Media Kit Insightful. Indispensable. Informative.

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1 Media Kit 2012 Insightful. Informative. Indispensable.

Audience Advertising / Sponsorship Opportunities Pg.9 Pg.10 Pg.

2 CONTENTS Pg.2 Pg.3 Pg.4 Pg.5 Pg.6 Pg.7 Pg.8 Introduction Mission Editorial Authority Testimonials Strong Growth & Current Metrics Powerful Audience Advertising / Sponsorship Opportunities Pg.9 Pg.10 Pg.11 Our Channels Advertising Rates Advertising Units - Home Page Pg.12 Pg.13 Pg.14 Pg.15 Pg.16 - Channel Home Pages - Article Pages - Blog Pages - Photo Gallery Pages - Interactive Pages Pg.17 Advisory Committee 1.

Delivering constantly updated features from our bureaus in New York and Washington, D.C., and our world-renowned content partners, we strive to be the indispensible source for all things fiscal.

3 INTRODUCTION Informative. Insightful. Indispensible. Our Partners These are words we take very seriously at The Fiscal Times. It is our mission to give our readers the best quality reporting, opinion and analysis on important fiscal, budgetary, health care and economic issues. Delivering constantly updated features from our bureaus in New York and Washington, D.C., and our world-renowned content partners, we strive to be the indispensible source for all things fiscal. If you want to reach our affluent, well-educated, fiscally-minded and influential readers, please drop me an or give me a call. I d love to talk with you about how our powerful brand can work for your business. Michael Zivyak Chief Revenue Officer mzivyak@thefiscaltimes.com

} MISSION The Fiscal Times (TFT) is a digital news, opinion and media service devoted to comprehensive, quality reporting on vital fiscal, budgetary, health care and economic issues.

4 } MISSION The Fiscal Times (TFT) is a digital news, opinion and media service devoted to comprehensive, quality reporting on vital fiscal, budgetary, health care and economic issues. In less than a year since our official launch in March 2011, TFT has become one of the most trusted sources of news, opinion and analysis on fiscal policy and its effects on the country at large, including business and consumers. Founded and owned by financier and philanthropist Peter G. Peterson, The Fiscal Times is an editorially independent enterprise. Clear-headed and pragmatic, TFT is written, edited and produced by experienced professional journalists. Expert columnists and bloggers also contribute and engage readers in thoughtful and timely discussions. Our partners include The Washington Post, Thomson Reuters, Business Insider, Kaiser Health News, and The Wharton School. } 3.

EDITORIAL AUTHORITY BEST NEW SITE Editor-in-Chief: Jacqueline Leo, former editor-in-chief of Reader s Digest and Consumer Reports, and former editorial director of ABC s Good Morning America

5 EDITORIAL AUTHORITY BEST NEW SITE Editor-in-Chief: Jacqueline Leo, former editor-in-chief of Reader s Digest and Consumer Reports, and former editorial director of ABC s Good Morning America Washington Editor: Eric Pianin, former Washington Post editor and budget reporter Reporters and Editors: Blaire Briody, Merrill Goozner, Michelle Hirsch, Maureen Mackey, Yuval Rosenberg Columnists, Analysts, Bloggers, Contributors Bruce Bartlett, economics analyst and former senior policy analyst under President Reagan Liz Peek, investment analyst and contributor to FOX News Tom Herman, former tax policy writer, The Wall Street Journal Mark Thoma, economics professor, University of Oregon Suzanne McGee, author and former finance writer for The Wall Street Journal Edward Morrissey, columnist and blogger for HotAir, where he hosts a daily video program Patrick Smith, former correspondent, International Herald Tribune David M. Walker, Founder and CEO of the Comeback America Initiative and former U.S. Comptroller General Mort Zuckerman, Chairman and Editor-in-Chief of U.S. News & World Report and publisher of the New York Daily News 4.

6 TESTIMONIALS The Fiscal Times has zeroed in on the important issues of the day, going in depth on spending, savings and the country s debt. The news and opinion publication cuts to the chase with analysis, news and opinion. It s a great read. - Maria Bartiromo, Anchor of CNBC s Closing Bell with Maria Bartiromo In a very short time The Fiscal Times has become must reading for anyone serious about the economy and business. - Mort Zuckerman, Publisher and Owner of the New York Daily News, editor-in-chief of U.S. News & World Report, chairman of Boston Properties For those who wish to follow the story of our fiscal malaise at the federal and state level, there is no better source of information than The Fiscal Times. - Dick Ravitch, former Lieutenant Governor of New York The Fiscal Times is a trusty companion to take along when navigating the various tributaries of the new economy. - Graydon Carter, Editor-in-Chief of Vanity Fair The Fiscal Times offers fresh, insightful news and analysis on the critical issues facing business, political and economic leaders today. It is a must read for thought leaders across the country. - Stephen R. Covey, Leadership Authority, Author of The 7 Habits of Highly Effective People The Fiscal Times is an indispensable resource for serious-minded readers. A must read that consistently provides high-quality reporting on the long-term fiscal, budgetary, health care and economic challenges facing the U.S. and world. - Donald Marron, Director, Urban-Brookings Tax Policy Center 5.

7 STRONG GROWTH & CURRENT METRICS 6.

POWERFUL AUDIENCE In July 2011, The Fiscal Times conducted a survey of over 2,500 registered site readers and email subscribers.

8 POWERFUL AUDIENCE In July 2011, The Fiscal Times conducted a survey of over 2,500 registered site readers and subscribers. Key Findings: 71% visit the site several times a week, with 36% visiting every day 78% of the audience is Male Median Age is 55 Median HHI is $125,000 51% have a Household Income over $100,000 31% have a Household Income over $150,000 54% have a graduate or professional degree 48% are C-Level/President/Owner/Chairman/Management/Entrepreneurs 10% are Beltway Insiders Top Industries include: Accounting/Banking/Finance Government/Military Media/Publishing/Entertainment Education Health Care/Medical/Pharmaceuticals Technology/Computer Software Non-Profit 7.

9 ADVERTISING / SPONSORSHIP OPPORTUNITIES TheFiscalTimes.com Newsletters Print Publication Channel Sponsorships Policy & Politics Business & Economy Life & Money Social Media Targeting Sponsored Twitter Posts (Daily/Weekly/Monthly Packages) Column Sponsorships Blog Sponsorships Roadblocks Custom Units Video Pre-Roll Push Downs Events Webinars Conferences Roundtables 8.

10 OUR CHANNELS The Fiscal Times brings order to the chaos of a global economy. Our job is to get behind and ahead of the top stories affecting investors, consumers, voters and taxpayers. And while both public and private pocketbook issues are a core concern, TFT coverage manages to have far more breadth and depth than just a fiscal focus. There are three primary channels: Politics + Policy The P+P Channel has two overarching missions: To deliver deep analysis of and commentary on the major issues confronting America. That includes the federal budget, the deficit, tax reform (both individual and corporate), Medicare, Social Security, and any other crucial topics that will be front and center in Election To produce smart, often counterintuitive political stories and opinion pieces (both from the Right and the Left) that inform and provoke readers as they consider candidates for national office. TFT, for example, did one of the first major stories questioning Governor Rick Perry s record of job creation in Texas. Business + Economy The focus of B+E is even broader, spanning business large and small, the economy both domestic and global, plus finance and technology. Central to that mandate is: Deep and proprietary economic analysis from columnists and TFT writers on everything from the housing crisis to Fed policy and China s global ambitions. Original stories that analyze events and issues of importance to Corporate America and small business. These can range from company stories, such as disarray at HP to the prospects for repatriation of overseas profits and beyond. The daily dissection of what is happening on Wall Street and in markets around the globe, plus insights and advice for investors. TFT was one of the first news outlets to recognize and report on the Occupy Wall Street movement. Technology coverage that doesn t follow the pack. TFT has produced forward-looking stories on robotics and innovative ways to look at tech, such as a series of stories on The iphone Economy. Life + Money Lifestyle, education, social trends, and service pieces are the mainstays of the L+M Channel. The channel has a special focus on jobs, real estate and money management. A typical week might include stories that resonate with and inform corporate managers, such as Gen Y vs. Boomers: Workplace Conflict Heats Up ; a service story for holiday shoppers such as Black Friday 2011: 3 Reasons to Stay Home and Shop ; and a story with social value such as Marriage: Couples That Save Together, Stay Together. But the L+M Channel also has a more serious side, tackling topics such as The New Poor: Elderly Hit Hard on Health Costs and Down and Out on $250,000 a Year. One major focus of TFT reporting is on the millennial generation their prospects for jobs, the costs of higher education and whether or not the American Dream will still be viable as they age into adulthood. 9.

11 ADVERTISING RATES Please contact Michael Zivyak at for custom unit pricing and print rates. 10.

12 ADVERTISING UNITS / HOME PAGE 729x90 468x60 300x x x60 Fold 11.

13 ADVERTISING UNITS / CHANNEL HOME PAGES 729x90 468x60 300x x x60 Fold 12.

14 ADVERTISING UNITS / ARTICLE PAGES 729x90 468x60 300x x x60 Fold 13.

15 ADVERTISING UNITS / BLOG PAGES 729x90 468x60 300x x x60 Fold 14.

16 ADVERTISING UNITS / PHOTO GALLERY PAGES 729x90 468x60 Fold 15.

17 ADVERTISING UNITS / INTERACTIVE PAGES 729x90 468x60 Fold 16.

18 ADVISORY COMMITTEE Our Advisory Committee consists of leading professional journalists and public policy experts who monitor the operations of The Fiscal Times. It periodically meets with TFT editors and executives to assess performance and progress in meeting our goals and standards. Robert D. Reischauer, President of the Urban Institute and former director of the Congressional Budget Office Drew Altman, President and CEO of the Henry J. Kaiser Family Foundation and former commissioner of the New Jersey Department of Human Services Jim Brady, President, Digital Strategy, Allbritton Communications and former executive editor of washingtonpost.com Jodie T. Allen, Senior Editor of the Pew Research Center, former managing editor and political columnist for U.S. News & World Report, and editor of The Washington Post Sunday Outlook section G. William Hoagland, CIGNA Corporation s Public Policy Group Director and former policy and budget adviser to Senate Majority Leader Bill Frist (R-Tenn.) and staff director of the Senate Budget Committee 17.

The Australian Financial Review

AFR OVERVIEW The Australian Financial Review is the essential daily business intelligence partner for leading business professionals and personal investors. We are the leading national voice that connects