September 2015 SWEEPS REPORT

Transcription

1 September 215 SWEEPS REPORT MORNINGS UP Year to Year 4:3 AM Up 67% 5 AM Up 58% 6 AM Up 3%

2 September 215 SWEEPS REPORT ATLANTA October 1, 215 Channel 2 Action News pulled in 57% of the audience to continue its longrunning #1 ranking in the recently completed September Sweeps. The station ranked as Atlanta s #1 television station in 21 hours of the average weekday. Channel 2 Action News This Morning from 4:3-7 a.m. out-delivered #2 WAGA by 114% and had 23% more viewers than its local news competitors combined. The local ABC affiliate s 11 p.m. news delivered 35% more viewers than #2 WAGA at 11 p.m. and 1% more viewers than WAGA s 1 p.m. newscast, Monday-Friday. Channel 2 Action News grew its audience over last year s sweeps period in the morning time periods: 4:3 a.m. Up 67% 5 a.m. Up 58% 5:3 a.m. Up 13% 6 a.m. Up 3% All ratings data quoted from Nielsen Atlanta DMA Final Report, September 215, weekday average of Adults 25-54

3 September 215 SWEEPS REPORT Continued It takes a lot of hard work and dedication to our audience to deliver on our promise of coverage you can count on every day, said Tim McVay, Vice President and General Manager for Channel 2 WSB-TV. The growth of our morning viewership demonstrates that our viewers find what they need and want when they start their day with us. And, we re delivering for them on every platform, from TV to online, on mobile and in social. "Our team works every day to make sure our viewers are up to the minute with breaking news, developing stories, and significant stories you can't get anywhere else, said News Director Mike Dreaden. Whether you're watching on TV, a mobile phone or computer, Channel 2 Action News is there to keep you posted at any hour of the day." ABC programming on WSB-TV ranked #1 in Prime Time, growing 42% over September 214. Channel 2 ranked #1 with the following network and syndicated programs: Good Morning America, Live with Kelly & Michael, The Doctors, The View, The All ratings data quoted from Nielsen Atlanta DMA Final Report, September 215, weekday average of Adults 25-54

4 September 215 SWEEPS REPORT Continued Chew, General Hospital, ABC s World News Tonight with David Muir, Entertainment Tonight, Jimmy Kimmel Live and Nightline. Over 2% more viewers watched WSB-TV s locally produced show, Hot Topics, with Heather Catlin than watched NBC s Saturday Night Live on WXIA. WSB-TV Digital Visitors to WSB-TV s suite of digital products grew by 6% over September 214. Video plays increased by 2%. WSB-TV Weather and News Apps together climbed over 1,1, downloads from the Apple and Google Play stores. Likes for Channel 2 s Facebook page grew to 839,994, up 83% over the last year, ranking it as the #1 TV Facebook fan page in the Southeast. Twitter followers grew to 27,22. All ratings data quoted from Nielsen Atlanta DMA Final Report, September 215, weekday average of Adults 25-54

5 September 215 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 5% S A 26% 57% X G Due to rounding, the percent of news audience totals less than 1%.

6 Channel 2 Action News Owns 55% Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:3-7AM - ADULTS % 8% WSB-TV WAGA 26% 55% WXIA WGCL*

7 Channel 2 Action News This Morning Beats Combined News Programs By 23% COMBINED AUDIENCES, M-F 4:3-7AM NEWS - ADULTS , 25, 2, 223,944 WSB-TV Attracts 114% More Viewers than its Closest Competitor 15, 119,784 1, 5, 41,664 2, AM 8,724 49,476 2,832 18,228 5:3 AM 7,38 28,644 15,624 7,812 5 AM 49,476 2,832 7,812 5,28 4:3 AM 39,6 13,2 5,28 2,64

8 Channel 2 Action News at 6 AM Dominates the Competition M-F 6 AM NEWS VIEWERS - ADULTS , 8, 7, 8,724 WSB-TV Attracts 63% More Viewers than its Closest Competitor 6, 5, 49,476 4, 3, 2, 2,832 18,228 1,

9 Channel 2 Action News at Noon Out-Delivers the Competition Combined by 73% M-F NOON NEWS VIEWERS - ADULTS , 45, 4, 35, 3, 25, 2, 15, 1, 5, 46,872 WSB-TV Delivers 157% More Viewers than Second Place WAGA 18,228 Mo 7,812 WSB-TV WAGA WGCL

10 Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS , 3, 25, 2, 15, 1, 5, 31,248 WSB-TV Channel 2 Action News at 4 PM Outdelivers WGCL by 2,832 Viewers 1,416 WGCL WAGA and WXIA do not air local news at 4 p.m.

11 Channel 2 Action News at 5 PM Atlanta s #1 Newscast M-F 5 PM NEWS VIEWERS - ADULTS , 5, 4, 52,8 39,6 WSB-TV Delivers 33% More Viewers than WAGA 3, 2, 1, 15,624 7,812

12 Channel 2 Action News at 6 PM Draws 53% More than #2 WAGA M-F 6 PM NEWS VIEWERS - ADULTS , 7, 6, 67,74 5, 4, 44,268 3, 2, 1, 18,228 7,812

13 Channel 2 Action News Nightbeat at 11 p.m. Ranks #1 M-Su 11 PM NEWS VIEWERS - ADULTS , 6, 4, 59,892 44,268 WSB-TV Delivers 35% More Viewers than #2 WAGA 36,456 2, 15,624

14 Channel 2 Action News Atlanta s #1 News Source COMBINED AUDIENCES, M-F NEWS - ADULTS , 5, 4, 3, 2, 1, 497, ,48 WSB-TV Delivers 59% More Viewers than WAGA 145,824 83,328 11: PM 59,892 44,268 2,832 15,624 1: PM - 54, : PM 67,74 44,268 18,228 7,812 5: PM 52,8 39,6 15,624 7,812 4: PM 31, ,416 Noon 46,872 18,228-7,812 6: AM 8,724 49,476 2,832 18,228 5:3 AM 7,38 28,644 15,624 7,812 5: AM 49,476 2,832 7,812 5,28 4:3 AM 39,6 13,2 5,28 2,64

15 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 45, 4, 35, 3, 25, 2, 15, 1, 5, 44,268 WSB-TV Delivers 31% More Viewers than WAGA + WXIA + WGCL 23,436 1,416

16 CHANNEL 2 ACTION NEWS Sunday Morning Attracts 229% More Audience Than 2 nd Place WAGA SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS , 45, 4, 35, 3, 25, 2, 15, 1, 5, 46,872 WSB-TV Delivers More Viewers than WAGA + WXIA + WGCL 13,2 7,812 1,416

17 Good Morning America Outshines Good Day Atlanta by 42% M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 7, 6, 5, 4, 3, 2, 1, 7,38 Good Morning America 49,476 Good Day Atlanta 2,832 Today Show 13,2 CBS This Morning

18 World News Tonight with David Muir is Atlanta s National Newscast M-F 7-7:3 PM VIEWERS - ADULTS , 9, 8, 7, 6, 5, 4, 3, 2, 1, 88,536 World News Tonight WSB-TV Delivers 33% More Viewers than WAGA + WXIA + WGCL 31,248 31,248 Dish Nation Wheel of Fortune 7,812 Insider

19 Entertainment Tonight The STAR of Prime Access M-F 7:3-8 PM VIEWERS - ADULTS , 7, 6, 5, 4, 3, 2, 1, 72,912 Entertainment Tonight 41,664 36,456 TMZ Jeopardy 5,28 Inside Edition *

20 ABC PRIME Tied for #1 M-F 7-7:3 PM VIEWERS - ADULTS , 7, 6, 7,38 7,38 5, 4, 3, 2, 1, 44,268 36,456

21 Jimmy Kimmel Live Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS , 4, 35, 3, 25, 2, 15, 1, 5, 39,6 Jimmy Kimmel Live 26,4 23,436 TMZ Tonight Show 15,624 The Late Show

22 ABC s Nightline Wraps Up the Day M-F 12:35-1:5 AM VIEWERS - ADULTS , 3, 31,248 25, 2, 15, 1, 5, ABC Nightline 2,832 News Repeat 13,2 Late Night 7,812 Late Late Show

23 Hot Topics is 2% Hotter than Saturday Night Live Saturday 11:35 PM-12:5 AM VIEWERS - ADULTS , 45, 4, 35, 3, 25, 2, 15, 1, 5, - 46,872 Hot Topics 11,718 Axe Cop 39,6 Saturday Night Live 11,718 Paid Program

24 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics September 214 vs. September 215 Digital Visitors: Up 6% Digital Page views: Up 5.7% Video Plays (Live): Up 2%

25 WSB-TV DIGITAL SUITE Extends Mobile Product Reach #1 Mobile Apps Downloads As of September 27, 215 Weather, News & Wake-Up Apps Combine for 1,1, Downloads *ios and Android App downloads combined

26 WSB-TV DIGITAL SUITE Growing Social Audience Engagement #1 Social Media Metrics September 215 vs September 214 Facebook Likes 839,994, Up 83% Twitter Followers 27,22