57,500,000+ 4,850,000+ THE LOS ANGELES MAGAZINE BRAND 最佳精选 TOTAL ANNUAL REACH TOTAL @LAmag

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1 2018 MEDIA KIT

2 $5.95 AUGUST 2017 LAMAG.COM PAGE 86 FOR ALUMNI AND FRIENDS OF THE UNIVERSITY OF SOUTHERN CALIFORNIA AUTUMN SUMMER 2017 $4.95 $8.99 美元 2017 年秋季 LAMAG.COM The Arts District, Downtown PRESENTED BY THE LOS ANGELES MAGAZINE BRAND 104 THINGS YOU LL LOVE! FALL FASHION SHOWCASE 秋季时尚秀 OFFICIAL VISITORS GUIDE 2018 THE CITY S FINEST HOT CHICKEN, SECRET DOG PARK, TIKI GOODS, HIP BOWLING ALLEY, VEGAN BURGER, SUIT REPAIR, MOBILE BEAUTY SERVICE, SOFT-SERVE, AND MUCH, MUCH MORE A Photo Portfolio L.A. S WILD COASTLINE 另附如何探索洛杉矶市中心 ROBERT KUO ( 罗伯特 郭 ) 大走复古路线热门榜单 : 应季美食餐厅 104 最佳精选 L.A. 个最受欢迎的 购物 美食和玩趣之地 DISCOVERLOSANGELES.COM LOS ANGELES TOURISM & CONVENTION BOARD FAMILY SANTA MONICA OFFICIAL VISITORS GUIDE 2 018/19 OFFICIAL VISITORS GUIDE 2018/ STYLE BOOK A PLACE LIKE NO OTHER USC Village unites living and learning and connects the University Park Campus and its neighborhood in new ways. FOR ALL THE MOMENTS THAT MATTER HOW PEOPLE MAKE A DIFFERENCE 4,850,000+ TOTAL MONTHLY REACH 57,500,000+ TOTAL @LAmag

3 LOS ANGELES MAGAZINE

4 MISSION STATEMENT 104 THINGS YOU LL LOVE! Los Angeles magazine is the single-most powerful media resource in the region, defining L.A. through thought-provoking lifestyle and investigative journalism. With our authoritative voice, we deliver award-winning content and events that encourage Angelenos to discover and engage in our city in ways that are most meaningful to them. THE CITY S FINEST HOT CHICKEN, SECRET DOG PARK, TIKI GOODS, HIP BOWLING ALLEY, VEGAN BURGER, SUIT REPAIR, MOBILE BEAUTY SERVICE, SOFT-SERVE, AND MUCH, MUCH MORE It is our mission to support Los Angeles in the endeavor to become one of the most dynamic global cities of the 21st century. A Photo Portfolio L.A. S WILD COASTLINE PAGE 86 $5.95 AUGUST 2017 LAMAG.COM

5 CIRCULATION & DISTRIBUTION CIRCULATION IN DEMAND CIRCULATION 100% PAID & VERIFIED CIRCULATION 120,000 RATE BASE #1 CITY TITLE IN CALIFORNIA BARNES & NOBLE STORES #1 MONTHLY TITLE IN FINE GROCERY STORES Greater circulation IN L.A. THAN ALL REGIONAL L.A. PUBLICATIONS AND MOST MONTHLY NATIONAL LIFESTYLE TITLES 89%/11% SUBSCRIPTIONS/ NEWSSTAND 45+ LUXURY HOTELS REACHING MORE THAN 14,000 ROOMS DAILY SOURCE: 2016 NEWSSTAND DATA

6 AUDIENCE AGE % AVERAGE HHI $214,000 AGE % AVERAGE NET WORTH $1,663,000 AVERAGE AGE 43 GRADUATED COLLEGE OR MORE 78% INFLUENTIAL + PROFESSIONAL 81% ARE PROFESSIONAL MANAGERIAL 34% ARE TOP MANAGEMENT SOURCE: THE MEDIA AUDIT FALL 2017; GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013

7 COVETED CONSUMER In the past 12 months, Los Angeles magazine s affluent readers did the following: LUXURY SHOPPERS 84% purchased women s apparel and accessories 82% purchased men s apparel and accessories 49% purchased jewelry 40% purchased designer men s clothes 39% purchased designer women s clothes 33% purchased watches SOCIALLY AND CULTURALLY ENGAGED 57% attended art auctions/gallery exhibits 48% attended live theater performances 32% purchased artwork and collectibles TRAVEL ENTHUSIASTS 89% took a domestic trip 65% took a foreign trip (in the past 3 years) 55% took a domestic air roundtrip in the past year (personal/vacation) 48% traveled first or business class 35% traveled outside the continental U.S. in the past 12 months 33% visited a spa in the last 6 months DEDICATED FOODIES 94% dined out in a restaurant, hotel, or club in the past 30 days 56% attended wine or food festivals 52% agree that they are willing to spend more for a quality bottle of wine 34% typically drink wine with dinner 22% dined at a sit down restaurant 10+ times in the past 30 days 21% dined at an upscale restaurant in the past 30 days (over 2x more likely to do so than the average L.A. resident) SOURCE: THE MEDIA AUDIT FALL 2017; NIELSEN SCARBOROUGH MARKET RELEASE 2 (AUG JUL 2017); GFK MRI LOS ANGELES MAGAZINE SUBSCRIBER STUDY 2013

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9 LAMAG.COM - AUDIENCE Our audience are smart, affluent, influential taste-makers. They read our content. They evangelize our brand. They love our city as much as we do. 32 median age 44% male / 56% female 55% have a household income of $100, % own a home 3x more likely to buy high fashion and luxury brands 75% of our readers actively engage with what they ve read 69% TRAFFIC FROM MOBILE & TABLET 663K AVERAGE MONTHLY UNIQUES 60% OF TRAFFIC ORIGINATES IN L.A MM AVERAGE MONTHLY PAGE VIEWS 40% OF OUR TRAFFIC COMES FROM OUTSIDE CALIFORNIA. KEY MARKETS INCLUDE NEW YORK, CHICAGO, MIAMI AND HOUSTON.

10 LAMAG.COM We are the essential voice of Los Angeles curating the best places, experiences and ideas in our sprawling, complicated, beautiful city. FOOD Provides the ultimate go-to resource for food lovers in Los Angeles. CULTURE The destination for art, thought, politics, and entertainment. CITYTHINK The essential resource for how our city works, functions, thrives. 308K UNIQUE MONTHLY PAGE VIEWS 65% SITE TRAFFIC FROM MOBILE 3.05 min TIME SPENT ON SITE 343K UNIQUE MONTHLY PAGE VIEWS 64% SITE TRAFFIC FROM MOBILE 3.34 min TIME SPENT ON SITE 154K UNIQUE MONTHLY PAGE VIEWS 73% SITE TRAFFIC FROM MOBILE 4.13 min TIME SPENT ON SITE SOURCE: GOOGLE ANALYTICS 2017

11 LAMAG.COM - ENEWSLETTERS The Daily Daily Monday-Friday to 20K opt-in subscribers Benchmarks 18% Open Rate, 0.7% Ad Unit CTR Food News Wednesdays weekly to 20K opt-in subscribers Benchmarks 20% Open Rate, 0.5% Ad Unit CTR Weekend Guide Thursdays Weekly to 20K opt-in subscribers Benchmarks 20% Open Rate, 0.5% Ad Unit CTR Travel Once a month to 18K opt-in subscribers Benchmarks 17% open rate, 1.4% CTR Dedicated E-blast Sent directly to 18K+ opt-in subscribers Benchmarks 16% Open Rate, 3% CTR The Daily Food News Weekend Guide

12 LAMAG.COM - CAPABILITIES Align your brand with our award winning content reaching influential thought leaders across the country. LAmag.com elevates brand recall with unique native advertising opportunities and custom integrations. THREE SECTIONS OF OFFERINGS LAmag.com Display Opportunities Cross-Platform Homepage Takeovers, Channel Roadblocks, and ROS Rich Media Ad Capabilities and In Banner Video Custom Content & Social Custom Sponsored Content for organic promotional integration Sponsored Social posts across Facebook, Twitter, and Instagram Custom Facebook & Instagram Live Opportunities Editorial & Special Offers Newsletters Food News, Weekend Guide, The Daily, Travel Dedicated s Our Social Numbers are Competitive 718K+ SOCIAL MEDIA 90K+ FACEBOOK 460K+ TWITTER 60K+ INSTAGRAM 80K+ FOOD INSTAGRAM 26K+ FOOD TWITTER FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS FOR MORE INFORMATION CONTACT YOUR LOS ANGELES MAGAZINE SALES REPRESENTATIVE OR CAITLIN CULLEN AT CCULLEN@LAMAG.COM

13 EVENTS

14 LOS ANGELES MAGAZINE EVENTS Los Angeles magazine produces and supports signature and client events throughout the year including one-of-a-kind sponsorship experiences. Event Sponsorship Benefits include: Meaningful sponsor activations Category exclusivity Creative product display Brand Ambassador engagement Significant branding and ROI High ratio of qualified attendees Skillful data collection and follow-up Activities that keep guests engaged from start to finish

15 SIGNATURE AND PARTNER EVENTS January Best New Restaurants March Whiskey Festival May Burgers Bourbon + Beer June LAWineFest July Concern Foundation Block Party August Best of LA Winners Party September LA Opera Wine Terrace October The Food Event December Holiday Spirits Tasting Event

16 CUSTOM PUBLISHING

17 PRESENTED BY FOR ALUMNI AND FRIENDS OF THE UNIVERSITY OF SOUTHERN CALIFORNIA AUTUMN SUMMER 2017 $4.95 USC Village unites living and learning and connects the University Park Campus and its neighborhood in new ways. The Arts District, Downtown $3.99 SPRING 2018 LAMAG.COM PUBLISHERS OF FALL FASHION SHOWCASE 秋季时尚秀 LOS ANGELES MAGAZINE CUSTOM PUBLISHING Los Angeles magazine Custom Publishing creates and delivers authentic, content-driven products for brands and businesses Los Angeles magazine Mandarin Edition University of Southern California º USC Trojan magazine º USC Trojan e-newsletter 另附如何探索洛杉矶市中心 ROBERT KUO ( 罗伯特 郭 ) 大走复古路线热门榜单 : 应季美食餐厅 $8.99 美元 2017 年秋季 LAMAG.COM 最佳精选 L.A. 104 个最受欢迎的购物 美食和玩趣之地 OFFICIAL VISITORS GUIDE 2018 L.A. Tourism FAMILY º Los Angeles Official Visitors Guide º Los Angeles Meeting & Travel Professionals Guide Santa Monica Travel & Tourism º Santa Monica Official Visitors Guide & Map º SantaMonica.com Visit West Hollywood º West Hollywood Official Visitors Guide HOW PEOPLE MAKE A DIFFERENCE OFFICIAL VISITORS GUIDE 2018/19 A PLACE LIKE NO OTHER 2018 STYLE BOOK WHERE TO EAT RIGHT NOW DINING LAFROM ICONIC DISHES FOOD HALLS STAR CHEFS DISCOVERLOSANGELES.COM LOS ANGELES TOURISM & CONVENTION BOARD THE Additional Client-Driven Custom Publications º Gearys Style Book & Gift Guide FOR ALL THE MOMENTS THAT MATTER PLUS A CURATED GUIDE TO 162 OF L.A. S BEST RESTAURANTS P R E S E N T E D B Y GIVE, A Charitable Registry º Give Los Angeles º Give Los Angeles Challenge 2019 Los Angeles Dining Guide OFFICIAL VISITORS GUIDE 2018

18 For further information including rates and editorial calendar, please contact Jennifer Moran (323)