ABOUT USA TODAY. NICOLE CARROLL Editor-in-Chief
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1 ABOUT USA TODAY USA TODAY is a multi-platform news and information media company. Founded in 1982, its mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, we reflect the pulse of the nation and serve as the host of the American conversation today, tomorrow and for decades to follow. We reach nearly three million readers daily, and our mobile applications attest to more than 24 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI). NICOLE CARROLL Editor-in-Chief
2 THE NEWSPAPER FIRST DAY OF ISSUE USA TODAY was launched on September 15, PRINT READERSHIP Gfk MRI Spring 2017 survey results report that USA TODAY has a daily readership of nearly 3.3 million. PRINT CIRCULATION According to the AAM Publisher s Statement for the second quarter ending June 2017, USA TODAY showed an average daily paid circulation Monday Friday of 812,971*. PRINT SITES 37 in the U.S. INTERNATIONAL PRINT EDITION USA TODAY launched the international edition on July 10, Currently the edition is printed in Europe, Asia/Pacific, and Canada. It has a total circulation of 14,954*. *Source: AAM Publisher s Statement Q includes digital replica
3 USATODAY.COM USATODAY.com is an award-winning news and information site providing visitors with breaking news, sports, money, life, weather, technology and travel news all updated 24 hours a day, seven days a week. USATODAY.com allows readers to participate in the nation s conversation. Readers can comment on stories, recommend stories to friends, interact with newsroom staff, and talk with other USATODAY.com readers. In June 2017, USA TODAY sites had nearly million unique visitors* and 1.2B page views*. Visitors experience comprehensive, convenient news and information from USA TODAY through interactive features, infographics, and multimedia functions including audio, video, blogs, podcasts and live Webcasts. USATODAY.com also delivers news and information via with products such as Breaking News alerts, Managing Your Money, Books, Cars, Travel Specials & Deals, and daily briefings from News, Life, Tech, Sports and Travel. USATODAY.com offers RSS feeds (free of charge) for news and video content. USATODAY.com s breaking news, money, sports, life and other content can be accessed from any mobile device. For more information, click here. *Source: comscore Media Metrix Multi-Platform September 2017
4 OUR AUDIENCE MILLENNIALS (A18 34) Of 121MM consumers on mobile web, 32.5% USA TODAY reaches over 121MM* of the most influential American consumers each month. Whether in print, online, mobile or tablet, we impact their decision-making and their decision-making impacts millions more. are millennials TOTAL DIGITAL MILLENNIAL (A18 34) AUDIENCE Of 121MM consumers on USA TODAY NETWORK sites, 30.7% are millennials Source: comscore Media Metrix; Total Digital Population (Desktop + mobile combined); September 2017; Base = Desktop Age 2+; Mobile Age 18+ These consumers are productive and goal-oriented. They are optimistic, active, and exceptionally well informed, making them the people others turn to for opinions and advice. They actively and confidently talk about brands with their social network and, most importantly for advertisers, affect the bottom line. *Source: comscore Media Metrix, December 2017
5 EDITORIAL USA TODAY is as dynamic as the news itself: colorful, people-centered, riveting. We give Americans news they can use how, when, and where they want it breaking down complex issues with visual storytelling and a uniquely personal focus. Credible, accurate, and up-to-the-minute, USA TODAY provides both a quick look at what s happening in the world today and in-depth analysis of larger, far-reaching issues.
6 2018 Edit Calendar
7 2018 Editorial Calendar TENTPOLES Six.8: Launches MLK weekend Summer Music Festivals: Apr-Sep Tax Season FEB JAN MAR APR MAY New Humankind Spin-Off JUN JUL AUG SEP OCT DEC NOV Back to School CES: Jan 912 Super Bowl Feb 4 Grammys Jan 28 Oscars Mar 4 XXIII Olympic Winter Games Feb 9-25 SMB Week: Apr 30May 6 SXSW Livestream in VR and 360: March 9-18 Small Business Fife World Cup June 14July 15 SMB Saturday: Nov States Holiday Shopping, Entertainment & More: Nov-Dec February 22,
8 Martin Luther King Jr. Day Jan 15 Golden Globe Awards Sundance Film Festival Critics Choice Awards People s Choice Awards SAG Awards Top 100 Books of 2017 Grammy Awards NEWS Six.8 series launches Super Bowl Preview MONEY Tax Season North America International Auto Show Davos World Economic Forum CES Wave Season Cruise College Football National Championship Valentine s Day Feb 14 Mardi Gras New York Fashion Week NEWS Black History Month Mobile World Congress Super Bowl Winter Olympics St. Patrick s Day Mar 17 Oscars SXSW SXSW Live Stream in VR and 360 Gamer Development Conference MLB Preview Dept. of Agriculture Masters/Golf & Gear Fantasy Baseball NCAA March Madness MLB Preview Caribbean River Cruising MONEY Chicago Auto Show
9 Easter Apr 1 CinemaCon MTV Movie Awards Coachella Jazz Fest F8 Boston Marathon MLB Opening Day The Masters American Dining MONEY NY Auto Show NFL Draft Preview Mother s Day Memorial Day May13 May 28 Met Gala Cannes Film Festival Book Expo - Chicago Collision Kentucky Derby National Parks NFL Forecast Go Escape: Great Lakes/Pacific Coast/ New England MONEY Small Business Week Theme Parks Father s Day June 17 Tony Awards Bonnaroo E3 Department of Transportation Army Corps of Engineers Beaches FIFA World Cup Russia
10 Rosh Hashanah Sep 9-11; Yom Kippur Sep Independence Day July 4 San Diego ComicCon College Football Preview Fantasy Football Guide Back to School Hunt and Fish NEWS Back to School Wimbledon MLB All-Star Game & Homerun Derby FIFA World Cup Russia Lollapalooza MTV VMAs Teen Choice Awards NFL Preview Burning Man MONEY Small Business Innovator of the Year Outdoors Miss America NY Fashion Week Emmy Awards Fall Books Toronto International Film Festival Go Escape College Guide Value Travel Ryders Cup
11 Columbus Day Oct 8 Halloween Oct 31 Thanksgiving Nov 22 Chanukah/ Hanukkah Dec 2-10 Christmas Dec 25; Kwanzaa Dec 26-Jan 1 College Basketball NBA Preview Go Escape CMA Awards Holiday Books/Movies/TV College Bowl Preview Passages Year in Defense MLB Playoffs MLB World Series NEWS Veterans Day Thanksgiving WEATHER Winter Weather NEWS Halloween Veterans Affairs Homeland Security Modern Woman Black Friday & Cyber Monday Deals MONEY LA Auto Show Investment Roundtable NEWS Holiday Shopping & Gift Guides Year in Review Winter Getaways
12 Franchises & Series Capital Download HumanKind AnimalKind 5 Things to Know The Short List VR Stories Mom Bod Small Business Central Just Cool Cars 10Best USA Today Eats OnPolitics Retirement All the Moms Reviewed.com Road Warrior Voices Entertain This! For the Win Talking Tech A Community Thrives Bookmark This SportsPulse
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