MEDIA KIT. Detroitisit is a new type of city digital destination.

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1 MEDIA KIT Detroitisit is a new type of city digital destination. We re focused on delivering solutions through content, digital and social media to the Detroit community while growing opportunities for the city and its citizens on a local, regional, national and global scale. Detroitisit is innovating a way for Detroit, and our partners to engage in how cities, and the individuals that interact with them, interact with one another. We function as a hyper-local media platform, by applying digital tools focused on building success success for each business, organization and individual using the platform. While helping shape the entrepreneurial landscape, social engagement, its neighborhoods and community, and cultural sustainability, and engage audiences. We believe Detroit, truly, is it gathr, LLC. All rights reserved

2 MISSION DII connects the dots to create impact, profitability, scalability and story for Detroit and our partners. CONTENT CATEGORIES CULTURE Music, Entertainment, Sports, Food, Art LIFE Welfare, Wellness, Education, Faith, Ecology, Travel, Non-Profit DESIGN HISTORY OF IT THE DOER THE SHOP Urban Design, Greenways, Parks, Architecture, City Planning, Technology, Digital, Automotive, Smart City Historical, Detroit Timeline Career, Jobs, Business Style, Fashion, Retail, Trends gathr, LLC. All rights reserved

3 EDITORIAL CALENDAR FALL LAYERED WINTER GATHER December Dec. 1 World AIDS Day Hanukkah Noel Night Christmas Kwanzaa First day of winter D-Drop-NYE January North American International Auto Show Cervical Health Awareness Month Martin Luther King Day February Black History Month American Heart Month Spring Break Teen Dating Violence Awareness Month (Late February/Early March) Fat Tuesday/Paczki Day Valentine s Day March September Jazz Fest Hamtramck Labor Day Festival Back to school Arts Beats and Eats Homecoming Detroit Murals in the Market Detroit Design Festival First day of fall Hispanic Heritage Month National Childhood Obesity Awareness Month Fruits & Veggies More Matters Month Start of Apple picking season TIM Automotive Conference ` October TedX Detroit Tech Stars / UPSHIFT Dine Drink Detroit Halloween Sweetest Day Angels Night National Breast Cancer Awareness Month End of Apple picking season Fall colors November Thanksgiving Day Parade American Diabetes Month Holy Mole contest DII SPONSORSHIPS CONTENT CATEGORIES DII has six main content categories into which all of our content falls in. Each category has a slightly different audience based on interests. We offer the opportunity to take lead sponsorship of any of the categories. Promotion: 1 FB brand post / week 1 Twitter brand post / week 1 Instagram post / month $6k / 3 months gathr, LLC. All rights reserved SPRING RENEWAL Women s History Month St. Patrick s Day Nain Rouge Freep Film Fest First day of Spring Colorectal Cancer Awareness Month Bell s Oberon Release Day April Tiger s Opening Day Alcohol Awareness Month Passover Easter May Cinco de Mayo Blessing of the Lowriders Flower Day at Eastern Market Start of Ramadan National Physical Fitness and Sports Month Melanoma/Skin Cancer Detection and Prevention Month Vesak (Buddha s Birthday) Prom Mother s Day Techweek Detroit Start Up week Michigan Policy Conference SUMMER UNITED June First day of summer Ford Fireworks Detroit Music Festival Dine Drink Detroit Burger Brawl End of Ramadan National Safety Month Graduation Father s Day Gay Pride 9-11th July Fourth of July August Back to school/college National Immunization Awareness Month Woodward Dream Cruise Hamtramck Bangladeshi Festival CULTURE Music, Entertainment, Sports, Food, Art LIFE Politics, Welfare, Wellness, Education, Faith, Ecology, Travel, Non-Profit DESIGN Urban Design, Greenways, Parks, Architecture, City Planning, Technology HISTORY OF IT Historical Series, Detroit Timeline THE DOER - Career, Jobs, Business THE SHOP - Style, Fashion, Retail, Trends

4 SERIES Series Programming DII partners with Influencer Hosts for engaging video and photo series that are: Original & engaging Short & informative Easy to share ART SHORTS SERIES INCLUDES: Product placement 30 sec pre roll ad Client provided content Plays before DII content DII Ad placement in Section ICONS SERIES COUNTER CULTURE SERIES Series Frequency: 2 x month Up to 3 min videos Promotion on Facebook, YouTube, Instagram, Twitter Fee: $1000 per episode Fee: $5000 per month SUPERCHEFS SERIES MELTING POT SERIES Counter Culture & Melting Pot are hosted by Detroit s favorite foodies Both are found in the Culture Section. Join Detroit s food guru s such as host Scott Rutterbush of Dine Drink Detroit or Ferris the Foodie, or MyThy in the mitten as they interview as they interview Detroiters and chat on food and business. The interviews take place at counters of Detroit s Coney Island s or in the kitchens and homes of our guests, with witty dialogue, helping spread the real Detroit story gathr, LLC. All rights reserved Melting Pot Host: 20K Instagram followers! Counter Culture 15K Instagram followers, 9k FB likes and 3k Twitter followers!

5 is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. is simply dummy text of the printing and typesetting industry. Lorem Ipsum IMPACT SECTION Detroit City Calendar - $4k / 3 months Detroit City Map Guides - $4k / 3 months Partner with DII for an experiential marketing and interactive editorial opportunity Your audience will follow the Crawl experience on DII.com Invite your audience to participate in a campaign involving dining, shopping, wellness, family, music or similar. Crawl participants will register through their profile and walk in to designated locations to check in. Crawls last 1 day or 1 week. Time length TBD. We track users and offer promos. Promotion on DII social, in calendar listings, on map, on DII.com The interactive map provides opportunities for retailers and organizations to promote, users can organize their day based on personalized interests DII Crawls fees: TBD DII Customizable Map fees: TBD $1,500 featured event of the week. Posts for 1 week. $700 featured event of the day. Posts for 1 day. Consists of: Interactive maps of detroit s neighborhoods experienced on desktop, laptop, tablet, and mobile. Searchable based on name, address, type, hours, etc. Available 24/7/365 Link Location description Contact information Customizable mapping experiences based on brand partner and audience ROADBLOCKS / SITE TAKEOVER Own all ad units on the site for 24 hours. One per month. BRANDED CONTENT Brand Hubs $8k / month Playlists $3k / month Your designated hub on DII where your brands content is shared Spread your brand s message through topics relevant to your audience. Partner with DII to create a series of videos and / or editorial featuring a topic of interest to your brand and its audience. Up to 4 Multimedia content posts such as video, gifs, audio, etc. DII creative team will develop, design and share the content with client approval. ACCESS IS EVERYTHING GOING ON THIS SUMMER Trending / Recommended SPORTS TRENDS OF 2018 DII Playlist Weekly playlists shared on home page of DII Curated by Detroiters and lovers of Detroit alike Playlists and info on the curator are shared on social on a weekly basis Partner is present on each playlist and mentioned in each social share Partner is present through editorial and as an advertiser in DII Culture section MARKETING & SOCIAL MEDIA APPROACH Original Content + Ads Original plus content pushed from Instagram + Ads Original content Original video content channel Limited to offline events + DII behind the scenes and focused on creating neighborhood filters OBJECTIVE: Build awareness and drive engagement via DII social platforms while promoting offline impact POSITIONING: How can DII bring more of Detroit to you? TONE: Inclusive, approachable, informative yet conversational ACTIVATIONS: Detroitisit engages in a proactive approach to client engagement through content support, programs like neighborhood activations, marketing teasers and DII Influencers gathr, LLC. All rights reserved

6 SOCIAL MEDIA OFFERS Weekly Program Buys 24K 2.6K 1.8K LOCAL FLAIR Caters to: coffee shops, boutique retail, salons and similar $350 Instagram: 2 Instagram Stories / week Facebook: 2 posts / week Twitter: 3 posts / week Add Ons DOING IT Additional Facebook post $50 Sponsored Facebook post $50 / an additional week Caters to: galleries, branded retail, venues and similar $650 Instagram: 7 Instagram Stories / week Facebook: 4 posts / week Twitter: 7 posts / week I WANT THAT Caters to: real estate, developers, entertainment, restaurants, corporate and similar $950 Instagram: 7 Instagram Stories / week Instagram: 2 Instagram posts (live for 1 month) Facebook: 7 posts / week Facebook: 1 Facebook Sponsored post / week Twitter: 7 posts / week AD SPECS MOBILE: DESKTOP & TABLET: Large Rectangle 336 x 280 Medium Rectangle 300 x 250 Large Skyscraper 300 x 600 Horizontal Rectangle 800 x 280 Leaderboard 728 x 90 2 INTERFACES website mobile site AD REQUIREMENTS All submitted web ads must be in RGB format and at 72 dpi. Responsive design: desktop, mobile, tablet, app Design fees apply* Requested file formats:.jpg,.png &.gif All ads are optimized gathr, LLC. All rights reserved SALES@DETROITISIT.COM