reach. response. results Media Kit Targeted Media Solutions for Southcentral PA PRINT INTERACTIVE RESEARCH DESIGN

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1 1 reach. response. results Media Kit

2 Putting the News at Your Fingertips 2 If you re looking to reach more Southcentral PA customers, only MediaOnePA can put them at your fingertips. Our newsroom had added social media experts and videographers, online editors and multimedia galleries and slideshows. We ve expanded our coverage of prep sports and neighborhood news, and keep thousands of readers informed throughout the day with e-newsletters, updates, blogs and breaking news alerts. MediaOnePA has more to offer than ever before. And as always, we re putting it right at your fingertips. In Print 226,900+ daily adult readers 270,200+ Sunday adult readers Digital & Mobile Largest online audience with 1.7 million monthly unique visitors Unique mobile audience of over 386,000 & 9 million page views per month Southcentral Pennsylvania s Media Leader Social Media Over 79,000 Facebook fans Over 82,000 Twitter followers Apps 41,000+ app users within the MediaOnePA network New ipad apps launched Sources: Omniture, Facebook & Twitter November Spreed & Verve August R.2 Harrisburg DMA Scarborough Report

3 Print Coverage Area 3 HARRISBURG DESIGNATED MARKET AREA Primary Markets MediaOnePA has a smaller coverage area within the Harrisburg DMA, but penetrates the market better than radio and tv news stations. Cost Effective. Quality Reach. Greater Results. Source: Nielsen

4 Dominates Media Access 4 News Websites: Monthly Unique Visitors REACH COMPARISON 1,400,000 Print Network: SUNDAY Avg Issue Print Reach Print Network: DAILY Avg Issue Print Reach 270, ,906 WGAL TV 11PM-1130PM M-F News Websites: Daily Unique Visitors CBS21 WHP TV 10PM-11PM M-F FOX43 WPMT TV 10PM-11PM M-F ABC27 WHTM TV 10PM-11PM M-F 77,689 72,915 52,628 44,106 43,717 WQXA FM 6AM - 10AM M-F WHP AM 6AM - 10AM M-F WSOX FM 6AM - 10AM M-F WNNK FM 6AM - 10AM M-F WITF FM 6AM - 10AM M-F Sources: 2013 R2 Harrisburg DMA Scarborough Report (Adults 18+). Omniture November 2013.

5 Primary Market Statistics Adams, Franklin, Lebanon, & York Counties 5 827,446 POPULATION $66,490 Avg HH Income $11 Billion Retail Revenue 1.34% Population Change Source: 2013 Nielsen

6 News Publications 6

7 Newspapers 7 YORK York Daily Record/ York Sunday News prints 7 days York Dispatch prints 5 days (M-F) HANOVER The Evening Sun Prints 3 days CHAMBERSBURG Public Opinion Prints 7 days LEBANON Lebanon Daily News Prints 7 days

8 Print Advertising 8 79% of all adults - (not just readers)- took action as a result of newspaper ad in the past 30 days... newspaper advertising drives results! For maximum visual impact, integrate your advertising message onto the front of one of MediaOnePA s newspapers. Ideal positioning for a consistent weekly or monthly message in a variety of sizes Target unique demographics with Section Front Banners Sources: How America Shops and Spends 2011 NewspaperMedia.com; 2013 R.2 Harrisburg DMA Scarborough Report

9 Average Online Audience Profile Males and females between the ages of Household income: $40k- $59,999 Household Size: 3+ members White Web Products MediaOnePA features digital products to complement our print components and extend your reach. Southcentral PA s largest network of websites: 1.7 million monthly visitors log on to MediaOnePA s network of sites accessing 8.1 million pages. 9 Source: comscore September data for MediaOnePA websites, Harrisburg DMA, Omniture November 2013

10 Web Advertising 10 OUR PREMIUM SITES LEVERAGE CREDIBLE CONTENT TO AMASS, DESIRABLE AUDIENCE. BANNER: Robust targeting Multiple sizes SLIDING BILLBOARD: Pushes content down, remains open for 5 seconds, closes EXPANDABLE: Features animation, grows larger than original size FLOATING: High impact visibility Engages user to drive sales PRESTITIAL: High impact exclusivity Loads before the homepage INTERSTITIAL: Engages reader Displayed as user transitions WALLPAPER: Eye-opening engagement Resides in the background of the page HOMEPAGE TAKEOVER: Drives high response rates Multiple ads on a single page CUSTOM SOLO BLAST: Created and sent to your target market

11 Mobile Suite 11 SMARTPHONE MOBILE APPS The latest headlines from MediaOnePA newspapers GameTimePA- Always updated high school sports scores, stats and more NEWSPAPER E-EDITION Daily digital replica of the newspaper ipad APPS Late-breaking news with a fresh, visual presentation

12 Mobile Advertising 12 ADVERTISING OPPORTUNITIES Mobile Banners Mobile Landing Pages Mobile Small Business Sites Interactive Video Interstitials AdTaxi Mobile Yahoo! Mobile Your 728 x 90 Ad Here ipad/tablet ADVERTISING Reach affluent, on-the-go ipad users with a mobile ipad advertising campaign

13 Digital Audience 13 AdTaxi Digital Ad Network gives you access to premium newspaper inventory PLUS the largest ad exchanges, helping you reach audiences in any zip code or DMA across billions of national & local websites. MEDIAONEPA NETWORK AUDIENCE 1.7 Million monthly unique visitors 8.2 Million monthly page views MEDIAONEPA S MOBILE AUDIENCE 9 Million monthly page views 386,500+ monthly unique visitors ACCESS TO TARGETED DATABASE Local, regional & national Geographic, demographic and psychographic profiles available to customize your blast Full reporting and analytics YAHOO! AUDIENCE 903,000 monthly unique visitors average monthly Y! unique visitors in the Harrisburg, PA DMA 82% reach of monthly internet universe in Harrisburg DMA ADTAXI TABLET INVENTORY 9.5 Million monthly ad impressions EXCHANGE AUDIENCE billion impressions daily Sources: November 2013 Omniture. August 2013 Spreed & Verve. Yahoo: September 2011 comscore.

14 AdTaxi Mobile & Tablet 14 Place your message on news & interest mobile sites, giving you the ability to target users geographically, by device or by interest. GEO-TARGETING Nationwide State City TARGET-BY-CONTENT TYPE News Sports Business Finance Gaming Food Entertainment Travel TARGET-BY-DEVICE iphone Android Blackberry Windows Mobile

15 Social Media Solutions 15 Over 79,000 Fans! Over 82,000 Followers! FACEBOOK CONTESTS MediaOnePA can help grow your database, increase sales, expand your viral reach and build user engagement by taking advantage of our Facebook fans. FACEBOOK IN-FEED ADS MediaOnePA can feature an in-feed ad on one of our Facebook pages to promote your business. Ad includes a logo and text message. FACEBOOK BANNER ADS Feature a (160x600) static banner ad along the left side of on one of the Facebook pages in the MediaOnePA network. SOUTHCENTRAL PENNSYLVANIA S SOCIAL MEDIA LEADER TWITTER IN-FEED ADS MediaOnePA can feature an in-feed ad on one of our Twitter accounts to promote your business. Ad includes a logo and text message. Sources: Facebook & Twitter November 2013

16 facebook.com/gametimepa Niche Products GameTimePA is the digital resource for in depth coverage of high school sports for Adams, Berks, Bucks, Chester, Delaware, Franklin, Fulton, Lebanon, Montgomery, and York Counties. GameTimePA features livestreaming, scoreboards, schedules, weekly podcasts, and much more! facebook.com/gametimepasoutheast twitter.com/gametimepa_sc twitter.com/gametimepa_se Check out GameTimePA.com and download the GameTimePA mobile apps Flipside is a regional entertainment and event website focusing on activities for families and couples. The FlipSide print component is inserted in The York Dispatch and York Daily Record every Thursday. A weekly e-newsletter is sent out every Friday. facebook.com/flipsidepa twitter.com/flipsidepa Check out FlipSidePA.com and flip through the inserted FlipSide print component Smart is designed for women to share ideas, be inspired and learn more about southcentral Pennsylvania. The magazine is published six times a year. A weekly e-newsletter is also sent out every Thursday. facebook.com/smartmagazine twitter.com/smartmagpa Check out SmartMagPA.com and subscribe to receive Smart Magazine

17 Niche Products 17 The home of blogs by YDR/YSN staff members and York County residents. Like our bloggers Follow our bloggers Check out YorkBlog.com Home search site, with very local listing for York and Adams counties. Check out HomesinYork.com Find job openings and acquire job search information through featured articles. Check out PAJobFinder.com

18 The NewsVroom 18 ABOUT The NewsVroom puts the latest news media technology in your hands, York County. Let's talk about how these tools can improve how we all share local news. MISSION We want the community to be the driving force and partner with us in sharing and delivering news. DESCRIPTION Taking ydr.com, GameTimePA.com, FlipSidePA and Smart Magazine on the road! Check out YorkBlog.com/NewsVroom facebook.com/newsvroom twitter.com/thenewsvroom

19 About 19 MediaOnePA is a media placement company, delivering a targeted audience to your business through our consultative marketing approach. In an ever-changing media market, MediaOnePA can deliver your message to more people, in more ways than ever before. With a comprehensive portfolio of print, online, digital, and social media platforms, MediaOnePA has the advertising solutions you need to compete. Situated in Southcentral Pennsylvania, MediaOnePA understands the needs of local and regional businesses. We'll listen, we'll plan, we'll execute. facebook.com/mediaonepa reach. response. results.

20 20 GET NATIONAL REACH WITH ONE EASY BUY. MediaNewsGroup, owner of MediaOnePA, offers advertisers national reach, in print and online, with one easy buy. COLORADO The Denver Post, Viva Colorado, YourHub, Boulder Daily Camera, Colorado Daily, Fort Morgan Times, Sterling Journal-Advocate, Estes Park Trail Gazette, Fort Collins Coloradoan UTAH Salt Lake Tribune, Deseret Morning News TEXAS & NEW MEXICO El Paso Times, Las Cruces Sun-News, The Daily Times The MediaNewsGroup digital network delivers the audience you need: 49 million monthly unique visitors accessing over 273 million pages online. More than 2.3 million Twitter followers and over 1.1 million Facebook fans. Over 148 million monthly mobile page views. Plus, Digital First Media s Ad Taxi Network can target almost any audience and geography, increasing your ad penetration and the return on your investment. MINNESOTA St. Paul Pioneer Press MASSACHUSETTS The Lowell Sun, Fitchburg Sentinel-Enterprise NEW ENGLAND Berkshire Eagle, Brattleboro Reformer, Bennington Banner, North Adams Transcript PENNSYLVANIA York Daily Record, The York Dispatch, Hanover Evening Sun, Chambersburg Public Opinion, Lebanon Daily News CALIFORNIA Los Angeles Newspaper Group and Bay Area Newspaper Group Sources: August 2013 Omniture, Verve, Facebook & Twitter