BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2016

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Bobit Business Media 3520 Challenger Street Torrance, CA Tel. No.: (310) Fax No.: (310) F & I AND SHOWROOM is the new car & truck dealer industry s resource for the latest news, industry data, best practices and sales tips covering automotive finance, insurance, aftermarket products and special finance. The brand content and editorial scope targets all decision makers at new car & truck dealerships including dealer principals, owners, general managers and senior finance departments. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS F & I AND SHOWROOM MAGAZINE F & I AND SHOWROOM E-NEWSLETTER F & I AND SHOWROOM WEBSITE 6 Issues in the period 25,013 average circulation 25 issued in the period 18,636 average per occurrence 37,332 average unique browsers EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported F & I AND SHOWROOM MAGAZINE Unique Total* (6 issues in the period) Non-Paid Paid Average 25, ,013 a. Print 24, ,325 b. Digital 4, , Requested 4, , Non-Requested THE CRITERION SOCIAL MEDIA F & I AND SHOWROOM E-NEWSLETTER (25 issued in the period) 18,636-18,636 F & I AND SHOWROOM WEBSITE (Monthly Unique Browsers with 103,613 average Page Impressions) *Unique Total represents unique recipients, not the sum of Print and Digital. 37,332-37,332

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1998/Issues Per Year: 12 FIELD SERVED F & I AND SHOWROOM serves New Car and/or Truck Dealers. Also served are Used Car and/or Truck Dealers, Captive (Factory), Independent F & I Suppliers, Independent F & I Agents and others allied to the field. DEFINITION OF RECIPIENTS QUALIFICATION Qualified recipients include Dealership Principals, Owners, President, F&I Managers, Financial Directors, Vice Presidents, General Managers, Other Corporate Officers, Controllers, Business Managers, Operations Managers, Service Managers, Other Department Managers/Directors, GSM/Sales Managers, Internet Managers, and other titled personnel in the field served. AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 2 Advertiser and Agency 762 Allocated for Trade Shows and Conventions - All Other 951 TOTAL 1, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Total Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 25, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL QUALIFIED CIRCULATION 25, , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2016 Issue Print Digital Unique Total Qualified* July 24,234 5,552 25,029 August 24,191 5,629 25,020 September 24,143 5,324 25,011 October 24,487 4,256 25,004 November 24,459 4,247 25,010 December 24,434 4,055 25,007 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016 This issue is -% or 2 copies above the average of the other 5 issues reported in Paragraph 2. BUSINESS AND INDUSTRY UNIQUE TOTAL QUALIFIED* OF PERCENT TOTAL Print Digital Dealership Principals/ Owners/ President Vice President/ General Manager/ Other Corporate Officer/ Controller GSM/Sales Manager/ Internet Manager F&I Manager or Financial Director Business or Operations Manager/Service Manager/ Other Department Manager/Director Others related to the trade New Car and/or Truck Dealers 19, ,540 2,744 9,477 4,402 1,632 2,917 1, Used Car and/or Truck Dealers 3, , , Captive (Factory) & Independent F & I Suppliers Independent F & I Agents Others related to the field UNIQUE TOTAL QUALIFIED CIRCULATION* 25, ,459 4,247 12,251 5,334 2,152 3,539 1, PERCENT F & I and SHOWROOM / December

3 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Unique Total Qualified* I. Direct Request: 11,765 4,940-16,154 3,770 16, II. Request from recipient s company: III. Membership Benefit: IV. *Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): 8, , , Association rosters and directories Business directories Manufacturer s, distributor s, and wholesaler s lists **Other sources 8, , , VI. Single Copy Sales: UNIQUE TOTAL QUALIFIED CIRCULATION* 20,070 4,940-24,459 4,247 25, PERCENT **See Additional Data Percent 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016 MAILING ADDRESS Print Digital Unique Total Qualified* Individuals by name and title and/or function 24,446 4,246 24, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales UNIQUE TOTAL QUALIFIED CIRCULATION* 24,459 4,247 25, Percent AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim 6-Month Period Ended: January June 2014 July December 2014 January June 2015 July December 2015 January June 2016* July December 2016* Unique Total Audit Average Qualified***: 20,495 20,588 21,261 25,007 25,015 25,013 Unique Qualified Non-Paid***: 20,495 20,573 21,248 24,998 25,008 25,006 Print: 20,036 20,156 20,767 24,423 24,271 24,317 Digital: 4,958 5,387 5,714 5,580 5,554 4,842 Unique Qualified Paid***: Print: Digital: Post Expire Copies included in Total Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January December 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. *** Unique Total Qualified represents unique recipients, not the sum of Print and Digital. F & I and SHOWROOM / December

4 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2016** State Print Digital Unique Total Qualified* Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND 1, , New York 1, ,160 New Jersey Pennsylvania 1, ,177 MIDDLE ATLANTIC 2, , Ohio 1, ,077 Indiana Illinois 1, ,309 Michigan Wisconsin EAST NO. CENTRAL 4, , Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL 2, , Delaware Maryland Washington, DC 3-3 Virginia West Virginia North Carolina South Carolina Georgia Florida 1, ,311 SOUTH ATLANTIC 4, , Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL 1, , Arkansas Louisiana Oklahoma Texas 1, ,919 WEST SO. CENTRAL 2, , Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN 1, , Alaska Washington Oregon California 1, ,663 Hawaii PACIFIC 2, , UNITED STATES 24,389 4,073 24, U.S. Territories Canada Mexico Other International APO/FPO Only UNIQUE TOTAL QUALIFIED CIRCULATION* 24,459 4,247 25, **See Additional Data F & I and SHOWROOM / December

5 E-NEWSLETTER CHANNEL 2016 F&I and Showroom enews JULY July 1 18,432 July 8 18,567 July 15 18,505 July 22 18,709 July 29 18,707 AUGUST August 5 18,703 August 12 18,650 August 19 18,650 August 26 18,644 SEPTEMBER September 2 18,626 September 9 18,664 September 16 18,621 September 23 18,618 September 30 18,597 OCTOBER October 7 18,591 October 14 18,575 October 21 18,563 October 28 18,170 NOVEMBER November 4 18,689 November 11 18,860 November 25 18,799 DECEMBER December 2 18,789 December 9 18,746 December 16 18,725 December 23 18,701 AVERAGE: 18,636 F&I and Showroom enews (25 issued in the period) WEBSITE CHANNEL PAGE IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY PAGE DURATION USER SESSION DURATION July 107,297 53,148 40, :43 01:46 August 119,379 54,131 41, :26 01:45 September 118,914 50,647 39, :20 01:48 October 96,739 44,669 35, :32 01:48 November 90,194 38,811 31, :23 01:50 December 89,159 44,792 35, :43 01:43 AVERAGE: 103,613 47,699 37, :31 01:46 July December 2016 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit F & I and SHOWROOM / December

6 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: PARAGRAPH 3b: Other sources include 1 source of circulation for a quantity of 8,279 copies or 33.1%, including InfoUSA. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter and Website are not reported at the media owner's option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. David Gesualdo, Publisher Kati Tucker, Audience Development Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed January 17, 2017 State California County Los Angeles Received by BPA Worldwide January 17, 2017 Type BD ID Number F187B0D6 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2016 BPA Worldwide. All rights reserved. F & I and SHOWROOM / December 2016