2008 Media Kit Dedicated Opt-in , E-newsletters, Websites and Print Media

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1 Dedicated Opt-in , E-newsletters, Websites and Print Media Since 1944, Eagle Publishing has provided unrivaled access to the readers of the nation s leading conservative and financial news publications. FrontGate Media is the exclusive faith market representative for Eagle Interactive, a subsidiary of Eagle Publishing Inc. Our faith audience readership includes some of the most active conservatives and a virtual Who s Who of affluent Americans who look forward to and depend on our advice conservative political and financial news and commentary. Each day, hundreds of thousands of readers turn to Eagle Publishing s periodicals, websites, newsletters, books and book clubs for up-to-the-minute news and in-depth analysis on the events that shape our world and our well-being. Eagle readers are more than just prospects. These subscribers, book buyers and book club members are proven responders. Time after time, they have answered the calls-to-action that reflect their values and interests. A partial list of brand offerings includes Ann Coulter Newt Gingrich Pat Buchanan Eagle Publishing 2008 Rate Card - Page 1 of 14

2 OPT-IN LISTS 2008 Media Kit These subscriber lists provide the opportunity to greatly expand your company s client base. These direct s are dedicated entirely to your use, so you know that the client s sole focus is on your advertising. With such a strong interest and tie to our readers core values and since every subscriber has been provided and confirmed voluntarily, our lists offer some of the highest open and click through rates in the industry. Whatever list you choose, you gain access to politically conservative, highly-educated and affluent consumers who are ready to spend their disposable income on your products. Several of their lists have performed well, and they added value to our dedicated campaigns by sending a follow-up to people who opened our initial broadcast. In addition, their level of service is excellent. They provide us timely, detailed reports for our campaigns and have exceeded our expectations with how they respond whenever we have any concerns. Brian Halahan, Senior Marketing Manager, Online Acquisition, Healthy Directions, LLC 1) HUMAN EVENTS Daily Suggested Usage Consumers read Human Events to stay informed and are responsive to ads for advocacy and nonprofit groups and products appealing to their interests in religion, computers, finance, investments, health, retail, travel, collectibles and entertainment. Demographics: Male: 79% Age 25-44: 13% Income $75K+: 63% Age 45-64: 54% College Graduate: 69% Age 65+: 30% Own Their Own Home: 88% Spend 2+ Hours per Day on Computer: 68% Hobbies Products Purchased Book Reading: 70% Books: 86% Television: 48% Clothing: 50% Church Attendance: 48% Computers/Software: 45% DVDs/Movies: 42% CDs/Music: 40% Fitness/Exercise/Sports: 37% DVDs/Video: 40% Radio: 35% Financial/Banking: 32% (Source: Combined Results- October 2007 Eagle Publishing, Inc. survey) Direct Rates CPM Rates per subscriber 100, ,000 subscribers $30cpm only 3 cents per subscriber 250, ,000 $20cpm only 2 cents per subscriber 500, ,000 $18cpm only 1.8 cents per subscriber! Eagle Publishing 2008 Rate Card - Page 2 of 14

3 Premiums: Follow Up Premium: $35 CPM o Send a 2 nd to only the subscribers who opened your first send. Soft Offer/Lead Generation/ Harvest Premium: rate card + 20% o Land subscribers on your capture page. State Sortable $60 CPM, inquire for availability, $500 minimum A/B Split or Suppression Flat Fee: $250 EAGLE FINANCIAL PUBLICATIONS Mon., Wed. and Fri. Suggested Usage: Reach high-ticket mail order subscribers who are actively involved in protecting and increasing their wealth through any number of investment techniques. These individuals recognize the value of sound investment advice and are willing to pay top dollar for it. They re particularly interested in short-term opportunities to improve their net worth. The way they look at it, a dollar well spent on financial products and services is two dollars earned. Demographics Male: 90.7% Age 25-44: 9.1% Age 45-64: 54.5% Age 65+: 36.4% College Graduate: 54.5% Income 100K+: 64.4% Portfolio Information $0-$99,000: 26.9% $100,000-$250,000: 22.5% $251,000-$500,000: 19.1% $501,000-$999,000: 16.9% $1,000,000+: 14.6% Source: Eagle Financial Publications Internal Web Survey, Spring 2007 Direct Rates CPM Rates per subscriber 50, ,000 subscribers $110 cpm 11 cents per subscriber 100, ,000 $100 cpm 10 cents per subscriber Premiums: Follow Up Premium: $35 CPM o Send a 2 nd to only the subscribers who opened your first send. Soft Offer/Lead Generation/ Harvest Premium: $150 CPM for any size file o Land subscribers on your capture page. State Sortable $60 CPM, inquire for availability, $500 minimum A/B Split Flat Fee: $250 Suppression Flat Fee: $250 Eagle Publishing 2008 Rate Card - Page 3 of 14

4 CONSERVATIVE BOOK CLUB Twice weekly Suggested Usage: Conservative Book Club provides some of the most popular and groundbreaking books from today s top conservative minds. These involved readers are actively looking for ways to stay involved and upto-date on the latest opinions and commentary and are highly receptive to ads sent through CBC. Direct Rates CPM Rates per subscriber 50,000 subscribers $35 cpm 3.5 cents per subscriber Premiums: Soft Offer/Lead Generation/ Harvest Premium: rate card + 20% o Land subscribers on your capture page. A/B Split Flat Fee: $250 Suppression Flat Fee: $250 NATIONAL REVIEW ONLINE Weekly Suggested Usage: These subscribers are politically acute, professional, highly-educated and involved in their communities. They donate generously to charities and organizations, and are responsive to ads for entertainment products, books, newsletters, periodicals, CDs, DVDs, products for their homes, clothing, gifts and other upscale merchandise. Demographics: Male: 82% Average Age: 65 Average Household Income: $94,100 Age 25-64: 30% Average Household Net Worth: $677,300 Donate to Charity: 91% College Graduate: 74% Professional/Managerial Employment: 84% Products Purchased Books: 78% Clothing 59% CDs/DVDs: 56% Gifts: 54% Home Products: 43% Food: 21% Source: National Review 2008 media kit Direct Rates CPM Rates per subscriber 20,000 subscribers $250 cpm 25 cents per subscriber Premiums: A/B Split Flat Fee: $250 Suppression Flat Fee: $250 Eagle Publishing 2008 Rate Card - Page 4 of 14

5 ENEWSLETTERS POLITICAL ENEWSLETTERS Readers choose to receive e-newsletters because they are actively interested in conservative politics and enjoy using online resources to stay involved. Your ad will appear within the original content offered each week, ensuring it will capture the attention of proven responders who are typically welleducated, politically-astute, affluent men who are ready to purchase your products. NOTE: See statistics for each newsletter followed by rates for all listed at the end. Suggested Usage: Because these lists are subscriber-based, recipients are receptive to ads for conservative or advocacy organizations, religious, financial, health, collectible, retail, entertainment and other luxury products. Demographics: Male: 79% Age 25-44: 13% Own Their Own Home: 88% Age 45-64: 54% College Graduate: 69% Age 65+: 30% Income $75K+: 63% Spend 2+ hours per day on Computer: 68% Hobbies: Products Purchased: Book Reading: 70% Books: 86% Television: 48% Clothing: 50% Church Attendance: 48% Computers/Software: 45% DVDs/Movies: 42% CDs/Music: 40% Fitness/Exercise/Sports: 37% DVDs/Videos: 40% Radio: 35% Financial/Banking: 32% Source: Combined Survey- October 2007 Eagle Publishing, Inc. survey ANN COULTER Wednesday Ann Coulter, Human Events legal correspondent and author of several bestselling books, dispenses her hard-hitting, thought-provoking political commentary every week in one of our most popular e-newsletters. Eagle Publishing 2008 Rate Card - Page 5 of 14

6 WINNING THE FUTURE BY NEWT GINGRICH Tuesday 2008 Media Kit Former Speaker of the House Newt Gingrich authors one of our most popular newsletters in which he shares his political and cultural views with his readers. PATRICK BUCHANAN Tuesday & Friday Patrick Buchanan is a noted politician, conservative commentator and author and he shares his political views directly with our readers twice each week. CHUCK NORRIS Thursday Over the years, Chuck Norris has developed a reputation (and a devoted fan base) portraying tough no-nonsense characters. He now brings that attitude to his newsletter, in which he addresses conservative politics and values every week Eagle Publishing 2008 Rate Card - Page 6 of 14

7 EVANS-NOVAK POLITICAL REPORT Wednesday 2008 Media Kit Widely circulated since 1967, ENPR was previously available only to paid subscribers. Today, ENPR s stories and insights are ed to our readers weekly. HUMAN EVENTS This Week Thursday Human Events This Week keeps readers up to date, providing them with a wrap-up of HumanEvents.com s most popular stories from the previous week. This list is composed of the most active subscribers who have opened our Human Events s most often and repeatedly in the last 30 days. As such, they are the most responsive audience in our offerings. FINANCIAL ENEWSLETTERS Readers choose to receive financial enewsletters because they are actively interested in their finances and enjoy using online resources to stay involved. Every week, each enewsletter offers original content written by some of the country s leading investment and finance advisors. Your ad appears directly within that content, assuring that it will capture the attention of proven responders. Suggested Usage Because these subscribers are continuously seeking information, products and services that will help them protect and grow their personal wealth, they are prime prospects for financial and investment offers. Additionally, they are very receptive of offers for health products, books, magazines, travel supplies, computer software, and other upscale products. Demographics Male: 90.7% Age 25-44: 9.1% Income 100K+: 64.4% Age 45-64: 54.5% College Graduate: 54.5% Age 65+: 36.4% Portfolio Information $0-$99,000: 26.9% $100,000-$250,000: 22.5% $251,000-$500,000: 19.1% $501,000-$999,000: 16.9% $1,000,000+: 14.6% Source: Eagle Financial Publications Internal Web Survey, Spring 2007 Eagle Publishing 2008 Rate Card - Page 7 of 14

8 MAKING MONEY ALERT BY DOUG FABIAN Wednesday 2008 Media Kit Doug Fabian shares his insights and outlook on the world markets and what they mean to individual investors. He also offers advice on 401(k) plans, the real estate market and other important investment issues. THE GLOBAL GURU BY NICHOLAS VARDY Tuesday Nicholas Vardy is an expert on international investment and hedge funds and has a unique perspective on global markets which he shares with some of the savviest investors in the world every week. E-Newsletter Rates Newsletter Subscriber Range* 1 st Position CPM 2 nd Position CPM Ann Coulter 750,000-1,000,000 $6.00 $5.00 Newt Gingrich- Winning the Future 760,000-1,000,000 $5.00 $4.00 Chuck Norris 750,000-1,000,000 $5.00 $4.00 Patrick Buchanan 690, ,000 $5.50 $4.50 Evans-Novak Political Report 725, ,000 $4.50 $3.50 Human Events This Week 280,000 ** $12.00 $10.00 Doug Fabian- Making Money Alert 130, ,000 $25.00 $20.00 Nicholas Vardy- The Global Guru 130, ,000 $20.00 $15.00 * Subscriber Range: The subscriber bases for our newsletters are growing at a significant rate requiring us to have the sliding scale you see here. Please inquire for current list sizes. ** These are opened names, people who have opened their s in the last 30 days; they are the most responsive people in the database within the last 30 days. Premiums: Political Enewsletters Soft Offer Premium: rate card + 20% Financial Enewsletters Soft Offer Premium: rate card + $10 cpm Soft Offer is your Lead Generation or Harvest campaign, landing subscribers on your capture page. Eagle Publishing 2008 Rate Card - Page 8 of 14

9 WEB BANNER ADVERTISING Web banners are available on several different websites, each of which appeals to a distinct demographic. With hundreds of thousands of unique viewers every month, any of the sites can help you connect with a large base of conservative, highly-educated, younger consumers who are ready to purchase your products and services. Because these audiences use the Internet as a primary source of news and commentary, they are very likely to use web ads to guide their purchasing. Eagle Publishing has been a tremendous resource for our company. Its varied publications reach the demographic groups we are most interested in contacting and their reporting has allowed us to evaluate the ROI on every marketing initiative we have done together. Most important is the service we get from our rep. His understanding of our needs and business model has made him a part of our marketing team and Eagle a big part of our sales strategy. Barry Shapiro, Former Director of Marketing, Pathfinder Business Strategies LLC HUMANEVENTS.COM Suggested Usage Visitors to HumanEvents.com are interested in staying up to date on political developments and are known contributors to various conservative and advocacy organizations. They also have a strong interest in religious, technological, financial, health and retail products, as well as generally high-end merchandise. Monthly Averages 1 million unique visitors 2 million page views 6 million display ad impressions available Nielsen Ratings (June 2008) Unique Audience: 1,104,000 Sessions Per Person: 2.21 Active Reach: 67% Time Per Person: 7 minutes, 28 seconds Universe Reach: 49% Total Web Page Views: 5,188,000 Demographics Male: 77% College Graduate: 67% Spend 2+ Hours per Day on Computer: 70% Age 25-44: 16% Age 45-64: 59% Age 65+: 24% Income $75K+: 57% Own Their Own Home: 87% Hobbies Products Purchased Book Reading: 67% Books: 81% Church Attendance: 48% Clothing: 51% Television: 48% Computers/Software: 45% Movies/DVDs: 44% DVDs/Videos: 38% Fitness/Sports/Exercise CDs/Music: 38% Radio: 36% Financial/Banking: 31% Source: Non-Subscribers- October 2007 Eagle Publishing, Inc. survey Eagle Publishing 2008 Rate Card - Page 9 of 14

10 REDSTATE.COM Because of RedState.com s unique focus on blogging, it attracts an especially young and technologically advanced audience. They are particularly interested in contributing to conservative campaigns and causes, and shopping online for retail merchandise, household goods, travel items, software, electronics and entertainment products. Monthly Averages: More than 350,000 unique visitors 1.7 million page views 2.2 million display ad impressions available Demographics: Male: 86% Age 21-40: 45.7% Age 41-60: 40% Age 61+: 10.7% Income $60K+: 65% Read 5+ Blogs Daily: 64% Where Money Is Spent Online Books: 78% Travel: 64% Software: 63% Music: 60% Cause or Campaign: 56% Consumer Electronics: 50% Computer Hardware: 49% Website Subscription: 45% Household Goods: 44% Periodicals: 39% Source: 2006 Redstate Readership Survey WEB BANNER RATES Apply to each site listed above: Dimensions CPM Medium Rectangle 300 x 250 $4.50 Leaderboard 728 x 90 $4.00 Skyscraper 160 x 600 $3.50 Text Link Ads* 27 characters per line $2.50 (*HumanEvents.com only) Eagle Publishing 2008 Rate Card - Page 10 of 14

11 For the last decade, Human Events has consistently delivered for our line of alternative health books. The staff is very accommodating and wonderfully flexible. They work with you to ensure you are getting the most out of your ads, every time. Jimmy Mengel, Marketing Manager, Agora Health Books 2008 Media Kit PRINT MEDIA HUMAN EVENTS was founded in 1944 as the first conservative weekly in the nation. Throughout its history, it has been considered by many to be the flagship of the conservative movement. In fact, HUMAN EVENTS has been called the Bible of the right by The Wall Street Journal and President Ronald Reagan claimed that it was HUMAN EVENTS that helped him change from a New Deal Democrat to a conservative. For more than 60 years, writers such as Ann Coulter, Jed Babbin, Robert Novak and John Gizzi, along with a recognizable group of contributors (including Pat Buchanan, Sean Hannity and Newt Gingrich) have made HUMAN EVENTS the primary source to which political leaders and voters turn when seeking to decipher the thoughts and opinions of conservative America. HUMAN EVENTS readers are an engaging and influential audience not typical of most publications. HUMAN EVENTS- THE NATIONAL CONSERVATIVE WEEKLY Must reading for conservatives who want to know what is really going on in Washington, D.C. President Ronald Reagan HUMAN EVENTS is the news source President Reagan called his "favorite newspaper" and we still hold high the Reaganesque principles of free enterprise, limited government and, above all, a staunch, unwavering defense of American freedom. (see Reagan on YouTube: Our cornerstone publication, Human Events delivers the latest news and commentary to thousands of paid subscribers and readers each week. This staunchly conservative, highly responsive audience consists mainly of older, well-educated men who enjoy spending a portion of their ample free time with our publication. They also have a high level of disposable income, which they have proven eager to spend on products advertised in Human Events. Suggested Usage: Our audience of 60,000 paid subscribers consists of actively involved readers who are extremely receptive of ads for fundraising and advocacy organizations, religious, financial, retail, entertainment, collectibles, products to promote healthy living and other high-end merchandise. Eagle Publishing 2008 Rate Card - Page 11 of 14

12 Demographics Male: 80% Age 25-44: 11% Age 45-64: 51% Age 65+: 36% College Graduate: 70% Own Their Own Home: 90% Income $75K+: 64% Spend at least 1 Hour Reading Human Events: 47% Share their Copy of Human Events With at least 1 Other Person: 52% Hobbies: Products Purchased: Book Reading: 73% Books: 91% Television: 48% Clothing: 50% Church Attendance: 48% Computer/Software: 45% DVDs/Movies: 40% CDs/Music: 43% Fitness/Exercise/Sports: 38% DVDs/Videos: 41% Travel: 35% Vitamins/Supplements: 35% Source: Subscribers- October 2007 Eagle Publishing, Inc. survey Issue Date Reservation Deadline Space Material Special Section Deadline January 7, 2008 December 28, 2007 December 31, 2007 January 14, 2008 January 4, 2008 January 7, 2008 January 21, 2008 January 11, 2008 January 14, 2008 January 28, 2008 January 18, 2008 January 21, 2008 February 4, 2008 January 25, 2008 January 28, 2008 CPAC Special Issue February 11, 2008 February 1, 2008 February 4, 2008 CPAC special Issue February 18, 2008 Skip Week February 25, 2008 February 15, 2008 February 18, 2008 March 3, 2008 February 22, 2008 February 25, 2008 March 10, 2008 February 29, 2008 March 3, 2008 March 17, 2008 March 7, 2008 March 10, 2008 March 24, 2008 Skip Week March 31, 2008 March 21, 2008 March 24, 2008 April 7, 2008 March 28, 2008 March 31, 2008 April 14, 2008 April 4, 2008 April 7, 2008 April 21, 2008 April 11, 2008 April 14, 2008 April 28, 2008 April 18, 2008 April 21, 2008 Maine and Oklahoma GOP Convention Issue May 5, 2008 April 25, 2008 April 28, 2008 May 12, 2008 May 2, 2008 May 5, 2008 May 19, 2008 May 9, 2008 May 12, 2008 Spring Book Issue May 26, 2008 May 16, 2008 May 19, 2008 Virginia and Missouri GOP Convention Issue June 2, 2008 Skip Week June 9, 2008 May 30, 2008 June 2, 2008 Texas and Iowa GOP Convention Issue Eagle Publishing 2008 Rate Card - Page 12 of 14

13 June 16, 2008 June 6, 2008 June 9, 2008 June 23, 2008 June 13, 2008 June 16, 2008 June 30, 2008 June 20, 2008 June 23, 2008 July 7, 2008 Skip Week July 14, 2008 July 4, 2008 July 7, 2008 July 21, 2008 July 11, 2008 July 14, 2008 July 28, 2008 July 18, 2008 July 21, 2008 August 4, 2008 July 25, 2008 July 28, 2008 August 11, 2008 Skip Week August 18, 2008 August 8, 2008 August 11, 2008 Fall Book Issue August 25, 2008 August 15, 2008 August 18, 2008 September 1, 2008 August 22, 2008 August 25, 2008 National GOP Convention Issue September 8, 2008 August 29, 2008 September 1, 2008 September 15, 2008 Skip Week September 22, 2008 September 12, 2008 September 15, 2008 September 29, 2008 September 19, 2008 September 22, 2008 October 6, 2008 September 26, 2008 September 29, 2008 October 13, 2008 October 3, 2008 October 6, 2008 October 20, 2008 October 10, 2008 October 13, 2008 October 27, 2008 October 17, 2008 October 20, 2008 November 3, 2008 October 24, 2008 October 27, 2008 November 10, 2008 October 31, 2008 November 3, 2008 November 17, 2008 November 7, 2008 November 10, 2008 November 24, 2008 November 14, 2008 November 17, 2008 Christmas Book Issue December 1, 2008 Skip Week December 8, 2008 November 28, 2008 December 1, 2008 December 15, 2008 December 5, 2008 December 8, 2008 December 22, 2008 December 12, 2008 December 15, 2008 Man of the Year Issue December 29, 2008 Skip week PRE-PRINTED INSERT PROGRAM Our pre-printed inserts offer an unprecedented level of visibility for your advertisement. The special removable inserts are placed in the centerfold of the paper, meaning both that readers are sure to see them and are also able to retain them for future reference and use. This is an excellent method of appealing to our already attentive readers and guaranteeing your ad will leave a lasting impression. Rate Card $60 CPM 35,000 minimum, 60,000 maximum Eagle Publishing 2008 Rate Card - Page 13 of 14

14 PRINT DISPLAY ADVERTISING PROGRAM Our conventional advertising method has earned its reputation as an effective way of reaching the newspaper s specific demographic. The range of options we are able to provide, including an array of sizes and placements, ensures that you will be able to find the perfect way to advertise your company. Display Ad Rate Card Black & White 2008 OPEN 6x 12x 24x 44x Discount -5% -10% -20% -30% Center Spread* $4,695 $4,460 $4,226 $3,756 $3,287 Full Page $1,945 $1,848 $1,751 $1,556 $1,362 Junior Page $1,145 $1,088 $1,031 $916 $802 1/2 Page $945 $898 $851 $756 $662 1/3 Page $495 $470 $446 $396 $347 1/4 Page $195 $185 $176 $156 $137 Color Charge: $750 *Center Spread prices are color only, no additional color charge Premium Positions: Available Full Page 4/C only: Cover 2: Inside Front + $500 Cover 3: Inside Back + $400 Cover 4: Back + $750 PRINT CLASSIFIED ADVERTISING As an additional advertising method, we offer space in our Classified Section, which is available by the word, line or column; we even offer discounts for our frequent advertisers. This is a great way to appeal to our readers in an efficient, direct and cost-effective manner. Rate Card Display Rates $50 per column inch Line Rates $2.50 per word, $4.00 for P.O. Box number, $25 minimum Eagle Publishing 2008 Rate Card - Page 14 of 14