2019 MEDIA KIT. vancourier.com

Transcription

1 2019 MEDIA KIT vancourier.com

2 WEDNESDAY FRIDAY OUR STORY Glacier Media Group has strong roots in newspapers, trade publications and magazines, extending to an online audience throughout Canada and beyond. Our culture is dynamic, entrepreneurial and independent, emboldened by a commitment to our customers and their success. WEDNESDAY FRIDAY The Vancouver Courier provides accurate and informative coverage of civic affairs, opinions, community news, entertainment and lifestyles. Our team of experienced journalists is locally based. We have a strong personal and professional investment in the city. We deliver stories that explore, entertain and engage our broadly diverse communities every Thursday. 2 vancourier.com

3 3 vancourier.com We are proud to be a part of Glacier Media Group s Community News division, serving more than 2 million readers in more than 60 different communities across Western Canada in print and online.

4 WE CONNECT ADVERTISERS with an engaged readership in print and online. PRINT DISTRIBUTION READERSHIP AGE GENDER OCCUPATION HOUSEHOLD INCOME We distribute 106,582 newspapers every Thursday, door to door to apartments, houses and businesses throughout the east and westside of Vancouver and are the only newspaper to do this in the city. That s UBC to Boundary Road, and Marine Drive to False Creek. Readership is 131,000* per issue. Our average readership has 13,000 more readers than our nearest competitor in the city % % % % % Male 51% Female 49% Blue Collar 12% White Collar 24% Managers, Owners, Professionals & Entrepreneurs 29% The average household income for Eastside and Westside residents is $103, ONLINE FACEBOOK 15,451 Likes 120,000 Weekly Reach 45-50,000 Weekly Engagement TWITTER 41,905 Followers 600,000 Weekly Reach NUMBER OF VISITORS GEOGRAPHY AGE GENDER WEB 425,000 Avg. unique visitors/month 850,000 Avg. page views/month E-NEWSLETTER 14,239 Subscribers 5,079,252 page views 3,680,047 sessions/visits (COULD BE NUMEROUS PAGE VIEWS IN ONE VISIT) New Visitor 82.6% Returning Visitor 17.4% Vancouver 25.10% Surrey 4.22% Burnaby 3.94% Richmond 2.40% Coquitlam 1.75% Other 62.59% % % % % % % Male 59.08% Female 40.92% * STATS FROM JULY 1, 2018 UNTIL DECEMBER 31, vancourier.com

5 360 MEDIA MIX Targeted Products Insertions Responsive Website Flyers Advertising on Premium Sites Magazines Display Ads PRINT Our foundation Your trusted source for all local information. WEB Your online starting point MORE PREMIUM SITES Google Display INCREASE YOUR TRAFFIC and RANKING Search Engine Optimization (SEO) INCREASE TRAFFIC THROUGH GOOGLE ADWORDS Search Engine Marketing (SEM) SEARCH Be found online everywhere. Programmatic CHINESE PROGRAMMATIC SITE RETARGETING SEARCH TARGETING CONTEXTUAL TARGETING Content Marketing VIA PRODUCTS STANDOUT CUSTOM SOCIAL Engage your current audience & find new customers. Brand Video ENHANCE YOUR ONLINE PRESENCE Social Media Management FACEBOOK, TWITTER, INSTAGRAM, WE CHAT, ETC. 5 vancourier.com

6 2019 ISSUE PLANNER Vancouver Courier reaches 131,000 readers every Thursday and informs locals on community news with relevant and reliable coverage of the neighbourhoods, politics and happenings within the city of Vancouver. Throughout the year we publish in-paper features, magazines, online features and we host events that target a multitude of interest groups. Whatever your needs, we ve got you covered in print and online. PUB JANUARY ISSUE DATE VC Urban Senior Jan 10 VC Proud Pages Jan 31 VC Lunar New Year Jan 31 MAG Healthier You January PUB FEBRUARY ISSUE DATE VC Urban Senior Feb 07 VC All About Kids Feb 14, 22, 28 VC Travel Feb 21 VC Proud Pages Feb 28 VC Health A-Z Feb 28 VC Spotlight on Business Feb 28 PUB MARCH ISSUE DATE VC Arts Preview Mar 07 VC International Women s Day Mar 07 VC Lifetime (SENIORS) Mar 14 VC Car Care Mar 21 VC Proud Pages Mar 28 VC Home & Garden Mar 28 MAG Achieve March PUB MAY ISSUE DATE VC All About Kids May 02, 09, 16, 23 VC Neighbourhood Tours May 13, 20, 27 VC Urban Senior May 09 VC Proud Pages May 30 VC Lifetime (SENIORS) May 30 PUB JUNE ISSUE DATE EVENT Lifetime (SENIORS EVENT) Jun 05 VC Neighbourhood Tours Jun 06, 13, 20, 27 VC Urban Senior Jun 13 VC Car Care Jun 20 VC Canada Day (POP UP) Jun 27 VC Proud Pages Jun 27 MAG Weekender June MAG Awesome Grand Prix June PUB JULY ISSUE DATE VC Neighbourhood Tours July 04, 11, 18 VC Urban Senior Jul 11 VC Flavours A-Z Jul 18 VC Proud Pages Jul 25 MAG Healthier You July PUB AUGUST ISSUE DATE VC BC Day Aug 01 VC Urban Senior Aug 08 VC All About Kids Aug 15, 22, 29 VC Labour Day Aug 29 VC Proud Pages Aug 29 MAG Achieve August PUB SEPTEMBER ISSUE DATE VC Kerrisdale Sep 05 VC Arts Preview Sep 05 VC Urban Senior Sep 05 VC Lifetime (SENIORS) Sep 12 EVENT Lifetime (SENIORS EVENT) Sep 18 VC Car Care Sep 26 VC Proud Pages Sep 26 PUB OCTOBER ISSUE DATE VC Urban Senior Oct 10 VC Small Business Oct 10 VC Halloween Oct 24 VC Proud Pages Oct 31 MAG Healthier You October PUB NOVEMBER ISSUE DATE VC Remembrance Day Nov 07 VC Arts Preview Nov 07 VC Urban Senior Nov 07 VC Leave a Legacy Nov 21 VC Black Friday Nov 21 VC Car Care Nov 28 VC Proud Pages Nov 28 MAG Holidays in the City November MAG Profiles of Excellence November PUB DECEMBER ISSUE DATE VC Kerrisdale Dec 05 VC Holidays A-Z Dec 05 VC Lifetime (SENIORS) Dec 05 VC Wrap It Up Dec 12 VC Urban Senior Dec 12 VC Seasons Greetings Dec 19 VC Boxing Week Blowout Dec 26 VC Proud Pages Dec 26 PUB APRIL ISSUE DATE VC Urban Senior Apr 11 VC Stars of Vancouver Apr 18 VC Vancouver Int l Universities Fair Apr 25 VC Kerrisdale Apr 25 VC Proud Pages Apr 25 MAG Healthier You April We are Canada s #1 community newspaper site. Check us out at vancourier.com 6 vancourier.com

7 LOCAL RETAIL ADVERTISING RATE CARD EFFECTIVE JANUARY 2019 FULL PAGE (6 COL) x 14 1/2 PAGE (6 COL) x (3 COL) x (4 COL) x /3 PAGE 6.83 (4 COL) x 7 CONTACT 303 West 5th Avenue Vancouver, BC V5Y 1J6 TEL mbhatti@vancourier.com PUBLICATION Thursday BOOKING DEADLINE Friday, 5pm PRESS READY MATERIAL DEADLINE Monday, 10am CIRCULATION 106,582 ROP 2019 FREQUENCY DISCOUNT 1/4 PAGE (6 COL) x (3 COL) x 7 1/5 PAGE 5.08 (3 COL) x /6 PAGE 6.83 (4 COL) x (2 COL) x 7 PRINT SIZE 1X 2-8X 25% 9-12X 30% 13-24X 35% 25+ x 45% FULL $3, $2, $2, $2, $2, /4 $2, $2, $1, $1, $1, /2 $1, $1, $1, $1, $1, /3 $1, $ $ $ $ /4 $1, $ $ $ $ /5 $ $ $ $ $ /6 $ $ $ $ $ /8 $ $ $ $ $ /12 $ $ $ $ $ BIZ CARD $ $ $ $ $ FULL COLOUR +10%. ROP SPECIAL SIZES 2019 FREQUENCY DISCOUNT PRINT SIZE 1X 2-6X 25% 7-12X 30% 13-24X 35% 25+ x 45% 4PG WRAP $14, N/A N/A N/A N/A 2PG COVER $8, N/A N/A N/A N/A WRAP DBLTRUCK $4, $3, $3, $2, $2, POST IT $1,000 N/A N/A N/A N/A ABOVE RATES INCLUDE FULL COLOUR. 1/8 PAGE 5.08 (3 COL) x (2 COL) x /12 PAGE 3.33 (2 COL) x 3.5 BIZ 3.33 (2 COL) x 2 YOU BUILD IT Acceptable format is PDF X1A-Compliant Adobe Acrobat PDF (high res PDF). PDF files should have all fonts embedded or converted to outlines/paths and securities turned off. All images should be CMYK with a resolution of 300 DPI. All black type should be 100%n black (not rich black). Note: All transparencies should be flattened. FILE SUBMISSION Most ad files can be ed directly to your advertising consultant. If your PDF file exceeds limits, please contact your advertising consultant for FTP information or Dropbox access. 7 vancourier.com