CANADA S THOUGHT LEADERS
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1 CANADA S THOUGHT LEADERS Case study CARDUS 185 Young St Hamilton, ON L8N 1V Ave. Edmonton, AB, T6H 0L
2 2 Cardus uses independent research to support evidence-based policy and social analysis, facilitate robust public dialogue, and produce thought-provoking commentary. Cardus chose Troy Media to talk with Canada "Troy Media has been invaluable to Cardus in reaching across the country to find a broad and diverse Canadian audience. It is a highly efficient, effective way to connect with readers from Victoria to the Maritimes. There's a special surprise in discovering the places where the content Troy distributes for us turns up. It very frequently feels like we're talking with Canada." Contact: Peter Stockland Publisher of Convivium.ca Senior writer - Cardus pstockland@cardus.ca
3 3 The challenge Cardus is rooted in 2,000 years of Christian social thought, which it seeks to apply to our modern social context. Because of its perspective, its thoughtful commentaries were often rejected by mainstream media. Our solution The quality of the writing and its arguments were first rate. Yet it was having trouble getting visibility within the mainstream media. Once we started to distribute its commentaries through our proprietary media distribution network of more than 1,800 media outlets (print, broadcast, online), its credibility quickly increased, to the point where it s now one of our most widely read clients. All commentaries were also posted on Troy Media Marketplace, the one-stop shopping site for editors looking for content. Posting articles on Troy Media Marketplace ensures the commentaries enjoy a longer lifespan and therefore broader readership. The results Cardus joined us in 2010 and contributes a relatively low volume of commentaries. It has, however, consistently achieved an impressive record of placements. 1 1 Charts courtesy Infomart
4 4 Cost Per Thousand (CPM) Circulation/Reach 308,066,317 Yearly Cost $11, CPM 0.30
5 5 Ad value is a dollar figure that attempts to quantify the cost of purchasing an advertisement with similar dimensions or parameters as the article, result or clip in question. Ad value for print media is calculated by a formula that takes into account the length of the article (in words, then converted to agate lines); the number of images in the article; the circulation of the source; and the publicly-posted advertising rates for the source of the article.
6 Cardus 2 Alaska Highway News Bashaw Star Battlefords News Optimist BC Local News Beaverlodge West County News Brandon Sun Brockville Recorder and Times Brooks Bulletin Brooks Weekend Regional Business In Vancouver Calgary Herald Calgary Sun Carstairs Courier Castor Advance Clearwater Times Daily Herald-Tribune (Grande Prairie) Daily Post (Liverpool, Uk) Edmonton Journal Edmonton Sun Globe and Mail Guelph Mercury Hamilton Spectator Innisfail Province Kings County Record Kingston Whig-Standard Lakeshore News LaSalle Post Regina Leader Post Media Awareness Project Miramichi Leader Montreal Gazette Mountain View Gazette National Post New Brunswick Telegraph-Journal Niagara Falls Review North Bay Nugget Okanagan Saturday Okanagan Sunday Okotoks Western Wheel Olds Albertan Ontario Farmer Ottawa Citizen Ottawa Sun Peterborough Examiner Ponoka News POWER & POLITICS Red Deer Advocate Red Deer Express Rimbey Review Sault Ste. Marie This Week Shoreline Week (Riverside) Shoreline Week (Tecumseh) Slave Lake Lakeside Leader Slave Lake Scope Smiths Falls EMC - part of the Performance Group of Companies St. Catharines Standard Stettler Independent Stratford Beacon-Herald Sundre Round Up Telegraph-Journal Terrace Standard The Calgary Sun The Chronicle Journal The Daily Courier (Kelowna) The Daily Gleaner The Daily Gleaner (Fredericton) The Globe And Mail The Hamilton Spectator The Kingston Whig-Standard The Leader-Post (Regina) THE NATIONAL The Ottawa Sun The Outlook The Province The Sault Star The StarPhoenix (Saskatoon) The Toronto Sun The Tribune The Tribune (Campbellton) The Whitehorse Daily Star Vancouver Province Thompson Citizen Times & Transcript Times & Transcript (Moncton) Times Colonist (Victoria) Toronto Star Toronto Sun Town & Country News Trail Daily Times Vancouver Sun Wabasca Fever Waterloo Region Record Welland Tribune Windsor Star Winnipeg Free Press Winnipeg Sun Woodstock Sentinel-Review WORLD REPORT Yukon News 2 Media outlets which ran Cardus commentaries Ave. Edmonton, AB, T6H 0L
7 About Troy Media Troy Media is an editorial content provider to over 1,800 print and online media outlets in Canada. Founded in 2005, Troy Media has developed a reputation for providing the in-depth analysis and articles required by journalists and editors. Traditional media outlets, as well as websites, use or license content supplied by our clients, columnists, contributors and freelancers for their own needs Ave. Edmonton, AB, T6H 0L
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