Herald-Tribune Media Group. Sarasota/Bradenton/Venice Market

Transcription

1 Herald-Tribune Media Group Sarasota/Bradenton/Venice Market

2 Sarasota/Bradenton/Venice Market

3 Sarasota/Bradenton/Venice is the fifth largest market in the state of Florida. Top 10 Florida Markets Population Miami/Ft Lauderdale 5,628,256 Tampa/St Petersburg 2,833,932 Orlando 2,197,758 Jacksonville 1,373,037 Sarasota/Bradenton/Venice 715,898 Ft Myers 642,909 Lakeland 616,599 Melbourne 552,037 Daytona Beach 499,425 Pensacola 454,733 Nearly three quarters of a million people make their homes here year-round. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

4 In Sarasota/Bradenton/Venice The population grows from 600,000 in the summer to 900,000 in winter. Average Population by Month (000) The market offers massive year-long opportunity, with a 50% boost in the winter season Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Nielsen Market Demographics Herald-Tribune Circulation Department.

5 Among Florida s 10 largest markets, Sarasota/Bradenton/Venice is richest. Top 10 Florida Markets $/Capita Sarasota/Bradenton/Venice $29,164 Ft Myers $27,854 Jacksonville $26,192 Melbourne $25,795 Miami/Ft Lauderdale $25,592 Tampa/St Petersburg $25,072 Orlando $24,117 Daytona Beach $23,391 Pensacola $22,923 Lakeland $20,816 USA $25,919 Income per capita is more than $3,000 higher than the national average. Source: Nielsen Claritas Aggregate Income is $20,878,449,000. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

6 Sarasota has the highest income of any Tampa DMA county; Manatee is third. DMA County $/Capita Sarasota $34,008 Pinellas $29,042 Manatee $28,148 Hillsborough $27,318 Pasco $24,118 Polk $23,117 Hernando $22,870 Citrus $22,478 Highlands $19,366 Hardee $14,866 If you want to reach affluent consumers in one of America s Top 20 markets Sarasota is the place to start. Source: Nielsen Claritas 2011

7 Sarasota/Bradenton/Venice is one of America s 20 wealthiest major metros. Wealthiest Major Metros $/Capita 1 Bridgeport, CT $43,093 2 Washington, DC $39,197 3 San Jose, CA $38,268 4 San Francisco, CA $38,250 5 Boston, MA $35,028 6 Hartford, CT $32,382 7 New York, NY $32,169 8 Baltimore, MD $31,937 9 Seattle, WA $31, Minneapolis, MN $31,192 Wealthiest Major Metros $/Capita 11 Denver, CO $30, Madison, WI $29, New Haven, CT $29, Worcester, MA $29, Poughkeepsie, NY $29, Sarasota/Bradenton/Venice $29, Chicago, IL $28, Albany, NY $28, Raleigh, NC $28, San Diego, CA $28,725 The high quality of life in Sarasota/ Bradenton/Venice has lured affluent professionals and retirees with buying power that rivals the richest markets in the nation. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metro markets of 500,000 or more.

8 Sarasota/Bradenton/Venice is the nation s oldest major metro market. Oldest Major Metros Median Age Sarasota/Bradenton/Venice 48.6 Melbourne, FL 45.1 Fort Myers, FL 44.6 Daytona Beach, FL 44.2 Youngstown, OH 42.5 Pittsburgh, PA 42.4 Scranton/Wilkes-Barre, PA 42.1 Portland, ME 41.6 Tampa/St Petersburg, FL 40.7 Buffalo, NY 40.6 USA 37.0 Sophisticated consumers with substantial nest eggs are excellent prospects for nearly every business. Source: Nielsen Claritas Sarasota/Bradenton/Venice is Sarasota & Manatee counties. Metros of 500,000 or more.

9 In Sarasota/Bradenton/Venice Consumer spending per capita is more than $1,400 over the national average. $19,954 Consumer Spending Per Capita $18,515 Local people spend more than $14 billion a year on goods and services. Sarasota/Bradenton/Venice US Source: Nielsen Claritas Total spending is $14,228,579,657. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

10 In Sarasota/Bradenton/Venice Herald-Tribune Media are the market leaders in print and on the Internet. Four editions / 259,000 readers The Herald-Tribune and its Internet site HeraldTribune.com reach half of all consumers every week from Tampa Bay to Charlotte Harbor 293,000 people in all. 91,000 local users Scarborough Research 2012

11 Herald-Tribune Media have earned the nation s highest award for journalism Pulitzer Prize Winner: Investigative Reporting The Insurance Nightmare on property insurance 2010 Pulitzer Prize Finalist: Investigative Reporting Flipping Fraud on fraudulent real estate deals 2008 Pulitzer Prize Finalist: Local Reporting Broken Trust on abusive teachers The outstanding journalism of the Herald-Tribune Media Group attracts a quality audience, creating quality customers for your business.

12 In Sarasota/Bradenton/Venice Herald-Tribune Media reach nearly 300,000 consumers half of all adults. Audience Reach 293,000 50% Between Tampa Bay and Charlotte Harbor thousands of people turn to Herald-Tribune Media for news and advertising. Source: Scarborough Research, Herald-Tribune past week, HeraldTribune.com past month. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

13 In Sarasota/Bradenton/Venice HeraldTribune.com adds more than 30,000 to the Herald-Tribune audience. Extended Reach Herald-Tribune Media 293,000 Herald-Tribune 259,000 HeraldTribune.com 91,000 HeraldTribune.com Only 34,000 HeraldTribune.com reaches one out of five local Internet users. By adding thousands of new customers to your Herald-Tribune audience, you can extend your reach more than 13%. Source: Scarborough Research, Herald-Tribune past week, HeraldTribune.com past month. Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

14 In Sarasota/Bradenton/Venice HeraldTribune.com now accounts for one third of Herald-Tribune readers. HeraldTribune.com Share of Herald-Tribune Audience 31% 12% 17% 4% Online readers are more and more important to your Herald-Tribune media buy. Today 34,000 adults read the Herald-Tribune only online. 13% 19% Duplicate Exclusive Source: Scarborough Research 2007, 2012

15 In Sarasota/Bradenton/Venice Herald-Tribune Media reach the market s most valuable consumers. Key Demographics Herald-Tribune Media Group Reach Market Total % Print Web % Web Total Adults 581, ,000 50% 259,000 91,000 31% Age 45 to , ,000 55% 93,000 39,000 38% Median Adult Age HHI $100,000 or more 89,000 51,000 57% 42,000 26,000 51% Avg HH Income $66,000 $72,000 $70,000 $91,000 College graduate or more 157,000 89,000 57% 77,000 33,000 37% Own home 445, ,000 56% 223,000 77,000 31% Value $250,000 or more 109,000 73,000 67% 63,000 32,000 44% Avg Home Value $245,000 $279,000 $285,000 $340,000 Avg HH Size As many as half the key consumers you reach read online. Source: Scarborough Research, Sarasota/Bradenton/Venice is Sarasota & Manatee counties.

16 Herald-Tribune Media offer advertisers a variety ways to reach their customers. Print Four daily editions Weekly sections Business Weekly Health + Fitness Food & Wine Ticket At Home Real Estate Inserts & Tab-Ons Magazines Style Better Living Gulf Coast Welcome Your Sarasota Select Market Coverage Yes! & HT Select Digital HeraldTribune.com Niche Sites ArtsSarasota Health+Fitness InsideRealEstate SarasotaMugshots HTPolitics HTGolf HTPreps IbisEye YourSarasota TicketSarasota Enewsletters Yahoo! & Monster Social Media Facebook & Twitter Every niche site has a mobile version. HeraldTribune.com & TicketSarasota also have apps for Apple and Android.

17 More than 3,300 local businesses advertise with Herald-Tribune Media. Total Advertisers 3,341 Digital Advertisers 969 Thousands of local businesses rely on Herald- Tribune Media advertising to help them thrive because it works. Almost 3 in 10 combine print and digital advertising, and nearly 100 use the Yahoo! network. Source: Herald-Tribune Media Group Accounting Department 2011