Internet Marketing August 2014

Size: px

Start display at page:

Download "Internet Marketing August 2014"

Dale Rice
5 years ago
Views:

Internet Marketing August 2014 Prepared by Mike Bersabal CRM/Internet Marketing Manager Engagement and Traffic Visits and Unique visitors are up 1% month over month. LiveAmplified.

Conversions / Signals of Intent to Travel Signals remain in the moderate 15% +/ conversion range. BrightEdge Organic traffic is significantly up year over year by 44%.

1 Internet Marketing August 2014 Prepared by Mike Bersabal CRM/Internet Marketing Manager Engagement and Traffic Visits and Unique visitors are up 1% month over month. LiveAmplified.com traffic is a standalone website. Bot traffic occurred but has been filtered out. Traffic shows a marginal increase in visits and unique visitors. Conversions / Signals of Intent to Travel Signals remain in the moderate 15% +/ conversion range. BrightEdge Organic traffic is significantly up year over year by 44%. Although, consistent with seasonality, natural search has decreased month over month. Homepage and events landing page are still the top drivers this month. Campaigns No hosted campaigns on VisitStPeteClearwater.com. Mobile Mobile viewership (tablet and phones) still continues to rise. Showing a 50% increase in growth for mobile viewership and a 37% increase in tablet views. Please see Internet Marketing program statistics and associated graphs on the following pages

2 VisitStPeteClearwater.com Online Measurement Dashboard August 2014 Activity Current %ch LM %ch LY Traffic Sources Visits 163,240-19% 201,835-23% 211,217 Page Views 433,638-1% 438,597-11% 488,110 10% 6% 0% organic Unique Visitors 134,231-19% 165,548-2% 136,994 (none) 11% referral Traffic by Device Category 73% cpc Current %ch LM %ch LY desktop 77,376-17% 92,754-49% 151,855 mobile 54,774-24% 72,535 50% 36,505 Traffic by Medium Visits BR tablet 31,090-15% 36,546 36% 22,857 organic 118, % (none) 17, % Engagement Current %ch LM %ch LY cpc 16, % Time on Site 02:48 0% 02:48 3% 02:43 referral 9, % Homepage BR 40.1% -18% 48.7% 28% 31.2% domainreferral % Overall BR 52.2% -7% 56.4% 37% 38.2% % Signals of Intent to Travel (SITs) Traffic by Domain Visits Current SIT Last Month google 143, % Conversion Rate (direct) 22, % SITs/Page Views reprise 7,237 SIT Current %ch LM %ch LY yahoo 5,416 Guide Order 1,066-7% 1,149-3% 1,094 bing 4,704 Deal Profile Views 1,125-22% 1,437-68% 3,516 aol 1,317 enews Signup 116 2% % 141 snapsurveys.com 1,078 Online VG Views % % 336 pinellascounty.org 1,067 BookDirect Referrals 1,632-15% 1,923-6% 1,736 liveamplified_com 1,064 Total 4,420-15% 5,183-35% 6,823 floridatravellife.com 946 Enewsletter Campaigns Sends Opens Open Rate Organic Keywords (Webmaster Tools) August enews Stats 114,706 25, % Search Term Clicks August Co-op Stats 114,212 24, % st petersburg fl 745 st petersburg florida 512 treasure island florida 486 winter el delfin 325 KEY clearwater beach 310 Bounce Rate (BR) -15% to +15% chg clearwater florida 261 Last Month (LM) > 15% chg st petersburg 218 Percent Change (%chg) > -15% chg st pete beach 216 Last Year (LY) egmont key ferry 215

3 Visits By Geography DMA Visits %ch LM LY International Visits %ch LM LY Tampa-St. Petersburg (Sarasota) FL 49,301-18% 60,154 32,533 Canada 6,042 8% 5,592 15,767 Orlando-Daytona Beach-Melbourne FL 19,840-39% 32,698 11,676 United Kingdom 3,894 18% 3,299 2,263 Miami-Ft. Lauderdale FL 7,573-14% 8,784 5,005 Spain 1, % New York NY 5,936-14% 6,891 15,234 Germany 1,308 3% 1, Atlanta GA 3,581-44% 6,424 3,885 Brazil % Chicago IL 3,041-24% 3,997 5,936 Argentina 455-2% Philadelphia PA 2,736-12% 3,113 3,929 Russia 347-3% Washington DC (Hagerstown MD) 2,247-7% 2, Switzerland % Bowling Green KY 2, % France % Boston MA-Manchester NH 1,967-8% 2,130 3,976 Netherlands 254 7% Most-Viewed Pages Page Views Bounce Rate 22, % 20, % 16, % 16, % 15, % 7, % 5, % sto4 4, % 4, % 4, % 4, % 3, %

4 450,000 Visits Over Time 400, , , , , , ,000 50,000 0 Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Year-Over-Year Unique Visitors

Get Smart Content Overview 26,831 visitors Saw Smart Content in August. 327 Clicked Smart Content Bounce Rate Time on Site Pages/Visit Saw Smart Content 61% 02:41 2.

5 Get Smart Content Overview 26,831 visitors Saw Smart Content in August. 327 Clicked Smart Content Bounce Rate Time on Site Pages/Visit Saw Smart Content 61% 02: Clicked Smart Content n/a 10: Saw Default Content 52% 02: Social Media Report Current %ch LM Twitter Interactions 4,298 3% 4,180 Potential Imp. 12,829,286 11% 11,517,109 Potential Reach 2,647,674-4% 2,764,859 Tweets/Day 16 23% 13 Retweets 720 7% 671 Favorites Earned 1,294 2% 1,267 Instagram Posts 42-16% 50 Total Engagement 6,820-19% 8,414 Facebook Total Likes/Fans 193,187 1% 192,079 Total Reach 538,863-45% 971,650 New Likes/Fans 1,108-46% 2,059 People Engaged 56,327-42% 97,530 YouTube Total Video Views 125,622-28% 173,896

Media. April Mensajero Turístico: April 21, 2015 VSPC hosted María Inés Martínez from Mensajero Turístico as she visited The Dali Museum.

Media. April Mensajero Turístico: April 21, 2015 VSPC hosted María Inés Martínez from Mensajero Turístico as she visited The Dali Museum. Media April 2015 VISITING MEDIA & INDUSTRY MEETINGS Queer.de: April 14-17, 2015 VSPC hosted Micha Schulze from Queer.de, as he visited various attractions such as The Dali Museum, The Chihuly Collection