970 WFLA 4002 Gandy Blvd. Tampa, FL (813) WFLA.com

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1 Tampa Bay s trusted news source The Tampa Bay area and beyond turns to one radio station, 970 WFLA. Over 30 years of great talk radio along with award winning news keeps Tampa Bay residents informed and prepared every day! Top Personalities Top local personalities like Jack Harris and Todd Schnitt have been entertaining and informing Tampa Bay residents for decades, along with the top national talkers like Rush Limbaugh, Glenn Beck and Sean Hannity. Getting Results for our clients Since 1986, 970 WFLA has been the market leader in news/talk; getting results for businesses from all over the Tampa Bay area. WFLA listeners are involved and respond to the advertising messages they hear every day. Our integrated platforms allow listeners to take WFLA wherever they go. 970 WFLA 4002 Gandy Blvd. Tampa, FL (813) WFLA.com

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3 Weekday Program Schedule MON TUE WED THU FRI Monday Friday 6am-9am AM Tampa Bay Jack Harris, Tedd Webb, and Corey Dylan wake up the city at 5AM every weekday! This informative triumvirate gives Tampa their talking points for the day. Monday Friday 9a-12noon Glenn Beck Beck started his talk career right here in Tampa on 970 WFLA. With his unique style of storytelling and comedy, Glenn Beck captivates listeners both young and old. Monday Friday 12noon 3pm Rush Limbaugh #1 Talk show host of all time, as ranked by Talkers magazine in Every day, millions of people rely on Rush Limbaugh to equip them with the information they need. On-air and online, Rush Limbaugh is a constant voice in American lives. Monday Friday 3pm-6pm Todd Schnitt Engaging. Powerful. Informative. The Todd Schnitt show is broadcast live in afternoons from 970 WFLA, and is also distributed nationwide in a growing lineup of over 22 stations. Monday Friday 6pm-9pm Sean Hannity Hannity was cut from the same cloth as Rush Limbaugh. With 12 million listeners a week, Sean is second only to Rush in listeners. Sean is one of the best interviewers in the business

4 Let our Personalities go to Work for Your Business! Personality Power & Information People Want Foreground Programming with Engaged Listeners Endorsements that provide credibility and make your business stand out Loyal Audience that listens longer Personality Power / Informative High household incomes with discretionary spending Reaches Professionals that own homes Reaches Professionals that own business s News, Traffic, Weather provides appointment listening Tampa Bay Lighting games, tickets, special events

5 Host your own show and watch your business grow! Saturday and Sundays "Radio advertising on 970WFLA has been the single best advertising investment I ve made in my real estate business and it has literally helped me double my business and profitability in just a few years. - Andrew Duncan, The Duncan Duo Having a one-hour Expert program allows you more time to talk about your business, describe your point of difference and interact with potential customers. Being the expert allows you to build credibility and become a goto provider in the marketplace. Our Experts that host their shows on WFLA keep them....it works! Studio and producer provided Show runs across all platforms Commercials to promote your show Listing and link on station website

6 Meet the 970 WFLA Audience Target: Men Median Age: 55 Men 59% / Women 41% Key Age Cells: 18.0% Adults % Adults % Adults Qualitative Profile Average Household Income Own their Homes are business owners, decision-makers or work in management. Are Married have 3 or more persons in the household Compared to the average Tampa Bay resident, WFLA listeners are: more likely to have a household income of $100K+ more likely to hold a post-graduate college degree more likely to own/lease a domestic luxury vehicle. more likely to own a home worth $350,000+ SOURCE: TAMPA-ST. PETERSBURG-CLEARWATER OCT-NOV-DEC 12 ARBITRON/FEB10-JAN12 SCARBOROUGH

7 82.1% Nationally, the Spoken Word format has the #1 most loyal core of listeners. 2 out of 3 Spoken Word listeners spend more time with their favorite spoken word station than any other station on the dial. 66.0% 56.3% 56.1% 51.7% 50.0% 970 WFLA beats the national average, with over 8 out of 10 listeners staying with 970 WFLA longer, and tuning in more than any other station on the Tampa Bay dial! Spoken Word Adult Urban Country Spanish Language Rock SOURCES: JUNE 2010 RESEARCH DIRECTOR NATIONAL STUDY VS. TAMPA-.ST. PETERSBIG-CLEARWATER JAN-JUL10 ARBITRON, P6+ P1 AQH COMPOSITION, M-SU 6A-12M

8 iheartradio commercials iheartradio banners Pushdown banners Home Page Takeovers Custom Rich Media Sponsor featured areas Talent Endorsements

9 Monthly Online Metrics Website Unique Visitors 127,454 Page Views 651,500 Total Facebook Page Likes 6,802 Total Streaming Cume 155,264 Total Listening Hours 495,054 FEB 13 Definitions Unique A unique user who visits the site at least once; visitors who have already visited the site are counted only one time. Page Views Measures each individual page viewed by all users, counting a new page view each time the page is visited. Total Streaming Cume - the cumulative monthly number of UNIQUE VISITORS that initiate a streaming session via online or mobile Total Listening Hours # of Hours spent listening on Desktop and Mobile Devices SOURCE: Site Catalyst and Ando Media

10 ENDORSEMENTS Endorsements on WFLA are like referrals to 350,000 people. The talent promotes your company and tell the audience what to do and they do it. You ll also be 1 st in break. We can even do an interview with you and the talent to sound like you re in-studio. NAMING RIGHTS NewSouth Windows was looking for a unique way to increase name recognition and frequency and WFLA provided an opportunity for them to be the naming rights partner for the broadcast studio for the station. Now, there are hundreds of onair mentions promoting the NewSouth Windows Studio! NewSouth Windows is now integrated into the content of the station and premium placement to get them noticed. WFLA Advisors Specialists for the advice you want UNIQUE OWNERSHIP OPPORTUNITIES Example: 970 WFLA Advisor program. Be the exclusive advisor on the station in your industry or category. Own an Island 90 second commercial during Rush Limbaugh with zero commercial clutter. Be featured on our Advisor page with Bio, video, click through to your site and archived Advisor commercials. Expert Show In 2012, Sandy Morris was looking for a way for Sandy Morris Financial to stand out from the crowded field of financial advisors. The Sandy Morris Financial Hour airs Sunday at 11 a.m. each week and provides Sandy an opportunity to provide expert advice to listeners all over Tampa Bay, providing an opportunity for her to become a trusted advisor in the community. The show has generated leads that have increased her business and expanded her clientele.

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12 Live Endorsements by Top Personalities Your Own Hour-Long Show, Featuring Your Business Special programming like Ask The Expert, Advisors and Top of Hour sponsorships Online banners, iheartradio, Home Page Takeovers, Social Media and more! Hospitality for Clients at Lightning games and other events Event Sponsorships with coupon and product distribution HOW CAN WE GET STARTED TO HELP YOUR BUSINESS?