May 2017 SWEEPS REPORT
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- Clifton Townsend
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1 May 217 SWEEPS REPORT
2 May 217 SWEEPS REPORT ATLANTA June 1, 217 CHANNEL 2 WSB-TV, Atlanta s #1 TV Station Wins May Sweeps with 58% of News Audience Channel 2 WSB-TV dominated the viewing in the Atlanta market throughout the day, continuing its long run as the #1 local news. Channel 2 Action News won every newscast, often drawing more audience than the combined competition. All together the station s newscasts attracted 58% of the local news audience over the sweeps. That doubled WAGA with 28%. WXIA attracted 8%, WGCL 6% and WATL 1%. All ratings data quoted from Nielsen Atlanta DMA Final Report Live Plus Same Day, May 217, weekday average of Adults 25-54
3 May 217 SWEEPS REPORT BY THE NUMBERS More than half of Atlanta local morning news viewers wake up to Channel 2 Action News This Morning from 4:3-7 a.m. WSB-TV more than doubled the viewers of second place WAGA. Good Morning America once again ranked as Atlanta s #1 morning news/entertainment program. It out-delivered NBC s Today Show by 144% while it beat WAGA s Good Day Atlanta by 29%. Channel 2 Action News at Noon delivered 71% more viewers than #2 WAGA and out-delivered the competition combined by 2%. In the Early Evening News, Channel 2 Action News continued to dominate the other local news stations. At 4 p.m., Channel 2 Action News ranked four times higher than WGCL, the CBS Affiliate. At 5 p.m., Channel 2 Action News ranked #1 in May. At 6 p.m., Channel 2 Action News grew by 11% year-over-year and drew 5% more audience than second place WAGA.
4 May 217 SWEEPS REPORT BY THE NUMBERS ABC s World News Tonight with David Muir at 7 p.m. grew by 33% over May 216 and ranked as the #1 rated weekday program on any local affiliate at any time period. It beat NBC and CBS national news combined by almost three times. ABC World News out ranked NBC Nightly News by 22% and was 16 times greater than CBS Evening News. At 7:3 p.m., ET drew 36% more audience than Jeopardy and 12% more than TMZ. The Channel 2 Action News Nightbeat won the 11 p.m. news by 33% over the second ranked station, Monday-Friday. Jimmy Kimmel Live continued its winning string beating the Late Night combined competition with 5% more viewers. Kimmel attained 2% more viewers than both The Tonight Show on NBC, and, The Late Show on CBS. The following programs also ranked #1 on WSB-TV: Live with Kelly & Ryan, The View, The Chew, General Hospital and Right this Minute. Channel 2 Action News Saturday Morning, 6-9 a.m. outdistanced #2 WAGA by 15% and beat the combined competition by 3%. Channel 2 Action News Sunday Morning, 6-8 a.m. and 9-11 a.m. drew 2% more audience than second place WAGA and beat the competition combined by 5%.
5 May 217 SWEEPS REPORT BY THE NUMBERS DIGITAL REPORT The station s Digital reach in combined Mobile Web, App and Desktop use grew enormously in year-over-year performance: 56,961,93 Monthly Page Views. UP 88% over May ,87,998 Monthly Visits. UP 73% over 216. SOCIAL REPORT The station s Social reach grew and its social accounts rank #1 in Atlanta TV with: 1,35,126 Facebook Fans, a growth of 23% over May ,634 Twitter Followers, up 141% over May 216.
6 May 217 SWEEPS REPORT Percentage of Overall News Viewers, Monday Sunday, Adults % 6% 1% S A 28% 58% X G H Due to rounding, the percent of news audience totals more than 1%
7 Over Half of Atlanta Wakes Up To Channel 2 Action News This Morning SHARE OF M-F AM NEWS VIEWING 4:3-7AM - ADULTS % 8% WSB-TV 29% 59% WAGA WXIA WGCL*
8 Channel 2 Action News This Morning Draws 45% More Viewers than the Competition Combined! COMBINED AUDIENCES, M-F 4:3-7AM NEWS - ADULTS , 18, 16, 14, 12, 1, 8, 6, 4, 2, 186,233 WSB-TV Attracts More Than Double the Viewers of Second Place WAGA 91,85 23,67 13,115 WSB-TV WAGA WXIA WGCL 6-7 AM 7,821 34,99 13,115 2,623 5:3 AM 52,46 23,67 5,246 2,623 5 AM 36,722 2,984 2,623 2,623 4:3 AM 26,23 13,115 2,623 5,246
9 Channel 2 Action News Atlanta s #1 Newscast at 6AM! M-F 6 AM NEWS VIEWERS - ADULTS , 9, 8, 7, 6, 5, 4, 3, 2, 1, 7,821 WSB-TV Delivers 18% More Viewers than Second Place WAGA 34,99 13,115 2,623 WSB-TV WAGA WXIA WGCL
10 Channel 2 Action News at Noon Out-Delivers the Competition Combined by 2% M-F NOON NEWS VIEWERS - ADULTS , 35, 3, 25, 2, 15, 1, 5, 31,476 WSB-TV Delivers 71% More Viewers than Second Place WAGA 18,361 7,869 WSB-TV WAGA WGCL WXIA does not air a noon newscast.
11 Channel 2 Action News Atlanta s #1 Newscast at 4PM! M-F 4 PM NEWS VIEWERS - ADULTS , 25, 2, 23,67 Channel 2 Action News at 4 PM Out-delivers WGCL by 35%! 15, 1, 5, 5,246 WSB-TV WGCL WAGA and WXIA do not air local news at 4 p.m.
12 Channel 2 Action News Atlanta s #1 Newscast at 5PM M-F 5 PM NEWS VIEWERS - ADULTS , 35, 3, 25, 36,722 34,99 2, 15, 1, 5, 13,115 5,246 WSB-TV WAGA WXIA WGCL
13 Channel 2 Action News Atlanta s #1 Newscast at 6PM M-F 6 PM NEWS VIEWERS - ADULTS , 5, 4, 3, 55,83 WSB-TV Out-delivers WAGA by 5% More Viewers 36,722 2, 1, 15,738 5,246 WSB-TV WAGA WXIA WGCL
14 Channel 2 Action News - Atlanta s #1 Early Evening News! COMBINED AUDIENCES, M-F 5-7 PM NEWS - ADULTS , 9, 8, 7, 6, 5, 4, 3, 2, 1, 91,85 Channel 2 Action News from 5-7PM Beats Second Place WAGA by 3%! 7,821 28,853 WSB-TV WAGA WXIA WGCL 6PM 55,83 36,722 15,738 5,246 5PM 36,722 34,99 13,115 5,246 1,492
15 Channel 2 Action News Nightbeat, Atlanta s Source for News at 11PM! M-F 11 PM NEWS VIEWERS - ADULTS , 5, 4, 52,46 Channel 2 Action News Nightbeat at 11PM Out-delivers WAGA by 33%! 39,345 3, 2, 1, 18,361 1,492 WSB-TV WAGA WXIA WGCL WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11 p.m.-12 a.m.
16 Channel 2 Action News Atlanta s #1 News Source COMBINED AUDIENCES, M-F NEWS - ADULTS , 385,581 3, 2, 283,284 WSB-TV Delivers 36% More Viewers than #2 WAGA 1, 7,821 47,214 WSB-TV WAGA WXIA WGCL 11: PM 52,46 39,345 18,361 1,492 1: PM - 62, : PM 55,83 36,722 15,738 5,246 5: PM 36,722 34,99 13,115 5,246 4: PM 23, ,246 Noon 31,476 18,361-7,869 6: AM 7,821 34,99 13,115 2,623 5:3 AM 52,46 23,67 5,246 2,623 5: AM 36,722 2,984 2,623 2,623 4:3 AM 26,23 13,115 2,623 5,246 WSB, WXIA and WGCL air from 11-11:35 p.m. WAGA airs from 11PM-12AM.
17 Channel 2 Action News Saturday AM Draws 3% More Viewers than the Competition Combined! SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 4, 35, 3, 25, 39,345 WSB-TV Delivers 15% More Viewers than Second Place WAGA! 2, 15, 1, 5, 15,738 7,869 2,623 WSB-TV WAGA WXIA WGCL
18 CHANNEL 2 ACTION NEWS #1 Sunday Morning Newscast 5% More Audience than Combined Competition! SUNDAY 6-8 & 9-11 AM AVERAGE HOURLY VIEWERS - ADULTS , 45, 4, 35, 3, 25, 2, 15, 1, 5, 47,214 WSB-TV Reaches three times the Viewers than WAGA! 15,738 7,869 7,869 WSB-TV WAGA WXIA WGCL
19 GMA Outshines Good Day Atlanta by 29% M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS , 6, 5, 4, 3, 2, 1, 57,76 Good Morning America GMA Reaches 144% More Viewers than The Today Show 44,591 Good Day Atlanta 23,67 Today Show 2,623 CBS This Morning WSB-TV WAGA WXIA WGCL
20 World News Tonight Atlanta s #1 National News Source M-F 7-7:3 PM VIEWERS - ADULTS , 8, 7, 6, 5, 4, 3, 2, 1, 83,936 ABC World News Tonight 22% More Viewers than NBC! 15 Times More Viewers than WGCL! Dish Nation 26,23 NBC Nightly News Wheel of Fortune 5,246 CBS Evening News WSB-TV WXIA WGCL NBC & CBS national news air at 6:3 p.m.
21 Entertainment Tonight Rules Atlanta Prime Access M-F 7:3-8 PM VIEWERS - ADULTS , 5, 4, 3, 2, 1, 49,837 Entertainment Tonight 12% More Viewers than TMZ 36% More Viewers than Jeopardy 44,591 TMZ 36,722 Jeopardy 5,246 Insider WSB-TV WAGA WXIA WGCL*
22 Jimmy Kimmel Live Is The Talk of Late Night! Beats the Competition Combined by 5% M-F 11:35 PM-12:35 AM VIEWERS - ADULTS , 35, 3, 25, 2, 15, 1, 5, 31,476 Jimmy Kimmel Live 2% More viewers than Tonight Show 2% More viewers than The Late Show News/TMZ 1,492 1,492 The Tonight Show Tonight Show The Late Show WSB-TV WXIA WGCL
23 WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms #1 Digital Media Metrics May 216 vs. May 217 Total Digital Page Views: Up 38% Total Digital Visitors: Up 15% APP Page Views: Up 92% APP Visits: Up 56%
24 WSB-TV #1 Social Engagement Likes #1 1,35,126 Up 23% Followers 934,634 Up 141% May 217 vs. May 216
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