. To discuss this opportunity, contact Madelaine Gileadi mgileadi@metroland.com Phone: It will also be the second year one of the RBC Top 25 will be selected for the Youth Award, which recognizes the achievements of young immigrants (between 16 and 29). Brand new this year is the Settlement Agency Award to recognize the amazing work settlement agencies are doing to help newcomers. Concurrent with the RBC Top 25 campaign, one winner will be selected after the nomination, shortlist and voting stage.

9 SOCIAL MEDIA Canadian Immigrant s social media presence has seen strong growth in the last few years, with success on Facebook and Twitter. We post individual articles and news on our various channels on a daily basis, as well as create strategic campaigns for clients and our own programs and events. We are always looking for new and innovative ways to capitalize on this ever-evolving medium to engage with our readers. /canimmigrant 13,000 followers (as of Dec 2017) Growing by 100 Likes a 20,000 followers and growing Hashtags: #cdnimm #rbctop25 #immigrantfair Close to 1,000 followers within one year, our LinkedIn Page shares news and articles, as well as serves as a key promotional tool for our events With our increased use of video, both original and shared, YouTube is a key channel to share video content Recently launched, our Instagram page targets the millennial immigrant with visual storytelling and photos from our events OPPORTUNITIES 1. Sponsored one-time posts on one or more social media channels. 2. Sponsored series of posts on one or more social media channels. 3. Boosted Facebook posts. 4. Customized combination of print, digital, event and social media opportunities.

10 EDITORIAL CALENDAR Canadian Immigrant strives to create high-quality editorial, from our hallmark success stories to how-to articles for newcomers, to helpful careers, education and small business content for immigrants looking to succeed in Canada. In addition to our regular features and columns, here are some of the highlights of what we re planning for 2018 in print and online. PRINT VOLUME 15 EDITION 1 JANUARY 2018 Overcoming depression after immigrating Immigrant women and sexual harassment Motivational messages for the New Year Hot jobs for 2018 VOLUME 15 EDITION 3 JULY 2018 RBC Top 25 Canadian Immigrant Award winners + new Settlement Agency Award The Keys to Success list Profile of speakers and sponsors of Halifax, Winnipeg and Alberta Fairs VOLUME 15 EDITION 2 APRIL 2018 Immigrant Women of Inspiration feature Lifestyle 101: living your best life in Canada Profile of speakers and sponsors of Vancouver and Toronto Fairs VOLUME 15 EDITION 4 NOVEMBER 2018 The Essential Immigrant Careers Toolkit The skillset to take your professional journey to the next level Profile of speakers and sponsors of Vancouver and Mississauga Fairs SPECIAL ONLINE FEATURES Inspirational immigrant profiles from across the country Living in Canadian cities and province overviews International Students in Canada series New Career Paths series: engineering, nursing, accounting and more Continuing Your Education post-secondary program descriptions New motivational video blogs Prepare for Landing pre-arrival guide 2018 Multicultural Calendar And much more CANADIAN IMMIGRANT FAIR 2018 DATES CITY DATE VENUE Metro Vancouver April 26 Hilton Vancouver Metrotown Toronto June 7 Metro Toronto Convention Centre Winnipeg July 20 Radisson Winnipeg Downtown Halifax September 7 Pier 21 Edmonton October 1 Shaw Conference Centre Calgary October 3 Genesis Centre Mississauga November TBD Living Arts Centre

11 ONLINE RATE CARD Creative Format Regular Price Big Box 300 x 250 Half Banner 300 x 100 Leaderboard 728 x 90 Rich Media Advertising Frequency cap 2x per day Newsletter Sponsorship $40 CPM $15 CPM $40 CPM Please discuss with your sales representative. $1000/Insertion Customized sponsorship packages are available. Please speak with your sales representative. Leaderboard Leaderboard website Big Box newsletter Big Box Half banner

12 Canada is home to the highest number of immigrants among G7 countries, and will continue to maintain this spot through to Make sure your brand is at the forefront of their journey. Contact us today. Canadian Immigrant 3145 Wolfedale Road Mississauga, Ontario L5C 3A9 T F E. W.