May 2013 SWEEPS REPORT

Transcription

1 May 2013 SWEEPS REPORT 11 p.m. Delivered Record High Rating Channel 2 Action News Nightbeat at 11 p.m. Reaches 130% More Viewers than Its Closest Late Night Competitor

2 May 2013 SWEEPS REPORT Wins Every Day. Every Newscast. Channel 2 Action News Nightbeat at 11 p.m. achieved its highest Late News rating ever reported in the Atlanta DMA using Nielsen s Local People Meter methodology. Channel 2 Action News once again won every newscast in May, completing its clean sweep for the television ratings season. The station gained over May 2012 in its 4:30 and 5 a.m. newscasts, its Noon, 4, 5, 6 and 11 p.m. Channel 2 Action News Saturday and Sunday mornings also posted gains over last year s May Sweep. Serving our viewers and earning their trust in our coverage motivates the entire station to excel in every way, every day, said Tim McVay, Vice President and General Manager for Channel 2 WSB-TV. Our team pays attention to every detail, maximizing new technology on multiple platforms built on the backbone of excellence in journalism. Our investigative teams broke major stories, uncovering local bars that over-served alcohol, drugged truck drivers, troubled school cops, government waste and votes for important elections that weren t counted, added News Director Mike Dreaden. WSB-TV and ABC together continue to set high water marks in Prime Time. The powerful ratings of Scandal, Grey s Anatomy, Modern Family, 20/20 and Dancing with the Stars drove ABC s Prime Time domination of Atlanta viewing.

3 May 2013 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 4% 1% S A 25% 62% X G ATL

4 Channel 2 Action News Owns 60% Of Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS % 2% WSB-TV 27% 60% WAGA WXIA WGCL* WGCL does not air local news at 4:30 a.m.

5 Channel 2 Action News This Morning Draws 17% More Audience Than Competition Combined COMBINED AUDIENCES, M-F AM NEWS - ADULTS , , , , , ,000 50,000-47,610 15, AM 87,285 42,320 23,805 2,645 5:30 AM 60,835 34,385 13,225 5,290 5 AM 44,965 26,450 5,290 5,290 4:30 AM 29,095 21,160 5,290 - WGCL does not air local news at 4:30 a.m.

6 Channel 2 Action News at 6 AM Reaches 27% More Viewers than All Three News Competitors COMBINED M-F AM 6 AM NEWS VIEWERS - ADULTS ,000 90,000 80,000 70,000 50,000 30,000 10,000-87,285 WSB-TV Delivers 18,515 More Viewers than WAGA+WXIA+WGCL 42,320 23,805 2,645

7 Channel 2 Action News at Noon More than Doubles the Viewers of Its Two News Competitors COMBINED M-F NOON NEWS VIEWERS - ADULTS ,000 58,190 50,000 30,000 10,000 - WSB-TV Delivers 31,740 More Viewers every day than WAGA+WXIA 23,805 2,645 WSB-TV WAGA WXIA WGCL does not air local news at Noon

8 Channel 2 Action News THE 4 PM NEWSCAST! M-F 4 PM NEWS VIEWERS - ADULTS ,000 30,000 25,000 15,000 10,000 5,000-34,385 WSB-TV Channel 2 Action News at 4 PM More than Doubles WGCL 15,870 WGCL WAGA and WXIA do not air local news at 4 p.m.

9 Channel 2 Action News at 5 PM Delivers 31% More Audience Than Its Competitors Combined M-F 5 PM NEWS VIEWERS - ADULTS ,545 50,000 30,000 10,000 WSB-TV Delivers 13,225 More Viewers than WAGA+WGCL 31,740 10,580 - WSB-TV WAGA WGCL WXIA does not air local news at 5 p.m.

10 Channel 2 Action News at 6 PM Increased Its Dominance Over the Competition M-F 6 PM NEWS VIEWERS - ADULTS ,000 70,000 71,415 Channel 2 Action News at 6 PM Equals the Competition Combined 50,000 39,675 30,000 10,000 23,805 7,935 -

11 Channel 2 Action News Nightbeat Reaches 130% More Viewers than Its Closest Late Night Competitor M-F 11 PM NEWS VIEWERS - ADULTS ,000 80, ,670 WSB-TV Delivers 13,225 More Viewers than WAGA+WXIA+WGCL 52,900 34,385 21,160 -

12 Channel 2 Action News Draws More News Audience THAN 3 COMPETITORS COMBINED COMBINED AUDIENCES, M-F NEWS - ADULTS , , , , , , , , ,960 11:00 PM 121,670 52,900 34,385 21,160 10:00 PM - 71, :00 PM ,515-6:00 PM 71,415 39,675 23,805 7,935 5:00 PM 55,545 31,740-10,580 4:00 PM 34,385-15,870 Noon 58,190 23,805 2,645-6:00 AM 87,285 42,320 23,805 2,645 5:30 AM 60,835 34,385 13,225 5,290 5:00 AM 44,965 26,450 5,290 5,290 4:30 AM 29,095 21,160 5,290-68,770

13 CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings! Sat 6-9 AM VIEWERS - ADULTS ,000 58,190 50,000 30,000 10,000 0 WSB-TV Delivers 18,515 More Viewers than WAGA + WXIA + WGCL 23,805 13,225 2,645

14 CHANNEL 2 ACTION NEWS Sunday Mornings Attracts 80% More Audience Than All Local News Competitors Sun 7-11 AM VIEWERS - ADULTS ,000 70,000 71,415 50,000 WSB-TV Delivers 31,740 More Viewers than WAGA + WXIA + WGCL 30,000 10,000 23,805 10,580 5,290 0

15 CHANNEL 2 ACTION NEWS at 6 PM Sunday Delivers 144% More Audience Than Its Competitors Combined Sunday Early Evening Viewers - ADULTS , ,000 80,000 WSB-TV Delivers 68,770 More Viewers than WAGA + WXIA + WGCL 21,160 13,225 13,225 0

16 Good Morning America Good Day Atlanta Today Show Good Morning America Outshines Morning Shows Combined M-F AM 7-9 AM VIEWERS - ADULTS ,000 80,000 70,000 50,000 30,000 10, ,995 47,610 26,450 2,645 CBS This Morning

17 World News with Diane Sawyer Access Hollywood World News with Diane Sawyer Reigns Supreme 7-7:30 PM M-F 7-7:30 PM VIEWERS - ADULTS ,000 90,000 80,000 70,000 50,000 30,000 10, ,575 34,385 18,515 News 7,935 Insider

18 Entertainment Tonight TMZ Jeopardy Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS ,000 66,125 50,000 39,675 39,675 30,000 10, ,935 Inside Edition *

19 In Atlanta, the Number One Prime Time Network is ABC! M-Su PRIME TIME VIEWERS - ADULTS , ,510 80,000 68,770 50,255 50,255 - ABC FOX NBC CBS

20 Jimmy Kimmel TMZ Tonight Show Letterman Jimmy Kimmel Live Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS ,545 50,000 37,030 30,000 23,805 15,870 10,000 0

21 ABC Nightline News Repeat Fallon Ferguson ABC s Nightline Wraps Up the Day M-F 12:35-1:05 AM VIEWERS - ADULTS ,000 34,385 30,000 25,000 15,000 10,000 26,450 15,870 10,580 5,000 0

22 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Wired + Mobile April 25- May 22, 2013 Total Page Views = 28,037,891 Total Visits = 6,391,555 Total Streams = 329,378 Total Video Plays = 1,0109,564

23 WSB-TV DIGITAL SUITE of APPS Builds Audience #1 APP Downloads As of 4/26/13 iphone News App = 185,000 ipad Weather App = 66,057 iphone Traffic App = 24,288 ipad News App = 20,326

24 WSB-TV DIGITAL SUITE Increased Social Audience Engagement #1 Social Media Metrics As of 4/25/13 Facebook Likes = 107,557 Twitter Followers = 50,132