MEDIA MEDI KIT

Transcription

1 2017 MEDIA KIT

2 MEDIAKIT OOD. PEOPLE. MUSIC. TRAVEL. POLITICS. CULTURE. TRUE CRIME. THE LONE STAR LIFESTYLE. Since 1973, Texas Monthly has been the state s most widely read and respected publication, recognized throughout the country for its journalistic excellence.texas Monthly covers all of Texas with brilliant writing and a fresh point-ofview that keeps readers coming back for more even when the topic gets heated (barbecue is not a laughing matter). More seriously, Texas Monthly has probed important topics, from prosecutorial misconduct resulting in wrongful conviction, to gun violence, to the marriage equality movement. The resulting conversation between Texas Monthly and its readers is a lively one that continues in letters to the editor and in realtime dialog on Facebook. It confirms the magazine s status as the state s most respected journalistic voice.

3 2017 MEDIAKIT ROPELLED BY STRONG POPULATION GROWTH AND ECONOMIC STRENGTH, Texasis home to four of the top ten fastestgrowing large cites in the U.S. (Forbes). The business climate is among the nation s best and with no state income tax and low cost of living, people are moving to Texas in record numbers. In 2014, Texas employment grew the most out of the 10 fastest-growing states. Texas added 450,000 jobs 130,000 more jobs than California. (Forbes). # HOUSTON With a population of 2.9 million, Houston s economy is bigger than that of Norway or Venezuela. SAN ANTONIO 1.4 million residents, San Antonio was named by Forbes as the top city for millennials due to its thriving economy and low cost of living. DALLAS Population: 1.2 million.18 Fortune 500 companies and nearly 40 among the Fortune 1000 call the region home. AUSTIN It s the fastest-growing big city in the nation. A hotbed ofhigh-tech innovation, more than a billion dollars were invested in Austin businesses in Source: U.S. Census population; Greater Houston Partnership; sanantonioedf.com, dallaschamber.org; austinchamber.org

4 2017 MEDIAKIT OUR SUBSCRIBERS ARE DUAL, AFFLUENT, AND ENGAGED. Paid circulation: 300,603 Men: 52% / Women: 48% Average subscriber household income: $201,500 Age 35+ with $100K+ HHI: 98% Average net worth: $1,614,600 Time spent reading Texas Monthly: 1.3 hours Take action as a result ofreading Texas Monthly: 93% take action as a result of reading TexasMonthly Gfk MRI Texas Monthly Subscriber Study 2013

5 MEDIAKIT OUR READERS ARE DUAL, AFFLUENT, AND ENGAGED. Men: 59% / Women: 41% Average HHI: $110,877 Age 35+ with $100K+ HHI: 38% Texas Monthly reaches 1 in 3 Texas households with HHI of $250,000+ Have children at home: 41% Professional/ managerial:37% 2.1 Gfk MRI Doublebase 2016

6 MEDIAKIT OUR READERS ARE AFFLUENT AND LOVE TO TRAVEL. Average amount spent on a trip: $6,670 Visits to a fine dining restaurant in the past 30 days: 2 Took a cruise in past 3 years: 25% Attend concerts and festivals annually: 56% Golf regularly: 22% Hike or bike for fun: 21% SUBSCRIBERS Gfk MRI Doublebase 2016, Gfk MRI Texas Monthly Subscriber Study 2013.

7 MEDIAKIT OUR READERS AREACQUISITIVE. Purchased big ticket home furniture items ($700+) in the last 12 months: 25% 31% more likely to have remodeled in the past 12 months. Entertain at home regularly: 25% Twice as likely to have spent $5,000 or more on a remodel SUBSCRIBERS More Likely to own a second home than U.S. average Gfk MRI Doublebase 2015, Gfk MRI Texas Monthly Subscriber Study 2013

8 MEDIAKIT EXAS MONTHLY CAN PLACE YOUR BRAND IN THE MIDDLE OF THE SCENE IN TEXAS. Our annual TMBBQ Fest draws thousands to a day of immersion in barbecue from the state s best joints (and the high-dollar VIP tickets sell out in less than an hour!). We design and execute custom events for our marketing partners from fascinating editorial panels to three-star sit-down dinners to invitation-only experiences. The guest list? Active and affluent Texans who are your best customers.

9 MEDIAKIT W ANT TO THE REACH SAVVY AND AFFLUENT TEXASONLINE COMMUNITY? Our online community is engaged, vocal, and responsive. Today s audience has grown 100% year over year as we engage followers with a robust mobile presence, dynamic Facebook content and contests, realtime Twitter conversations, and posts and mini-features on Instagram OUR DIGITAL FOOTPRINT: Monthly page views: 1.5 million Monthly unique visitors: 918k 59% men / 41% women Median age: 39 Average HHI: $91,226 Graduated college: 66% Facebook followers: 222K Twitter followers: 175K Instagram followers: 83k Sources: Februrary 2016 July Google Analytics;The Media Audit 2016

10 MEDIAKIT 2,000,000 1,835,000 1,500,000 1,185,000 OUTSIDE 56,000 SUNSET 90,845 CONDÉ NAST TRAVELER 656,000 1,000,000 BON APPÉTIT 179,000 TEXAS MONTHLY CONSISTENTLY REACHES OVER 2.1 MILLION READERS EVERY MONTH. 1 in 3 Texas households with HHI of $250,000+ reads Texas Monthly every month. Where the circulation of national magazines underdelivers in Texas (the second largest state population and the #2 retail market in the country), Texas Monthly overdelivers affluent, influential Texans. One would need to advertise in numerous national publications for example, Outside, Sunset, Conde Nast Traveler, Bon Appétit, Food & Wine, and Travel & Leisure just to reach about twothirds the number of Texans that Texas Monthly reaches alone. 500,000 FOOD & WINE 350,000 TRAVEL & LEISURE 463,000 0 TEXAS MONTHLY SIX NATIONAL PUBLICATIONS Source: GFK MRI Doublebase 2016

11 MEDIAKIT USTOM PUBLICATIONS OFFER COMPA- NIES NUMEROUS WAYS TO INTERACT with a customer base and enhance loyalty programs and brand engagement. Texas Monthly Custom Publishing produces stand-alone magazines, annual publications, and commemorative and anniversary books for clients in a wide array of industries including retail, education, travel, music, health institutions, and other lifestyle interests. Full-service capabilities include design, content development, print production management, advertising sales, circulation and distribution execution. Clients may turn over an entire project to Texas Monthly Custom Publishing or turn to them for consultation and support for their in-house communications staff.