C ONTENTS 1. THE BENEFITS 2. WHAT WE DO 3. OUR SERVICES 4. GLOBAL PLACEMENT 5. CORPORATE VENUES 6. HOTELS 7. EVENTS 8. BRAND TO HAND 9.
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2 CONTENTS 1. THE BENEFITS 2. WHAT WE DO 3. OUR SERVICES 4. GLOBAL PLACEMENT 5. CORPORATE VENUES 6. HOTELS 7. EVENTS 8. BRAND TO HAND 9. LOGISTICS 10. RESEARCH
3 THE BENEFITS THE BENEFITS OF OUR SERVICES v A fresh concept to take to your advertisers, v Complements the newsstand to provide a more rounded circulation v Provides a guaranteed increase in circulation if newsstand sales are in decline v Helps you find cost savings
4 WHAT WE DO TO GROW BRAND AWARENESS AND ENGAGEMENT v Strategic distribution globally to increase your visibility to a targeted audience v Encourage sampling by being present in browsing environments or handing direct to the consumer to drive paid for sales v We offer access to key venue brands to attract more advertisers and drive response for existing advertisers
5 WHAT WE OFFER v Global Copy Placement v Corporate Placement v Event Distribution v Brand to Hand Merchandising v Efficient Logistics
6 GEOGRAPHIC REACH Extensive reach throughout the USA and Canada, including... v New York tri-state area v California v Chicago v Boston v Washington v Miami v Vancouver v Toronto v Montreal v Extensive reach globally
7 GLOBAL COPY PLACEMENT WHERE WE GO We have an enviable network of agents and delivery services to ensure a comprehensive international placement programme that reaches target readers and that advertisers will love. We can take a magazine to the four corners of the globe including: Ø The Emirates Tower in Dubai Ø The Shangri La in London Ø The Qantas Business Lounge in Sydney Ø The Jitney Bus Service to the Hamptons Ø Hand deliveries to superyachts on the Cote d Azur
8 GLOBAL COPY PLACEMENT THE PROCESS HOW IT WORKS Ø We establish the target demographic profile and select venues across the globe to match (venue demographics available). Ø Venues are contacted and a suitable supply is agreed which we then deliver. Ø Our office and field based teams manage supply levels and venue relationships. Ø Copies are displayed at each venue in common areas, in rooms, reception areas and in our dedicated racking. Ø We provide PODs as a rule and photos wherever possible. Ø Audited by the ABC and BPA in the UK. Ø US circulation will be AAM compliant.
9 GLOBAL PLACEMENT THE BENEFITS WHY IT WORKS Placement has been used by publishers for years to add depth to their media pack. v Can lead to an increase in circulation via newsstand and subs. v More readers increases brand awareness. v Advertisers have access to a wider but targeted audience. v Drives advertising revenue.
10 WHERE WE CAN TAKE YOUR BRAND We have a wide variety of venue types worldwide to chose from: Ø Hotels 4 and 5 star nationwide Ø Country Clubs Ø Corporate Offices Ø Fitness Centres and Gyms Ø Private Clubs Ø Airlines Ø Private Jet Centers Ø Spas Ø Hamptons Ø Luxury Apartments Ø And more
11 VENUE BRANDS
12 CORPORATE OFFICES WHY IT WORKS Corporate placement is in high demand since proving itself to be a valuable part of the circulation strategy. Ø Provide access to an affluent AB1 audience for advertisers. Ø Access to top corporates such as Apple Inc HQ, Facebook HQ, Google HQ in New York and Silicon Valley. Ø Large footfall of potential new readers and great brand awareness.
13 LUXURY APARTMENTS WHY IT WORKS We place copies in luxury apartments providing access to an affluent, timepoor audience. Ø We provide access to 500 luxury residential apartment blocks. Ø Very high footfall. Ø Exclusive AB demographic.
14 HOTELS WHY IT WORKS Ø Our extensive network of upscale hotels both nationwide and internationally are hand selected to ensure each title is targeted accordingly. Ø Placement into prestigious hotels such as The Four Seasons, Mandarin Oriental and other exclusive hotel brands. Ø Essential for brand exposure. Ø Attracts an affluent US and Global audience for your brand.
15 AIRLINES WHY IT WORKS Ø Placement into JFK international airport lounges including BA and Virgin, as well as others throughout the US. Ø Over 50 million passengers passing through this airport in a year alone. Ø Club lounges across the US. Ø Opportunities at airport gate services for Delta Airlines, American Airlines & Air Canada across countless cities including Washington, New York, Philadelphia, Salt Lake City, Phoenix & Boston.
16 EVENTS WHY IT WORKS Event placement can set a publisher apart from others and holds great appeal for advertisers. Ø Events provide a rich source of potential readers Ø Placement at events increases brand awareness Ø Visitors are targeted at every stage of the event Ø Placement can increase sales and subscriptions Ø Potential advertisers are also targeted Ø Lucrative sponsorship opportunities
17 HIGH PROFILE EVENTS COPY PLACEMENT
18 EVENTS SPONSORSHIP SPONSORSHIP OPPORTUNITIES The cost of placement at events can be covered by advertiser sponsorship v Copies are dressed or cover-wrapped with sponsors branding v Sponsorship by brand or advertiser supports the cost of distribution and creates a new revenue stream v This model is used extensively by other titles such as Newsweek, Wall Street Journal and Bloomberg
19 BRAND TO HAND MERCHANDISING Global Media Hub teams are carefully selected to represent the specific brand and provide. Ø Brand engagement and awareness. Ø Face-to-face contact with potential readers Ø Distribution that counts towards your ABC (if regular) Ø High quality staff are actors and models Ø An opportunity to increase sales and website traffic
20 SUMMARY GLOBAL MEDIA HUB CAN HELP YOU v Increase circulation, subscriptions and readership. v Place copies in the hands of your target audience. v Maximize advertising revenue. v Help your title connect with leading global events and brands. v Launch your title to a global audience. v Save money by streamlining logistics.
21 Dale Oehler President Gregg Oehler Executive Vice President
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