Re: Amendment to the Online Marketing Strategy and Implementation RFP. RFP Ref: MCAN/COM/RFP/2B03002

Transcription

1 16 February 211 Dear Bidders Re: Amendment to the Online Marketing Strategy and Implementation RFP RFP Ref: MCAN/COM/RFP/2B32 Please be advised that the following amendment is to be made to the abovementioned Request for Proposal (RFP), clause ITC under Section 2, Proposal Data Sheet of the RFP. Clause ITC under Section 2, Proposal Data Sheet of the RFP is to be deleted in its entity and shall no longer be valid due to the following: After careful consideration, MCA-N has decided to permit the consultant that designed and developed the Namibia Tourism Board (NTB) website to take part in the Online Marketing Strategy and Implementation procurement. MCA-N will therefore mitigate any perceived conflict by making available to all bidders the Google Analytics Tracking Data from the NTB website on a weekly basis (up to 7 March 211). This statistical information pertaining to the website s sphere of influence and reach shall ensure that all bidders are on par with the traffic to the NTB website. The first set of data is attached hereto. The current Proposal Data Sheet in the RFP shall be replaced with the attached revised sheet. All bidders are encouraged to familiarised themselves with the NTB website by visiting Except as herein provided for all other contract terms and conditions remain unchanged. Johann Botha Director: Procurement Millennium Challenge Account Namibia

2 Section 2 Proposal Data Sheet ITC 1.1 ITC 1.3 The method of selection is the Quality Cost Based Selection (QCBS) method The Name of the assignment is: Online Marketing Strategy and Implementation ITC 1.4 A Pre-Proposal Meeting will be held on 25 February 211 at 1h3 in Suite 16 of the MCA-Namibia Offices, Atlas Building, 117 Sam Nujoma Drive, Windhoek, Namibia. ITC 1.5 ITC 1.14 ITC 2.1 ITC 3.1 ITC 3.3 (a) ITC 3.3(b) ITC 3.4 ITC 3.6 MCA Namibia will provide the following inputs and facilities: a. Access to relevant documents Proposals must remain valid for ninety (9) days after the deadline for the submission of Proposals specified in PDS ITC 4.5. Clarifications may be requested by not later than 25 February 211, which is 14 days before the deadline for submission of the Proposals, so that responses can be issued to all Consultants not later than 4 March 211 which is 7 days prior to the deadline for submission of Proposals. The address for requesting clarifications is: The Procurement Manager MCA Namibia 3 rd Floor, Atlas House Room Sam Nujoma Drive hshikongo@mcanamibia.org Technical and Financial Proposals shall be submitted in English. Shortlisted Consultants shall not associate with other shortlisted Consultants. The estimated total number of person-months for Key Professional Personnel required for the assignment by labour category is to be indicated in your completed Form TECH-9. The level of effort indicated in this form must support the proposed team composition and task assignments indicated in your completed Form TECH-8, the proposed work and delivery schedule indicated in your completed Form TECH-1, and the approach, methodology, and work plan your describe in your completed Form TECH-6. These will be evaluated for the extent to which they collectively describe a credible approach for effectively and efficiently satisfying the requirements described in the Terms of Reference. Training is a specific component of this assignment. Per diem and in-country travel will be included in the total price in form FIN-2. Page 2 of 3

3 ITC 3.8 ITC 4.2 ITC 4.3 ITC 4.4 ITC 4.5 ITC 4.6 ITC 5.2 ITC 5.6 ITC 5.12 ITC 6.1 ITC 7.2 Consultants must submit Financial Proposals in USD or Namibia Dollars at the discretion of the Consultant. No other currency or combination of currencies is allowed. Written Power of Attorney is required A Consultant must submit one (1) original and four (4) copies of the Technical Proposal and one (1) original and one (1) copy of the Financial Proposal in the language(s) specified in PDS ITC 3.1. The Technical Proposal envelope shall also contain a CD with a soft copy of the Technical proposal. DO NOT INCLUDE A SOFT COPY OF THE FINANCIAL PROPOSAL! The address for the submission of Proposals is: The Procurement Director MCA Namibia 3rd Floor, Atlas House Room Sam Nujoma Drive, Windhoek, Namibia Proposals must be submitted no later than 13h (local time in Namibia) on 11 March 211. Technical Proposals will be opened publicly on 11 March 211 at 14h in suite 16 of the MCA-Namibia Offices, Atlas Building, 117 Sam Nujoma Drive, Windhoek, Namibia. The minimum technical score St required to pass is 8 points out of 1 possible points. The single currency for price conversions is USD for the purposes of evaluation. The source of official selling rates for evaluation purposes is: Bank of Namibia. The date of the exchange rate for evaluation purposes is the date seven (7) days prior to the deadline for submission of the Proposal. The criteria for post-qualification requirements are: Verification of information provided on Tech Forms 2, 4 and 5. The expected date for Contract negotiations is 14 days after the opening of the Financial Proposals and will be held at the MCA Namibia Boardroom on 6 th Floor. The date for commencement of the Services is the effective date of the Contract and the location is as outlined in the TOR. Page 3 of 3

4 All Traffic Sources Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 All traffic sources sent 47,121 visits via 955 sources and mediums Site Usage 47,121 % of Site Total: 1.% Pages/Visit (>.%) Avg. Time on Site :4:26 :4:26 (>.%) % New 77.31% 76.91% (.52%) Bounce Rate 38.17% 38.17% (.%) Source/Medium Pages/Visit Avg. Time on Site % New Bounce Rate google / organic 26, :4: % 32.85% (direct) / (none) 9, :3: % 54.36% bing / organic :6: % 23.2% yahoo / organic :5: % 25.83% search / organic :7: % 34.5% namibia-tourism.com / referral :5: % 26.95% vovici.com / referral :: % 81.61% consolatonamibia.it / referral :4: % 2.22% travelnamibia.co.uk / referral :1: % 66.39% facebook.com / social media :2: % 61.17% 1-1 of 955

5 Connection Speeds Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 47,127 visits used 7 connection speeds Site Usage 47,127 % of Site Total: 1.% Pages/Visit (>.%) Avg. Time on Site :4:26 :4:26 (.%) % New 77.31% 77.11% (.26%) Bounce Rate 38.17% 38.17% (.%) Connection Speed Pages/Visit Avg. Time on Site % New Bounce Rate Unknown 17, :4: % 39.72% DSL 16, :4: % 35.79% Cable 6, :4: % 36.26% T1 4, :3: % 42.3% Dialup 1, :4: % 45.23% OC :3: % 38.24% ISDN :7:27 1.% 18.18% 1-7 of 7

6 Depth of Visit Nov 1, 21 - Feb 15, 211 Most visits tracked: 1 pageviews Pageviews in the visit with this many pageviews Percentage of all visits 1 pageviews 17, % 2 pageviews 6, % 3 pageviews 5, % 4 pageviews 3, % 5 pageviews 2, % 6 pageviews 1, % 7 pageviews 1, % 8 pageviews 1, % 9 pageviews 1, % 1 pageviews % 11 pageviews % 12 pageviews % 13 pageviews % 14 pageviews % 15 pageviews % 16 pageviews % 17 pageviews % 18 pageviews % 19 pageviews % 2+ pageviews 1, %

7 Map Overlay Nov 1, 21 - Feb 15, ,239 47,12 visits came from 178 countries/territories Site Usage 47,12 % of Site Total: 1.% Pages/Visit (.%) Avg. Time on Site :4:26 :4:26 (.%) % New 77.31% 76.91% (.52%) Bounce Rate 38.17% 38.17% (.%) Country/Territory Pages/Visit Avg. Time on Site % New Bounce Rate United States 8, :3: % 47.64% South Africa 6, :5:5 77.6% 28.89% United Kingdom 4, :4: % 34.45% Namibia 3, :4: % 44.67% Italy 3, :3: % 38.9% Germany 2, :3: % 44.27% Canada 1, :4: % 31.28% France 1, :3: % 43.62% Spain 1, :4: % 29.89%

8 Australia 1, :5: % 25.55% 1-1 of Google Analytics

9 Keywords Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 Search sent 28,444 total visits via 4,9 keywords Site Usage 28,444 % of Site Total: 6.36% Pages/Visit (8.44%) Avg. Time on Site :4:49 :4:26 (8.67%) % New 78.31% 76.91% (1.82%) Bounce Rate 32.33% 38.17% (-15.29%) Keyword Pages/Visit Avg. Time on Site % New Bounce Rate namibia 12, :4: % 28.31% namibia tourism 4, :6: % 2.9% namibia tourism board 1, :5: % 31.13% namibia tourist board :5: % 31.63% :7: % 2.61% tourism namibia :4: % 46.43% nambia :4: % 29.66% namibie :4: % 2.8% namibian tourism board :1: % 2.1% namibia national parks :4: % 42.19% 1-1 of 4,9

10 Languages Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 47,122 visits used 88 languages Site Usage 47,122 % of Site Total: 1.% Pages/Visit (>.%) Avg. Time on Site :4:26 :4:26 (>.%) % New 77.31% 76.91% (.52%) Bounce Rate 38.17% 38.17% (>.%) Language Pages/Visit Avg. Time on Site % New Bounce Rate en-us 29, :4: % 38.41% de 2, :3: % 41.65% it 2, :4: % 28.84% en-gb 2, :4: % 35.42% fr 1, :4: % 32.51% nl 1, :5: % 29.76% en :3: % 5.72% es :5: % 28.2% es-es :3: % 35.85% pt-br :4: % 36.32% 1-1 of 88

11 Length of Visit Nov 1, 21 - Feb 15, 211 Most visits lasted: -1 seconds Duration of visit with this duration Percentage of all visits -1 seconds 18, % 11-3 seconds 2, % 31-6 seconds 3, % seconds 7, % seconds 8, % 61-1,8 seconds 4, % 1,81+ seconds 1, %

12 Visitor Loyalty Nov 1, 21 - Feb 15, 211 Most visits repeated: 1 times Count of visits from this visitor including current that were the visitor's nth visit Percentage of all visits 1 times 36, % 2 times 4, % 3 times 1, % 4 times % 5 times % 6 times % 7 times % 8 times % 9-14 times % times % 26-5 times % 51-1 times % 11-2 times % 21+ times %

13 Mobile Devices Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 These mobile devices sent 1,344 visits via 1 operating systems Site Usage 1,344 % of Site Total: 2.85% Pages/Visit (-22.81%) Avg. Time on Site :3:7 :4:26 (-29.65%) % New 79.54% 77.11% (3.15%) Bounce Rate 42.93% 38.17% (12.48%) Operating System Pages/Visit Avg. Time on Site % New Bounce Rate ipad :4: 75.85% 32.65% iphone :1: % 52.38% Android :3: % 48.62% SymbianOS :3:3 1.% 4.62% BlackBerry :4: % 48.21% ipod :1: % 57.69% Nokia 5 2. :1:54 8.% 6.% Sony :2:1 75.% 75.% Samsung 2 4. :5:14 1.%.% Windows ::34 1.% 5.% 1-1 of 1

14 Service Providers Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 47,122 visits came from 7,483 service providers Site Usage 47,122 % of Site Total: 1.% Pages/Visit (.1%) Avg. Time on Site :4:26 :4:26 (>.%) % New 77.31% 76.91% (.52%) Bounce Rate 38.17% 38.17% (-.%) Service Provider Pages/Visit Avg. Time on Site % New Bounce Rate telecom namibia 2, :5: % 43.84% telkom sa limited 1, :5: % 24.9% deutsche telekom ag 1, :3: % 43.96% ip pools :4: % 28.36% dsl subscribers :5: % 31.23% road runner holdco llc :3: % 39.92% comcast cable communications inc :4: % 32.72% descr :7: % 27.93% internet solutions :5: % 27.27% telecom italia s.p.a. tin easy lite :3: % 35.9% 1-1 of 7,483

15 Browsers and OS Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 47,127 visits used 62 browser and OS combinations Site Usage 47,127 % of Site Total: 1.% Pages/Visit (.%) Avg. Time on Site :4:26 :4:26 (.%) % New 77.31% 76.9% (.54%) Bounce Rate 38.17% 38.17% (.%) Browser and OS Internet Explorer / Windows 25, % Firefox / Windows 8, % Safari / Macintosh 4, % Chrome / Windows 3, % Firefox / Macintosh 1, % Safari / ipad % Opera / Windows % Safari / iphone 424.9% Chrome / Macintosh 281.6% Firefox / Linux % Opera Mini / (not set) % Safari / Windows % Safari / Android 16.22% Safari / (not set) 79.17% Konqueror / Linux 5.11% Safari / ipod 49.1% Mozilla Compatible Agent / SymbianOS 46.1% Chrome / Linux 41.9% Mozilla Compatible Agent / iphone 35.7% BlackBerry97 / BlackBerry 2.4% BlackBerry852 / BlackBerry 18.4% Safari / SymbianOS 18.4% 18.55% 54.64% 9.62% 7.8%

16 Mozilla / Linux 17.4% Mozilla / Windows 15.3% Mozilla Compatible Agent / (not set) 15.3% Mozilla Compatible Agent / ipad 15.3% Camino / Macintosh 11.2% Safari / Linux 8.2% Opera / Linux 7.1% SeaMonkey / Windows 7.1% Opera / (not set) 6.1% BlackBerry853 / BlackBerry 5.1% Opera / Macintosh 5.1% RockMelt / Windows 5.1% Safari / Nokia 5.1% Internet Explorer / (not set) 4.1% NetFront / Sony 4.1% BlackBerry89 / BlackBerry 3.1% BlackBerry952 / BlackBerry 3.1% Mozilla Compatible Agent / ipod 3.1% Opera Mini / Android 3.1% Opera Mini / iphone 3.1% A1 Keyword Research / (not set) 2 >.% BlackBerry9 / BlackBerry 2 >.% BlackBerry965 / BlackBerry 2 >.% HD2_T8585 Opera / Windows 2 >.% HTC_HD2_T8585 Opera / Windows 2 >.% Playstation 3 / Playstation 3 2 >.% SeaMonkey / Macintosh 2 >.% BlackBerry833 / BlackBerry 1 >.% BlackBerry915 / BlackBerry 1 >.% BlackBerry93 / BlackBerry 1 >.% Chrome / UNIX 1 >.% Galeon / Linux 1 >.% IE with Chrome Frame / Windows 1 >.% MSR-ISRCCrawler / (not set) 1 >.% NetFront / (not set) 1 >.% Netscape / Windows 1 >.% 2 Google Analytics

17 Opera / Samsung 1 >.% RockMelt / Macintosh 1 >.% SAMSUNG-GT-B733 / Windows 1 >.% SAMSUNG-SGH-i9 / Samsung 1 >.% 1-62 of 62 3 Google Analytics

18 Time on Site for all visitors Jan 15, Feb 14, 211 Avg. Time on Site :6:4 :6:4 :3:2 :3:2 :: :: Jan 17 Jan 24 Jan 31 Feb 7 Fe :4:31 Avg. Time on Site Saturday, January 15, 211 :4:49 Sunday, January 16, 211 :5:4 Monday, January 17, 211 :5:2 Tuesday, January 18, 211 :4:3 Wednesday, January 19, 211 :4:55 Thursday, January 2, 211 :5:1 Friday, January 21, 211 :4:32 Saturday, January 22, 211 :4:55 Sunday, January 23, 211 :5:9 Monday, January 24, 211 :4:12 Tuesday, January 25, 211 :3:47 Wednesday, January 26, 211 :5:3 Thursday, January 27, 211 :4:54 Friday, January 28, 211 :4:6 Saturday, January 29, 211 :5: Sunday, January 3, 211 :4:56 Monday, January 31, 211 :4:1 Tuesday, February 1, 211 :5:7 Wednesday, February 2, 211 :4:8 Thursday, February 3, 211 :4:5 Friday, February 4, 211 :3:44 Saturday, February 5, 211 :5:3 Sunday, February 6, 211 :4:53 Monday, February 7, 211 :4:19 Tuesday, February 8, 211 :4:4 Wednesday, February 9, 211 :3:56

19 Thursday, February 1, 211 :3:47 Friday, February 11, 211 :4:23 Saturday, February 12, 211 :3:45 Sunday, February 13, 211 :4:39 Monday, February 14, 211 :4:15 2 Google Analytics

20 Top Content Nov 1, 21 - Feb 15, 211 Pageviews 5, 5, 2,5 2,5 Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 2,628 pages were viewed a total of 218,445 times Content Performance Pageviews 218,445 % of Site Total: 1.1% Unique Pageviews 163,372 % of Site Total: 1.1% Avg. Time on Page :1:13 :1:13 (-.1%) Bounce Rate 38.17% 38.17% (-.%) % Exit 21.57% 21.57% (-.1%) $ Index $. $. (.%) Page Pageviews Unique Pageviews Avg. Time on Page Bounce Rate % Exit $ Index / 46,556 34,367 :1: % 34.2% $. /namibia-top-attractions/ 12,272 9,323 :1: % 23.69% $. /media-gallery/ 1,848 8,32 :2: % 34.13% $. /map/ 8,11 5,855 :2: % 27.64% $. /safari-and-tours/ 4,334 3,248 :: % 8.12% $. /about-namibia/ 3,475 2,115 :: % 11.19% $. /adventure-and-activities/ 3,447 2,238 :: % 8.62% $. /accommodations-listings/?filter=124 3,188 1,839 :: % 7.12% $. /namibia-safari-and-tour-operatorslistings/ 3,34 1,875 :: % 9.26% $. /national-parks/ 2,913 2,2 :1: % 3.83% $. 1-1 of 2,628

21 Visitors Overview Nov 1, 21 - Feb 15, 211 Visitors Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 36,667 people visited this site 47,121 36,667 Absolute Unique Visitors 218,434 Pageviews 4.64 Average Pageviews :4:26 Time on Site 38.17% Bounce Rate 77.11% New Technical Profile Browser % visits Internet Explorer 25, % Firefox 1, % Safari 5, % Chrome 3, % Opera % Connection Speed % visits Unknown 17, % DSL 16, % Cable 6, % T1 4, % Dialup 1, %

22 New vs. Returning Nov 1, 21 - Feb 15, Nov 1 Nov 1 Nov 19 Nov 28 Dec 7 Dec 16 Dec 25 Jan 3 Jan 12 Jan 21 Jan 3 Feb 8 47,124 visits from 2 visitor types Site Usage 47,124 % of Site Total: 1.1% Pages/Visit (>.%) Avg. Time on Site :4:26 :4:26 (.1%) % New 77.31% 76.91% (.52%) Bounce Rate 38.17% 38.17% (-.%) Visitor Type New Visitor 36, % Returning Visitor 1, % 22.69% 77.31% 1-2 of 2