MEDIA GUIDE HOMEPAGE KELOWNA S SINCE 2000
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1 MEDIA GUIDE 2015 KELOWNA S HOMEPAGE SINCE 2000
2 Castanet - Reach and Frequency April 6, April 12, 2014 * WEEKLY STATISTICS 358,216 Unique Visitors visited Castanet 8,777,205 pages were read on Castanet Castanet readers browse 6.88 pages per visit Castanet displayed 88,083,621 of our clients advertisements Castanet s clients ads were clicked on 53,157 times WEEKLY UNIQUE STATISTICS Kelowna Vancouver Vernon Penticton Calgary 161,591 36,502 18,114 17,219 12,796 Kamloops Toronto Edmonton Nelson Victoria 7,751 5,073 4,195 3,638 2,222 Castanet reaches over 195,000 Okanagan residents, who consume millions of pages every month. WEEKLY PAGE VIEWS Kelowna 5,219,415 Kamloops 125,151 Vernon 514,894 Nelson 92,680 Penticton Vancouver Calgary 457, , ,126 Edmonton Toronto Victoria 50,822 45,011 19,979 Castanet also reaches over 65,000 people in other cities in British Columbia and Alberta. * Source Google Analytics, April 2014
3 Castanet - Competitive Analysis - BC * GENERAL NEWS - MONTHLY UNIQUE VISITORS TOP 5 UNIQUE VISITORS News Media Sites British Columbia 1 CBC.ca 2 Global News sites 531,000 3 Vancouversun.com 486,000 4 CTV News sites 478,000 5 Castanet.net sites 341,000 6 Nationalpost.com 338,000 7 TheProvince.com 312,000 8 Canada.com 231,000 9 Timescolonist.com 131, News1130.com 90,000 1,133,000 GENERAL NEWS - TIME SPENT AND MONTHLY PAGE VIEWS Total Pages viewed Total Minutes in millions CBC.ca Castanet.net Vancouver Sun Sites Global News Sites CTV News Sites The Province.com National Post.com Times Colonist.com People Castanet.net 50, , , , , , ,216 Capital News 53,000 Local Radio 49,000 Ok. Life Mag. 24,000 Daily Courier 11,000 Castanet - Local Competitive Analysis * Source comscore, BC General News March 2014
4 Castanet - Demographic Profile * AGE BRACKET Persons - Age % 28.3% 35.1% 52% of Castanet readers are aged between Percentage Age HH Size FAMILIES & COUPLES 11.5% 35.4% 53.1% Size Percentage 35.4% of Castanet readers have 2 people in their household. 22% have 4 or more in their household. HH Income AFFLUENT & INFLUENTIAL < 60,000 > 60,000 > 75,000 > 100, % 38.1% 26.6% 65.9% 39% of Castanet readers earn over 75k HHI. 26.6% earn over 100k HHI. Percentage Income READERSHIP Gender Male Female 53.1% 46.9% 46.9% of Castanet readers are female. Gender Percentage * Source comscore, April 2014
5 Castanet - Advertising Sections Splash Leaderboard 420,000 5 Medium Rectangle 530, Small Rectangle (fixed) 2,120,000 1 Billboard 420,000 5 *(Footer) Leader board 775,000 4 *Includes all News pages News1 KELOWNA, WEST KELOWNA, VERNON, PENTICTON, NORTH OKANAGAN, SOUTH OKANAGAN, KAMLOOS, BC, CANADA, WORLD Medium Rectangle 130, Leaderboard 130,000 8 Half Page 150, Pinned Half Page 150, Embedded Banner 135, News2 BUSINESS, SPORTS, ENTERTAINMENT, LETTERS, COLUMNISTS, POLL, OFFBEAT, WEATHER Medium Rectangle 75, Leaderboard 75,000 8 **Half Page 95,000 7 Pinned Half Page 95,000 7 Embedded Banner 95, **Excludes sub splash pages and weather Classifieds FULL CLASSIFIED ROTATION OR FIXED POSITION Medium Rectangle 240, Leaderboard 240, Classified Photo Wrap Advertisements TARGETED ROTATION General - Marketplace & Services 23, Auto - Vehicles, Auto Parts, Heavy Equipment & Trailers 6, Recreational - RV s, Motorcycles, ATV s & Snowmobiles, Boats 6, Real Estate, Rentals 6, Weddings Community ADOPT A PET, OBITS, FORUMS, EVENTS, RECIPES, CAMPUS, CELEBRATIONS & SHOPPING /FLYERS Medium Rectangle 55, Leaderboard 55, Real Estate ROTATION Medium Rectangle 17, Leaderboard 12,000 7
6 Castanet - Advertising Ad Specs Leaderboard 728x90 File Format:.jpg,.gif,.swf* Max file size: 150k Medium Rectangle 300x250 File Format:.jpg,.gif,.swf*.swf* expandable 600x250 Max file size: 275k At Castanet, we strive to achieve the highest ethical standards in all that we do. We feature IAB approved ad sizes that are featured in various areas of Castanet. Embedded Banner 640x90 File Format:.jpg,.gif,.swf* Max file size: 150k Billboard 970x250 File Format:.jpg Max file size: 100k No Animation Small Rectangle 300x100 File Format:.jpg,.gif,.swf*,.swf* expandable 300x250 Max file size: 175k Classifieds Photowrap 900x600 File Format:.jpg Max file size: 125k No Animation Half Page 300x600 File Format:.jpg Max file size: 100k No Animation Clients can choose to have a Display Page created to link from their ads. This page is similar to a one page website that can feature links to other sites, or online form. Our account managers and creative department ascribe to the Canadian Code of Advertising Standards. * Flash ads must include the industry standard Click Tag tracking code. If required, code can be provided upon request
7 CONTACT US Display Advertising Inquiries Classifieds News Tips/Press Releases Forums Letters to the Editor Kelowna Address: Lawrence Avenue Kelowna, BC Canada V1Y 6L4 Tel: Fax: Toll Free: NEWS (6397) Copyright - Castanet Media, 2015
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